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Tag: Sandalwood

  • Santoor relaunches with a fresh take to younger looking skin

    Santoor relaunches with a fresh take to younger looking skin

    Mumbai: Santoor has announced the relaunch of its classic sandalwood and turmeric soap, Santoor Orange. The relaunch comes with ‘Young Soch’ as the renewed and fresh take to connect with young consumers.

    Signaling a bold transition, the ‘Young Soch’ campaign aims to disrupt common stereotypes and long-standing perceptions about a woman’s identity. The Santoor woman of today is limitless with a young and fresh take to life, urging women to say yes, why not… ‘kyon nahi?’ Her child is also a part of this exciting journey, supporting her mother and bearing witness to her accomplishments, emphatically expressing… ‘kyon nahi?’

    The product upgrade further comes with new packaging, improved fragrance, and better moisturization.

    Speaking on the relaunch, Wipro Consumer Care & Lighting India and SAARC business consumer care chief executive Neeraj Khatri said, “Santoor is the flagship brand of Wipro Consumer Care. For over three decades, millions of Indian women have trusted Santoor. Today, Santoor sandal and turmeric Soap is synonymous with younger looking skin. As part of our growth strategy, Santoor seeks to constantly innovate to match the ever-changing needs of the new-age consumers. The upcoming refreshed version of our flagship and best-selling product is a testament to our commitment. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.”

    Adding to it, Wipro Consumer Care and Lighting vice president- marketing S Prasanna Rai said, “The key strength of Santoor has been the uniformity in communicating the core proposition of younger looking skin while refreshing the context and indicating the aspirations of the young women today. ‘Young Soch’ is at the heart of Santoor’s brand purpose of inspiring dynamic women today. Keeping the essence of Santoor in mind, we are trying to tell a brand-new story of the Santoor Woman.”

  • Zee Kannada launches two new shows ‘Lockdown Diaries’ & ‘Coffee with Anu’

    Zee Kannada launches two new shows ‘Lockdown Diaries’ & ‘Coffee with Anu’

    MUMBAI: In an effort to bring positivity during the ongoing pandemic, Zee Kannada had introduced unique shows for the audience to connect with their favourite Sandalwood celebrities: Lockdown Diaries and Coffee with Anu.

    Lockdown Diaries will give the audience a glimpse into the quarantine life of Zee Kannada artists with conversation through mobile phones. The actor’s lockdown dairies will be aired during the prime slot on weekend, starting 23 May at 9 pm where they share their experiences cooking with us, discussing current issues, playing games, dancing together and many more things.

    Coffee with Anu is an exclusive talk-show hosted by the anchor Anushree will be a platform for the Sandalwood guests to recollect and share their old memories with their ardent fans. Rachita Ram and Ramesh Arvind will be the guests for the first episode. Tune in to be inspired and open doors to possibilities starting 23 May at 9.30 pm only on Zee Kannada and Zee Kannada HD.

    To honour the 25 glorious years of Sa Re Ga Ma Pa, India’s longest-running non-fiction franchise and to commemorate 16 seasons of the show in the Kannada market, on 23 May 2020, Saturday, Zee Kannada will present a 2.5-hour Live-athon digital music concert with an aim to use music as the anchor in uniting people and spreading home in times of this pandemic. The same will be telecasted as ‘Onde Desha, Onde Raaga’ on Sunday, 24 May at 7 pm.

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  • ZEE Picchar brings Raj Kumar’s magic alive

    ZEE Picchar brings Raj Kumar’s magic alive

    MUMBAI: On the occasion of Dr Raj Kumar’s birthday on 24 April, ZEE Picchar is taking viewers down the lane of nostalgia by telecasting his blockbuster movies and an exclusive event.

    As the country battles COVID-19 pandemic, the channel has curated a library of titles that viewers can enjoy with their families from the comfort of their homes.

    ZEE Picchar, the destination for Sandalwood’s movies, has specially curated a line-up that includes movies like Nyayve Devru, Mayura, Mayor Muthanna, Bangarada Manushya and Bhagyada Bhagilu.

