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Tag: Sanchayeeta Verma

  • Sanchayeeta Verma bows out of Carat India after a high-octane two-year stint

    Sanchayeeta Verma bows out of Carat India after a high-octane two-year stint

    BENGALURU:  Sanchayeeta Verma has stepped down as chief executive of Carat India, closing a chapter that transformed the dentsu agency’s standing in the country’s crowded media market.

    Verma, who took the helm in July 2023, leaves after what she calls “a marquee period of bold pivots and meaningful impact”. During her tenure Carat almost doubled business performance, integrated creative and customer-experience units under the One-dentsu model, and pushed the network into what she dubbed the “algorithmic era.”

    Her leadership brought a flurry of firsts. Carat popularised “attention economy” as a core media metric, built the Brand EQ Index to measure emotional connection, and unveiled the Media++ operating system to give clients data-rich, AI-powered planning tools. She also struck new alliances with e-commerce platforms to unlock what she described as “triple value” for clients, partners and the agency.

    “None of us can exist in isolation,” Verma said, quoting her mentor, the philosopher Daisaku Ikeda, as she thanked her teams, media partners and clients. “To be aware of these connections, to feel appreciation for them, and to give back to society in a spirit of gratitude is the proper way for human beings to live.”

    A recognised thought-leader and champion of women in leadership, Verma has spent more than 25 years shaping India’s advertising and media landscape. Before joining Carat she logged an 11-year run at Wavemaker, where she turned its south India operations from a loss-maker into a multi-city profit engine—growing media billings 15-fold and revenues six-fold—while later heading the ITC India strategic business unit.

    Earlier, she built national communication-planning frameworks at Mindshare, managed key accounts such as GSK and Motorola, and led planning teams at Lowe Lintas and J. Walter Thompson. She began her career in the mid-1990s in product marketing at Kiwi TTK.

    Verma, who has also served on advisory boards in education and civic-tech start-ups, has not yet disclosed her next professional move but remains a sought-after mentor and strategist. Dentsu, for its part, praised her “bold vision and collaborative leadership” and wished her well as Carat readies a successor.

  • Carat India launches ‘Reimagining India’s Festive Landscape 2023’ report

    Carat India launches ‘Reimagining India’s Festive Landscape 2023’ report

    Mumbai: Inching closer to the peak of festivities, Carat – the media agency from dentsu India, has launched a festive reckoner, ‘Reimagining India’s Festive Landscape 2023’. Inspired by the philosophy of the agency’s global framework – ‘Designing for People’, the report offers a unique perspective to revolutionize brands’ approach to the upcoming festive season in India.

    Every year, brands invest a chunk of their resources to decode shoppers and analyze consumer behavior, limiting their expertise in reaching out to a sect of consumers. However, the need for marketers today is to transform their approach to holistic consideration of the fundamental shifts that consumers witness during the festive period.  

    The report is a quick solution that highlights profound insights into the varied phases of an individual’s journey to becoming a festive consumer. It is designed to bring a significant shift in perspectives, enabling brands to craft a robust people-centric engagement plan that can target consumers across the marketing funnel.

    As per the report:  

    1.   Approximately 65 per cent of people witness an uptick in their spending during the latter half of the year

    2.   People in their browsing stages often spend between 1.5 to 2 months in the research phase

    3.   68 per cent of women take charge of the decisions

    Below are the key principles from the report for brands to break free from the festive clutter:

    1.   Prioritise attentive reach

    2.   Inspire celebration

    3.   Differentiate with Distinction

    https://www.dentsu.com/sg/en/reports/thought_leadership_reimagining_indias_festive_landscape

    Carat India CEO Sanchayeeta Verma said, “I am super excited to launch this study. Carat has always been a front-runner in bringing to life some core in-depth industry insights. This festive report further exemplifies our expertise in the domain.  It has been created on the key pillars of our DFP framework and incorporates the learnings from our attention economy and Lumen studies.  The intrinsic details captured in the report will allow brands to develop a renewed sense of purpose, better understand their TG, and tweak strategies to swiftly navigate through their journeys.”

