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Tag: Sanjay Adesara

  • Gulf Giants unveil power-packed squad for DP World ILT20 season 2

    Gulf Giants unveil power-packed squad for DP World ILT20 season 2

    Mumbai: Gulf Giants, the defending champions of DP World International League T20 (ILT20), have today announced their star-studded squad for the upcoming second season. With a perfect blend of experience and youth, the Gulf Giants are geared up to dominate the league and defend their DP World ILT20 championship. The Adani Sportsline owned-franchise has announced Andy Flower as the team’s Head Coach for the upcoming season, which will be led by England batter James Vince.

    After meticulous planning and scouting, Gulf Giants has announced the signing of new players such as Afghanistan spinner Mujeeb-ur-Rahman along with the likes of T20 sensation Dominic Drakes. The newly-signed players will be complemented by a power-packed squad combination featuring T20 maestros Shimron Hetmyer (West Indies), Chris Jordan (England), Chris Lynn (Australia), and Carlos Brathwaite (West Indies), to name a few.

    Flower, arguably Zimbabwe’s greatest cricketer, has forged a successful coaching career since his retirement in 2003, capped by the title run at the 2010 men’s T20 World Cup with England. He has since worked with the Afghanistan men’s national team as well as franchise teams at the IPL, the PSL, the CPL, and in the Abu Dhabi T10 tournament.

    Starting 19th January, 2024, the DP World ILT20 defending champions – Gulf Giants will be facing Sharjah Warriors. Cricket fans can watch this only-global T20 league on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5. All single header matches will be broadcast Live at 8 PM India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 PM.

    Speaking on the announcement, Gulf Giants’ head coach Andy Flower said, “As we gear up for the upcoming season of International League T20, the Gulf Giants are focused on defending our ILT20 title with a pragmatic approach. Undoubtedly, a pinnacle of T20 competitiveness on the global stage, this tournament features the participation of top-tier players, making it truly a standout event on the international cricket calendar. Taking forward the learnings from the inaugural season, we have strategically enhanced our squad with valuable additions, including Mujeeb-ur-Rahman and Dominic Drakes, while also retaining key players such as Shimron Hetmyer, Chris Jordan, Chris Lynn, and Carlos Brathwaite, who played crucial roles in our previous success. Our goal is straightforward – to build on past achievements and skilfully navigate the challenges of the new season.”

    Australian cricketer, and hard-hitting right-hander Chris Lynn said, “It gives me immense pride to be part of Gulf Giants squad, together we are determined to replicate the successful run of the inaugural season. As defending champions of one of the world’s toughest T20 leagues, I am confident about the team’s ability to perform well in the upcoming season. It’s always a great experience sharing the dressing room with cricketing greats of the modern game, look forward to contributing to the team’s success.”

    Adani Sportsline spokesperson, chief business officer Sanjay Adesara said, “As we unveil our squad for the upcoming season of the International League T20, we are optimistic about the team’s ability to build upon the success achieved in the event’s inaugural season. With Andy Flower leading our coaching staff, we believe that the assembled squad is robust, and the players will have the opportunity to develop their skills under his guidance. We trust that Flower’s mentorship will also contribute to aligning our players with our vision of connecting and engaging with cricket enthusiasts worldwide. The International League T20 has solidified its standing as the world’s second-most-watched T20 extravaganza. Its widespread global viewership, facilitated by the extensive distribution network of ZEE, adds to its prominence and is set to become ‘bigger and better’ in years to come. We appreciate the unwavering support of our fans, whose consistent support has been a driving force for us, and look forward to hosting them once again.”

    For the full list of newly-signed an retained players refer to the list below:

    Retained Players Newly-Signed Players
    James Vince (England) Mujeeb-ur-Rahman (Afghanistan)
    Chris Jordan (England) Dominic Drakes (West Indies)
    Shimron Hetmyer (West Indies) Jamie Smith (England)
    Jamie Overton (England) Jordan Cox (England)
    Chris Lynn (Australia) Usman Khan (Pakistan)
    Aayan Afzal Khan (United Arab Emirates) Mohammad Zohaib Zubair (UAE)
    Richard Gleeson (England) Saurabh Netravalkar (United States of America)
    Carlos Brathwaite (West Indies) Karim Janat (Afghanistan)
    Rehan Ahmad (England)  
    Gerhard Erasmus (Namibia)  
    Sanchit Sharma (United Arab Emirates)  

    The 34-match event will be played at the three iconic UAE venues – Abu Dhabi, Dubai and Sharjah – starting 19 January 2024 to 17 February 2024. The truly international league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Dubai Capitals (Adani Sportsline), Dubai Capitals (Reliance Industries), and Sharjah Warriors (Capri Global).