    The channel will also telecast the exclusive event Rajadhaniyalli Raj Rasasanje as a tribute to Dr Raj Kumar. With Dr Raj Kumar’s movie festival and the special event on 24 April, the channel is ready to entertain viewers.

  • South Indian films dominate airtime on TV

    South Indian films dominate airtime on TV

    MUMBAI: With larger-than-life and good stories, the southern movies industry has been spurting to a new high as around 860 hours of the run time of movies have been consumed by the audience on the small screen in the last one year period from November 2018 to October 2019.

    The report released by THiNK in association with BARC focuses on the movies released from four southern states of India – Andhra Pradesh/Telangana (Tollywood), Tamil Nadu/Pondicherry (Kollywood), Karnataka (Sandalwood) and Kerala (Mollywood).

    The report said that around 43 per cent of movies belonged to the south – Telugu (11 per cent), Tamil (9 per cent), Kannada (6.1 per cent) and Malayalam (5.6 per cent), whereas the dubbed Hindi movies contributed to at least 11 per cent.

    Meanwhile, the report also mentioned that the movies originating from south clocked at least 135 billion hours of viewing minutes annually, which is 2.6 billion hours per week on average. And, 26000 unique movies were broadcasted over 279 channels across 16 languages last year, the report added.

    The report quotes that the overall movies clocked 17 per cent of airtime out of 4.9 millions of programming hours on television annually, in which the south languages have taken the larger share from the overall air time in terms of movie that contributed 23 per cent.

    Contribution of movies to total viewership on television is around 30 per cent from 17 per cent of airtime, and alone south languages movies contribute to 42 per cent viewership from 23 per cent airtime, also added the report.

    With one third viewership of movies, it is a winning content on television as it is positively indexed over airtime and this index is higher for some languages vis-à-vis others given the differing nature of television viewing and content preference across audiences and geographies.

    Meanwhile, the report also suggests the reasons how viewership is southern India is different from others. It said: “Average daily tune-ins in each of the southern states are higher than the national average; number of channels showing movies are higher than in other regional languages.”

    Similarly, “Regional language viewership share is highest in the southern states; and almost half of total unique titles (12429 out of 26143) aired are from the four south languages,” the report also said.

    Apparently, out of the total 193 channels that telecast movies on television, more than half (104) belong to the four South languages; the major share came from Tamil and Telugu movies.

    When comparing the per capita movie consumption across movies of different languages, southern languages topped the list with each of the four clocking more than 200 hours per capita per annum (PCPA). In which, Telugu was highest at 415 hours, which roughly translated into 2- 3 movies weekly per person in the universe, on an average, followed by Tamil at 293 hours.

  • Gemini Edibles to spend Rs 18 cr on ads & campaigns

    Gemini Edibles to spend Rs 18 cr on ads & campaigns

    BANGALURU: Singapore based Golden Agri Resources Indian subsidiary Gemini Edibles & Fats India Private Limited (Gemini Edibles, GEF India) plans to spend Rs 18 crore towards mass media communications and brand building. Of these Rs 6 crore will be spent in the Karnataka market by the end of this fiscal revealed GEF India’s VP of sales and marketing P Chandra Sekhara Reddy. The company’s flagship brand ‘Freedom Refined Sunflower Oil’ is available in Andhra Pradesh, Telangana, Orissa and Tamil Nadu.

    The brand’s creative and media buying duties are handled by R K Swamy BBDO.

    GEF India managing director Pradeep Chowdhry and Reddy were at Bengaluru for the launch of GEF India’s 2-litre SKU of Freedom Refined Sunflower oil for the Karnataka market. The new 2 litre pack was launched by Sandalwood and Tollywood diva Pranitha Subhash.

    Freedom brand oil contributed Rs 1,200 crore to GEF India’s Rs 3,300 crore revenue last fiscal. “We are targeting Rs 1,500 crore turnover for the brand,” revealed Reddy.

