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Tag: SANAM

  • The House of McDowell’s Soda returns with Yaari Jam on 4 August

    The House of McDowell’s Soda returns with Yaari Jam on 4 August

    Mumbai: The House of McDowell’s Soda has announced the return of The House of McDowell’s Soda Yaari Jam, a musical event scheduled for 4 August 2024, at NSCI Dome, Mumbai. This event aims to make Friendship Day special with a night of music and entertainment.

    Featuring a stellar lineup of Gen Z favorites Ritviz, Sanam, Lisa, Lothika & Zaeden, Yaari Jam promises to have everyone grooving and singing along to the latest chart-topping hits. The House of McDowell’s Soda has long been associated with the heartwarming tales of Yaari serving as a catalyst for friendships and solidarity through its compelling storytelling. Yaaron Waali Baat highlights the limitless possibilities that arise from meaningful connections and how small gestures can leave a lasting impact on friends.

    Diageo India VP and portfolio head of marketing, Varun Koorichh said, “We are absolutely thrilled to celebrate this Friendship Day with Yaari Jam, to make it the most unforgettable experience for all the yaars! At The House of McDowell’s Soda, we passionately believe in the transformative power of friendships to uplift and empower individuals. This year, Yaari Jam is set to exceed all expectations with an electrifying lineup of artists, guaranteeing an unparalleled celebration of friendship. Join us as we unite yaars across the nation, celebrating the true spirit of friendship and creating memories that will last a lifetime. Let’s make this Friendship Day the most joyous and empowering event ever!”

    Speaking on the occasion, Sanam said, “We are excited to be part of Yaari Jam as it’s more than just a music concert. We can’t wait to perform alongside the other artists to contribute to an unforgettable evening of music and camaraderie that will resonate with everyone attending. It’s about celebrating the essence of ‘Yaaron Waali Baat’ that House of McDowell’s Soda embraces so beautifully.”

    Speaking on the association, Lisa Mishra said, “The stage is where we transform music into a living, breathing experience. We’re coming together to create something special at Yaari Jam, an evening filled with energy, connection, and unforgettable moments. Let’s make this concert a celebration of our shared love for music and friendships.”

    Zaeden said “Being part of Yaari Jam means being part of something bigger, celebrating friendship through music. I’ll be singing all the new songs from my album “Zaeden 02” and really excited about the new set. I can’t wait to share the stage with some of my favorite artists and make you all have the best time ever!”

    The event is produced by Tribevibe, supported by SPONCO, & ticketing partner – BookMyShow.

    Link to buy tickets: https://in.bookmyshow.com/events/mcdowell-s-yaari-jam/ET00403074v

  • McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    McDowell’s No.1 Yaari Jam releases a new single ‘Apni Yaari’ with SANAM on Friendship day

    MUMBAI: McDowell’s No.1 Soda through its music platform, “No.1 Yaari Jam” has been synonymous with bringing alive enthralling stories of Yaari through music. To give the spirit of friendship day an extra special boost, McDowell’s No.1 Yaari Jam has partnered with sensational music band SANAM to release an original song – ‘Apni Yaari’.

    This original featuring the band is composed by Clinton Cerejo & SANAM and written by the acclaimed lyricist Amitabh Bhattacharya. The song ‘Apni Yaari’ is youthful, lively, full of emotions and embraces the essence of modern-day friendships. The song has been created by Qyuki Media and the music video has been produced by The Glitch team.

    No.1 Yaari Jam originals has partnered artists from across the country to create music that tells intriguing stories of friendship. With this new single from SANAM, the platform exemplifies yaari among millennials that can be shared with the world through social media but at its core still manages to remain very intimate, endearing and special.

    The song also highlights the real-life yaari among the band members of SANAM and how they connect with their fans. Sanam, Venkat, Samar & Keshav, the band members of SANAM, were friends before forming a band in the year 2010. In the 9 years that they have performed together, they have become one of the country’s most popular band with over 6MN followers on YouTube and some amazing hits to their credit.  Apart from playing music, they hang out, play cricket, video games, work out together and keep their yaari alive.

    Talking about this composition, Sanam Puri, the lead vocalist said, “When we were approached to create an original track with Clinton Cerejo on friendship, we thought it was the perfect opportunity to put into words what we feel about each other. Together with McDowell’s No.1 Yaari Jam, we hope our fans relate to the composition and celebrate friendship day humming this track with their yaars.”

    Adds Samar Puri, Lead guitarist and the founding member of the band, “The journey that we have taken together as friends has been magical. From hitting it off together at Keshav’s garage and composing songs, to winning various competitions together, having each other’s back on off days is what has kept us together. With this track, we had a chance to re-live our yaari moments and bring it out in the best possible way for our fans.”

