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Tag: Sanjay Behl

  • Embark on the journey of the future: Witness the Nex Big Thing from Ampere

    Embark on the journey of the future: Witness the Nex Big Thing from Ampere

    Mumbai:  The much-anticipated Ampere’s new electric scooter – coined as the Nex Big Thing from Greaves Electric Mobility Pvt Ltd (GEMPL), the e-mobility business of Greaves Cotton Ltd has embarked on a groundbreaking journey from Kashmir to Kanyakumari.  Embarking on a 5,100-kilometre journey, starting from Reasi, Jammu and Kashmir on 16 January 2023, this odyssey will not only demonstrate remarkable determination and resilience but also highlight the electric scooter’s impressive power, performance, and style.  

    Over 45 days, the vehicle will journey across the entire length of the country, navigating various terrains and making stops in numerous prominent towns and cities along the route.  This journey is set to redefine the landscape of electric mobility in India.

    More than just a scooter, Ampere’s Nex Big thing is a revolution on wheels.  Designed with innovation and sustainability at its core, it democratises style and speed for everyone, making it a modern yet familiar, high-performance, family-oriented vehicle.  The scooter’s cutting-edge features are ingeniously categorised into Nex.IO (the brain–cluster and software) and Nex.Armor (the brawn – frame, motor, battery, design).

    The scooter is equipped with one of the lightest OS and brightest touchscreens, ensuring seamless navigation and connectivity elevating the riding experience.  Inspired by the Arctic Tern, a bird known to travel the circumference of the Earth interestingly passing over Kanyakumari, and infused with Indian design elements, the scooter embodies a unique blend of modern aesthetics and rich heritage. Going beyond the mere display of the scooter’s technical capabilities, the historic journey from Kashmir to Kanyakumari celebrates India’s diversity and vibrancy.  It navigates the vast tapestry of the nation’s cultures, terrains, and culinary traditions, each reflecting a symbiotic relationship.

    Greaves Electric Mobility Pvt Ltd CEO Sanjay Behl said, “The Nex Big Thing by Ampere is a revolutionary vehicle, not just about transportation; it is about reimagining mobility for a sustainable future.  As it embarks on this epic journey from Kashmir to Kanyakumari, the scooter will conquer challenging terrains and connect with the essence of what it means to be Indian – a dynamic fusion of tradition and modernity, resilience and community spirit.”

    Ampere’s Nex Gen Scooter’s sleek and premium design will be juxtaposed against India’s breathtaking beauty, creating a visual spectacle that embodies the spirit of exploration and innovation.

    This marks a new chapter in Greaves Cotton’s 164-year rich legacy of engineering excellence and Ampere’s 15 years of EV manufacturing leadership.  With a pan-India network and commitment to exceptional service, GEMPL is poised to revolutionise the electric scooter ecosystem with Ampere’s Nex Big Thing.  

    Pre-booking of the scooter commences today. More information on the scooter is here. 

  • Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    Raymond weaves spirit of craftsmanship with ‘Sui-Dhaaga- Made in India’

    MUMBAI: Raymond has announced an association with Varun Dhawan and Anushka Sharma’s much awaited film Sui Dhaaga- Made In India, which aims to promote skill development and entrepreneurship in rural and semi-urban India.

    Raymond is an integral part of the film’s reel life, as the film highlights its initiative to bring about a real-life socio-economic change.

    Raymond Ltd lifestyle business CEO Sanjay Behl said, “With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with Sui Dhaaga- Made in India is an apt fitment for us.”

    With readymade labels appealing to the youth, tailoring as a profession is becoming second fiddle and the craftsmanship is confined to garmenting industry alone. In today’s fast-paced world, picking up a garment off-the-shelf does not guarantee the perfect fit and may not necessarily be a reflection of individual style. Hence, it cannot be contested that ‘the best fit is always a tailored fit’.

    YRF VP- marketing and syndication Manan Mehta said, “Sui Dhaaga aims at not only bringing back the charm of tailoring and reinstating its relevance to the younger generations as portrayed by Mauji [Varun Dhawan] and Mamta [Anushka Sharma] in the movie, but also rekindle the spirit of entrepreneurship and craftsmanship, living true to the ‘Make In India’."

  • RComm reallocates media duties to MEC India

    RComm reallocates media duties to MEC India

    MUMBAI: Reliance Communications has decided to realign its media duties and hand them over to MEC India.


    The account, which will be effective March, is pegged in the vicinity of Rs 1.50 billion.


    Since August 2010, the account was divided between MEC India and Omnicom Media (OMD) India. RCOM has now appointed MEC as the agency for all RComm businesses. OMD, meanwhile, will manage the corporate media mandate for Reliance Group.


    Reliance group head brand and marketing Sanjay Behl said, “Reliance Communications has decided to re-allocate media services between its agency partners. As per the new arrangement, MEC, a GroupM company, will service media requirements of RCOM businesses, while Omnicom Media (OMD) will manage the corporate media mandate for Reliance Group.”

  • Reliance MediaWorks launches in-cinema 3D advertising

    Reliance MediaWorks launches in-cinema 3D advertising

    MUMBAI: Film and entertainment services company, Reliance MediaWorks Ltd., launches 3D conversion services for advertisers.

    The first advertisement to be converted into 3D is for Reliance Netconnect’s ‘It’s Fast. Are You?‘ campaign, which includes three films.

    The films were scripted and shot by Grey India keeping the 3D format into consideration and would be screened across BIG Cinemas from 26 August.

    The company’s bouquet of 3D services includes stereoscopic 2D to 3D Conversion, 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting,DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.

    Reliance Communications Group head – brand and marketing Sanjay Behl said, “With our world-class network quality and wireless data penetration in over 1000 towns, we are confident of delivering the fastest Wireless Broadband speed in the country, tested at levels of upto 28 MBPS, powered by the superior MIMO Technology. The ad campaign demonstrates that Reliance Netconnect‘s GSM and CDMA wireless data product range delivers the best broadband speeds in over 1000 towns across the country, thereby resulting in a delightful customer experience.”

    A member of the Reliance group, Reliance MediaWorks currently operates one of the largest Stereoscopic 2D to 3D Conversion services facilities in India at Navi Mumbai and has a team of 400 artists.

    The company has recently completed VFX and 3D Conversion work for the remake of Conan the Barbarian and has also provided 3D solutions for movies such as Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up.

    According to an official statement, with the increased consumption of 3D films in the country, In-cinema 3D advertising has the potential to capture a significant share of the OOH pie in India.

    Reliance MediaWorks CEO Anil Arjun added, “There are over 230 3D cinema screens in India and they offer an engaged and seated audience with a leisure mindset. By using our hi-end 3D conversion services, advertisers can offer an immersive, fun and innovative experience to this captured audience, which will help strengthen the brand recall. With technology advancements in 3D televisions, in the near future we will also witness 3D advertising reaching home entertainment.”