ITV

Tag: Sanjay Arora

  • Sansaar unveils new nationwide TVC with Ranveer Singh

    Sansaar unveils new nationwide TVC with Ranveer Singh

    Mumbai: D’Décor has announced the nationwide retail launch of its new brand, Sansaar. Available in 350 stores across 50 metro and non-metro cities, Sansaar is dedicated to conscious living and offers mindfully crafted home décor fabrics.

    Ahead of the launch, Sansaar unveiled a new TVC, Bollywood actor & brand ambassador Ranveer Singh with the tagline ‘live consciously’.  The commercial resonates with Sansaar’s dedication to mindful living. It portrays homes where every choice contributes to a positive impact on the environment. Ranveer Singh’s association with Sansaar underscores the brand’s message of integrating style seamlessly with environmental awareness, offering consumers an opportunity to enhance their living spaces responsibly.

    Commenting on the launch, Sansaar business head Sanjana Arora said “Sansaar takes pride in its premium, minimalist fabrics crafted in India. These products will be available through our extensive network of exclusive retail outlets in major metros, tier 1, 2, and 3 cities throughout India. This expansion with the glorious presence of Bollywood’s Powerhouse Ranveer Singh as our Brand Ambassador highlights our focus on providing high-quality solutions for home décor that resonate deeply with our discerning customers. We invite you to explore this collection, curated to enrich homes that are both mindful and aesthetically pleasing.”

    “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece is a representation of quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness,” said Sansaar creative director Sarah Arora added.

    Ranveer Singh said,“Sansaar represents a vision close to my heart; a vision where homes aren’t just spaces, but reflections of our values and aspirations. It’s about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D’Décor family as we bring this collection to the audiences.”

    Starting July, Sansaar will introduce an extensive collection of premium soft furnishing fabrics, including curtains and upholstery, followed by a comprehensive range of premium home décor fabrics designed to elevate any living space in the coming months.

    D’Decor Exports Pvt Ltd managing director Sanjay Arora said, “Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet, inviting individuals to create homes that not only exude style but also contribute positively to the environment.”

  • ANTS Digital unveils #TheLinesWeDraw campaign

    ANTS Digital unveils #TheLinesWeDraw campaign

    Mumbai: With increasing competition to make an impact in the marketing world, brands and marketers have often blurred the lines of ethics and responsible marketing communications. To raise awareness against these practices, ANTS Digital. a fully integrated marketing communications agency, has launched a unique campaign #TheLinesWeDraw to establish awareness around responsible communication.

    A series of six innovative creatives and reels, #TheLinesWeDraw is aimed to create awareness through social media to highlight ethical way of marketing.  It is intended for the entire industry to look within and question if they have gone overboard with their campaign for their clients putting their reputation on stake.

    Through this new campaign, ANTS Digital reiterates its core values of ethical communications that includes respect, clarity, honesty, integrity, authenticity, and inclusiveness; these values are what have driven the integrated marketing efforts for a diverse range of clients at the agency.

    Speaking on the importance of responsible marketing communications, ANTS Digital CEO Sanjay Arora said, “Keeping communication ethical should be the bedrock of all campaigns. As agencies we have a very important role to play and there is a very thin line between what is right and acceptable and what is not. It is the responsibility of agencies to counsel clients and avoid communication that crosses the line. Through this campaign we wanted to create an awareness and send a strong message to the industry to responsibly use communication for their brands. Sharing this message through our social media handles, we are sure it will bring some positive change in the industry.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ANTS Digital (@antsdigital)

     

    ANTS Digital has a proven track record of delivering some of the best and award-winning creative campaigns. ANTS Digital aims to deliver many more responsible marketing campaigns to clients across all sectors and deliver the best future-forward marketing while sticking to the core values of #TheLinesWeDraw.

  • Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Ants Digital appoints Ryan Alan Marshall; announces PR and advocacy vertical

    Mumbai: Ants Digital has scaled its bouquet of services by launching public relations and advocacy as its sixth vertical. To spearhead its newest business, Ants has brought on board Ryan Alan Marshall, who has close to two decades of experience across industries with reputed Indian and global organisations.