    dentsu CEO media, South Asia Anita Kotwani added, “Dentsu inherits a futuristic forward-looking approach, finely driven by thought leadership. We take utmost pride in launching this first-of-its-kind festive report, a certain go-to for every marketer. In India, advertisers spend a massive 30-35% of their annual budget during the 45-day festive period. Thus, being distinctive in their media strategy can be a complete festive game changer. The report offers some deeply rooted cultural insights from across geographies to enable brands to creatively customize their media approach and maximize their attentive reach.” 

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    MUMBAI: The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    “The response we received this year is unprecedented and we are all gearing up for putting up a great event for our prestigious annual award night”, said Sanchayeeta Verma, President of Ad Club Bangalore.

    “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries”, Verma further added.

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare, to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy.”

    Arvind Kumar, Executive Director of the Bangalore Advertising Club for the past 10 years, said “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology back end is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique id which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This a very robust and well oiled system that we follow and is unique to our club.”

    The Big Bang Awards Event will be held in Bangalore on September 23rd and entry is by invitation only. For further details, log on toww.adclubbangalore.net .

    Visit our Facebook page The Ad Club Bangalore and follow us on Twitter @the adclubBangalore

  • Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

    MUMBAI: The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    “The response we received this year is unprecedented and we are all gearing up for putting up a great event for our prestigious annual award night”, said Sanchayeeta Verma, President of Ad Club Bangalore.

    “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries”, Verma further added.

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare, to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy.”

    Arvind Kumar, Executive Director of the Bangalore Advertising Club for the past 10 years, said “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology back end is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique id which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This a very robust and well oiled system that we follow and is unique to our club.”

    The Big Bang Awards Event will be held in Bangalore on September 23rd and entry is by invitation only. For further details, log on toww.adclubbangalore.net .

    Visit our Facebook page The Ad Club Bangalore and follow us on Twitter @the adclubBangalore

  • Maxus’ Sanchayeeta Verma is the new The Advertising Club Bangalore president

    Maxus’ Sanchayeeta Verma is the new The Advertising Club Bangalore president

    MUMBAI: The Advertising Club, Bangalore has elected Maxus South India and South Asia managing partner Sanchayeeta Verma as the President of the club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.

    Verma started off her career with the TTK group in 1994. She exudes over 22 years of rich experience in advertising, marketing, media and communications and has worked across various industry sectors. Verma has been associated with Ad Club since the last 3 years.

    Speaking about her upcoming plans for Bangalore Ad Club, Verma said, “Bangalore has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalize through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”

    Apart from Verma, Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club.

    The registrations for Big Bang Awards 2016 have already started and last date to submit entries is August 5, 2016. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    Commenting on the appointment, Ad Club Bangalore executive director Arvind Kumar said, “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”

    The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, Panel discussions and many more to engage a larger audience at the Club.

  • Maxus’ Sanchayeeta Verma is the new The Advertising Club Bangalore president

    Maxus’ Sanchayeeta Verma is the new The Advertising Club Bangalore president

    MUMBAI: The Advertising Club, Bangalore has elected Maxus South India and South Asia managing partner Sanchayeeta Verma as the President of the club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.

    Verma started off her career with the TTK group in 1994. She exudes over 22 years of rich experience in advertising, marketing, media and communications and has worked across various industry sectors. Verma has been associated with Ad Club since the last 3 years.

    Speaking about her upcoming plans for Bangalore Ad Club, Verma said, “Bangalore has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalize through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”

    Apart from Verma, Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club.

    The registrations for Big Bang Awards 2016 have already started and last date to submit entries is August 5, 2016. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.

    Commenting on the appointment, Ad Club Bangalore executive director Arvind Kumar said, “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”

    The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, Panel discussions and many more to engage a larger audience at the Club.