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Tag: Sandesh Jhingan

  • Jhingan joins IOS in a new defensive strategy off the pitch

    Jhingan joins IOS in a new defensive strategy off the pitch

    MUMBAI: From boots to brand play, Sandesh Jhingan is lining up a new formation. Indian football’s defensive rock, Sandesh Jhingan, is now dribbling into new territory brand management. The 31-year-old centre-back has signed with IOS Sports and Entertainment, marking a strategic off-field move aimed at amplifying his brand presence and widening his impact beyond the beautiful game.

    Jhingan, currently with FC Goa in the Indian Super League (ISL), brings over a decade of international experience to the IOS stable. Since making his debut for India in 2013, the Chandigarh-born defender has racked up more than 50 caps for the national side, captained India in marquee tournaments like the AFC Asian Cup and FIFA World Cup qualifiers, and has become a household name in Indian football.

    Known for his no-nonsense defending, aerial dominance, and vocal leadership, Jhingan has turned out for ISL heavyweights such as Kerala Blasters, Mohun Bagan Super Giant, and Chennaiyin FC. His brief but landmark stint with Croatian club HNK Šibenik in 2021 made him one of the rare Indian players to play in Europe, adding an international edge to his résumé.

    He was named the AIFF Men’s Player of the Year for 2020–21, further cementing his status as one of Asia’s top defenders.

    On signing with IOS, Jhingan said, “I’m excited to join the IOS Sports and Entertainment family and work with a team that has such an impressive track record with India’s top athletes. Their expertise feels like the perfect assist as I look to amplify my story and connect with more people at a deeper level.”

    IOS, known for managing India’s sporting icons like Vijender Singh, Mirabai Chanu, Anju Bobby George, Lovlina Borgohain, and Manpreet Singh, sees Jhingan as a valuable addition to its football playbook.

    “Sandesh represents everything we look for in an athlete exceptional talent, unwavering dedication, and the ability to inspire others,” said IOS COO Rahul Trehan. “His addition strengthens our commitment to supporting India’s sporting heroes across all disciplines.”

    The partnership aims to elevate Jhingan’s brand through holistic management from endorsement deals and media visibility to community initiatives and content-driven storytelling. With football gaining ground as a serious sport-business in India, Jhingan’s play with IOS could be just the pivot the sport needs.

    After all, he’s long been the last line of defence now, he’s ready to be the face of a new offensive.

  • Bisleri continues its #CarryYourGame campaign with five ISL teams

    Bisleri continues its #CarryYourGame campaign with five ISL teams

    Mumbai: Bisleri, India’s leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin, FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.

    Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectible bottles will be made available in two SKUs – 500ml and 1ltr.

    Commenting on the association,  Bisleri International Pvt Ltd head of marketing Tushar Malhotra said, “We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of Indian Super League. The partnership reflects Bisleri’s commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life.”

    Talking about the collaboration crafted by the agency, Wavemaker India chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”  

    As the official hydration partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri’s dedication to enhancing the fan experience and its role in promoting football in India.

    So, stay tuned for an exhilarating football season as Bisleri join forces with the five popular teams to celebrate the spirit of the game and the importance of staying hydrated for peak performance.

  • FairPlay Sports announces collaboration with Indian footballers Gurpreet Singh Sandhu & Sandesh Jhingan

    FairPlay Sports announces collaboration with Indian footballers Gurpreet Singh Sandhu & Sandesh Jhingan

    Mumbai: Gurpreet Singh Sandhu and Sandesh Jhingan, both Indian footballers, have signed with the Delhi-based sports marketing agency FairPlay Sports.

    The new signings will further boost FairPlay Sports’ roster, which already includes Indian football captain Sunil Chhetri, Chennaiyin FC captain Anirudh Thapa, ATKMB winger Ashique Kuruniyan and ATKMB forward Manvir Singh, among others.

    FairPlay Sports co-founder Bandana Chhetri said, “Both Gurpreet and Sandesh are key figures in Indian football. Additionally, both are massive fan favourites because of their style of play and intensity on the field. As an agency, we have always had a focus on football and footballers because it has a lot of potential for growth. We want to provide footballers with the opportunity and support they need off the field so they can maximise their potential on it.”

    Talking about the same, the national team goalkeeper Gurpreet Singh Sandhu said, “I am thrilled to get on board with FairPlay Sports. I’ve known the people behind it for some time now and am excited at all the possibilities being part of the FairPlay team will bring.”

    Indian defender Sandesh Jhingan added, “I am happy to have signed with FairPlay Sports, who I feel do a fantastic job with all athlete-related aspects beyond the pitch. I’m looking forward to all the exciting opportunities that come out of this association.”

  • adidas signs multi-year deal with Indian football team vice-captain Sandesh Jhingan

    adidas signs multi-year deal with Indian football team vice-captain Sandesh Jhingan

    Mumbai: Sportswear giant, adidas has signed a multi-year endorsement deal with Indian football team vice-captain Sandesh Jhingan.

    As part of the association, Jhingan will work closely with adidas in engaging and inspiring the youth to take the game to the next level. A recipient of AIFF’s ‘Emerging Player of the Year’ in 2014, he was named ‘Men’s Player of the Year’ in 2020-2021 and was also the recipient of the prestigious Arjuna Awards in 2020 for his outstanding achievement in football.

    Brand adidas, India, senior director Sunil Gupta said, “Sandesh is a role model for many young footballers and a perfect combination of passion and talent. With this partnership, we aim to inspire the youth and work towards a common goal of building football from the grassroots level in India. We are thrilled to have Sandesh join the adidas family”.

    An ardent fan of Manchester United, Sandesh will now join the brand’s elite pool of athletes which includes the likes of Lionel Messi, Mo Salah, Paul Pogba, Paulo Dybala, Rohit Sharma, Mirabai Chanu, Lovlina Borgohain, Manpreet Singh, Simranjit Kaur, Nikhat Zareen, and Jeremy Lalrinnunga. The brand has also partnered with some of the leading football clubs in the world including Manchester United, Arsenal, Real Madrid, Juventus, and Bayern Munich, which define the brand’s commitment to football.

    “My journey with football has been very enriching, and I aspire to make it a far bigger sport in India than it is today. I am thrilled to be a part of the adidas family, and I feel this association will take me closer to my dream of seeing India develop a greater passion for football and gain a spot in the 2026 FIFA World Cup. I feel adidas gets my passion and love for football like no other, given its long-standing relationship with the sport,” said Jhingan.