    Marshall will be responsible for building and driving the public relations and advocacy mandate from the Gurgaon office of Ants.

    A seasoned professional, Marshall has spent a fair bit of time on both the agency and client sides. Before joining Ants, in his last assignment, he led the public advocacy practice at SPAG Finn Partners and was a senior member of the vertical at First Partners. As an advocacy professional, he comes with valuable experience in industries related to metals and natural resources, responsible plastics, tobacco, carbon black, and alcohol. In his earlier stint with Genesis BCW, Marshall led the communication mandate for a state government and also worked with marquee corporate, sports, and entertainment clients of the agency.

    Ants Digital CEO Sanjay Arora said, “At Ants, we are constantly looking to scale our service offerings for clients. With PR and advocacy services becoming operational, Ants is now a fully integrated digital and marketing consulting firm. We are delighted to welcome Marshall on board to head the public relations and advocacy vertical. Marshall comes to Ants with multi-sector experience and brings with him a high level of understanding in the field of PR. With him coming on board, we are sure to make an impact on our clients and stimulate public relations, government communications, advocacy and stakeholder communication. I am excited to welcome him to the team.”

    Speaking on his appointment as Ants Digital senior director, public relations and advocacy, Marshall said, “The rapid economic progress of the country has led to a plethora of growth opportunities, resulting in the growing need and enhanced understanding for public relations and advocacy.” The opportunity to define, build, and nurture this journey at Ants is something I find extremely exciting. I am elated to be a part of the Ants team and look forward to building and advancing the PR & advocacy narrative for the company by bringing value through impactful and strategic communications for all clients.”

  • Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Mumbai: Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.

    Launching the campaign, Youva’s Chief Strategy Officer and spokesperson Abhijit Sanyal said, “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.”

    Commenting on the launch of the brand film, Ants Digital CEO Sanjay Arora said, “this is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school.

    Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

  • Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Ants Digital bags Vega’s digital, brand and performance marketing mandate

    Mumbai: Vega has appointed Ants Digital as its digital, brand and performance marketing partner, the company said in a statement.

    The agency will be responsible to launch the upcoming vertical across digital and social platforms & create innovative campaigns for the B2B market.  

    Vega plans to offer a comprehensive range of services and solutions curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators’.  

    Vega chief marketing officer Eiti Singhal said, “As part of our expansion plan for this financial year we are looking to broaden our horizon into the B2B space. We will be embracing the strong fundamentals and market understanding from the core business yet creating a new niche by delivering quality, precision, and the widest assortment of professional tools to this creator community. We wanted to partner with an agency that understood how to link a powerful creative idea and create a meaningful proposition out of that. Thrilled to have Ants join us on this journey.”  

    Speaking on the appointment, Ants Digital chief executive officer Sanjay Arora said, “Vega as a strong legacy brand is an asset to our portfolio. We are super excited to put some revolutionary ideas into action for their new vertical. By developing new age, innovative strategies by constantly studying and recognizing industry bottlenecks, we are exponentially growing the B2B push for many brands. With the launch of this new premium vertical, we have the opportunity here to scale Vega’s product offerings and consumer acumen by building a robust community of creators & a strong digital and retail presence”.

  • D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

    D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

    MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign – ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the world's largest producer of upholstery and curtain fabrics besides being at the forefront of providing home design solutions, D’Décor enjoys a long standing partnership with Gauri and Shahrukh Khan in bringing to life visions that meld expertise with art.

    Over the years, there has been a significant change in the perception of designing homes. Everyone strives to raise the bar with a perfect home that not only represents an extension of their personality, but reflects passion, comfort  and lifestyle choices. Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their homes reveling in D’Décor.

    Produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions, the TVC is directed by the very talented Punit Malhotra and integrates the new collections of fabric, bedding sets, rugs and blinds.

    The new film reveal; brings the viewers into the middle of Gauri and  Shahrukhs’ living room  where a celebration is in commencement to celebrate the couple’s 22nd wedding anniversary. Set against the backdrop of their beautiful living room the story goes on to highlight the appreciation that guests show towards their furnishings, praising Gauri in particular. Shahrukh who feels left out by not being included in the compliment of good taste is told by Gauri that marriage is teamwork,  there is no I or You, its “US”. The home is a refelction of togetherness and companionship of two people.

