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Tag: Sandra Daniels

  • Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Publicis India Crafts “Fabulously Futuristic” campaign for Enamor’s new lingerie

    Mumbai: Publicis India, part of Publicis Groupe India, has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, India’s premier lingerie brand. This groundbreaking campaign celebrates the active, modern woman and highlights the features of Enamor’s revolutionary “Innovations” line.

    Developed by Publicis India, “Fabulously Futuristic” is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities. Every film focuses on a product from the “Innovations” line-up, showcasing the unique features of each.

    The films showcase women in activities that embody strength and beauty, seamlessly integrating the product range while highlighting the unique benefits of each garment, such as flexibility, breathability, cooling support with N9 temperature control technology, eco-friendly fabrics and gel-filled cups for superior comfort and support.

    Publicis India’s ability to craft impactful narratives aligns perfectly with Enamor’s desire to showcase “Innovation” in a beautiful and inspiring way. This campaign is a testament to the agency’s ability to empower brands and consumers, connecting them on a deeper level.

    “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future,” said Publicis India joint national creative directors Shitu Patil & Aman Mannan.

    The campaign itself comes from a basic human truth, said Enamor senior VP of marketing Sandra Daniels. “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

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  • Publicis Worldwide and Saatchi Propagate launch campaign for Enamor’s bridal collection

    Publicis Worldwide and Saatchi Propagate launch campaign for Enamor’s bridal collection

    Mumbai: Empowering women to embrace their natural beauty, Publicis Worldwide India and Saatchi  & Saatchi Propagate have come up with a powerful integrated campaign, ‘Fabulous Brides’,  which showcases Enamor’s latest lingerie collection for soon-to-be brides.  

    The campaign portrays a wide spectrum of brides who come from diverse backgrounds and are at different stages of their lives. It features actor Rakul Preet, who had also endorsed  Enamor’s Athleisure campaign, and influencer Ginni Kapoor.

    The latest campaign will be rolled out via out-of-home, in-store branding and digital channels.

    Saatchi & Saatchi Propagate head of art and executive creative director Shitu Patil said, “Enamor’s ‘Fabulous Brides’ is an ode to today’s modern woman. Unlike earlier times when the brides looked the same,  today’s modern bride has her own unique personality and wants to look, feel and express her best authentic self on her wedding day. With a beautiful Bridal Collection designed to cater to all types of brides and complete their trousseau needs, ‘Fabulous Brides’ is a celebration of this individuality. Be it wearing sports shoes under a lehenga or not confining to the social norms of being a particular size. Totally comfortable in her skin (and lingerie) today’s self-assured woman celebrates all her quirks & whims with equal elan as she makes her self-vows  to live, love and be her most authentic self on her big day.”

    Saatchi & Saatchi  Propagate executive vice president and business head Prachi Bali expressed, “Enamor has always been committed to delivering premium quality products to women in India, and now with a line dedicated to fabulous brides, we aim to strategically generate strengthened expectations for their upcoming product launches among the audiences. With a digital-first campaign, our collective efforts seek to elevate Enamor’s  position in the market and cater to the evolving needs of discerning online Indian consumers.”

    Enamor senior vice president marketing Sandra Daniels added, “Our new Campaign – ‘Fabulous Brides’ captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs.  The campaign encourages brides to make their vows of self-love as they embark on this new journey, reminding them that they should continue celebrating their own kind of fabulous. A  powerful message there! And yet another fantastic campaign delivered by Saatchi & Saatchi  Propagate and Publicis Worldwide India teams.”

    The campaign captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs.