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Tag: Sandeep Singh

  • Netradio Network expands global reach with five new music channels

    Netradio Network expands global reach with five new music channels

    MUMBAI: Netradio Network is set to amplify its global presence with the launch of five new music channels on its international feed. The expansion promises nonstop beats, diverse vibes, and 24/7 music entertainment for audiences worldwide.

    Announcing the move, Sandeep Singh expressed excitement about bringing more variety to listeners and credited Christophe Marcy and the Netradio Network team for their efforts.

    With this launch, Netradio Network continues to solidify its position as a major global music platform, delivering an unmatched auditory experience to fans across borders.

  • Blue Tribe unveils its latest ad campaign

    Blue Tribe unveils its latest ad campaign

    Mumbai: Blue Tribe, a plant-based food innovation brand, has launched a new ad campaign featuring Anushka Sharma and Virat Kohli. The couple, known for their commitment to sustainability, represents Blue Tribe’s goal of mainstreaming plant-based eating.

    The campaign promotes the benefits of plant-based options, focusing on the brand’s latest product — no maida Soya Chaap. Made from soy flour and wheat flour, this ready-to-eat product offers a protein source that can be used in various Indian dishes like curries, biryanis, and kebabs. After six months of trials, Blue Tribe has introduced flavors such as achari, tandoori, and afghani, which are precooked and can be quickly heated in a microwave.

    The ad highlights Blue Tribe’s dedication to offering tasty, nutritious, and eco-friendly plant-based alternatives.

    Speaking about the campaign, Virat Kohli shared, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”

    Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”

    Blue Tribe founder Sandeep Singh said, “We are thrilled to launch Soya Chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”

    The campaign has been rolled out across multiple platforms, including YouTube ads and social media, on 27 August, 2024.

    With this campaign, Blue Tribe aims to reach a wider audience and reinforce its position as a leader in the plant-based food industry.

  • BHOJPURI STARS CELEBRATE HOLI WITH B4U BHOJPURI AT VARANASI GHAT

    BHOJPURI STARS CELEBRATE HOLI WITH B4U BHOJPURI AT VARANASI GHAT

    Mumbai: B4U is one of Bharat’s oldest & leading entertainment networks with bouquet of 5 popular channels across 3 genres (B4U Music, B4U Movies, B4U Kadak, Dhamaka Movies & B4U Bhojpuri). Spanning across 3 Decades the network is dedicated to deliver quality & entertaining content to its viewers.

    The network recently organized a mega Holi event at the pious & famous Assi ghat of Varanasi, which saw the presence of almost all popular Bhojpuri stars. Eminent personalities like Hon’ble MP Shri Manoj Tiwari, Hon’ble MP Shri Dinesh Lal Yadav, Shri Khesari graced the event with their presence. The event was one of its kind wherein a beautiful set was created on the theme of Bhojpuri Holi at the ghats of revered river Ganga.

    All Bhojpuri stars performed and created magic through their singing & dancing performances. The event also saw some Impromptu singing performances by stalwart of Bhojpuri industry Shri Manoj Tiwari ji, which he is famous for.  

    On this occasion, Pawan Kumar Sharma (Business Head-B4U Network) said “B4U brand has always believed in providing quality & entertaining content to its audience. We strongly believe that as content provider, we owe a great responsibility towards our viewers and society at large and that’s visible through the type of content we’ve been producing for our leading channel-B4U Bhojpuri. We won’t shy away to admit that we’ve been the initiator & flag bearer of producing family content for Bhojpuri Market, which has worked really well and we are happy to see other players also adding great value by contributing to this trend. We carry a vison of not only setting new benchmarks for our product (B4U Bhojpuri), but contributing to the lives of each and every member of Bhojpuri cinema industry too.” He further added, “talking of about this mega event, I can proudly say that this event will definitely reverberate as one of the biggest ever Holi event done on Bhojpuri Landscape. We intentionally chose Varanasi as a Venue, being a strong Bhojpuri stronghold (being epicenter of Purvanchal) and most importantly the cultural and spiritual relevance attached with the place too.

    Sandeep Singh (Head Programming; B4U Bhojpuri) said that “ We at  B4U Bhojpuri are always eager to explore new possibilities in Bhojpuri genre. We ventured into home Production of Movies  and the same has done phenomenally well, breaking all records. Movies such as Badki didi, Saas Anadi Bahu Khiladi, Bahu Rani Saas Maharani, are ruling the TRP Charts. We followed the same excellence while designing Holi event also, which saw participation from all mega stars of Bhojpuri Industry and certainly a unique event in this genre. Look forward to create more magic

    Johnson Jain (CR0-B4U) said that our Holi extravaganza in Varanasi serves as a testament to our commitment to connecting with our audience at the grassroots level, while simultaneously diversifying revenue streams. Through this initiative, we leverage our expertise not only for our own benefit but also to offer innovative solutions to our partners in pursuit of growth

    We want to thank our partners @ITC @Coca Cola @P&G and @Adani for being part of this celebrations and showing trust in the brand. We stand committed together to cater to our consumers and provide best quality products.

    The said event will be telecasted on the day of Holi on 24th March 2024 at 6Pm and on 25th March 2024 at 10am on leading Bhojpuri channel-B4U Bhojpuri. 

  • We have robust plans to strengthen our presence in markets worldwide”: FieldWeb’s Amit Dhawan, Sandeep Singh and Shashank Tiwari

    We have robust plans to strengthen our presence in markets worldwide”: FieldWeb’s Amit Dhawan, Sandeep Singh and Shashank Tiwari

    Mumbai: FieldWeb is India’s first Field Service Management (FSM) application, built primarily for SMBs (small and medium businesses) and MSMEs to track and manage their field business operations digitally and securely.

    Established in 2019, FieldWeb by CoreField Technologies is India’s first Field Service Management (FSM) application built for the small & medium businesses. The company caters to more than 50+ industries and aims to digitise one million SMBs and MSMEs in the field services industry by 2025.

    The tech start-up made their very first expansion announcement in India about the expected turnover, number of downloads in one year, no. of business they collaborated with, no. of technicians registered etc. among other expansion plans.

    Today, FieldWeb is becoming a household name. Business owners and fieldworkers use the app extensively while creating 1000’s of tasks every day. The high engagement has resulted in more than 25 per cent of revenue growth, a 27 per cent decrease in customer churn rate and a 32 per cent increase in workers’ productivity.

    Indiantelevision.com caught up with FieldWeb founder & director Amit Dhawan, FieldWeb co-founder & CBO Sandeep Singh and FieldWeb by Corefield Technologies head of growth Shashank Tiwari.

    Edited excerpts

    On FieldWeb changing the landscape of the Field service industry in India/UAE and worldwide

    Dhawan– FieldWeb has been a pioneer in the concept of building a 360-degree ecosystem for the field services industry by building a solution that solves their overall business problems, from hiring workers to generating leads, managing business, selling and buying inventory, and even managing finances.

    We are bringing transparency and efficiency to the operations of the field services industry in the market by exploring new technological possibilities that help small and medium business/enterprise owners maximise their income growth, field worker productivity, customer satisfaction, and overall business stability.

    I feel extremely happy to share that several business owners and fieldworkers in the UAE use the app while creating 1,000+ tasks every day. The high engagement has resulted in more than 25 per cent revenue growth, a 27 per cent decrease in customer churn rate, and a 32 per cent increase in workers’ productivity.  

    The solution by FieldWeb is specifically designed to streamline processes, reduce costs, and improve customer satisfaction for all small and medium business owners worldwide.

    On the brand empowering all small and medium business players and MSMEs in the market

    Dhawan: There is a significant market for field service business owners who continue to operate their businesses in a manual fashion. Unfortunately, this traditional approach often leads to several inefficiencies, improper staff, and customer management, and ultimately, a loss of potential business opportunities.  