    “Last fiscal we spent about Rs 1 crore per month on mass media communications. This fiscal our marketing spends will go up. Our TVCs’ are present on the top three regional channels in each of these states,” informed Reddy. “We are present on billboard’s, at point of sales, etc., In Andhra Pradesh and Telangana we also have over 100 BTL events every year,” he said further.

    GEF India says that sunflower oil is the most preferred edible oil in Karnataka with a consumption of 25000 metric tonnes out of 80,000 metric tonnes of packed edible oils amounting to around 35 percent of total sales in Karnataka.

    GEF India wants to increase its share of the sunflower edible oil market from the current four percent to a leadership in market share position in Karnataka. Reddy claims that the company’s products are now available in 90-95 of the 100 largest cities and towns in the state. In the three other states where its products, are sold the company claims a market share of over 35 percent and a pole position in each.

  • Gemini Edibles to spend Rs 18 cr on ads & campaigns

    Gemini Edibles to spend Rs 18 cr on ads & campaigns

    BANGALURU: Singapore based Golden Agri Resources Indian subsidiary Gemini Edibles & Fats India Private Limited (Gemini Edibles, GEF India) plans to spend Rs 18 crore towards mass media communications and brand building. Of these Rs 6 crore will be spent in the Karnataka market by the end of this fiscal revealed GEF India’s VP of sales and marketing P Chandra Sekhara Reddy. The company’s flagship brand ‘Freedom Refined Sunflower Oil’ is available in Andhra Pradesh, Telangana, Orissa and Tamil Nadu.

    The brand’s creative and media buying duties are handled by R K Swamy BBDO.

    GEF India managing director Pradeep Chowdhry and Reddy were at Bengaluru for the launch of GEF India’s 2-litre SKU of Freedom Refined Sunflower oil for the Karnataka market. The new 2 litre pack was launched by Sandalwood and Tollywood diva Pranitha Subhash.

    Freedom brand oil contributed Rs 1,200 crore to GEF India’s Rs 3,300 crore revenue last fiscal. “We are targeting Rs 1,500 crore turnover for the brand,” revealed Reddy.

    “Last fiscal we spent about Rs 1 crore per month on mass media communications. This fiscal our marketing spends will go up. Our TVCs’ are present on the top three regional channels in each of these states,” informed Reddy. “We are present on billboard’s, at point of sales, etc., In Andhra Pradesh and Telangana we also have over 100 BTL events every year,” he said further.

    GEF India says that sunflower oil is the most preferred edible oil in Karnataka with a consumption of 25000 metric tonnes out of 80,000 metric tonnes of packed edible oils amounting to around 35 percent of total sales in Karnataka.

    GEF India wants to increase its share of the sunflower edible oil market from the current four percent to a leadership in market share position in Karnataka. Reddy claims that the company’s products are now available in 90-95 of the 100 largest cities and towns in the state. In the three other states where its products, are sold the company claims a market share of over 35 percent and a pole position in each.

  • Suvarana launches three new shows to replace Kannada KBC

    Suvarana launches three new shows to replace Kannada KBC

    BENGALURU: The second season of the Kannada version of the Who wants to be a Millionaire – Kannadada Kotyadhipathi (KK) which catapulted Star Network's Kannada GEC offering Suvarna to numero uno in the Kannada ratings race ended on July 25.

    Hosted by one of the top actors from Sandalwood, Puneeth Rajkumar, KK ran every night Monday to Thursday for 90 minutes on prime time between 8pm and 9.30pm. Throughout this week the grand finale of Suvarna Super Jodi (SSJ) is being aired during this slot. SSJ's run will end Sunday, 4 August. SSJ was aired three days a week, Friday to Sunday between 8pm and 9.30 pm.

    Early this week, Suvarna announced the launch of three new 30 minute daily soaps which will run six days a week, Monday to Saturday starting 5 August. The shows which will replace KK and SSJ are Priyadarshini, Milana and Aragini, at the 8.00pm; 8.30pm and 9.00pm slots respectively. The channel plans to air movies on Sundays' for a couple of weeks during this slot before announcing a new weekly property.

