ITV

Tag: Sandeep Gupta

  • Sangram Singh flexes for Inlife’s Magnesium move

    Sangram Singh flexes for Inlife’s Magnesium move

    MUMBAI: Strength meets science as Inlife Healthcare ropes in champion wrestler and motivational powerhouse Sangram Singh to spearhead its Magnesium Range. The partnership promises to pack a punch in India’s wellness space, promoting magnesium as the unsung hero of holistic health.

    Known for his discipline and resilience both inside and outside the ring, Sangram is now taking his fight beyond the mat, this time, against poor nutrition and fatigue. Inlife Healthcare, a trusted name in nutraceuticals for over five decades, believes his journey mirrors its own mantra of balance, strength, and mindful living.

    “We’re honoured to welcome Sangram to the Inlife family,” said Inlife Healthcare founder mentor and strategic director Sandeep Gupta. “His authenticity and perseverance reflect our ethos. This isn’t just an endorsement, it’s an invitation for everyone to view health as a lifelong pursuit.”

    Echoing the sentiment, co-founder Prateek Agarwal added, “Our Magnesium range is built on the belief that wellness is a necessity, not a luxury. Sangram’s charisma will help us drive home the message of preventive care and everyday vitality.”

    For Sangram, the partnership is personal. “Magnesium is vital for strength, recovery, and energy, values that define my fitness journey,” he shared. “Together, we aim to empower people to nourish both body and mind.”

    Inlife’s Magnesium Glycinate and Chelated Magnesium Glycinate Forte tablets are designed to aid muscle recovery, energy metabolism, restful sleep, and mental calm. Crafted for athletes, professionals, homemakers, and health enthusiasts alike, the range aims to fit seamlessly into modern lifestyles.

    With its enduring philosophy, ‘Live Healthy, Live Better’. Inlife Healthcare continues to merge science and trust to make wellness accessible, one supplement at a time.
     

  • Five and thriving Shemaroo TV celebrates a half-decade of drama

    Five and thriving Shemaroo TV celebrates a half-decade of drama

    MUMBAI: It’s been five years since Shemaroo TV first switched on and it’s safe to say, they’ve kept the remote firmly in their audience’s hands. The Free-To-Air (FTA) channel has hit a milestone moment, celebrating half a decade of serving up a heady mix of myth, mayhem and middle-India masala to viewers across Bharat.

    In a television landscape where loyalty is rare and tastes are ever-shifting, Shemaroo TV has carved out a space of its own drawing in an annual audience of 296 million with a content cocktail that includes devotional sagas, crime capers and classic family drama. Whether you’re in for a morning dose of spiritual calm or a prime-time showdown, the channel has something for every generation under the roof.

    What sets Shemaroo apart is its smart straddle between rooted values and modern sensibilities. Its programming taps into nostalgia while staying fresh enough for a younger, evolving viewership. And its impact goes beyond metros, it has become a staple in rural and semi-urban homes, where FTA still rules the roost.

    Commenting on the milestone Shemaroo Entertainment Ltd, CEO Hiren Gada says, “Shemaroo TV’s journey over the last five years has been nothing short of inspiring. We set out with the belief that audiences in India’s heartland seek content that resonates deeply with their culture, values, and aspirations. The remarkable growth in viewership and engagement validates that vision. We remain committed to curating content that entertains and brings families together.”

    Shemaroo Entertainment Ltd COO for Broadcast Business Sandeep Gupta adds, “Shemaroo TV has built a unique identity by staying true to its roots while constantly innovating. This success is not just about numbers; it’s about the millions of connections we’ve built across Bharat. Our thoughtfully curated content line up ensures every Indian home finds a story that becomes a part of their live from early morning spiritual seekers to prime-time drama enthusiasts. We are excited for the journey ahead and ready to scale even greater heights with the love and trust of our audience.”

    As Shemaroo TV enters year six, its playbook remains the same: tradition, emotion and wide appeal all packaged with consistency and heart. In an age of streaming binges and short attention spans, it turns out there’s still something timeless about stories that feel like home.