    The primary reason behind this manual operation is the lack of affordable digital solutions available to these businesses. As a result, they are unable to transition from their outdated processes to more streamlined and efficient methods.  

    Recognizing this challenge, FieldWeb offers a tailored solution designed specifically for small and medium-sized business owners/enterprises. The application is contributing to the empowerment of these enterprises by simplifying and automating several business aspects. The initiative is strongly focused on ensuring that MSMEs and SMBs can focus on growth rather than getting bogged down by administrative complexities.

    As we navigate the intricate landscape of empowering MSMEs and SMBs, technology-driven solutions such as FieldWeb play a pivotal role by digitizing the way all small and medium businesses and enterprises in the field services industry manage, generate leads, market, sell, recruit, finance, invoice, get paid, and organize their businesses.  

    On the current turnover of the company

    Dhawan: We are a growing company and have acquired 10,000+ SMBs and MSMEs and associated with 50,000 field service workers in a short span of 1.5 years. The current turnover of the company is approx 3cr ARR and is focusing on reaching out to at least 1M SMBs in the next 5 years.

    On the marketing tactics/strategies FieldWeb is using to stand out in the market

    Tiwari: FieldWeb employs a multi-faceted marketing strategy that combines innovative technology, customer-centricity, strong content creation, and strategic partnerships to maintain a competitive edge. We prioritize understanding our customers’ needs, ensuring our product evolves to meet those needs effectively. Our user-friendly interface and customer-focused approach help us stand out. We don’t just believe in moving with the conventional or proven methods to acquire customers, instead with our strong content creation and social media targeting we try to be present in front of all those service businesses who are finding the solution to their management issues.

    Additionally, we emphasize building strong partnerships to expand our reach. While we cannot divulge all our strategies, our commitment to providing exceptional value to our clients remains at the core of everything we do.

    On sharing details about the company’s expansion plans and the future for the next five years

    Singh: We have robust plans to strengthen our presence in markets worldwide and support businesses in their digital transformation.

    We at FieldWeb work diligently to provide SMBs and MSMEs with strong customer support along with a value-priced and easy-to-use application with multilanguage support available for all mobiles and that works well on low network configurations.

    Our approach remains to build a product that will help our clients get more revenue by increasing their ability to reach out to consumers. We are in the process of capturing the USA, Canada, the UK, and Southeast Asia markets and supporting businesses in their digital transformation.

    The vision is very clear, i.e., to build a strong 360° ecosystem globally by digitising the way SMBs and MSMEs (10 million+) engaged in the field services industry manage and organize their businesses. 

  • Jay Pandya joins Legend Global Studio as CEO

    Jay Pandya joins Legend Global Studio as CEO

    Mumbai: Jay Pandya has joined media company Legend Global Studio as chief executive officer, according to his LinkedIn profile.

    Prior to this, Pandya was associated with OTT platform Zee5 where he was head of content acquisition and partnership for more than five years. He previously worked with TAM Media Research as director of clients acquisition for over 10 years.

    Pandya commands over 16 years of experience in content strategy, content acquisition, content creation, business planning, digital strategy, research, new business development, budgeting, P&L management, and client servicing to the media industry as a whole.

    Established in 2015, Legend Global Studio is producer Sandeep Singh’s independent media production company that bankrolled films like “Sarbjit,” “Bhoomi,” and “PM Narendra Modi.”

  • CarDekho empowers Product and Tech leadership teams

    CarDekho empowers Product and Tech leadership teams

    MUMBAI:  The CarDekho Group has fortified its leadership team through five engineering and product leadership appointments at their Gurgaon office.

    Sandeep Singh and Mayank Kapoor joined as vice presidents – Engineering, Manjeet Dahiya is vice president – Artificial Intelligence, Machine Learning and Data Sciences, Dharmesh Gandhi joined as vice president – Products, and Aditya Kumar as vice president – Product Strategy and Analytics. They will all report directly to CarDekho Group’s chief product & technology officer, Vivek Srivastava.