    Venkat Subramaniyam, the bass guitarist with the band said, “Having known each other since our school days has helped us form bonds that were beyond any boundaries. What this did was that it brought us together to find out each other’s passion for music and understand our strengths. Today, we understand what each of us is thinking without even expressing it out explicitly. Our track is a tribute to such yaaris that do not needs words to express their love for each other.”

    Keshav Dhanraj, the drummer with the hit band adds, “We’ve been friends for the longest time, and now we understand each one’s emotions and can connect deeply. As friends first and band members later, we love that we can put away work and relax when it is needed. Therefore, it is important to have such yaars in one’s life who can help you unwind and enjoy moments in life”

    Khushboo Benani, Content and Brand Advocacy Head for Diageo India said, “No.1 Yaari means something personal and special to every individual. Hence this Friendship Day we wanted to pay homage to all the different friends and their unique yaari through a song which makes you want to say – this is our story. The powerful combination of SANAM, Clinton and Amitabh has helped us create a very hummable song that we hope will be shared among yaars.”

    The song release will be supported by a UGC campaign and the McDowell’s No.1 Yaari Jam platform is looking forward to creating a fan tribute by creating a video of fans singing along with Apni Yaari.

  • India’s biggest band, SANAM collaborates with VYRL Originals for their latest Original

    India’s biggest band, SANAM collaborates with VYRL Originals for their latest Original

    MUMBAI: Pop Rock band, SANAM, associates with VYRL Originals for the release of its latest single. Known for its classic covers and originals, SANAM will now be coming up with a non-film single for their fans.

    SANAM has carved a niche in the music industry with their unique style creating a genre for the classics, for the music lovers. The band has made pathbreaking music, showing their versatility, time and again with their latest World Cup Anthem with international artists from all around the World. SANAM is ranked as a top band on the digital space with over 6 Million subscribers on YouTube already. Today their association is sure to create a benchmark for non-film music.

    The band has always believed in being independent artists, until they met VYRL Originals team. VYRL Originals has been the frontrunner in developing the culture and category of non-film music in India and the collaboration with SANAM is a befitting partnership of music ideologies. Non-film music has been making its way into top music charts across the country and it’s a rage amongst the youth who are looking for new and meaningful original music today.

    “SANAM has been amongst the biggest music artist digitally in India for a while now. And VYRL is a very promising platform for independent releases. This association will ramp up the game for SANAM & VYRL to reach out to newer audience and markets. I can see a lot of synergy in this association given the enthusiasm of the VYRL team and concordance in our approach on independent music and the need to revive it.” said Ben Thomas, Business Manager of SANAM band, Founder & MD, Kurian & Co Talent Management

    Commenting on the association of the band, SANAM shared "Our association with VYRL began more than a year ago, when our manager Ben Thomas met with Vinit. The comfort of working independently has always been our strength. Because we like to enjoy the process of making music together and every song to us is a story that goes beyond just how many views you can get on YouTube. However, with VYRL, we have finally found a comfortable team who believe in the same things we believe in. We are excited to explore this association further!”

    Speaking on the association, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia, said, “SANAM is undoubtedly one of the finest bands in the country and I have personally been a big fan of them. They are extremely talented singer-song-writers and I have great respect for their craft. We at VYRL Originals are privileged to work with SANAM and are in an incredible position to feature their originals to new heights in the non-film music space.”

  • Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    Celebrate the month of love with Dil Beats – a show curated by ‘Sanam’ on MTV Beats

    February is shaping up to be an exciting month for the viewers of MTV Beats – the 24×7 Hindi Music TV channel with a new show line up of specially curated concepts, will be all about love and romance. Bringing alive its promise of providing an intense musical indulgence, MTV Beats brings the mellifluous four member Sanam Band all this month. From MTV Beats ‘Spotlight’ a special launch of the band’s unreleased track that broke exclusively on 11th February, to the launch of Dil Beats, a brand-new show curated and hosted by Sanam Band, airing 10am every Dil Se Wednesday. Marking Valentine’s day with the launch on 14th February, the show revolves around romance and its various nuances.

    Spend your Saturdays singing Karaoke songs along with the YouTube sensation, Sahil Khattar only on ‘Gaano Ka Rafu Center 2.0’ – a talk show with, and about, musicians as guests to discuss nothing but Music! The anchor, actor and comedian will play the character of No No Money Singh. The second edition of the show will kick off with Sanam Band and will focus only on musicians, singers, composers and lyricists as guests across the country. The Fab Four will be the center of attention on the channel through the Month of Love.