  • Shemaroo Umang to debut Badi Haveli Ki Chhoti Thakurain in primetime

    Shemaroo Umang to debut Badi Haveli Ki Chhoti Thakurain in primetime

    MUMBAI: What happens when centuries-old family traditions meet modern twists? Shemaroo Umang’s latest show, Badi Haveli Ki Chhoti Thakurain, dares to flip the script on inheritance, hierarchy, and familial power dynamics.

    Set against the opulent backdrop of Rajasthan, this gripping family drama premieres 27 January 2025, airing Monday to Saturday at 9:00 pm. With a plot brimming with twists, stellar performances, and emotional depth, this show promises to keep viewers glued to their screens.

    Produced by Natkhat Productions, helmed by renowned writer and producer Raghuvir Shekhawat, the show explores an age-old Indian tradition: passing the keys of the family haveli to the eldest daughter-in-law. But what if this cherished custom takes an unexpected turn? Enter Chaina, played by the vivacious Diksha Dhami, the youngest daughter-in-law of the haveli, who disrupts the family’s power dynamics with her charm, wit, and resilience.

    Joining Chaina’s journey is Sheel Verma, portraying the enigmatic Jayveer, and Ishita Ganguly, who takes on the role of the scheming sister-in-law Chamkeeli, determined to challenge the new order in the family. Set in the grandeur of Rajasthan’s aristocratic traditions, the show follows the mystery surrounding Chaina’s unexpected rise as the Chhoti Thakurain and her battle to navigate shifting allegiances, jealousy, and secrets hidden within the haveli’s grand walls.

    Shemaroo Entertainment COO of broadcasting business, Sandeep Gupta expressed his excitement, “Television audiences today crave content that resonates on a deeper emotional level. ‘Badi Haveli Ki Chhoti Thakurain’ is a refreshing break from conventional melodrama. The show introduces strong, complex characters and relatable dynamics that families will enjoy watching together. This marks our second collaboration with Raghuvir Shekhawat, and we’re confident it will leave an indelible mark in the primetime slot.”

    Shekhawat shared his passion for the project, saying, “This show is more than a story; it’s a reflection of the changing dynamics within Indian families. While the ‘saas-bahu’ trope has reigned supreme, the often-overlooked relationship between the jethani (eldest daughter-in-law) and devrani (youngest daughter-in-law) holds untapped potential. With ‘Badi Haveli Ki Chhoti Thakurain,’ I aim to bring this dynamic to the forefront in a way that is both entertaining and thought-provoking.”

    Shekhawat also celebrated the launch of Natkhat Productions, calling this show his ‘first baby’ and a personal milestone in his two-decade career.

    With its intricate storytelling, stunning visuals, and powerful performances, Badi Haveli Ki Chhoti Thakurain promises to redefine family dramas. The show captures the essence of tradition while exploring themes of empowerment, resilience, and transformation. Viewers can expect a rollercoaster of emotions and surprises that will resonate long after the credits roll.

  • Shemaroo Umang and Shashi Sumeet Productions unveil ‘Main Dil Tum Dhadkan’

    Shemaroo Umang and Shashi Sumeet Productions unveil ‘Main Dil Tum Dhadkan’

    Mumbai: Shemaroo Umang has announced its latest show in collaboration with the Shashi Sumeet Productions. The upcoming drama, ‘Main Dil Tum Dhadkan,’ highlights that true motherhood is defined by love and emotional connection rather than biological ties. The series explores the bond between a mother and her child with a modern twist on the timeless story of Yashoda. ‘Main Dil Tum Dhadkan’ is set to premiere on 16 September 2024, and will air every Monday to Saturday at 8:30 PM exclusively on Shemaroo Umang. The cast includes Radhika Muthukumar, who delivers a heartfelt performance as Vrinda; Kavish Khunger, portraying Krish with genuine warmth. Zohaib Ashraf, bringing depth to Keshav’s role, and Neelu Vaghela, whose portrayal of Rajeshwari Devi adds significant emotional weight to the narrative.

