ITV

Tag: Sanjay Banerjee

  • Disney+ Hotstar launches ‘Follow On’ for the T20 World Cup’s freemium users

    Disney+ Hotstar launches ‘Follow On’ for the T20 World Cup’s freemium users

    Mumbai: Amidst the on-going ICC Men’s T20 World Cup fever, Disney+ Hotstar elevates the cricketainment experience with the launch of Follow On. This is a special video feed that gives a real-time account of the cricket match – complete with stats, expert opinions, and insights into the game. Disney+ Hotstar makes Follow On available for all users—subscribers as well as freemium users. Freemium users on Disney+ Hotstar will be switched to Follow On after the free live cricket timer (a free sampling of live cricket offered to freemium users) expires, to be able to follow the game seamlessly.

    Follow On’s viewers can get analysis with graphics and visuals in Hindi by cricket commentators such as Sunil Vaidya, Sanjay Banerjee, Raman Bhanot, Vineet Garg, Naveen Srivastava, Reema Malhotra, Ajay Mehra, Padmajeet Sehrawat, and Manoj Sharma.

    A Disney+ Hotstar spokesperson said, “Disney+ Hotstar has always delivered the best-in-class live sports experience in India. With Follow On, we’re raising the bar by democratising access to premium cricket entertainment by providing a real-time account of the cricket action to all users—including our freemium viewers.

    “Every Disney+ Hotstar user is valuable to us, and we constantly strive to deliver innovation that helps users engage deeper with our platform. We look forward to rolling out Follow On to users, which will further bolster Disney+ Hotstar’s position as the one-stop-shop for cricketainment.”

  • Sahara Samay NCR rebrands to Samay Rajasthan

    Sahara Samay NCR rebrands to Samay Rajasthan

    MUMBAI: Recently, quite a few television channels have been in the news for sending their employees packing home. However, Subrata Roy’s Sahara Network seems to be hitting the headlines for anything but.

    Indiantelevision.com has it from reliable sources that the Sahara Samay Network (regional channels) has had a makeover of sorts. Possibly driven by the realisation that stagnancy impacts viewership adversely, one of the network’s channels, Sahara Samay NCR – which hitherto served the states of Delhi, Haryana and Rajasthan – has rebranded itself as Samay Rajasthan, and will henceforth cater exclusively to Rajasthan.

    On 18 September at 8:00 pm, the logo of Sahara Samay NCR changed to the new logo of Samay Rajasthan. The transformation was assisted by a show with eight anchors sporting traditional Rajasthani wear. An election show was aired between 8:30 pm and 9:30 pm to inaugurate the rebranded channel.

    Apparently, the decision to go state-specific was taken after a careful analysis of the channel’s content and need. “We felt that Rajasthan needed exclusive dedication and by being in three different states, we weren’t giving them justice,” says Sahara Samay Editor (Network Operations) and News Co-ordination Sanjay Banerjee.

    It was five to six months ago that the idea took seed. A strategy was adopted to try and be creative with the content of the rebranded channel. A decision to include soft news too was taken, keeping in mind the cultural heritage of the state. Airing only political news wouldn’t have been conducive with the channel’s objective to attract all types of audiences.

    With ads being displayed through hoardings, newspapers and FM channels, “People in Rajasthan were already aware about the channel so we didn’t have to put in much effort,” says Banerjee.

    Speaking about the rebranded channel, it will continue to be a 24-hour Hindi news channel. For now, it will be available only on cable (analog and digital) and internet, lagging behind in D2H.

    Earlier on, only one bureau existed in Jaipur whereas seven more have now been added in strategic locations like Jodhpur, Udaipur, Bikaner, Kota, Alwar and Bharatpur. To impart a local flavour to the news, reporters and cameramen have been hired from local places while basic resources such as graphics and stock footage are shared within the network.  Ravi Parashar has been appointed editor of the channel.

    With Rajasthan already having a clutch of Hindi news channels, the latest addition being Zee Rajasthan Plus, how will Samay Rajasthan fare? Well, Banerjee is confident it will lead other newbies at least in terms of content.

    Then again, the decision to revamp has two sides: Haryana has lost out on a channel while Rajasthan has gained one with focused coverage. The question now is will Rajasthan change its viewing patterns?

  • Raj TV promotes Sanjay Banerjee as sales & marketing head

    Raj TV promotes Sanjay Banerjee as sales & marketing head

    MUMBAI: Raj Television Network Limited has promoted its associate vice president Sanjay Banerjee as national head, sales and marketing with effect from 5 January.

    Banerjee would be reporting to director M Regunathan and would be responsible for sales operations at the national level.

    Says Banerjee, “My first job would be the consolidation of revenue business from across the country. “

    In his new role, Banerjee would be responsible for growing the network‘s business across Mumbai, Delhi, Chennai and Bangalore.

    Sanjay joined Raj Network as General Manager (North) in December 2006 and was later promoted as associate vice president (North & East) in December 2008.

    Banerjee, who began his career in 1991 with Indian Express, has 19 years of rich experience in the field of media sales, including 10 years in the television space.

    He began his television career in 2000 with Jain TV as manager – sales and later was promoted as GM. Post that, he moved to CVO as GM, advertising.