Tag: Sandeep Sabharwal

  • SLCM introduces ’Krishi Quality Janch Kendra’

    SLCM introduces ’Krishi Quality Janch Kendra’

    Mumbai: Sohan Lal Commodity Management (SLCM) Group, India’s largest one-stop post-harvest Agri logistics player and warehouse service provider, has taken a landmark step in the Indian agri space with the launch of physical “Krishi Quality Janch Kendra” an AI ML empowered solution that is set to revolutionize food grain Quality Check in India. Aimed at facilitating farmers, traders, FPOs as well as corporate entities involved in QC of food grain, a total of 31 centres have been opened in the initial phase of the initiative across Delhi and Madhya Pradesh. This is a defining step in Agri eco system in India when we consider these 31 in light of the fact that only a few hundred food grain testing centres have been set up till date across India since independence. SLCM intends to establish at least 600 more Krishi Quality Janch Kendra Centre’s across different parts of the country till the end of February 2024.

    An extension of SLCM’s flagship Agri Reach QC module an AI ML driven application, the first ever NABL-accredited food grain QC mobile app, Krishi Quality Janch Kendra is further a strong push for SLCM’s cohesive Digital platform that encompasses Quality check, Warehousing Management solution, Agri eco system Listing as well as a Third-Party platform that facilitates hand shake between commodity Buyers and Sellers. This is yet another 1st in the agri industry. The move strengthens the phygital ecosystem ushered in by the Group by integrating physical centers with digitization. While the platform already has over 1 lakh listings of various stakeholders of the Indian agri industry, more than 500,000 more members of the community are likely to be connected by the end of the financial year.

    Speaking about the initiative, SLCM CEO & founder Sandeep Sabharwal said, “We are moving towards a new era, ensuring fair price for the farmers as well as food security of the nation. There are just 161 State Seed Testing Laboratories and six Central Seed Testing Laboratories in India. For farmers and traders, a quality check of the crop/grains entails travelling long distance, spending hours at the centres, and spending huge amounts in the process. We understand the technological barriers for our farmers, and hence centres such as Krishi Quality Janch Kendra at major marketplaces are designed to maximise the benefits for all and eventually foster a transformation in the Indian agri industry.”

    At the newly-introduced centres, a facilitator will enable scan and generate Quality Check report for the grains between 1 to 4 minutes while the traders/farmers would also be made well versed with Agri Reach app for quality checks in the future. The centres have been opened in South and West part of Delhi market, as well as Ujjain, Indore and Mandsaur regions of Madhya Pradesh market. The centre heads can generate quality check reports, an NABL accredited facility for accurate, trustworthy testing with reduced turnaround time, thereby helping the stakeholders save both time and money. It further transforms the way crops are valued by the buyers as valuation is a direct function of the Quality of the crop The system empowers the farmers to know the true value of their produce, and get the best price.

    While SLCM has established these Krishi Quality Janch Kendra at key marketplaces where a major chunk of farmers/traders travel here for better price, the next phase will reach out to a much larger part of Indian farmers and agricultural community via over 600 such centres across 200 locations, covering the length and breadth of the country. This will enable the agri community of all areas to access the facility. 

  • Tyroo strengthens makes two key appointments in a senior management

    Tyroo strengthens makes two key appointments in a senior management

    MUMBAI: Tyroo APAC, a multi-screen performance network has announced the appointment of Ratnakar Bharti and Sandeep Sabharwal as the general manager & India sales head and as global head, delivery & publisher relationships.

    The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.

    On the new appointments, Tyroo Media CEO Siddharth Puri said “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100 per cent growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”

    Ratnakar Bharti

    On his new role Ratnakar Bharti said, “Today, Tyroo is amongst the top three channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realise the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video etc.”

    “Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” added Bharti.

    In his over 15 years of experience, Bharti a digital media professional who handled and managed media planning, buying, campaign management, business development and ad sales for brands. Prior to this role, he headed national sales for Ideacts Innovations for close to four years. He has also been associated with organisations such as Rediff.com, Intercept technologies, Business Standard Indiabulls.com and Competent Automobiles Company.

    Sandeep Sabharwal

    Tyroo head delivery Sandeep Sabharwal commented on his appointment “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”

    Sabharwal a veteran has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role senior business director heading a digital team – north at Maxus, GroupM. In the earlier experience he has handled various roles in Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.