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Tag: Sandeep Walunj

  • Motilal Oswal elevates marketing maven Mundra to group media head

    Motilal Oswal elevates marketing maven Mundra to group media head

    MUMBAI: Financial services giant Motilal Oswal has promoted Varun Mundra to group head of media and innovations, capping the digital-first marketer’s swift rise through the company’s marketing ranks.

    Mundra, who joined the firm less than three years ago, steps up from his previous role as senior vice president of marketing for the wealth management division, where he spearheaded brand growth and product excellence initiatives for India’s seventh-largest broking house.

    “The journey has been nothing short of amazing—filled with learnings, challenges, and some big wins along the way,” Mundra said of his time at Motilal Oswal. He credited senior leadership, including Sandeep Walunj, for their “trust and support” in his ascent.

    The ET Brand Equity Shark 2024 “Rising Star” winner brings a distinctive pedigree to the role, having cut his teeth at several top-flight advertising agencies. Before joining Motilal Oswal in 2022, Mundra served as director of business and client relations at The Glitch, where he managed campaigns for CoinSwitch, Kuber, SleepyCat and Netflix India.

    His résumé includes stints at White Rivers Media, Isobar, Jack in the Box Worldwide and Dentsu Webchutney, where he honed his craft working with blue-chip clients like Hindustan Unilever, Visa India, CEAT Tyres and Godrej.

    Industry observers note that Mundra’s promotion coincides with Motilal Oswal’s aggressive push to modernise its marketing approach and capture India’s digitally-savvy retail investor community.

    The marketing executive’s previous initiatives at the firm included securing branding rights to Mumbai’s Malad Metro Station—establishing “Motilal Oswal Malad West”—and creating branded studio partnerships with financial news channels CNBCTV18, CNBC Awaaz and CNBC Bajar.

    Mundra’s entrepreneurial spirit emerged early when, as a 17-year-old college student, he founded a digital agency that landed him features on CNBCTV18’s Young Turks and in The Times of India. He holds degrees from the University of Westminster and Coventry University London.

  • Motilal Oswal Group fights fraud with #YehConHai campaign

    Motilal Oswal Group fights fraud with #YehConHai campaign

    MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.

    At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.

    Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”

    In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.

    Through extensive research, the campaign identifies key red flags that investors must watch out for:

    .  Pressure tactics to act quickly or make impulsive decisions.

    .  Guaranteed returns that sound too good to be true.

    .  Assurances of instant profits without risks.

    .  Requests for money transfers to unofficial accounts.

    Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197

    These resources offer a simple way to confirm the authenticity of individuals or offers.

    Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.

    The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.

    From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.

    Watch the Campaign Videos

    . Raamdeo Agrawal: Watch here

    . Ajay Menon: Watch here

    .  Nitin Shanbhag: Watch here

    Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?

  • Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Mumbai: Motilal Oswal Wealth Management (MOWM) has launched the ‘Khaas Mahurat, Khaas Basket’ campaign, inspired by the insight that people seek quality experiences during Diwali.

    Reinforcing MOWM’s commitment to research-backed stock recommendations, the campaign film portrays family members preparing meticulously for Diwali, from looks and sweets to time with loved ones.

    It highlights the role of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors make the most of this festive occasion.

    Motilal Oswal Financial Services group CMO Sandeep Walunj said, “The campaign highlights the importance of in-depth analysis and robust research behind our recommendations, which enable our investors to capitalize on strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading is an auspicious occasion when investors kick-start the new year with strategic investments to begin on a positive note. We at Motilal  Oswal Wealth Management, celebrate the festival of light with investors, through carefully selected  investment recommendations, backed by a comprehensive analysis.”

    Motilal Oswal Wealth Management SVP- marketing, Varun Mundra said, “Diwali is a time when everyone seeks exclusivity and unparalleled experiences in the pursuit of their ‘Khaas moment’, and that’s exactly what our film embodies. The narrative revolves around a family’s quest for excellence in all aspects of life. By aligning this sentiment with ‘Khaas research’ for ‘Khaas stocks’,  we aim to connect with our audience and deeply resonate with them, making their Muhurat Trading  experience truly memorable.”

