MUMBAI: This Diwali, sweet meets chill. Hocco Ice Cream and Haldiram’s have joined forces for Cooler, Together, a festive collaboration that turns classic Indian mithai into dreamy ice cream flavours, including orange barfi and milk cake. Folk legend Mame Khan adds a soulful rhythm, making tradition taste refreshingly modern.
Created by Collective Creative Labs, the campaign centres on a music-led film celebrating togetherness. Families, friends, and couples share candid festive moments, as folk-fusion beats and vibrant visuals bring the joy of Diwali to life. The palette mixes marigold warmth with soft pastels, letting the new Hocco x Haldiram packs shine as the stars of every frame.
A Hocco spokesperson said, “We wanted something fun this Diwali, bringing people together over a sweet treat. Working with Haldiram’s felt like the perfect match.” Collective Creative Labs CEO Sanjana Jain added, “With ‘Cooler, Together’, we celebrate the harmony of nostalgia and novelty through sound, visuals, and rhythm.”
By merging heritage flavours with contemporary flair, Hocco and Haldiram’s campaign makes Diwali cooler, sweeter, and a little more unforgettable. With a treat in every bite and music in every frame, this festive fusion promises to turn celebrations into a flavourful affair.