    D’Décor is a household name and continues to be a pioneer in the textile industry by bringing chenille upholstery and embroidered curtains to India. Being the largest manufacturer of soft furnishing fabrics, D’Decor has gained an enviable reputation in innovation and customisation. With a team of over 250 members who develop new colours, design trends, substrates, weaves and finishes giving customers over 20,000 products to choose from.

    Speaking about the new milestone, Sanjay Arora & Ajay Arora of D’Decor said, “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply 'family' for us. There is a seamless synergy between D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

    They also added, “We have always been ahead of the curve, keeping consumer experience at the helm of our ethos. D’Décor’s endeavour is to create a sense of pride and ownership of its product offerings. Our mills in Tarapur hold pride of place, using cutting-edge technology that has given India its first water-repellent and flame-retardant fabric. We deliver true value and are committed to giving our customers innovative beautiful designs.”

    Expressing his excitement about directing the campaign film Punit Malhotra said, “This collaboration between D’Décor, Dharma 2.0 and Gauri-Shahrukh is very special because it’s all about one family coming together. The ethos of the campaign to value our family every day by creating a beautiful home is simple yet so impactful. The campaign narrative is vibrant and everyone’s best intention to make the best film is very much evident in the film.”

    JWT VP & executive business director Dipika Narayan says, “With D’Decor when we started the journey, we pledged to make every city, street, home, door and window of the country beautiful. We continue to partner D’Décor in this successful jouney with the new campaign. When you a have a beautiful home, there is always a beautiful story to share; and the thought behind the new film is all about humanising the desire and bring in more relatability with this dream cast of Shahrukh & Gauri. Our focus has been on making the brand even more meaningful by highlighting the strenghts of the brand ethos, and values that Gauri & Shahrukh brings with their dedication and understanding. We are proud to be assoicated with D’Décor on this journey.”

  • Shahrukh Khan launches digital interface, D’Assist by D’Decor

    Shahrukh Khan launches digital interface, D’Assist by D’Decor

    MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

    D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

    Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

    Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

    D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.

  • Shahrukh Khan launches digital interface, D’Assist by D’Decor

    Shahrukh Khan launches digital interface, D’Assist by D’Decor

    MUMBAI: D’Decor announced the launch of D’Assist at the Digital Premier night in Grand Hyatt, Mumbai on 30th June 2016. The groundbreaking initiative was launched by brand ambassador Shahrukh Khan along with Managing Directors of D’Decor, Ajay Arora and Sanjay Arora. The event witnessed over 800 guests comprising of dealers, partners and associates celebrating the biggest endeavor of D’Decor in the digital space since its inception. The first of its kind digital interface, D’Assist will change the dynamics of the home décor industry in the country.

    D’Decor as a leader and pioneer is the first to digitize the entire home decor shopping experience. D’Assist will help consumers search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and give tips on new trends, looks, new product launches and promotional schemes. The platform will give an opportunity to be playful and imaginative. Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C level as well as B2B level. Through D’Assist, one can make online purchases and scan over 10000 design SKU’s. Further, one can filter, choose and shortlist their favorite designs. D’Assist will be available in D’Decor exclusive brand outlets and multi-brand outlets through iPads.

    Speaking about the event, Ajay Arora, Managing Director, D’Decor Home Furnishings Pvt. Ltd. said, “At D’Decor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative. This season, shoppers will be able to choose inspiring collections and a plethora of fabrics easily available at their fingertips. We are thrilled to have our brand ambassador, Shahrukh Khan here to launch D’Assist.”

    Speaking about the launch of D’Assist brand ambassador Shahrukh Khan said, “I am thrilled to see that D’Decor is constantly revolutionizing the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience.”

    D’Decor’ s brand signature is premium luxury lifestyle with European aesthetics and elegance that are the backbone of the brands expression. The key of the brand lies in its aesthetic designs.