  • Gujarat Giants announced partnerships for 10 Season Pro Kabaddi League

    Gujarat Giants announced partnerships for 10 Season Pro Kabaddi League

    Mumbai: Gujarat Giants owned by Adani Sportsline, is one of the Pro Kabaddi League teams. The team which is based out of Ahmedabad has welcomed on board their official partners for the landmark 10 season of the Pro Kabaddi League.

    The official partner’s logos will be on the Gujarat Giants’ jersey for the season with ACC Limited prominently featuring as the front logo partner. That apart, Fortune Foods takes up their spot on the back of the jersey and the shoulders.

    The jersey’s right sleeve proudly showcases the Poojara Telecom logo followed by the Adani Group logo, while the left sleeve highlights the Dafa News logo.

    League11, a fantasy sports platform, secures the rights to display its logo on the team’s shorts. Additionally, the Shiv Naresh, who are among the most sought-after sports apparel organisations in the country, will have their logo on the nape of the jersey.

    Speaking on the partnership, Adani Sportsline CBO Sanjay Adesara said, “We are thrilled to welcome all our sponsors on board. Their belief in the Gujarat Giants’ potential and our shared passion for kabaddi fortifies our determination to excel in the upcoming Pro Kabaddi League 2023. These partnerships bring a promise of continued support for the Gujarat Giants family, and we are keen to ensure that it stands the test of time.”  

    Ajay Kapur, ACC Cement opened up about the collaboration CEO stating, “This partnership is a fusion of tradition and ambition, a synergy of two brands with the same passion and a common goal of nation building. We believe that this partnership is a beacon of the united pursuit of excellence and a symbol of the enduring bond between the two strong teams. Together, we will embark on a journey of transcending boundaries, breaking barriers, and empowering our youth.”

    Poojara Telecom director Rahil Poojara said, “We are excited to partner with the Adani Sportsline-owned Gujarat Giants team and support their journey in the Pro Kabaddi League season 10, Kabaddi is a great sport that promotes teamwork, agility, and fitness. We believe that this partnership will help us connect with our customers and promote healthy living in Gujarat. Kabaddi holds a special place in the hearts of millions of Indians, and we believe in the power of sports to bring people together. This collaboration not only strengthens our commitment to the community but also allows us to connect with a diverse audience across the nation.”

    These partnerships between the brands and Gujarat Giants signify a mutual commitment to the Indian kabaddi sports ecosystem. The ongoing 10 season of the Pro Kabaddi League, one of India’s premier tournaments, continues to captivate audiences with action-packed matches among 12 talented teams, who are battling it out for the title

    The 10 Pro Kabaddi League had begun in Ahmedabad, with the Gujarat Giants emerging as the best team in the first leg of the tournament. The Gujarat Giants have previously made the finals of the Pro Kabaddi League twice, and with Captain Fazel Atrachali and coach Ram Mehar Singh, will be hoping to land the elusive title in this season. 

  • Adani Sportsline names Sanjay Adesara as new CBO

    Adani Sportsline names Sanjay Adesara as new CBO

    Mumbai: Formed in 2019, Adani Sportsline has been the sports arm of the Adani group. The core objective has been to align to building a sporting nation with holistic support to the sustainable development of a sporting nation. The Adani Sportline’s initiatives have grown ever since at a steady pace and are now poised to make a significant impact with the right guidance and strategy.  

    To take charge of the same, Sanjay Adesara has been announced as the new chief business officer (CBO), of Adani Sportline. A veteran in the brand-building space with over a decade and a half of experience with Adani Wilmar, Sanjay will now add his expertise to the growth story of Adani groups sports business.  

    Prior to this, Sanjay has been one of the driving forces as the founding Chief Executive for Adani’s various sports activities, leading leagues including the Pro Kabaddi League among others. He has also been one of the pillars for Adani Wilmar Limited, which he joined in 2008, and since has demonstrated an ability to ensure significant progress.  

    Sanjay’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management. He has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.  

    “At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey. We know sport has the power to bring people together, and we would like nothing more than a united nation cheering on for their sporting stars. I look forward to be part of some exceptional impact-oriented work ahead of us at Adani Sportsline,” said Sanjay Adesara on his new role.  

