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Tag: Sanchit Sanga

  • AdCounty Media appoints Sanchit Sanga as board advisor for global growth

    AdCounty Media appoints Sanchit Sanga as board advisor for global growth

    In a bold move to redefine its growth trajectory, AdCounty Media onboards digital pioneer, Sanchit Sanga, as board advisor. Sanchit’s appointment marks an exciting new chapter of innovation and strategic excellence for a company with an impeccable legacy of revolutionising digital landscapes in emerging markets. He successfully navigated the complex intricacies of digital ecosystems and kept well with the company’s objective to lead the development of performance-driven marketing solutions and international growth.

    Sanchit Sanga, a seasoned digital strategist with well over two decades of expertise, has spearheaded innovative marketing campaigns that have shaped the Asian Pacific and the Middle East, leading to growth and expansion throughout Africa. He has held a significant role in establishing many digital enterprises in his successful career and is therefore aware of new industries. Sanchit is known for using data-driven insights to create strategies that have an impact, blending creativity and result-oriented thinking to promote brand engagement and long-term growth.

    With extensive expertise as a management consultant, investor, and strategic mentor, Sanchit has acquired expertise in guiding high-growth startups towards achieving their maximum potential.

    Sanchit will now assist AdCounty Media to tap into emerging markets and forge meaningful connections across diverse geographies to propel global growth through digital transformation, strategic partnerships, and market expansion WelcomingSanchit Sanga to the board reflects AdCounty Media’s focus on leveraging class expertise toward innovation, growing its international footprint, and even redefining success in digital marketing.

    “AdCounty Media’s bold vision and relentless drive resonate deeply with me. I’m excited to collaborate with this dynamic team to explore uncharted markets and make waves in the digital marketing ecosystem”, said Sanchit.

    “Sanchit’s appointment is a statement of intent. His unparalleled expertise in emerging markets and his forward-thinking approach are exactly what AdCounty Media needs to scale new heights. We’re excited to see how his vision will steer the direction of our journey,” AdCounty Media managing director Aditya Jangid.

    “Sanchit offers a special combination of execution and strategy that is uncommon in the field of digital marketing. His knack for identifying untapped opportunities will help us sharpen our focus on delivering exceptional results for our clients,” AdCounty Media chief revenue officer Delphin Varghese.

    “Having Sanchit onboard feels like adding a master strategist to our arsenal. His depth of experience in digital transformation aligns perfectly with our mission to craft innovative solutions and drive measurable success,” AdCounty Media chief strategy officer Kumar Saurav. 

  • Mindshare promotes Sanchit Sanga as Digital Services head

    Mindshare promotes Sanchit Sanga as Digital Services head

    MUMBAI: Mindshare APAC has promoted Sanchit Sanga as Digital Services head for Asia Pacific.

     

    Based in Singapore, Sanga takes on the role after two years as digital leader for south Asia & south east Asia. His role is effective immediately.

     

    In his new role, Sanga will focus on the continued development and delivery of Mindshare’s digital services to marketers, working closely with the regional in-market digital leads and global teams.

     

    Mindshare continues to focus on expanding its digital services from digital performance product integration to working with GroupM partners like Vocanic to offer innovative social solutions, to building an in-house mobile marketing practice partnering with innovative start ups like Footmarks.

     

    As part of the drive to continually raise the quality of the digital product, Mindshare has increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare Trading hubs.

     

    Sanga said, “‘I am excited to take on this role and become even more involved in Mindshare’s digital marketing ambitions. Having worked in the digital space for 15 years, I can think of no other agency globally which has the intellectual and organizational backbone to consistently win in this evolving arena. I’m especially looking forward to driving the ongoing expansion of our digital services offering both across the region and globally. Our products are increasingly involving cutting edge partners to drive excellence in digital innovation, and this makes this space an incredibly exciting opportunity as we work with our clients to deliver more and more effective growth and revenue driving options.”

     

    Global Growth Markets, Mindshare Worldwide global growth markets CEO and Asia Pacific chairman Ashutosh Srivastava said, “We are privileged to have highly talented people like Sanchit in the Mindshare family. Over the years, Sanchit has developed trusted relationships with our clients, which continually assists us to lead the industry in digital thinking. It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success.”

  • Vserv.mobi brings social sharing, A/B testing to HTML5 Mobile Ads

    Vserv.mobi brings social sharing, A/B testing to HTML5 Mobile Ads

    MUMBAI: Mobile ad network for app developers, publishers, advertisers and telecom providers Vserv.mobi has announced that it has strengthened its HTML5 rich media solution offering by introducing features of social sharing and A/B testing.

    The company further announced that it will offer free HTML5 creative services to allow marketers to discover the mobile medium. Through this end-to-end rich media offering, which includes ad creative development, distribution, social capabilities, analytics and measurement, the company will enable brands to leverage mobile rich media effectively.

    Vserv.mobi director – global marketing, product Binay Tiwari said, “Our rich media ad platform allows advertisers to create engaging moments that consumers love, and we have now natively built in social sharing options to enable ‘virality‘ of this engagement. The addition of A/B testing functionality makes running parallel campaigns a breeze, thereby allowing advertisers to experiment more and take more informed decisions based on real-time user engagement metrics. Our unique mobile rich media offering, combined with our premium full screen App media will allow advertisers to breathe life into their mobile ad campaigns.”

    IDC recently highlighted key milestones in the rapidly evolving mobile HTML5 space, suggesting that there will be more than 1 billion HTML5 mobile browsers in the market in 2013. HTML5 ads are already providing marketers with highly interactive, impactful and intuitive engagement methods such as touch, click, drag, scratch, 360 degree view functionalities, thus enabling consumers to experience a brand in a much more human and relevant way than ever before.

    Mindshare APAC regional digital leader Sanchit Sanga said, “We continue to see a surge in interest for rich media solutions from brands, and the Vserv.mobi rich media platform has allowed us to create unique and out-of-the-box HTML5 ads and mobile microsites. The additional capabilities of A/B testing and social sharing, will allow us to innovate with even lesser friction, to create brand experiences that mobile consumers absolutely love.”