Tag: Sandiip Kapur

Promodome Communications to lead advertising & digital strategy for Kho Kho World Cup

Mumbai: Promodome Communications, a full-service advertising agency with nearly two decades of experience, has secured the advertising, marketing, and digital mandate for the first-ever Kho Kho World Cup, scheduled for 13-19 January 2025.

Promodome Communications will be responsible for executing a wide range of campaigns, including branding, digital and print advertising, to elevate the profile of the Kho Kho World Cup both in India and internationally. As part of the mandate, the agency has also conceptualised the World Cup’s official logo, championship booklets and other collaterals, encapsulating the global spirit of this iconic event.

Kho Kho Federation of India secretary MS Tyagi said: “We are pleased to onboard Team Promodome as one of our advertising and marketing partners. They’ve built a stellar reputation for delivering impactful campaigns, and we’re confident that their expertise will help us make a lasting impression with the first-ever Kho Kho World Cup on the global stage.”

Promodome Group founder & president Sandiip Kapur said: “We are thrilled to partner with the Kho Kho Federation for this historic event. It’s an honor to contribute to a sport that has deep roots in Indian tradition and culture, and we are eager to bring Kho Kho to a global audience through our creative and strategic efforts.”

The week-long event will see top-tier athletes from over 24 countries across six continents compete in a series of thrilling Kho Kho matches, marking a significant moment in the global sports landscape. The Kho Kho World Cup promises to be a landmark event, offering a unique opportunity for countries worldwide to engage with the sport and celebrate its growing international appeal.

November 6, 2024
Weekend Unwind with Promodome Group’s Sandiip Kapur

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind – a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Promodome Group founder & president Sandiip Kapur.

Without further ado, here it goes…

Your mantra for life

Keep moving forward, no matter the obstacles. Hard work and perseverance always pay off.

A book you are currently reading or plan to read

The Lean Startup by Eric Ries – it’s a great guide for innovation and staying agile in the fast-paced world of business.

Your fitness mantra

Consistency over intensity. A little progress every day adds up to big results.

Your comfort food

A simple plate of sambhar rice. It reminds me of home and keeps me grounded.

A quote or philosophy that keeps you going when the chips are down

“Success is not final, failure is not fatal: It is the courage to continue that counts.” -Winston Churchill

Your guilty pleasure

Binge-watching motivational documentaries late at night, even when I should be sleeping.

The last time you tried something new

I recently took up meditation to help calm my mind and manage stress better.

A life lesson you learned the hard way:

You can’t control everything. Sometimes, you just have to let go and trust the process.

What gets you excited about life?

The endless possibilities that each new day brings and the chance to create something meaningful.

What’s on top of your bucket list?

To see my agency recognised as one of the top media buying powerhouses in India.

If you could give one piece of advice to your younger self, what would it be?

Stay patient, keep learning, and don’t let anxiety control you. Good things take time.

One thing you would most like to change about the world

I wish there was more empathy and understanding among people. A little kindness can go a long way.

An activity that keeps you motivated and charged during tough times

Running in the early mornings. It helps clear my mind and sets the tone for the day

What lifts your spirits when life gets you down?

Spending time with my family-they are my biggest support system.

Your go-to stress buster

Listening to music while sipping on a hot cup of green tea.

September 21, 2024
Mahesh Bhatt presented the staged version of ‘Arth’

MUMBAI: Known for choosing intriguing topics as the subjects of his films, filmmaker Mahesh Bhatt created a furore in the 80s when he made Arth – a coming of age movie that was considered “too bold” for that time.

Now, the filmmaker who has had successful runs with his past theatrical productions like The Last Salute and Trial of Errors with Sandiip Kapur (promodome films) adapted the film for the stage.

Arth – The Play was staged at Sriram Center, Mandi House in the capital over the weekend which was attended by the director himself. Bhatt was seen interacting with and encouraging the artists.

The play was directed by Priyanka Pathak, a graduate in ‘Theater Design and Direction’ from National School of Drama (NSD), who has worked with eminent theater personalities from India and abroad.

On the occasion Mahesh Bhatt said, “We all borrow from life but not everybody achieves results quite as cauterizing.”

Delhi-based actor Imran Zahid, who earlier essayed the role of Muntadar Al Zaidi in The Last Salute and of journalist Rehan in Trial of Errors played the lead role. Starring alongside him was Padmashree C.R., an NSD pass out who is currently working at Kingdom of Dreams as an actress in its production Zangoora and Moon Moon Singh, who graduated from the National NSD in 2011 with a specialization in acting.

March 10, 2014
Promodome Communications wins Venkateshwara Group of Institutions’ biz

MUMBAI: Promodome Communications has been awarded the creative and media duties of Venkateshwara Group.

The group, based in Meerut, runs Venkateshwara Group of Institutions. The agency will work for the three universities run by the group.

Venkateshwara Group of Institutions chairman Sudhir Giri said, “The decision to go with Promodome is driven by two factors. Firstly, their ability to offer 360-degree communication services through a single window. Secondly, their track record of having built education brands like Manav Rachna University and others.

The advertising and promotion budget for the three universities put together will be in excess of Rs 100 million, and while print will be a major medium to begin with, television, digital media and events will also be used to further the brands with students and parents.

Promodome Communications president Sandiip Kapur added, “Education as a sector is booming in India, and in today‘s times, it is not merely enough to have a quality institution. It is equally important, if not more, to communicate the institutions‘ strength to various audiences. With choices widening, it is essential for colleges and universities to also focus on brand building, and that‘s where we intend to play a significant role.”

March 25, 2013