    “Owing to its differentiated programming with unique thematic daily playlist, MTV Beats managed to widen its consumer horizon and recorded an astounding viewership of 102.4 million within a year. MTV Beats became the highest watched contemporary music channel with an average of 25 mins of time spent by viewers in the country. We grew significantly in a short span of time which is encouraging and we are positive that we will continue to have an exciting musical year ahead.” Shared Viacom18, Head – Youth, Music and English Entertainment, Ferzad Palia.

    On their association, Band Sanam said, “Being associated with MTV Beats is really special for all of us as we’ve all grown up watching MTV! Romance as a genre has been evergreen which is loved across all age groups. Collaborating with MTV Beats for the month of love has been an exciting project for us and we’re confident that the viewers are going to love it as well.”

    With a refreshing line-up of shows centered around love and famous artists getting quirky on ‘Gaano Ka Rafu Center 2.0’, this February is sure to satisfy your musical desires.

  • #NoWorldWithoutGirls: eBay & Sanam launch campaign

    MUMBAI: eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.

    Sanam – a band comprising Sanam Puri (lead vocals), Samar Puri (lead guitar), Venky S (bass guitar), Keshav Dhanraj (drums) is India’s largest online music sensation and amongst India’s top 10 independent YouTube channels, will release a music video set against a backdrop, which highlights the harshest judgement faced by a daughter even before she is born.

    The new campaign an extension of eBay’s earlier campaign #ThingsDontJudge is an endeavor to inform consumers that while they can shop for over 10 crore products on the online site, but the one product that is prohibited is ‘sex determination kits’.

    To spread awareness for the new campaign, eBay India and the #Fab4, Sanam launched the music video on 20 July, 2017 across all digital platforms.

    eBay India director – marketing Shivani Suri said, “We stand against the one thing that judges a girl even before she is born, by prohibiting availability of sex determination kits on our site. Through the campaign and our association with Sanam, we aim to drive awareness for this cause amongst the youth in the language (music) they understand best.”

    Sanam said, “Music is an extremely powerful medium to send across a message and we believe that our latest attempt will strike the right chord with our loyal fan base.”

  • Channel V launches ‘Only On V’, ties up with Sanam

    MUMBAI: In a step to further strengthen its position as a music channel, Star India’s Channel V has launched Only On V. The platform plans to offer differentiated content akin to the tastes of the new generation which enjoys both Indian and international music.

    Through Only on V, the channel aims to bring to its viewer’s exclusive music videos from Indian and International artists, international music festivals and concerts.

    “When we launched last year we promised to give a unique music television experience to the new generation, Only on V is our effort to do something new in the category by bringing fresh content to the mass medium of television. We will continue to curate more exclusive music content for growing viewers,” a Star India spokesperson said.

    Sanam will be the first big offering under the umbrella of Only on V which is launching on 1 April. The property also marks the band’s original compositions debut on television. Commented the band, “This is the first time that our original compositions will be aired on television. Channel V is known to be disruptive when it comes to its programming, and the viewing experience is completely surreal. We are looking forward to reach out to the TV audience and bring to them our original music.”

    Television’s outreach is extensive and Channel V aims to tap into this wide audience by bringing to them quality music content making the viewing experience more enjoyable.

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • Qyuki and A. R. Rahman launch Jammin on YouTube

    Qyuki and A. R. Rahman launch Jammin on YouTube

    MUMBAI: YouTube is a global platform for independent media artists and many have achieved star status driving millions of views everyday. In India, Qyuki a leading creator focussed multi-platform media company today unveiled Jammin’, a unique digital collaboration between YouTube’s leading music creators and bollywood’s iconic composers including Grammy and Academy Award Winner A. R. Rahman, Salim-Sulaiman, Clinton Cerejo and Mithoon.

    Jammin – presented by Airtel and Signature, will bring together YouTube’s top musical talent SANAM, Shraddha Sharma, Siddharth Slathia,Jonita Gandhi, Arjun Kanungo, Maati Baani, Sanah Moidutty, Raaga Trippin and Mumbai’s Finest collaborating with four of Bollywood’s most accomplished music composers to create ten original soundtracks and music videos.

    The first music video is scheduled to release on 19th August, with a new original music video releasing every week thereafter, culminating into a mega live concert at the NSCI Dome in Mumbai on 11th November. All the music video’s will be curated on the Jammin’ channel on YouTube.