    Currently, Adani Sportsline are making their presence felt with strong teams in some of the most loved leagues in the country, such as the Pro Kabaddi League and the Women’s Premier League, among others. Additionally, the team is a supporter of Olympic talent with the IOA and is also working towards building an inclusive culture for sports, fitness and play with the recently launched Adani Sportline Riverfront Sports Park alongside the ongoing annual Ahmedabad Marathon. That apart, the Adani Sportsline team is also keeping in line with their core objective of building a sporting nation and already have in place academies for various sports such as cricket and football, and continue work on the lines of providing aspiring athletes the necessary infrastructure.  

    At Adani Sportsline, Sanjay aims to establish a strong market presence while his vision, leadership skills, and deep industry knowledge will further contribute to the organisation’s continued growth and success. Known for his charismatic leadership style, he looks forward to foster a positive work environment that encourages innovation and creativity.

     

  • Adani Wilmar’s Fortune launches its master brand TVC

    Adani Wilmar’s Fortune launches its master brand TVC

    Mumbai:  Fortune Edible Oil brand, has released their new master brand campaign celebrating the cherished bond between Indians and home-cooked food. Despite the noticeable increase in dining out and food delivery in the recent times, the allure of home-cooked meals, steeped in tradition and prepared with love, remains ever strong in the hearts of every Indian. Fortune with its new campaign, conceptualized and created by Ogilvy, celebrates this love as it releases its new campaign that is paired with its new sonic branding.

    Sanjay Adesara, Marketing Head of Fortune Oils, commented on the launch of the campaign- “Home-cooked food holds a special place in the heart of every Indian. With rising health consciousness, a reconnection to our roots, and the desire to explore and experiment with various cuisines, more and more Indians are turning to home-cooked food. We at Fortune have always championed home-cooked food and wanted to celebrate this relationship people have with home-cooked food as it enables the formation of new bonds, strengthens old ones, and helps the maker express their love, care and affection for others.”

    Ogilvy South president & head of office Tithi Ghosh commented – “The Fortune brand, which built its equity through cooking oils, now spans a wide range of kitchen staples like Atta, Rice, Besan, Dals. The stature of the brand is derived from not just oils but this range. Our task is to continue to build this stature and scale for Fortune. Fortune over the last decade has consistently spoken about the ‘value’ of home-cooked food. This value extends beyond the health, wholesome taste aspect, to intangible values of love and nurturance. The platform is universal and timeless, only needing a gentle refresh in terms of the depiction of our audiences whose lifestyles and identities are evolving. The brand wants to be seen as more inclusive as it reminds its diverse users – men and women, young and old who are using multiple Fortune products, of the emotion behind home-cooked food. While being made from the same ingredients, it’s the love, and care that adds a special flavour and taste to the dishes which ultimately distinguishes one cook from the other.”

    Extending this message and emphasizing into the entire portfolio of Fortune’s products, Fortune also launched its new campaign for its Kachi Ghani Mustard Oil (KGMO).

    Fortune KGMO’s new campaign showcases the connection of mustard oil with Indians, their cultures and traditions and emphasizes on the importance of purity in doing so. The connection to its audience is further strengthened by infusing regional flavours and culture along with music, which is a part of Indian traditions, by collaborating with Malini Awasthi, UP’s renowned folk singer, to create music that resonates with the people.

    Sanjay Adesara, commenting on the KGMO campaign said, “Mustard oil has gained prominence in recent years due to its health benefits and cultural relevance in Indian cuisine. Fortune KGMO leverages this shift to mustard oil by showcasing how it connects with the traditions and cultures of Indians. We discovered that unlike other oils in India, mustard oil is not just another cooking oil, but a connection to the traditions and cultures of Indians. Our TVC illustrates the same, as we showcase the different moments in our life where mustard oil plays a prominent role and how Fortune KGMO plays a pivotal role in enhancing these culinary, cultural and traditional experiences.”

    “Fortune Kachi Ghani Pure Mustard oil is one of the most popular and loved traditional oil brands being used in households in North India. Fortune Mustard oil is not merely a cooking oil, it is the bearer of culture and tradition. With myriad rituals and dishes woven around it, the brand also ties together different places on the map.” Tithi Ghosh added. “With many local brands trying to stake a claim in households in North India, our task was to remind our audience about the legacy of the Fortune brand and its widespread popularity. The brand is a cultural symbol, one that transcends food. We have brought this to life through the jingle, the colour and richness of rituals and cooking. The ad is an ode to both the brand and the unique cultural fabric of North India.”