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Tag: Sanchita Roy

  • Havas Media Network India fuels innovation with pioneering research through latest whitepaper

    Havas Media Network India fuels innovation with pioneering research through latest whitepaper

    Mumbai: In a resounding declaration of intent, Havas Media Network India, the media arm of Havas India, has embarked on a relentless quest to craft innovative and meaningful intellectual properties (IPs) that resonate powerfully with brands and marketers navigating the ever-evolving advertising industry. This whitepaper marks a pivotal milestone in understanding the evolving Indian e-commerce landscape.

    At the vanguard of this mission stands its latest and extremely timely whitepaper – ‘Shaping Consumer Experiences: How India Buys & How Tech is Shaping E-Commerce Adoption & Experience.’ This whitepaper is an uncharted expedition into the heart of India’s e-commerce realm, where seismic technological innovations forge its destiny. The report is launched at a time when India is taking valiant strides in the retail and ecommerce sector which is likely to touch $2 trillion in the next decade (source BCG*).

    In an era of rapid digital transformation, where technology and e-commerce are central to consumer shopping behaviour, this whitepaper delves into the catalytic role of technologies such as immersive AR/VR, AI-driven chatbots, Web 3.0, and ONDC in empowering consumers and driving business growth.

    This whitepaper was unveiled at the 12th edition of TiE Delhi-NCR’s Internet Day 2023 (iDay 2023), an initiative dedicated to fostering an ecosystem of technopreneurs and investors, bringing together industry-leading tech visionaries.

    Conducted in collaboration with YouGov and NFX across 10 key markets, this research prioritizes the preferences of online shoppers and tech enthusiasts aged 18 to 45 years. Data collection employed a hybrid approach, encompassing computer aided web interviews and focused group discussions alongside personal interviews.

    The study offers a profound analysis of how Indian consumers are reshaping the e-commerce landscape and how technology serves as the driving force behind this transformation. It sheds light on evolving consumer behaviour patterns, preferences, and expectations, emphasizing technology’s pivotal role in shaping these experiences.

    With the proliferation of smartphones, accessible internet connectivity, and innovative digital platforms, e-commerce in India has witnessed an unprecedented surge. These factors not only fuel online shopping adoption but also redefine consumer interactions with brands, purchase decisions, and post-purchase experiences.

    Key Insights – What can brands do to enhance customer experience in an ever-evolving digital landscape:

    Tier-Based Shopping Patterns: The whitepaper uncovers distinct shopping behaviours across different city tiers in India. Urban areas prioritize convenience and variety, while smaller towns emphasize affordability and value. Brands are encouraged to tailor their marketing strategies to cater to these unique preferences.

    Rise of Social Commerce: Instagram and Facebook now play a pivotal role in brand discovery and engagement. Peer and influencer-generated content drive shopping decisions, effectively turning social media into a direct shopping platform. Brands are urged to harness this trend for enhanced credibility, trust, and engagement.

    Elevated Role of Direct-to-Consumer Brands (D2C): D2C brands are gaining momentum, particularly among younger consumers. Their authentic narratives and personalized products are capturing interest. Established brands should consider collaboration with D2C brands to align with evolving consumer choices.

    Technological Empowerment & Convenience: Technology is revolutionizing shopping by providing convenience and empowerment. Features like chatbots, voice assistants, and AR offer seamless assistance, immersive experiences, and instant information. Brands that effectively integrate these technologies can elevate customer experiences and foster brand loyalty.

    Commenting on the report, Havas Media Network India CEO Mohit Joshi said, “The findings of this whitepaper emphasize the transformative power of technology in reshaping the retail landscape in India. As consumers embrace the convenience and possibilities offered by e-commerce, businesses must adapt to these changing dynamics. At Havas, we recognize the significance of these trends and remain committed to innovating strategies that bridge the gap between businesses and tech-savvy consumers. Our data-driven approach enables us to create resonant and meaningful connections, ensuring that brands thrive in this evolving business environment.”

    Havas Media India, chief strategy officer Sanchita Roy added, “Understanding the nuances of consumer behaviour at various city tiers is pivotal for brands to connect meaningfully with their audiences. The insights from this study underline the importance of localized strategies that align with distinct preferences. As the retail landscape evolves, customization of marketing approaches becomes a powerful tool for capturing consumer loyalty and driving growth.”

  • Sanchita Roy takes over as head of strategy at Havas Media Group India

    Sanchita Roy takes over as head of strategy at Havas Media Group India

    Mumbai: Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday.

    Roy had joined the group as head of west to manage the overall Mumbai operations in 2020 and carries over 19 years of experience in media planning and strategy. 

    In her new role, she will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients. Roy will continue to report to Havas Media Group India CEO Mohit Joshi, the global media agency said.

    Roy comes with a vast experience in FMCG, telecom, tourism and auto having worked across key global businesses such as Unilever, J&J, Beiersdorf, SC Johnson, Reckitt, AB InBev, Nissan, Tourism Australia and Vodafone, and domestic businesses such as Parle Agro and Berger Paints to name a few.

    In her previous role, she was heading the strategy function for Omnicom India across both agency brands, OMD and PHD. She was also responsible for rolling out PHD’s strategic planning process, Source, in India and has several thought-leadership articles to her name. Her previous stints also include Wavemaker and Mindshare. Sanchita has been a recipient of coveted industry awards namely, Media Abbys, CMO Asia, Emvies and Campaign Asia Account Person of the Year.  

    Havas Media Group India CEO Mohit Joshi said, “Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’s vast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.”

    Roy added, “The last one year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavour would be to understand these shifts and deliver meaningful media for our clients, using data, technology and content. I am excited about this opportunity and look forward to adding value and partnering Havas Media Group India in its new growth journey.”

  • Havas Media Group appoints Sanchita Roy as head of west India

    Havas Media Group appoints Sanchita Roy as head of west India

    MUMBAI: Havas Media Group has appointed Sanchita Roy as head of west India. Roy will be responsible for the overall management and growth of the Havas Media Group Mumbai as well as the Western operations.

    She will be reporting to Uday Mohan – managing partner, north and west India who has recently taken over the additional responsibility of west besides leading the largest operation of north India.

    Havas Media Group has been growing at a phenomenal pace over the years and this year also has been winning new clients inspite of the overall slowdown. 

    Havas Media Group MD India Mohit Joshi said, “In these challenging times, while the focus has been of persistence and optimism, Havas Media Group has been steadily forging ahead with adding new clients and thus is looking at further strengthening its operations and bolstering the team. I am very happy to welcome Sanchita to Havas – she carries with her a vast experience in integrated media strategy and planning which will add immense value to both the network and our many clients.  I am confident that she will lead the team well under Uday’s guidance who has handled both North & West operations in his expanded role and has been a long-standing pillar of the Havas Media Group operations.”

    Roy said, “Havas Media Group has been a challenger-brand in the Indian media ecosystem but over the last few years has made huge strides in the overall media environment. Their global expertise, digital prowess and the unique ‘Together’ strategy makes it the most agile and future-ready agency network. I look forward to this opportunity and an exciting journey with Havas.”

    Prior to this Roy was with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously. With over 19 years of experience she has worked with brands like J&J, Beiersdorf, Unilever, Volkswagen, Ferrero, Reckitt Benckiser and has been a recipient of coveted industry awards like Media Abbys, CMO Asia, Emvies and Campaign Asia Account Person of the Year.