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Tag: Sandeep Sharma

  • IndianOil partners with Ultimate Table Tennis as title sponsor

    IndianOil partners with Ultimate Table Tennis as title sponsor

    Mumbai: Ultimate Table Tennis (UTT), a table tennis league, has prolonged its partnership with IndianOil as the title sponsor for the forthcoming season. The league is scheduled to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from August 22 to September 7.

    The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

    “We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport,” said UTT promoters Vita Dani and Niraj Bajaj.

    IndianOil is India’s highest-ranked Energy PSU in Fortune ‘Global 500’ ranking for 2023 (rank 94), with a mammoth turnover of ₹9,34,953 crores (financial year 2022-23).

    As part of the sponsorship, IndianOil will enjoy visibility on live broadcasts along with a strong digital and on-ground presence. The IndianOil branding will be prominently displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature a distinctive IndianOil-branded award, emphasizing their dedication to excellence across all facets of the sport.

    Speaking about the association, IndianOil executive director (corporate communications & branding) Sandeep Sharma said: “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

    The competition format has undergone a slight change this year. The teams will be divided into two groups of four teams each. Each franchisee will continue to compete in five ties during the league stage, facing all other teams within their respective group once, alongside two randomly selected teams from the opposing group, determined through a draw.

  • Online fashion brand Yepme expands into Europe

    MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

    More than 2000 products have gone live. The Campaigns have been shot in the fashion capitals of world namely London, Paris and Los Angeles. The fashion showcased is European fashion. The core proposition is about being “Unreasonably Fashionable.” The core proposition is driven by fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.

    Europe offers a huge opportunity for brand Yepme as countries like UK have online sales as percentage to Retail market of close to 17%. This is even higher than US, where online market contribution to total retail market is around 14%. As pe remarketer.com, in 2016, UK online market size was $ 110 Billion. This is way bigger than Indian online market size of $ 24 Billion in 2016. The Yepme European expansion Plan is led by its 100% subsidiary in the UK.

    Yepme will build on its core strengths of in house technology to deliver single view of the customer and resources, low cost fast fashion supply chain, experience of building high brand salience in Social media (6 Million plus fans on Facebook). The brand Yepme uses variety of online tools to get insight into latest trends on Fashion across Europe. The teams in India and UK will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing.

    Co-Founders Vivek Gaur and Sandeep Sharma have personally worked out nitty gritty of the launch. Vivek Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.

    As per Sandeep Sharma, expansion into Europe was a logical next step after achieving profitability in India. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in a very competitive European Fashion Market.

  • Yepme launches TV campaign with West Indies cricket team

    NEW DELHI: Featuring leading lights of the West Indies Cricket Team, Yepme.com has come out with its latest campaign that will be aired during the World Cup telecast on Star Sports and all other channels.

     

    The campaign features players like Chris Gayle, Darren Sammy, Marlon Samuels and Captain Jason Holder sporting the Yepme collection of #freshfashion and sharing their take on how it goes with the famed West Indian flair.

     

    The new campaign will play alongside the #freshfashion campaign starring Shah Rukh Khan.

     

    Yepme has sponsored the West Indies team in the ICC World Cup 2015 that is currently underway in Australia. The West Indies Cricket Team will play sporting the Yepme logo on their jerseys.

     

    Yepme.com founder and COO Sandeep Sharma believed that West Indies cricket stars like Gayle, Sammy and Andre Russel are known for their effortless style and have a massive fan following in our cricket-crazy nation.

     

    “We are extremely proud of this association and look at this as an opportunity to spread the message about Yepme being the destination for the latest fashion with cricket lovers across the globe,” Sharma said.

     

    Yepme.com has gone all out in attracting attention of cricket lovers during this World Cup. Recently, the brand announced its ‘Fly To Australia and cheer for West Indies team’ contest, wherein 50 winners who downloaded its app and answered a question on Fresh Fashion are given tickets to Australia and a chance to watch the West Indies team live, along with three days and two nights’ accommodation.