    ‘Main Dil Tum Dhadkan’ beautifully underscores the essence of motherhood, highlighting the profound emotional connection between Vrinda and her son, Krish. Vrinda’s world revolves around Krish, and their deep bond is challenged when Keshav, who also feels a strong connection with Krish, reveals that Krish is his biological child. The revelation shatters Vrinda’s life and brings a glimmer of hope to Keshav, leading to a dramatic custody battle supported by Keshav’s mother, Rajeshwari Devi. As Vrinda fights to keep Krish, the series offers exploration of a mother’s love and the emotional trials faced by both Vrinda and Keshav.

    Shemaroo Entertainment Ltd.,  COO of Broadcasting Business Sandeep Gupta said, “Shashi Sumeet Productions is known for their ability to create compelling and relatable narratives, and Main Dil Tum Dhadkan is no exception. This heart touching series will offer a fresh and emotional take on the concept of motherhood, highlighting the complexities of relationships and how evolving bonds impact two intertwined lives. With its powerful storyline and exceptional cast, we believe it will deeply resonate with viewers.”

    Shashi and Sumeet Mittal, Shashi Sumeet Productions, shared, “We are always driven by the desire to bring fresh and innovative stories to the audience. We are excited to partner with Shemaroo Umang on ‘Main Dil Tum Dhadkan’ and present a contemporary reimagining of the timeless tale of Yashoda. We aim to breathe new life into this age-old narrative, offering a fresh perspective that resonates with today’s viewers. It is an exploration of a mother’s love and touches upon the emotion of the fear of losing a child.”

    ‘Main Dil Tum Dhadkan’ promises to be a standout addition to Shemaroo Umang’s lineup, offering a touching exploration of unique bonds, love, hope and resilience. Tune in to the premiere of ‘Main Dil Tum Dhadkan’ on September 16, 2024, airing Monday to Saturday at 8:30 PM, exclusively on Shemaroo Umang.

  • Shemaroo Umang and Gul Khan Introduce ‘Shamshaan Champa’

    Shemaroo Umang and Gul Khan Introduce ‘Shamshaan Champa’

    Mumbai: Shemaroo Umang has launched its latest venture in collaboration with producer Gul Khan. This dynamic partnership introduces the supernatural saga, Shamshaan Champa, a show that promises an epic journey of wonder and unexpected twists. The show debuted on 20 August 2024 and will air every Monday to Saturday at 9:00 PM exclusively on Shemaroo Umang. The show features actress Monalisa as Mohini, and the talented actors Trupti Mishra and Aayush Srivastava as Champa and Vikram respectively. The ensemble also includes actors such as Mohammad Nazim, Tia Gandwani, Indrajeet Modi, and Yash Bhatia in pivotal roles in this narrative.

    Gul Khan, celebrated for her work in the desi fantasy and supernatural genres, lends her visionary expertise to Shamshaan Champa. Created under the banner of Four Lions Films, the series chronicles the life of Champa, a kind-hearted small-town girl whose life takes a mysterious turn when a twist of fate leads her to revive as a powerful daayan. What unfolds is a narrative in which, against all odds, she chooses to use her newfound powers for good. With its blend of fantasy, romance, and compelling storytelling, the show is set to enchant the audiences.

    Shemaroo Entertainment COO- Broadcasting Business Sandeep Gupta shared, “We are excited to partner with Gul Khan for the launch of Shamshaan Champa. The supernatural genre has always captivated audiences, and Gul Khan, renowned as a trailblazer in this space, brings her creativity to this project. With its fresh take on the genre, this show will be a significant addition to Shemaroo Umang’s diverse programming lineup. Our goal is to present content with mass appeal, and we believe viewers will connect with the show.”  

    Producer Gul Khan said, “I am excited to return to the supernatural genre with ‘Shamshaan Champa.’ The show offers a new take on the concept of a daayan—a term traditionally viewed negatively. Champa, a sweet and helpful girl, due to the twists of fate is revived as a daayan. We have put great thought into the casting to bring this vision to life. Monalisa returns in a bold new role, offering a powerful portrayal of her character, while Trupti Mishra perfectly embodies the innocence required for Champa. Aayush Srivastav brings a dynamic, modern edge to Vikram, contrasting effectively with the traditional elements of the story. I am confident that the audience will be captivated by both the engaging narrative and the exceptional cast.”

  • Shemaroo Umang presents ‘Pyaar Lafzon Mein Kahan’ on Indian television

    Shemaroo Umang presents ‘Pyaar Lafzon Mein Kahan’ on Indian television

    Mumbai: Shemaroo Umang, a popular FTA Hindi General Entertainment Channel, is all set to introduce its first show from Turkey ‘Pyaar Lafzon Mein Kahan.’ This super hit drama has been captivating audiences across the globe and is now set to mesmerize Indian television viewers with its compelling storyline and stellar performances starting from 1 July.

    ‘Pyaar Lafzon Mein Kahan’ promises heartfelt storytelling that resonates deeply with the Indian audience. The series brings an emotional angle with a unique twist, weaving together romance, drama, and the complexities of relationships in a relatable and compelling manner.

    Shemaroo Entertainment Ltd COO-Broadcasting Business Sandeep Gupta said, “Pyaar Lafzon Mein Kahan has garnered a massive fan following worldwide for its powerful narrative. We are excited to bring this beloved Turkish show to the Indian television screens, reflecting our commitment to offering diverse and engaging content from around the world that transcends linguistic boundaries. By presenting this acclaimed Turkish series to our FTA audiences, we aim to provide them with varied entertainment options and enhance their TV viewing experience.”

    The romantic comedy ‘Pyaar Lafzon Mein Kahan’ revolves around Hayat, a spirited country girl, and Murat, heir to a wealthy family. A twist of fate lands Hayat a job in a multinational corporation as Murat’s personal assistant under mistaken identity. As their journey unfolds, Murat unknowingly falls deeply in love with Hayat, unaware of her true identity. Thus begins a love story between Hayat and Murat, built upon a foundation of misunderstanding. 

  • Shemaroo Umang and Balaji Telefilms team up for a riveting new show ‘Chaahenge Tumhe Itnaa’

    Shemaroo Umang and Balaji Telefilms team up for a riveting new show ‘Chaahenge Tumhe Itnaa’

    Mumbai: Shemaroo Umang, one of India’s Hindi General Entertainment Channel, and Balaji Telefilms, has proudly announced their collaboration for the highly anticipated new show, ‘Chaahenge Tumhe Itnaa.’ This marks the first-ever partnership between the two and promises to redefine television viewing experiences across the nation. The show is set to go on air starting 20 February, 2024 every Monday to Saturday at 9:00 PM.

    Crafted under the creative vision and expertise of Ektaa Kapoor, hailed as the queen of Indian Television, ‘Chaahenge Tumhe Itnaa’ delves into the intricacies of relationships and the unique bond shared between Aashi and her father-in-law, who serves as a guiding light and fatherly figure in her life. The narrative revolves around the life of Aashi, portrayed by Swati Sharma, who is married at a young age but loses her husband under unforeseen circumstances. Taken under the wing of her father-in-law, played by Abhay Bhargava, Aashi embarks on a journey of education and growth, where she meets Siddharth, played by Bharat Ahlawat. The show’s narrative beautifully illustrates Aashi’s selfless devotion to her family and her commitment to nurturing her relationships, even at the expense of her own desires.

    Shemaroo Entertainment COO (Broadcasting Business) Sandeep Gupta said, “We are delighted to join forces with Balaji Telefilms for our new show ‘Chaahenge Tumhe Itnaa’ as they are known for bringing refreshing stories. Family dramas have always resonated well with the audience, and both Shemaroo and Balaji Telefilms have a rich history of delivering content that people adore. Together, we aim to captivate hearts and inspire emotions through the power of television. Our new offering challenges the stereotype that the term ‘father-in-law’ is devoid of a paternal connection and brings a new angle to family bonds. Through this compelling narrative we aim to leave an indelible mark on viewers’ hearts and minds.”

    Speaking about the show, Kapoor said, “In each project, my goal is to share stories that connect with the audience. ‘Chaahenge Tumhe Itnaa’ holds a special place in my heart as it delves into the unique dynamics of a father-in-law and daughter-in-law relationship. In this show, we have showcased the father-in-law figure from a distinctive angle. The story narrates the tale of a father-in-law who steps into the role of a father, recognizing the potential in his daughter-in-law and going the extra mile to support her aspirations. As the audience embarks on Aashi’s journey, they will witness the depth of her character and the challenges she faces in prioritizing her loved ones amidst life’s complexities. Every character in the show has a strong role to play and I have no doubt that the audience will warmly accept this story which will be breaking societal norms.”

    Produced by Ektaa Kapoor under the banner of Balaji Telefilms, ‘Chaahenge Tumhe Itnaa’ is a captivating family drama that features a stellar cast, including Swati Sharma, Bharat Ahlawat, Abhay Bhargav, Khyati Keswani, Kishan Bhan, Sangeeta Adhikari, Aishwarya Aher, Kajal Chauhan, Veronica Talreja, among others portraying significant roles in the storyline

  • Shemaroo appoints Swati Darekar as head of programming- Hindi GEC

    Shemaroo appoints Swati Darekar as head of programming- Hindi GEC

    Mumbai: Shemaroo Entertainment, a leading media and entertainment conglomerate in India, has announced the appointment of Swati Darekar as the head of programming- Hindi GEC (General Entertainment Channel). In this role, Darekar will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV & Shemaroo Umang, Swati will lead a team of content creators to produce engaging and relevant content that resonates with the target audience.

    Darekar is a seasoned professional in the General Entertainment Channel domain with a proven track record in creating and curating content that resonates with diverse audiences. Prior to joining Shemaroo, she has played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18), contributing significantly to the success of shows like ‘Barrister Babu,’ ‘Nima Denzongpa,”Savi Ki Savaari’ and the recently launched show ‘Doree.’ Her illustrious career includes a significant tenure as Creative Director (Vice President Content) at Sony Entertainment Television (Sony Pictures Networks), steering the success of shows like ‘Mere Sai’ and ‘Patiala Babes.’ Before Sony, Swati made notable contributions as Creative Director (Vice President- Fiction Programming) at Star Plus (Disney Star), shaping iconic shows like ‘Diya aur Baati Hum,’ ‘Saraswatichandra,’ ‘Tamanna’ amongst others.

    Shemaroo Entertainment Ltd COO of Broadcasting Business Sandeep Gupta, expressed his delight about the appointment, stating, “We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers.”

    This strategic move reinforces Shemaroo Entertainment’s dedication to excellence and innovation in the ever-evolving entertainment industry.

  • Shemaroo TV presents ‘Karmadhikari Shanidev’ – A narrative of the God of justice

    Shemaroo TV presents ‘Karmadhikari Shanidev’ – A narrative of the God of justice

    Mumbai: Shemaroo TV, the family entertainment channel known for its diverse storytelling, especially in the mythological genre, is set to release its second original mythological show, ‘Karmadhikari Shanidev,’ on 11 December 2023. The new series aims to captivate viewers by exploring how Shanidev serves as the dispenser of justice, intricately maintaining a balance between the realms of Devta and Asur. Unravelling the lesser-known aspects of the often-misunderstood God of Indian mythology, Shanidev, the series promises to shed light on his multifaceted character and offers a nuanced exploration of his divine significance in Hindu Puranas.

    Produced under the banner of Triangle Film Company, ‘Karmadhikari Shanidev’ promises to unravel untold stories from Shanidev’s life, delving into various narrative threads from revered epics such as Ramayan, different avatars of Lord Vishnu, Samundra Mathan, Piplaad Katha, Dashrath & Raja Harishchandra Katha, among others. The stellar cast includes Vineet Kumar Chaudhry as Shanidev, Sandeep Mohan as Surya Dev (Shanidev’s father), Suhasi Dhami portraying the roles of Sangya and Chaya (Shanidev’s mother), Aparna Dixit as Damini (wife of Shanidev), Danish Akhtar as Hanuman, and Deblina Chatterjee as Goddess Laxmi, promising impeccable portrayals.

