ITV

Tag: Sandeep Verma

  • WPP Media keeps Bayer Consumer Health account in South Asia after global review

    WPP Media keeps Bayer Consumer Health account in South Asia after global review

    MUMBAI: WPP Media has retained the integrated media mandate for Bayer Consumer Health across South Asia, following a global review, with Essencemediacom continuing to lead the business.

    The renewed partnership deepens a long-standing collaboration between the two firms, sharpening its focus on using AI, automation and data-led insights to accelerate brand growth and media efficiency across India, Pakistan, Sri Lanka and Bangladesh. The agency will also strengthen digital and e-commerce integration to drive measurable business outcomes.

    Bayer Consumer Health division country head Sandeep Verma said the partnership had “consistently evolved with the changing consumer and media landscape”. As Bayer expands its regional footprint, Verma said the focus would be on “future-ready media innovations that deepen consumer understanding and strengthen our brands’ role in everyday self-care.”

    WPP Media South Asia president – client solutions Navin Khemka added, “We cherish our longstanding partnership with Bayer Consumer Health. We remain committed to harnessing AI, data and technology to deliver campaigns that strengthen consumer connections and drive growth.”

    WPP Media is the global media collective of WPP, bringing together the group’s platform, people and partners to drive growth in a fast-changing media landscape.

  • Bajaj Almond Drops Hair Oil undergoes first brand makeover in 25 years

    Bajaj Almond Drops Hair Oil undergoes first brand makeover in 25 years

    MUMBAI: Bajaj Corp has unveiled a brand new packaging for its flagship brand, Bajaj Almond Drops Hair Oil.

    For the first time in 25 years, the brand has changed its packaging. The brand’s new look aims at targeting the new age consumers and build on its key imagery attributes of lightness, nourishment and premiumness in an environmentally sustainable manner.

    The brand roped in UK based design agency Pentagram to help design the biggest change in its history. The brand has moved on from its classic colour palate to a premium pearlised maroon and gold combination. The bottle is sleeker and the label takes an almond-like tactile effect.

    With emphasis on the betterment of the environment, the Rs 10 pack, which is a mass rural consumption pack, will be introduced in a recyclable PET jar format. Also, its lead SKUs – 50 ml, 100 ml and 200 ml are sold in environment friendly glass bottles.

    Sandeep Verma Bajaj Corp president sales and marketing says, “As a brand, we have always believed in resonating with our ever-evolving audience. The new packaging is a crucial step for the brand and it signifies our endeavour to reach out to the new age consumers while maintaining our brand philosophy of ‘Load Mat Lo’. Having said this, our emphasis will always continue to be on providing a light, non-sticky almond hair oil.”

    The 360-degree campaign featuring Parineeti Chopra as the brand ambassador of Bajaj Almond Drops is live across TV and digital mediums.

  • Bajaj Almond Drops busts age-old myth about oiling

    Bajaj Almond Drops busts age-old myth about oiling

    MUMBAI: Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future.

    To address the topic, Bajaj Almond Drops has launched a new campaign to bust the age-old myth that oiling is a messy affair.

    Titled ‘Load Mat Lo’, the campaign will have a 360-degree approach featuring Parineeti Chopra as the brand ambassador for the product. 

    Commenting on the thought process behind this campaign, Bajaj Corp president S&M Sandeep Verma says, “These days, young women shirk at the idea of oiling their hair. The core reason for this is the sticky and heavy feeling on the head. It feels like there is a ‘load’ on their head. However, with Bajaj Almond Drops hair oil they don’t need to worry about chip-chip and greasy hair.”

    The brand is excited about this campaign with Parineeti because her transformation into a leaner yet stronger physique is a strong testimonial to the same belief. Also, Parineeti’s personality as an energetic, high performance actress resonates truly well with the brand’s values of confidence and superior performance when it comes to hair care.

    Besides traditional media like TV and print, the brand has also engaged with consumers via digital activities and has planned for outdoor advertising in key markets. Bajaj Almond Drops has gained thousands of followers on its social media assets. The brand has conducted various innovative contests along with attractive prizes. Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo.

    The campaign generated 12 million impressions and reached more than three million people. It has increased the overall business potential and brand recognition of Bajaj Corp.

  • Film on Manjunath Shanmugham in offing

    Film on Manjunath Shanmugham in offing

    MUMBAI: With filmmaker Ramesh Sippy as the chairman of NFDC, the Corporation has returned to filmmaking after a long hiatus. The project will be co-financed by the IIT and IIM alumni.


    NFDC is now working on a new project based on the true story of Manjunath Shanmugham, an IIT alumni, who was brutally murdered for having exposed the oil mafia.


    The film to be directed by debutante Sandeep Verma will star Divya Dutta, Seema Biswas and Rajesh Khattar in the lead roles. The actor who plays the role of Manjunath has, however, been kept under wraps.


    Incidentally, the Manjunath murder case had celebrities like Aamir Khan raise their voice.

  • Grey stresses on bold ‘cut’ for youth in new campaign for Killer Jeans

    Grey stresses on bold ‘cut’ for youth in new campaign for Killer Jeans

    MUMBAI: Grey Mumbai has created a new ‘three ads‘ campaign for Killer Jeans (Kewal Kiran Clothing).

    The campaign – ‘What’s your Cut?’ – reaches out to the youth by reflecting their own image of themselves and their attitude.

    Kewal Kiran Clothing VP marketing Sandeep Verma says, “The advertising for our brand has always been as international, slick and as youthful as our fashion style. In our new campaign, ‘What’s your Cut?’, we have gone a step ahead in keeping with the bold attitude of the youth and come up with communication which is even more engaging and involving for today’s generation.”

    The campaign reflects the evolved mindset of this generation, their changing opinions and states it with a devil-may-care attitude. It covers issues like live-in relationships, unusual career choices and environmental consciousness.

    Grey Mumbai ECD and copywriter on the campaign Rohit Malkani adds, “There are so many young people today who seem destined to sail through life without an opinion on anything. They are content to just go with the rest of the herd. Yet this is also a restless generation who live in a brave and tough world. It isn’t easy forming an original opinion. Killer is a brand that has always encouraged originality and stood for unique styling. The attempt of the campaign is to encourage and exhort young people to stand up and have their own opinion, no matter how warped.”

    The campaign has a grungy and stylised treatment with lines that unabashedly declare one’s unique opinion. The campaign is spread across print ads, hoardings, bus wraps and panels.

    Grey Advertising ECD and art director Karan Rawat says, “I have handled this brand for 10 years now and in the course of time, I’ve seen the changing nature of fashion. From being a quick-fix solution, to looking good, to making it your attitude statement, fashion today has come a long way. About five years ago when the fashion industry spoke of a new cut or a wash, it quickly became a trend. People took notice immediately because it was fresh back then. But today every specific trend isn’t specific anymore. Styles are obscure because everyone offers the same bouquet. Every denim brand is showcasing their entire range as opposed to a particular ‘pick of the season’. So, to make a larger than life statement for killer, we provoke our target to seek ‘their cut’. We urge them to go with ‘their interpretation’. We appeal to them with ‘their attitude’ and not ours. In short, the latest Killer campaign is a brand campaign that is about ‘their take’ on various topics.”