Tag: Sanfe

Sanfe forays into beauty segment, eyes Rs 25 cr revenue run rate

Mumbai: Homegrown feminine hygiene and intimate skincare brand Sanfe is now foraying into the beauty category by the name – Sanfe Beauty. The brand has launched 25 new products which are dermatologically tested for facial skincare and hair care, it announced on Thursday.

Sanfe Beauty is a cruelty-free, clean skin and haircare range driven by consumer insight, that aims to empower women’s beauty choices, the brand said. Primarily divided into three categories, namely ‘Promise,’ ‘Glo’ and ‘Stunner’, the newly curated product range urges women not to neglect their skin and hair needs and make it a part of their daily routine. The products will be available on the company’s website as well as Nykaa, Amazon, and Flipkart, aiming to make skincare affordable and accessible with respect to different skin and hair needs.

Speaking about the new segment launch, Sanfe co-founder Harry Sehrawat said, “We are excited to enter the space of women’s beauty with our new line of products. Our aim is to empower women and provide them with a solution to their varying skin and hair needs with Sanfe Beauty. We provide curated, clean, cruelty-free products. Our scientifically backed formulas are suited across all skin types and the simplicity of our products ensures results and the performance.”

Last year, the startup raised a fresh series A funding of $one million. The investment comes from the likes of LetsVenture, Ajay Garg, Tarun Sharma (Mcaffeine), Arjun Vaidya, Dhimant Parekh among other D2C founders. A digital-first brand, Sanfe is a brainchild of two engineering students that aims to resolve intimate wellness and hygiene concerns for women.

January 13, 2022
WordsWork Communication bags PR mandate for Sanfe

Mumbai: Communications advisory WordsWork Communications Consulting has bagged PR and communications mandate of Sanfe – an intimate skincare and hygiene brand for women.

The partnership will bolster the homegrown brand’s communications campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience, said the statement.

A digital-first brand, Sanfe is a brainchild of two IIT engineering students out to resolve intimate wellness and hygiene concerns for women.

“Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women,” said WordsWork Communications Consulting founder and director Neha Rastogi. “We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategizing, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”

Sanfe aspires to be that choice women can make to take care of and nurture their bodies based on what they really want and need.

“We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care,” affirmed Sanfe co-founder Harry Sehrawat.

October 6, 2021
Sanfe onboards Radhika Apte as brand ambassador

Mumbai: Feminine hygiene and intimate skincare brand Sanfe has signed on actor Radhika Apte as brand ambassador. With Apte on board, the brand hopes to focus on raising awareness on the importance of feminine intimate skincare, health, and sexual hygiene.

Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika a perfect fit for being the face and voice for Sanfe, said the brand in a statement. “An encouraging voice like Radhika’s will help women choose Sanfe for their various silent and unnoticed, often unserved concerns,” it added.

“Having Radhika on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women,” said Sanfe co-founder Harry Sehrawat. “We visualise a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”

“Women today are openly acknowledging body positivity and confidence. This change is further fuelled by Sanfe which offers the choice of quality products and solutions across a women’s body cycle,” said Radhika on the brand association. “I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”

The products are available on Sanfe website as well as e-commerce platforms like Nykaa, Amazon, and Flipkart.

September 14, 2021