    On the launch of the show, Shemaroo Entertainment Ltd COO of broadcast business Sandeep Gupta stated, “As we embark on this new chapter with the launch of ‘Karmadhikari Shanidev,’ we are excited to unfold the diverse narratives woven into the rich tapestry of Indian mythology. The show aims to provide a fresh perspective on Shanidev, shifting from a feared deity to the god of karma, justice, and retribution. We are hopeful that the engaging storyline of ‘Karmadhikari Shanidev’ will surely make a lasting impact.”

    Speaking about the show, Triangle Film Company producer Nikhil Sinha said, “Triangle Film Company is renowned for bringing the stories from our revered scriptures to life. Our previous shows such as ‘Mahadev,’ and ‘Siya Ke Ram,’ among others have been highly appreciated for their accuracy and portrayal, with the talented actors in the industry depicting the characters to perfection. With ‘Karmadhikari Shanidev,’ we hold similar expectations. I am confident that Vineet, Suhasi, Aparna, and others will do an amazing job. I believe with Shemaroo TV’s reach in the Heartland of India ‘Karmadhikari Shanidev’ will become a household name in no time.”

    As Shemaroo TV continues to carve a niche with its diverse and compelling content, ‘Karmadhikari Shanidev’ stands as a testament to the channel’s commitment to delivering premium quality programming. With this new show, the channel aims to dispel common myths associated with Shanidev, encouraging the audience to embrace the positive aspects of his character and principles. It explores the profound impact of karma and justice in everyday life.

  • Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Shemaroo MarathiBana presents ‘Sau. Pratap Manasi Supekar’

    Mumbai: Shemaroo MarathiBana is set to introduce an engaging and heartwarming show titled ‘Sau. Pratap Manasi Supekar’ to its growing portfolio of original content. The concept of the show is as unique as its title, it is about an unbreakable bond of love, promoting equality, fostering understanding, facing challenges together and breaking the stereotype. Mark your calendars for 30 October 2023, as this exciting show debuts on Shemaroo MarathiBana.

    The show is created by the renowned name in the Marathi TV industry, Viren Pradhan and produced under the banner of Piccolo films. The very talented Pradeep Ghule as Pratap Supekar and the charming Tanvee Kiran as Manasi will be seen as leads in the show.

    ‘Sau. Pratap Manasi Supekar’ is a celebration of a love story between Pratap and Manasi that transcends traditional boundaries. The narrative sheds light on the contemporary and forward-thinking mindset of couples who recognize that love is not bound by prejudice. Contrary to the stereotypical image of a wife standing in her husband’s shadow, Pratap, a dedicated Traffic Police constable, embodies the qualities of a supportive and caring partner. He prioritises his relationship with Manasi and holds deep respect for her individuality. On the other hand, Manasi takes on the role of a Senior Traffic Police Inspector, excelling in a traditionally male-dominated field. She personifies a blend of compassion and determination, flawlessly balancing her professional and personal life. While Manasi’s senior position in the workplace raises concerns for Pratap’s family, it does not affect the harmony between them. Their partnership stands as a testament to the resilience of their bond and their unwavering courage to challenge societal norms.

    Shemaroo COO – broadcasting business Sandeep Gupta said, “Our new show, ‘Sau. Pratap Manasi Supekar,’ represents a compelling narrative that goes beyond conventional limits, encouraging viewers to challenge established societal norms. It exemplifies the enduring power of love and the bravery to reshape the long-standing customs and mindset. Furthermore, it has the potential to positively influence the younger generation. This marks a small yet meaningful step towards making a positive impact on our society. We hope our commitment to creating high-quality and engaging stories will continue to receive the love and support of our audience.”

    Producer Viren Pradhan expressed, “We made this show with a ton of love and deep feelings. Our aim was to craft a narrative that is thought provoking, relatable and inspirational. The connection between Pradeep and Tanvee and the way they bring the story to life is truly amazing. We are thrilled to bring ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana and to stir conversations about love, identity and the courage to challenge the status quo.”

    The show is set to engage and inspire viewers with a blend of heartwarming moments and societal commentary, making it a significant addition to Shemaroo MarathiBana’s diverse content offerings that truly connects with the audience.

    Watch the remarkable tale, ‘Sau. Pratap Manasi Supekar’ on Shemaroo MarathiBana starting 30 October 2023, every Monday to Saturday at 9 pm.