  • Yepme to fly customers to cheer West Indies for World Cup

    Yepme to fly customers to cheer West Indies for World Cup

    MUMBAI: With the Cricket World Cup just a few days away, Yepme.com, an online fashion brand, has announced the ‘Fly To Australia and cheer for West Indies’ contest. 

     

    This comes on the back of Yepme announcing the sponsorship of the West Indies cricket team for the ICC World Cup ODI 2015, about to get underway in Australia and New Zealand. The West Indies cricket team jerseys will now sport the Yepme logo.

     

    “We are proud and excited to sponsor the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand! We are also providing an opportunity to cricket lovers across the country to go and watch the action live at Australia. We look forward to a large number of cricket fans participating in the contest even as they browse the fresh fashion at Yepme.com” said Yepme founder and chief operations officer Sandeep Sharma.

     

    Customers can participate by downloading the Yepme app and answering a question on Fresh Fashion. Up to 50 winners will be given tickets to Australia and a chance to watch West Indies team in Australia live, along with three days and two nights’ accommodation in Australia. 

     

    Speaking about the association, West Indies Cricket Board (WICB) commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favorite teams in the World Cup.”

     

    The Yepme app is available on Android and customers can interact with the app in Hindi and English.

  • Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    Yepme to sponsor West Indies team in ICC Cricket World Cup 2015

    MUMBAI: Yepme will be the West Indies team sponsor for the upcoming ICC Cricket World Cup 2015 in Australia and New Zealand.

     

    The announcement was made by the West Indies Cricket Board (WICB). 

     

    WICB commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup.”

     

    Yepme founder and COO Sandeep Sharma added, “We are very excited about this sponsorship with the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand.”

     

    “We are glad to bring together two great teams, Yepme and the West Indies cricket team. The ICC World Cup 2015 is going to be one of the biggest sports events this year. West Indies, as always will be a strong contender for the World Cup and the association gives Yepme a global platform to showcase their brand,” said Baseline Ventures co-founder and director Vishal Jaison, which helped facilitate the deal.

     

    The Cricket World Cup commences on 14 February with West Indies playing their opening match on 16 February against Ireland.

  • Shah Rukh Khan joins the e-commerce wagon

    Shah Rukh Khan joins the e-commerce wagon

    MUMBAI: From industry veterans to Bollywood superstars, everyone wants to be a part of the red-hot Indian online retail market. The latest to board the e-commerce train is the King of Bollywood Shah Rukh Khan who has signed on as the brand ambassador for the fashion e-tailer Yepme, which is his maiden association with an online commerce player.

     

    The brand will introduce the legendary actor who is often touted as the national style icon as its brand ambassador, through an extensive television campaign for its upcoming Autumn-Winter collection 2014.

     

    Expressing his excitement at joining hands with Yepme.com, the baadshah of Bollywood said, “This is the first time that I am endorsing an online fashion brand and I am very excited to partner with Yepme for this! For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fast fashion is an extremely innovative and fashion right brand, offering the most current fashion trends. I look forward to join the fashion revolution that they have started which is taking the youth across the country by storm!”

     

    According to media reports, the deal with the Gurgaon-based company is structured in a way that lets the actor pick up a stake in Yepme going forward.

     

    Speaking on the announcement, Yepme.com co-founder and COO Sandeep Sharma said, “We are thrilled to have Shah Rukh on board. This association will definitely help build a strong connect between the brand and his fans across the country. Shah Rukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme.”

     

    “He is the King of hearts, extremely hardworking and well read and carries himself with a sense of style that is a class apart. His style is effortless and casual and that is what we, at Yepme are all about,” he added.

     

    Further it is also learnt that the four-year-old company has got on board Prasoon Joshi to work on the new campaign that goes live on 10 November. Their plan is to spend Rs 15-20 crore over the next three months on its multi-media advertising campaign featuring SRK in an attempt to fight its bigger rivals.

     

    Earlier this year, Yepme had signed some of the other known faces of Bollywood like Farhan Akhtar and Sonu Sood its brand ambassadors.