    On the new appointments, CarDekho Group chief product & technology officer Vivek Srivastava said, “Customer delight and innovation are at the core of CarDekho. We are aggressively strengthening our product and tech teams to build world class technology products. We are strategically getting the right talent to achieve our vision of CarDekho. We welcome Sandeep Singh, Mayank Kapoor, Manjeet Dahiya, Dharmesh Gandhi, and Aditya Kumar to the CarDekho group.  Their experience and ability in anticipating market dynamics to create new products and segments will help us drive innovation at a higher velocity.”

    Sandeep Singh has 14 years of experience in building deep technology and highly scalable products. He possesses a unique combination of technical, business and analytical skills and has a rich experience of working in technology companies where he has built products from scratch. In the past, he has led products, grown teams and scaled up user base by hundreds of millions of users. Earlier, he was with Walmart Global Tech as director of Engineering in San Francisco. Sandeep is also a former entrepreneur and has also worked with Yahoo, AT&T and is an IIT Kanpur alumnus.

    Mayank Kapoor has more than a decade long experience in building and managing technology products. An engineering graduate from IIT Delhi and an MBA holder from MIT Sloan, Mayank has worked with Reliance Jio as VP, Engineering, where he led Cloud Consumer Products, Services and Cloud Platform. He has also worked at Apple, Amazon and Alstom Power. Mayank is highly experienced in engineering leadership, business expansion and project execution. He has developed large-scale products that are used by millions of people across the globe.

    With over 14 years of experience, Manjeet Dahiya is an expert in Artificial Intelligence, Machine Learning and Data Sciences. Before joining CarDekho he was the Head of Data Science and Machine Learning at Airtel Digital. Manjeet is skilled in studying data and deriving qualitative results from it that can help in forming result-oriented strategies by the company. Manjeet is a PhD in Computer Science from IIT Delhi and BTech from IIT Kanpur.

    Dharmesh Gandhi has over 16 years of experience in product management, marketing and engineering roles for e-commerce, digital advertising, video and smartphone products. Dharmesh has previously worked in product leadership roles at Rentomojo, Uber, Amazon and Cisco, where he took products from concept to market, covering aspects of monetization, product design, customer development and marketing. Dharmesh is an IIM Bangalore and IIT Kanpur alumnus.

    An IIM Ahmedabad and IIT Kanpur alumnus, Aditya Kumar has 13 years of experience in business strategy, data strategy, and operations strategy. Aditya was a co-founder of CliffJumper Technologies where he built a proximity marketing and sales platform for SMBs. He specializes in conducting research and building strategy with a data-led approach. Aditya has also worked with Gartner, IDG Ventures and A.T. Kearney.

  • Bhojpuri channels & Covid2019 viewership challenges

    Bhojpuri channels & Covid2019 viewership challenges

    NEW DELHI: With shooting and other production activities kept on hold during the three-month-long lockdown, Bhojpuri channels resorted to innovative content strategies until shootings finally resumed. Now, the sector is finally seeing a revival.

    “Overall, as an industry, and specifically talking about Zee Biskope and Big Ganga, everyone in the team pulled themselves up and reacted to it and implemented new ways of coping with this situation both in terms of content and marketing strategy,” Zee Biskope and Big Ganga’s business head Amarpreet Singh Saini says. “Within the Bhojpuri cluster, we saw a huge increase in viewership, about 30-40 per cent increase during the lockdown. Zee Biskope gained leadership position and we benefited a lot during this period.” 

    Saini also reveals that Big Ganga viewership suffered due to repeated content. “There was a setback. However, like every other platform, we also quickly got into getting original content. We did a lot of shoot-at-home content, like the Sa Re Ga Ma Pa- 25-year celebration. The idea was to tell viewers that we are here to entertain you with original content despite the limitation. Our strategy to bounce back will be to offer a bouquet of fresh shows on topicality and innovation.”