    Suvarna business head Anup Chandrashekaran said, "These three shows are very different from each other. They have a strong story line and narration. I am sure that our viewers are going to enjoy them. All the three shows appeal to the mass audiences and cater to the entire family. Suvarna as a brand has built a strong loyal viewer base. Our current fiction offerings have made us the leader in weekday prime time, with the launch of these three shows we intend to maintain this leadership and further strengthen our position in the KGE market."

    The channel says that almost the entire inventory of spots for all the three shows has already been sold out. Suvrana's head of marketing and research Anil Narang said to www.indiantelevision.com ,"Spots generally are fully booked, and with the limit on ad spots, we have had to say no to advertisers and agencies often. We are planning a major outdoor campaign with over 100 hoardings across the state. Radio, print and magazines have also been planned."
    An emotional drama Milana is revolves
    around three characters

    Promos for the three shows began airing on Suvarna and the recently launched Kananda GEC Suvarna Plus. Outdoor and press conferences across cities in Karnataka, as well purchase of spots on radio stations are a part of the campaign to attract more eyeballs for the three soaps. Suvarna has purchased spots on Radio City in Bengaluru and on Red FM across the state.

    The channel has roped in an all new cast for each of the three shows, two of which are being directed by Ravi R Garani. Milana will be directed by R Madhusudhan.
    Priyadarshini is a story of two sisters (Kavya and Anjali). Anjali, a soft natured girl falls in love with a haughty Gaurav. Kavya, a boisterous girl falls in love with the ever courteous Gautham. A joint family which has been split from many years comes together because of these four characters.

    Suvarna says that the USP of the show is its lively and crisp narration. Its high emotional drama narrated with light humour is to attract youngsters and homemakers alike. Produced by Garani, the cast is Goutham – Gururaj V; Gaurav – Ajay; Kavya – Shwetha; Anjali – Amrutha S.

     

     

     

    Priyadarshini is a story of two sisters who bring their families together

    Aragini is a love – hate relationship between Sidharth Patil, an arrogant business tycoon and Khushi, a bubbly young girl from Bijapur. A series of unexpected incidents in their lives brings them together. The tussle between these contrasting characters forms the crux of the story. Directed by Garani, the cast includes Sidharth Patil played by Harish and Khushi played by Meghana.

    Milana is a story within the mind. It is an emotional drama woven by the three characters – Samarth, a successful corporate who has lived all his life as per his parents' instructions. He is highly ambitious and is looking to break-free from the clutches of his strict parents. Prarthana is a simple girl from a small town in Shimoga. She believes in small happiness and wishes for a happy family life. When Samarth's marriage is planned with Prarthana, he meets Aishwarya who is daughter of the maid in Prarthana's house. Aishwarya is an opportunist and desires all the happiness in the world. The love-triangle between these three characters forms the crux of the story. Directed by R Madhusudhan, the cast includes Samarth – Prashanth; Prarthana – Vinutha and Aishwarya – Pratula.

    The channel has canned about 10 episodes of each of the serials. "We plan for 70-80 episodes of a show at least, and we generally have a buffer of two weeks -12 episode bank in hand," revealed Narang.

     

  • Sandalwood’s Kunigal Nagabhushan passes away

    Sandalwood’s Kunigal Nagabhushan passes away

    BENGALURU: Kannada film director, scriptwriter and actor Kunigal Nagabhushan passed away in Bengaluru yesterday morning. Nagabhushan, who had been admitted to hospital on Saturday, last suffered two massive heart attacks. He was 70. Earlier this year, doctors had to amputate his right leg due to gangrene problems brought on by diabetes.

    Nagabhushan had obtained a degree in cinematography and entered films in 1961. His tryst with Sandalwood began as an assistant director and has even directed southern cinema icon Rajnikanh in a Kannada film. He won the state award for writing dialogues in the filmGowri Ganesha directed by Phani Ramachandra which had Anant Nag in the lead role.

    Nagabhushan`s successful films include Sahodarara Savaal, Simhada Jodi, Oorige Upakari, Sangliana and others.