ITV

Tag: Sandeep Bansal

  • OTTplay onboards Chaupal Punjabi to expand their regional audience base

    OTTplay onboards Chaupal Punjabi to expand their regional audience base

    Mumbai: OTTplay, a platform for OTT content aggregation, is thrilled to announce the addition of Chaupal Punjabi to its growing roster of top-tier entertainment providers. This strategic partnership marks a significant milestone in OTTplay’s mission to offer diverse and high-quality content to its users.

    Chaupal, known for its extensive library of regional content, including Punjabi, Bhojpuri, Haryanvi, among others, will now be accessible to OTTplay’s extensive audience base. This collaboration promises to bring a rich variety of movies, TV shows, and exclusive originals to OTTplay subscribers, enhancing their viewing experience with unique and culturally resonant stories.

    OTTplay, an OTT aggregator with 40 plus apps, continues to solidify its position as a leading platform in India. By bringing together content from various OTT platforms, OTTplay ensures that users can effortlessly find and enjoy their favourite shows and movies from a single, convenient interface. With the inclusion of Chaupal Punjabi, OTTplay reaffirms its commitment to offering diverse and high-quality entertainment options for its ever-expanding and discerning audience base.  

    Chaupal OTT founder and MD Sandeep Bansal shared his excitement about the partnership: “We are delighted to join hands with OTTplay, a platform that shares our commitment to delivering high-quality and diverse entertainment. At Chaupal, we believe in the power of regional stories to connect with audiences on a profound level. By partnering with OTTplay, we are confident that our rich and varied content will reach new heights, resonating with viewers who appreciate authentic and culturally significant storytelling.” 

    He added, “This collaboration is a testament to our dedication to expanding the reach of regional content and celebrating the diversity of Indian culture. We look forward to a fruitful partnership with OTTplay, one that will undoubtedly enrich the entertainment experience for our combined audience.”

    OTTplay CEO and co-founder Avinash Mudaliar expressed his enthusiasm about the partnership: “We are excited to welcome Chaupal Punjabi to the OTTplay family. This collaboration aligns with our vision to provide a comprehensive and diverse entertainment experience. Chaupal’s unique content offering will significantly enrich our platform, providing our users with an unparalleled viewing experience that celebrates regional diversity. With the rising demand for regional content and storytelling, we are optimistic that this partnership will be a testament for delivering quality content across regions.”

  • Pitaara TV launches multi-regional streaming platform Chaupal

    Pitaara TV launches multi-regional streaming platform Chaupal

    Mumbai: Punjabi TV channel Pitaara TV on Saturday announced the global launch of its streaming service platform Chaupal. It will provide access to quality content for entertainment in three regional languages- Punjabi, Haryanvi, and Bhojpuri. The streaming service has been launched globally, across markets and devices.

    Some of Chaupal’s key markets include the United States of America (USA), Canada, the United Kingdom (UK), the United Arab Emirates (UAE), Australia, New Zealand, Fiji, Mauritius, and the European Union (EU).

    The streaming service will provide original and exclusive movies, web series, podcasts, music, documentaries, and entertainment-based content from India and around the world to its viewers.

    Commenting on the development, Pitaara TV’s director Sandeep Bansal said, “This is a proud moment for all of us who have worked so hard for the last three years to bring ‘Chaupal’ to life. Chaupal, as the name suggests, is a gathering of like-minded people who come together for a good time, so we wanted to create a platform that reminded people of their roots, where content could be watched in all the regional languages with family or friends.”

    “Chaupal will keep surprising its consumers with incredible storytelling and talent turning imagination into reality,” Bansal added.  

    “The word ‘Chaupal’ signifies a community space where people gather for a specific purpose. Pitaara TV’s OTT is also one such platform where people speaking different languages and residing in different states and countries will come together to experience endless entertainment in the most affordable way possible. ‘Chaupal: Entertainment Beyond Boundaries’ is an endeavor to make online entertainment truly seamless for audiences anywhere, anytime”, the channel said in a statement.

    The launch was accompanied by the release of 12 originals (films and web series), alongside 50 exclusives and over 300 film offerings. Included in the originals list are “Panchhi” (thriller), “Vardaat” (murder mystery), “Range” (action/crime series), “Kala Shehar (film), Teri Meri Nahi Nibhni (rom-com film), Khich Jatta Khich (episodic), Main vs Tu (film/family drama), Please Kill Me” (suspense film), “Malaal” (Hariyanvi crime film), “London in Haryana” (Haryanvi web series), “Lakhimchand Haryanvi” (Haryanvi film), and “Chapper Phadke” (Haryanvi film). More releases such as “Murabba”, “Chandigarh Waale”, “Tunka Tunka”, “Zila Sngroor”, “Dustbin”, “Shikari”, “Shahi Majra”, “Umran Ch Ki Rakheya”, “Seep”, “Miss Tanya”, and “Shagan” are lined up.

     Hopeful about Chaupal’s potential, popular brands such as Xiaomi and Paul Merchants have partnered with it.

    MI India’s category lead –smart TV, Eshwar Nilakantan remarked, “With Mi TV’s, our vision is to provide a unique interface for each user, and this comes to life with our dedicated focus on building PatchWall for TVs in India. Mi TVs have become India’s favourite smart TVs in no time and keeping our users in mind, we have made it our resolution to enhance the entertainment experience by providing varied content. We are proud to announce our partnership with OTT platform Chaupal which widens our rich content library for all our Punjabi, Haryanvi, and Bhojpuri users. This is the first time a global TV brand has taken the initiative to understand the power of Indian vernacular entertainment and partner with a platform to provide exclusive early access to Mi TV users.”