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Tag: Sandeep Shukla

  • Enormous launches ‘Move the World on Your Fingertips’ campaign

    Enormous launches ‘Move the World on Your Fingertips’ campaign

    Mumbai: Sobhita Dhulipala is the face of the campaign. She embodies the essence of sophistication and empowerment. Her portrayal in the film captures the elegance and confidence of individuals who navigate through life with effortless grace, mirroring the seamless control offered by Jaquar QLOUD.

    Commenting on the launch, Jaquar Group CMO Sandeep Shukla said, “Behind the elegant interface of Jaquar QLOUD lies a robust system engineered to withstand tough Indian operating conditions and provide dependable performance. From hardy sensors to super-responsive electronic valves, every aspect of Qloud is designed to enhance your showering pleasure.”

    Talking about the campaign, Enormous Brands managing partner & CCO Ashish Khazanchi said, “There are those who are constantly on the move, and there are some who move the world at their fingertips. Qloud embodies the power of touch and sparks magic with a swish of the wrist. Our customer is the perfect example of someone who can make the world orbit around her whims and fancies. Much like the Qloud, conjuring a spectacle by simply raising your hand and unleashing the power of touch.”

    QLOUD stands as a testament to Jaquar’s commitment to crafting products that blend style, innovation, and affordability seamlessly. With its cutting-edge technology and multiple modes controlled by a simple touch, QLOUD puts the power of customization in the user’s hands, offering a showering experience like no other.

  • New TVC by ESSCO Jaquar strikes a cross-generational chord

    New TVC by ESSCO Jaquar strikes a cross-generational chord

    ESSCO pioneered the concept of branded bath fittings in India, since its inception in 1960. From being the sought after, only ‘stylish’, ‘branded’ option available in the market in contrast to the plastic variants available in the unorganised sector – to becoming the go to brand in the value segment for tier two, three and four cities in the country – ESSCO as a brand has demonstrated the value of true quality and trusted service for generations. The brand has introduced two new

    TVCs that underline ESSCO’s cross-generational appeal.

    India is still a market where building or owning one’s own house is a marker of success. One’s own home is still seen as an asset to build, and a legacy to leave behind. ESSCO by the Jaquar Group has been a partner that helps customers realise this ambition to a better life. The commercials capture the worldviews of three generations – a grandfather, his son and grandson – and how each perceives the concept of legacy. Be it the segment where the grandfather is seen mending a bicycle that belonged to his now grown son for his grandson, or the segment where all three of them are seen shaving (the grandfather and son) albeit trying to shave (the grandchild) together – the TVC evoke a sense of nostalgia.

    Speaking on the TVC, Jaquar Group head marketing and communication global operations Sandeep Shukla, said, “We wanted our TVC to reflect the values behind the brand as much as the feeling consumers in our target markets would connect with on a personal emotional level. This being the 60th anniversary for brand ESSCO – our new communications reflect the unfailing trust our consumers have placed in us over these years. Customers are the core of our business and we strive everyday to help them along in their aspirations towards affordable housing.”

  • Leo Burnett India to handle creative mandate for Jaquar ‘Artize’

    Leo Burnett India to handle creative mandate for Jaquar ‘Artize’

    MUMBAI: Jaquar Group, the leader in bath fittings category has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from the Jaquar Group. The mandate will be handled by the Leo Burnett Gurugram office.

    Artize believes in providing elegant and distinctive bathing solutions where design, technology and talent amalgamate to create masterpieces of impeccable quality that sets new benchmarks in redefining bathrooms. The products under brand Artize are crafted for luxurious bath spaces and they are amongst the world’s most exclusive collection in bath interiors. 

    “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey.” – Jaquar Group  Director Ranbir Mehra.

    “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.” Jaquar Group Global Marcom Head Sandeep Shukla.       

    Speaking about the appointment, Leo Burnett South Asia managing director India and chief strategy officer Dheeraj Sinha said “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”

    It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth adds – North  President Samir Gangahar.

  • Bombay HC asks board to reconsider certification of Bhansalis film

    Bombay HC asks board to reconsider certification of Bhansalis film

    MUMBAI: The Bombay High Court on Wednesday directed the appellate tribunal of the Central Board for Film Certification (CBFC) to reconsider the U/A certification given to Sanjay Leela Bhansali’s recently released film, Goliyon Ki Rasleela – Ramleela.

     

    An observation was made by the Division Bench of Justices V M Kanade and M S Sonak that the CBFC did not apply its mind while granting certification to the film. The court was acting on a petition filed by Sandeep Shukla, a member of the Congress and vice-president of Shree Maharashtra Ramleela Mandal. The mandal organises Ramleela every year during Navratri at Azad Maidan. Shukla claimed that the film’s title is misleading and the contents have hurt the religious sentiments of followers of Hindu deity Ram and Hanuman.

     

    The court asked the CBFC to consider whether the guidelines of the Cinematograph Act were followed before granting certification to the movie. “Utmost care has to be taken by the board in such cases and ensure that the guidelines are followed and that there are no violations,” said the court.

     

    Although the board tried to convey to the court that the guidelines were followed in their view, the judges were not satisfied and said that there has been non-application of mind. The judges said that the

     

    board did not apply its mind while granting certification to Bhansali’s movie. They also noted that the CBFC has to be careful in the future while issuing certification to movies.

     

    The petition was filed against director and producer of the movie Sanjay Leela Bhansali, the Production Company, Eros International Media Limited and the CBFC, which granted the film a U/A certificate on 1 November. The court also directed the CBFC to see if any content of the movie or its title has violated any fundamental rights of citizens as alleged by the petitioner and disposed of the petition.

     

    According to the petition, the term ‘Ramleela’ has been historically associated with the plays depicting the life of Ram. Since the movie is based on a love story and not on the conventional meaning attributed to ‘Ramleela’, the petitioners claimed that the producers are “deliberately and intentionally” using the term for commercial success.
    “The commercial exploitation of the word ‘Ramleela’ amounts to infringement. The defendants cannot be allowed to misuse the same for their commercial venture,” the petition stated.