    Speaking about Jammin’, Co-founder and MD of Qyuki, Samir Bangara, said, “Jammin’ represents Qyuki’s vision of empowering creators to challenge the status quo. We are super stoked to launch the first ever mega collaboration between the world of Bollywood and YouTube stars and are grateful for YouTube’s backing to make this one of the biggest musical properties to be launched in India”

    Speaking at the launch of Jammin’, co-founder of Qyuki and India’s music maestro, A. R. Rahman said, “YouTube has created an amazing platform for artists to reach their audiences, and independent creators need the backing of a partner to bring discoverability and scale to their talent. Through Jammin’ I am glad Qyuki is being able to be that true partner to creators and bring them on a level playing field with mainstream music.”

    Speaking about Jammin’, YouTube in India head of entertainment Satya Raghavan said, “There has never been a better time to be an Independent artist on YouTube. Some of these artists posted their first video from their bedrooms and today it’s really exciting to see Qyuki bring India’s most popular music composers to work together with these talented creators on a canvas as large as Jammin’. We hope this will inspire many more talented artists in the country to start their journey on YouTube and find success.”

  • YouTube FanFest returns to India for the third year

    YouTube FanFest returns to India for the third year

    MUMBAI: the YouTube FanFest , an exclusive live show and festival bringing together established and emerging YouTube stars from India and around the world with fans, is all set to take centre-stage on 18 March in Mumbai.

    YouTube and Branded Ltd said the event, at Dome@NSCI SVP Stadium in Mumbai, is being held in India for the third time. 

    Over 5,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations, and up-and-coming talent performing live on stage.

    This year’s show features a dynamic mix of music, comedy, dance, fashion and much more, all together on one stage and adorning the red carpet pre-show. The stellar line-up for the YouTube FanFest Mumbai encore features over 35 widely popular YouTubers from around the world, including Lilly Singh aka IISuperwomanII, Connor Franta, All India Bakchod, SANAM, Kanan Gill & Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, Kurt Hugo Schneider, and many more.

    YouTube Asia-Pacific director of content and operations Gautam Anand said: “Over the last few years, we have seen Indian YouTube creators capture the imagination of youth and win fans around the world. We are delighted to host YouTube FanFest again in India to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.” 

     “This FanFest in Mumbai is going to see the biggest line up of YouTube stars we have ever had and they are all excited to be in India. More stars, more fun and more screaming fans in one of YouTube’s largest Asian fan bases,” said Branded CEO Jasper Donat.

    “I am pumped that I am coming back to Mumbai for the third YouTube FanFest – the fans are some of the best in the world and I’m excited to perform for them again!”, added Kurt Hugo Schneider.

    “This will be my first participation in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening,” Connor Franta enthused.

  • YouTube FanFest returns to India for the third year

    YouTube FanFest returns to India for the third year

    MUMBAI: the YouTube FanFest , an exclusive live show and festival bringing together established and emerging YouTube stars from India and around the world with fans, is all set to take centre-stage on 18 March in Mumbai.

    YouTube and Branded Ltd said the event, at Dome@NSCI SVP Stadium in Mumbai, is being held in India for the third time. 

    Over 5,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations, and up-and-coming talent performing live on stage.

    This year’s show features a dynamic mix of music, comedy, dance, fashion and much more, all together on one stage and adorning the red carpet pre-show. The stellar line-up for the YouTube FanFest Mumbai encore features over 35 widely popular YouTubers from around the world, including Lilly Singh aka IISuperwomanII, Connor Franta, All India Bakchod, SANAM, Kanan Gill & Biswa Kalyan Rath, East India Comedy, Bryden-Parth Music, Abish Mathew, Kaushal, Kenneth Sebastian, Kurt Hugo Schneider, and many more.

    YouTube Asia-Pacific director of content and operations Gautam Anand said: “Over the last few years, we have seen Indian YouTube creators capture the imagination of youth and win fans around the world. We are delighted to host YouTube FanFest again in India to celebrate this new generation of YouTube stars and welcome some of our most popular global YouTube stars back to India.” 

     “This FanFest in Mumbai is going to see the biggest line up of YouTube stars we have ever had and they are all excited to be in India. More stars, more fun and more screaming fans in one of YouTube’s largest Asian fan bases,” said Branded CEO Jasper Donat.

    “I am pumped that I am coming back to Mumbai for the third YouTube FanFest – the fans are some of the best in the world and I’m excited to perform for them again!”, added Kurt Hugo Schneider.

    “This will be my first participation in the YouTube FanFest in India and I am beyond excited. If the energy is the same as the other FanFests, it’s going to be an amazing evening,” Connor Franta enthused.