     

  • R K Swamy Media Group picks Vinish Joshi as VP- North & East

    R K Swamy Media Group picks Vinish Joshi as VP- North & East

    MUMBAI: Vinish Joshi has joined R K Swamy Media Group as vice president of North and East.

    He will be responsible for the integrated media offering of the company in these regions.

    Based out of New Delhi, Joshi will be a part of the management team at R K Swamy Media Group.

    R K Swamy Media Group president Sandeep Sharma said, “We look forward to Vinish strengthening our Delhi and Kolkata operations and growing the business. His marketing and media agency experience along with his understanding of digital media will help in enhancing our integrated media offering to clients.”

    Joshi said, “I am delighted to be given this opportunity and look forward to be part of an agency that has a clear vision of growth and a result oriented culture.”

    Joshi has over 19 years of experience having worked with Shaw Wallace,ABP and Spicejet on the client side and JWT, Lintas, Mediacom on the agency side.

    In his last assignment he was heading the Mediacom Delhi office for over six years.

    For the record, R K Swamy Media Group comprises of four units – Media Direction, Digital Direction, Hansa Media and Hansa Outdoor.

  • Experian bags Café Coffee Day, Apnapaisa and Yepme

    MUMBAI: Permission-based email marketing platform Experian CheetahMail has expanded its portfolio of clients by signing up with Café Coffee Day, Apnapaisa and Yepme.com. The platform will partner with these brands to help them engage with their audiences through advanced email marketing strategies.

    Experian Marketing Services head Naveen Bachwani said, “Experian CheetahMail is pleased to partner with Café Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform.”

    Café Coffee Day president K Ramakrishnan said, “CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I‘m confident we will be able to tailor our communication much better.”

    Apnapaisa COO Hemang Desai said, “CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail.”

    Yepme Co-Founder, COO and CTO Sandeep Sharma said, “Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian‘s greatest strength is their people – they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership.”

    Café Coffee Day is a division of India‘s largest coffee conglomerate Amalgamated Bean Coffee Trading Company Ltd. ABCTCL is one of India‘s leading coffee exporters with clients across USA, Europe and Japan.

    Apnapaisa.com is an online marketplace for comparing home loans, personal loans, car loans, business loans, credit cards and insurance products like life insurance and general insurance policies.
    Yepme.com is a premier online shopping site in India that specializes in online retailing of Men‘s & Women‘s Garments and Accessories.

    These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart.

  • R K Swamy Media Group wins Fortis Hospitals

    MUMBAI: The R K Swamy Media Group has won the media duties for Fortis Hospitals (South) following a multi-agency pitch.

    Fortis Hospitals chief-sales and marketing (south and east) Karthik Rajgopal said, “We welcome R K SWAMY Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K SWAMY Media Group will add value in achieving our goals.”

    R K Swamy Media Group president Sandeep Sharma said, “We are extremely delighted and excited to be the chosen partner of Fortis Hospitals. We thank the management of Fortis Hospitals for their faith in us and are confident of adding disproportionate value to their media investments. We also believe this is a testimony of our passion to deliver the best for our clients. Our Bangalore and Chennai teams will spearhead this partnership”.

  • RK Swamy Media Group appoints Padmanabhan as GM- South

    MUMBAI: RK Swamy Media Group has appointed VR Padmanabhan as general manager- South.

    Padmanabhan‘s last stint was as an entrepreneur and consultant at Linear Communications.

    At RK Swamy Media Group, his mandate will be to manage and grow the south market. He will be based out of agency‘s Chennai office.

    R K Swamy Media Group president Sandeep Sharma said, “Padmanabhan has considerable experience in managing the south market. His astute understanding of brand needs in the context of media will help offer superior solution to our clients.”

    Padmanabhan has experience in the media domain and has worked on FMCG, IT, Telecom, Retail, Auto sectors in India, South East Asia. Prior to Linear Communications, he has also worked with MEC Chennai, Mediacom (Group M Singapore), Motivator (Malaysia) and Euro RSCG (Bangalore/Chennai).