    Motilal Oswal Wealth Management’s ‘Khaas Mahurat, Khaas Basket’ campaign aims to blend the festive spirit of Diwali with research-backed advice, allowing consumers to start accumulating wealth on this auspicious day.

    The film, conceived and scripted in-house by the Motilal Oswal marketing team, was led by group chief marketing officer Sandeep Walunj, senior vice president Varun Mundra, associate vice president Kartik Shinde, senior manager Anshul Srivastava, manager Ruchi Rajkumar Varma, and manager Rahul Rajan Elayath. It was produced by De Works Communications (DWC) CEO & founder Nitin Mali and his team.

  • Motilal Oswal’s campaign stresses the importance of solid investment advice

    Motilal Oswal’s campaign stresses the importance of solid investment advice

     Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.  

    The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, “Investment ke liye hum hain na,” and warns people against tips by asserting “I don’t give tips, only solid advice” He rounds up his advice by emphasising on the three R’s of investing — research, research, and research. The 360° multimedia campaign will be  featured across broadcast, print, OOH displays, and digital platforms

    Motilal Oswal Financial Services has also announced the launch of their “Wealthline” number,  9234592345, a dedicated helpline for investors throughout India. “Wealthline” provides to be a one stop shop to get their queries resolved before they begin their investing journeys. This initiative  underscores Motilal Oswal’s commitment to help its clients with complete investment advisory.

    Motilal Oswal Financial Services Ltd group chief marketing officer Sandeep Walunj said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice”

    At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With  ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Motilal Oswal Financial Services Ltd SVP – marketing, wealth management Varun Mundra.

    Motilal Oswal Financial Services also took an innovative leap by overhauling its Instagram presence— removing its bio, display picture, and over 4,000 posts. This activity created a wave of curiosity and discussion amongst the financial industry. The excitement hit the rooftop with an enigmatic social media teaser featuring a silhouette with a dapper hat and cryptic captions. They also shared cryptic audio notes to build intrigue before the campaign launch.

    The sweet spot for the idea and creative inputs – Ramnik Chhabra.

  • Nippon India Mutual Fund targets potential consumers with AI-enabled digital ads

    Nippon India Mutual Fund targets potential consumers with AI-enabled digital ads

    NEW DELHI: Nippon Life India Asset Management Limited (NAM India), asset manager of Nippon India Mutual Fund (NIMF), recently launched a first-of-its-kind geo-targeting campaign to help potential mutual fund investors connect with empanelled mutual fund distributors (MFDs).

    Insight for the campaign: most potential mutual fund investors end up delaying their investments for the want of a connect with a dependable mutual fund distributor; preferably in their vicinity. This issue has gained a lot of severity after the success of AMFI’s ‘Mutual Funds Sahi Hai’ campaign that generated a lot of positive disposition about mutual funds.

    The campaign, conceptualized by Nippon India Mutual Fund, surfaces the key issues/questions/doubts/comments in the minds of investors and then provides a solution by way of contact details of empanelled mutual fund distributors in their vicinity so that these concerns can be addressed and the wealth creation the journey is catalysed.

    Through this social media campaign, the fund house plans to help connect potential investors with local MFDs covering close to 2000 key pin codes across India; which accounts for more than 95 per cent of the mutual fund business in India. This month-long campaign uses dominant social media platform – Facebook – and is expected to reach 25 million prospective investors.

    Contact details of MFDs are displayed basis the location at which the ad is viewed; using geo-targeting at the pin code level. An algorithm customizes the ad for the viewer based on her location.

    “We have made thousands of copies of this video with contact details of local MFDs and we will be geo-targeting them at a pin-code level. This will ensure that prospective investor in Bandra, Mumbai, or Bhatinda, Punjab, with eagerness to invest in Mutual Fund but lots of unanswered questions in their minds will be helped with names and numbers of empanelled MFDs in their vicinity. This is not just a ‘nice, goodwill gesture’ but one that will actually, connect millions of information-hungry investors with thousands of small-time self-employed professionals across the country” said Nippon Life India Asset Management Limited CMO Sandeep Walunj.