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Tag: Sandeep Pathak

  • Bates restructures at the top

    Bates restructures at the top

    MUMBAI: Sandeep Pathak and Sonal Dabral are moving on from their positions at Bates India as the agency reshapes following the network repositioning at the end of 2011.

    Dabral is all set to shift base to Mumbai and bid adieu to Singapore where he was stationed while he served as India chairman and regional ECD. He will be joining DDB Mudra as chairman – CCO.

    Bates chairman Tim Isaac said, “At Bates he had resumed a close working relationship with me – we had worked together as a head of office and ECD partnership to great effect at Ogilvy Singapore. Sonal is a great storyteller and has rich creative talents. I wish him all the very best in his new role at DDB Mudra.”

    “Sandeep has been with Bates for 4 years now and has done an excellent job of catapulting the Mumbai office. Sandeep hasn’t decided on his next assignment yet. I wish him the very best for his future,” he further added.

    Issac said, “With our strengths in strategic planning, creativity, engagement solutions and digital along with the high quality talent pool, we are well set up to provide integrated marketing communications services that take full advantage of the new technologies at our disposal. That is what the ‘changengage’ positioning is all about. We look forward to leading the way as the model agency of the future.”

    The agency said it would continue with its growth plans on the back of a strong India management and a suite of offerings across advertising, out of home and digital activation with entities like Bates WallStreet & Landscape and Bates Sercon powering Bates India group.

    The management team at Bates in India currently includes Dheeraj Sinha (regional planning director), Dinesh Shetty (group CFO), Sagar Mahabaleshwarkar (NCD), Praveen Vadhera (country head OOH), Rajesh Ghatge (CEO Sercon ), Srijib Mallik (head, Delhi), Abeer Chakravarty (head, Kolkata) and Vasantha Krishnamurthy (head, Bangalore). The agency has a national presence across five offices including Mumbai, Delhi, Bangalore and Kolkata and roster of clients.

  • Bates CEO Sandeep Pathak quits

    Bates CEO Sandeep Pathak quits

    MUMBAI: Ending his 5-year stint at Bates, Sandeep Pathak will be stepping down from his post as CEO.

    The news comes amidst media reports of Bates Asia Pacific and India chairman and regional creative director Sonal Dabral exiting the agency.

    It is speculated that Dabral is moving to Mudra, replacing Bobby Pawar, who recently joined JWT India.

    Pathak joined Bates (then Bates 141) in 2007 as Mumbai head. He was elevated to the role of CEO in September 2008. Prior to Bates, he was associated with Leo Burnett as brand partner.

  • Sercon 141 ups Rajesh Ghatge to CEO

    Sercon 141 ups Rajesh Ghatge to CEO

    MUMBAI: Bates 141 has promoted Rajesh Ghatge as the chief executive officer of its specialised “below the line” marketing services agency, 141 Sercon.

    Ghatge was formerly the executive director and COO at 141 Sercon.

    In addition, Ghatge is also appointed to the Executive Committee (EXCO) of the Bates India Group. The Board is headed by Group CEO Sandeep Pathak and includes India chairman and regional ECD Sonal Dabral, regional planning director Dheeraj Sinha, 141 Wallstreet VP Praveen Vadhera and finance director Dinesh Shetty.

    In his new role as the CEO, Ghatge will build on the agency‘s expertise in “intelligent activation” – solutions which engage consumers across touch points and enable them to experience brands, products and services. With the use of proprietary tools and technology, the agency is able to deliver large scale, ROI-driven activations for B2B and B2C clients across Asia.

    Ghatge co-founded Sercon in 1996, which was later acquired by Bates in 2007. He was instrumental in leading Sercon to become one of India‘s largest activation and marketing services agencies with a footprint across India and Southeast Asia.

    Ghatge has more than 15 years of experience in planning, creative and execution of regional and local campaigns for leading brands including Bausch & Lomb, Carlsberg, Castrol, Nokia, Oracle, Shriram Life Insurance and Sun Microsystems.
     
    Pathak said, “Since Sercon joined the Bates family, it has played a very strategic role. Together with our advertising and design units, and out-of-home and retail offering, we have the full capability to help our clients drive maximum engagement, by getting brands to become the subject of new conversations.”

    Ghatge added, “Rapid change is happening constantly and all around us in. Clients want to understand changes in consumer‘s media and shopping habits and what are the implications for engaging them effectively. I look forward to working closely with the Bates regional and local leadership teams to grow our expertise, so that we can deliver more innovative and effective solutions for our clients, and bring people closer to brands.”

    Dabral stated, “Rajesh has been key to driving Sercon to become one of the top ranking activation agencies in India and Southeast Asia. Rajesh will continue to grow our specialized skills and solutions for India and regional clients by helping them to better engage consumers, generate demand and influence preference.”

    In India, the Bates operations spans Delhi, Mumbai, Bangalore and Kolkata, and includes the largest retail and OOH network in India across 20 states and into 400 rural towns. It offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.