ITV

Tag: Sandeep Tanwani

  • Fevikwik glues laughter to everyday life with new humorous ad campaign

    Fevikwik glues laughter to everyday life with new humorous ad campaign

    MUMBAI: They say love sticks, but Fevikwik takes it literally. The instant adhesive brand from Pidilite Industries has rolled out a new ad campaign that fuses quick fixes with quick laughs, proving that even sticky situations can be hilarious.

    The TVC centres on a middle-aged couple whose playful quarrel over a forgotten anniversary turns into a memorable moment, sealed with Fevikwik’s signature speed and flair. True to its legacy, the campaign blends everyday relatability with humour, reminding viewers that Fevikwik isn’t just for objects, it’s a companion in life’s little sticky moments.

    “Fevikwik’s latest campaign is a reminder that strong bonds can come with a smile,” said Pidilite Industries, chief marketing officer, Sandeep Tanwani. “We’ve woven humour into relatable situations to make Fevikwik more than an adhesive, it’s a brand that connects emotionally too.”

    Ogilvy India, chief creative officer west, Anurag Agnihotri added, “The ‘Anniversary’ film illustrates how Fevikwik stays true to its legacy, offering quick fixes not just for objects, but for life’s tiny, precious moments. Ingenuity, wit, and heart continue to define the brand.”

    The campaign is now live across television, digital, and social media platforms, sticking its signature humour firmly in the minds of viewers, one laugh at a time.

  • Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign

    Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign

    MUMBAI: When glue meets giggles, you know Fevikwik is up to something. This time, the quick-fix brand has gone from mending the broken to mashing up the bizarre with its newly launched Fevikwik AI Pack, powered by its in-house engine, KwikGPT. From Monsoon Beats (umbrella with headphones) to Time Waist (belt with a watch) and Cute Chops (a chopping board fused with a vanity mirror), the AI tool conjures up oddball hybrids that are as hilarious as they are shareable. The idea? To prove Fevikwik doesn’t just stick, it sparks imagination.

    The campaign, created by Ogilvy India, rides on India’s AI craze, where everything from movie scene swaps to fantasy cricket picks has gone viral. Now, Fevikwik’s twist lets users head to aipack.fevikwik.in, key in any two objects, and watch KwikGPT whip up an image of their invention along with a cheeky name.

    And the fun isn’t just virtual. Weekly winners pocket Rs 10,000, while the ultimate “Chutki Mein Kalaakari Champion” takes home a grand prize worth Rs 5 lakh. The most inventive creations also get a social media spotlight on Fevikwik’s channels, fuelling a leaderboard race for bragging rights.

    “We want to spark action through instant ingenuity, especially for younger audiences,” said Pidilite Industries Ltd CMO Sandeep Tanwani. “Fevikwik is evolving into a symbol of spontaneous creativity celebrating originality, humour, and the joy of making things happen in the moment.”

    Echoing the sentiment Ogilvy India chief creative officer Anurag Agnihotri added: “In a world where AI makes creators of us all, Fevikwik AI Pack spotlights the brand’s playful personality. It’s not just glue, it’s a spark of possibilities.”

    With influencers, creators, and digital buzz fuelling the campaign, Fevikwik is proving once again that it knows how to stick to culture and this time, with a big laugh and a bigger prize.

  • Dr. Fixit walks the talk with Warkaris at Pandharpur Wari

    Dr. Fixit walks the talk with Warkaris at Pandharpur Wari

    MUMBAI : Dr. Fixit, the waterproofing solutions brand from Pidilite Industries, brought its credo of “Geela hai bahar, sukha hai andar” to life during Maharashtra’s revered Pandharpur Wari. In a gesture that blended brand purpose with cultural resonance, the company introduced custom-built walking roofs and mobile shelters to shield thousands of Warkaris from the monsoon downpour along their spiritual trek.

    The mobile roofs, each measuring 8×10 feet, moved with the devotees, while rest shelters dotted the route, offering dry, safe havens for weary pilgrims.

    Pidilite Industries Ltd. CMO Sandeep Tanwani shared, “At Pidilite, we believe our brands must connect with people, moments, and emotions in a meaningful way. Our initiative during the Pandharpur Wari reflects that belief. By walking with the Warkaris and providing shelters, we’ve aimed to support their journey in an unobtrusive yet meaningful manner, deepening our relationship with the community.”

    With over 25 years of waterproofing expertise and more than 1,000 crore sq. ft of protected structures, Dr. Fixit has extended its promise beyond homes — to the very people who make Maharashtra’s cultural heartbeat.

  • Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    Fix it like Pushpa as Dr. Fixit breaks through with a screen seepage stunt

    MUMBAI: Just when you thought the drama in Pushpa 2 couldn’t get any more intense, a mysterious damp patch crept across the screen and no, it wasn’t part of the plot. It was Dr. Fixit, Pidilite’s waterproofing ace, gatecrashing the action with a bold ‘Pause & Play’ move that had viewers doing a double take.

    During the World TV Premiere of Pushpa 2 on JioStar’s South network channels including Star Maa, Star Vijay, Colors Kannada and Asianet audiences were momentarily “interrupted” by an on-screen seepage effect. Right as viewers braced for a twist in the film, the screen bled dampness… only to seamlessly transition into a Dr. Fixit ad reminding us all that when seepage strikes, only one fixer gets the job done.

    The creative disruption wasn’t just a gimmick, it was a scene-stealing stunt timed to perfection. The idea: hijack the height of audience attention and turn a blink-and-you’ll-miss-it moment into a brand memory that sticks. And let’s be honest nothing says “waterproofing” like messing with your beloved Pushpa mid-punch.

    Speaking about the campaign, Pidilite Industries chief marketing officer Sandeep Tanwani said, “The Pause & Play integration during the World TV Premiere of Pushpa 2 on JioStarnetwork is a bold step in contextual storytelling. By simulating seepage on screen before transitioning to our Dr. Fixit advertisement, we delivered our brand messaging with high impact, at a time when viewer engagement was at its peak.”

    JioStar head of revenue for entertainment & international Ajit Varghese said, “Pushpa 2’s premiere presented a unique cultural flashpoint—and with it, a chance to reframe the rules of brand storytelling on linear TV. The ‘Pause & Play’ innovation wasn’t just a creative breakthrough; it was a strategic intervention designed to convert passive viewership into active brand engagement. At JioStar, our focus is on building media moments that deliver outsized impact for brands by integrating them meaningfully into high-attention cultural events. This campaign with Dr. Fixit is a blueprint for how entertainment and advertising can converge to drive recall, relevance, and results at scale.”

    In a world where linear TV is often dismissed as static, this activation proved otherwise. It reimagined the medium as a reactive, real-time storytelling canvas and proved that even an old-school screen can deliver next-gen engagement.

    With Pushpa already being a cultural juggernaut, Dr. Fixit cleverly hitched a ride and made its mark without needing to shout. Who knew waterproofing could steal the spotlight during one of India’s most anticipated premieres?