    Bhojpuri channels are pulling all the strings to keep viewers glued to their television sets. Zee Biskope is treating its viewers with a host of monsoon memories by showcasing film festivals: Sawandaar Somwar Cinema & Aaaya Sawan Choom Ke. Big Ganga, on the other hand, is entertaining viewers by presenting a bouquet of five new offerings for its viewers. 

    Comparing the share of GECs in H1-2019 with H1-2020, the share came down from 49 per cent to 46 per cent, according to the recently released BARC data. The comeback of fresh episodes will mean stronger growth in viewership especially during primetime and improvement in both ad volumes and revenue.

    Some of the advertisers including health brands and universities started advertising heavily during this period. Saini adds, “Apart from regular sponsorships and activity-based revenue, we are also looking forward to showing integrations and getting the brand closer to the consumer through showcasing the value proposition of the brands.” 

    Saini also highlights that indoor shootings and lesser number people on the set were challenging. “In the initial few days, the output has been lower. But now as people are becoming accustomed to it. As you start doing it day in and day out, it becomes normal.” 

    B4U Bhojpuri associate vice president Sandeep Singh states that the only problem with Bhojpuri channels is that the audience that consumes Bhojpuri content also consumes Hindi content. And the recent challenge that the Bhojpuri channels are facing is the return of three big broadcasters (Sony Pal, Star Utsav and Zee Anmol) on DD Free Dish.

    “One of our biggest challenges will be to keep the numbers steady even after the pandemic. To bounce back, we have to keep innovating and working on the content. Due to the three broadcasters, we have seen a sudden drop in the GRPs, because they are also somehow taking our share but the good news is that we still have scope by offering good content. In the last few years, Bhojpuri market has evolved exponentially becoming one of the biggest markets. We wish to understand our audience better,” says Singh.

    The channel is currently conducting World Television Premium to keep the viewers hooked. Every week B4U Bhojpuri is offering new movies from Chotki Thakurain, Mili Ta Mili Na Ta Jai Siyaram, Raja to name a few. A genre like family comedy, emotional drama and action drama works best for Bhojpuri audiences, Singh shares.

    To reach out to more people, B4U Bhojpuri is also trying to gauge the audience through WhatsApp. “We have a Bhojpuri community on Whatsapp. It’s a medium to reach out to more people and update them about what’s new on the channel. We are focusing heavily on digital,” shares B4U senior marketing executive Siddhanth Shetty. 

    Vizeum India senior vice president (west) Kaushik Chakraborty mentions that a significant drop in ad volumes during the initial days of lockdown was noticeable. However, in June, there has been an improvement. As per the latest estimate, overall ad volume in Bhojpuri market is still 30 per cent lower than the pre-COVID2019 level. 

    However, Chakraborty says that the return of Sony Pal, Star Utsav and Zee Anmol on DD Free Dish is a piece of encouraging news for this market. “These channels with differential content will attract a newer audience to this genre driving significant viewership growth. Simultaneously, this will bring in a new challenge to existing players like Dangal and Big Ganga to counter the nature of the content,” he states. 

    As the lockdown eases, has there been an improvement in advertiser sentiment? Chakraborty said, “We feel there is optimism. However, it all depends on how the situation emerges in the coming days. But, since this pandemic is beyond anyone’s control, there will be volatility and we need to be watchful. With the start of shoots, original content will be available to GEC players, in turn, helping increase viewership for the genre.”

    Out of home (OOH) mobility has started but people are cautious, only venturing out for work-related requirements or grocery/medicine shopping. “With low clutter level, innovative OOH approach will help in enhancing brand visibility. OOH near residential clusters, grocery centres, workplaces and key arterial routes will stay relevant in the interim. Digital OOH inventory in and around these will see an uplift,” he adds. 

    With festivities around the corner including ‘Saavan’ and ‘Chhath’, Chakraborty feels that one can expect a revival from September onwards. 

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”

  • Aidem ropes in Sanjay Hemady, Sandeep Singh

    Aidem ropes in Sanjay Hemady, Sandeep Singh

    MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.

    Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.

    Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”

    Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.

    Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”

    Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.

    Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”