Tag: San Jose

  • WPP’s Grey Healthcare acquires minority stake in PARx Solutions

    WPP’s Grey Healthcare acquires minority stake in PARx Solutions

    MUMBAI: WPP’s wholly-owned operating company Grey Healthcare Group has acquired a minority stake in US based PARx Solutions, Inc.

     

    PARx has built a platform designed to support physicians and pharmacies as they manage prescription prior authorization requirements that are put in place by payers for an increasing number of branded prescription drugs.

     

    The company’s web-based portal helps physicians and pharmacies manage prior authorization requirement for prescriptions in a streamlined, user-friendly manner, thereby allowing more patients to receive the medications that their physicians have prescribed. The company is headquartered in Burlington, MA, with offices in Louisville, KY, and San Jose, CA, and was founded in 2008.

     

    This investment continues WPP’s strategy of investing in digital and important markets such as the US.

  • Vidyadhar Khatavkar joins Gaian Solutions as COO-Maya Platform

    Vidyadhar Khatavkar joins Gaian Solutions as COO-Maya Platform

    BENGALURU: Former Raj TV group COO Vidyadhar Khatavkar has joined Gaian Solutions India as Chief Operating Officer – Maya Platform. He will be reporting to Gaian president and CEO Chandra Kotaru and will be based out of Mumbai.

     

    Khatavkar will be driving growth of Maya Platform. The Maya platform for Satellite TV Channels offers a localisation technology that has potential to increase Television Broadcaster revenues multi folds, says the company.

     

    Khatavkar says, “Indian TV Broadcast industry is at crucial stage where it is facing quite a few challenges. However, it is poised to leap towards next growth cycle and the process of digitisation is one such steps and technology will be playing the role of ‘driver’ in this growth. Maya Platform is such a breakthrough technology and product, which has potential to change the Indian television market scenario.”

     

    Gaian is a Seven year old Media Technology and Services company headquartered in Silicon Valley, San Jose, USA with satellite R&D development centers in Hyderabad and Visakhapatnam in India and Shenzhen in China. 

     

    Khatavkar has spent over 23 years in the industry. Khatavkar has been associated with the Zee Network for 13 years. He was part of the core team that launched the Zee Alpha channels. He was also the national sales head for all the regional channels at Zee from 2000-2002. Till 2005, he was business head, Zee Gujarati; and his last assignment with Zee was as senior vice-president – sales, Zee Sports. In May 2006, he departed from the Zee umbrella to join B4U, where he spent two years.

     

    After Zee, Khatavkar was Senior Vice President of Cellcast Interactive overlooking media strategy, acquisition, consumer research, airtime sales and sponsorships. He later joined the Raj TV Network as Group COO, where he worked for about two years.

  • Yahoo sued over e-mail scanning for targeted advertising

    Yahoo sued over e-mail scanning for targeted advertising

    MUMBAI: Yahoo! Inc. has been sued over claims that its scanning of e-mail messages for targeted advertising invades users’ privacy in violation of state and federal wiretap laws.

     

    The lawsuit, filed recently in federal court in San Jose, California, was brought on behalf of residents of San Bruno, California, and seeks class-action status. The case was filed one week after US district judge Lucy H Koh in San Jose issued an order refusing to dismiss a similar suit against Google Inc. (GOOG).

     

    The interception of “any and all incoming electronic communications or e-mails to Yahoo! mail users” is used to profit from “targeted advertising, profiling, data collection, and other Yahoo! services unrelated to Yahoo! mail,” according to the complaint.

     

    Yahoo, based in Sunnyvale, California, said in an e-mailed statement that it doesn’t comment on ongoing litigation.

     

    Yahoo has beaten earnings expectations 19 times in the past 20 quarters, the most among global Internet media companies.

  • Nintendo president challenges developers to create bold new games

    Nintendo president challenges developers to create bold new games

    MUMBAI: Interactive entertainment firm Nintendo president Satoru Iwata spoke to more than 3,500 video game developers gathered at the annual Game Developers Conference in San Jose, California a few days ago.

    He dwelt on the need for the industry to take a fresh approach to the creation of video games and to expand the market beyond traditional video gamers. He provided further background, anecdotes and strategy behind the company’s innovative and unique controller for their next home console (code-named Revolution).

    He said Nintendo will provide developers with the tools they need to disrupt the traditional methods of game creation, much as the company already has.

    These tools include the controller for Nintendo’s next home console. This lets users control the action on their television screens through the motion of the controller itself. The controller lets game developers create new kinds of gaming experiences, ones that enhance the experience for hard-core gamers while making video games more accessible and less intimidating to novices. The new forms of innovative software that can be created by any size developer will be made available for download via Revolution’s Virtual Console service.

    He said, “This new approach is like stepping onto an unexplored continent for the first time, with all the potential for discovery that suggests. No one else can match the environment we’re creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

    Iwata also announced partnerships with Sega and Hudson to offer downloadable access to their classic games via Revolution’s Virtual Console. Revolution owners will be able to relive their past gaming glories from the Sega Genesis console by playing a best of selection from more than 1,000 Genesis titles, as well as games sold for the TurboGrafx console (a system jointly developed by NEC and Hudson). These games join Revolution’s access to 20 years of fan-favorite Nintendo games from the NES(R), Super NES and Nintendo 64 eras.

    Iwata also revealed for the first time that a new game called The Legend of Zelda: Phantom Hourglass would be released for Nintendo DS later this year. Iwata, a game developer himself, revealed behind-the-scenes stories about the development of three key initiatives.

    For the industry leading Nintendo Wi-Fi Connection, internal engineers and developers overcame a series of hurdles to make the system seamless and flexible enough to allow players to choose to play wirelessly either with friends or against unknown opponents.

    The Nintendo Wi-Fi Connection reached one million unique users in just 18 weeks, nearly five times the adoption rate
    of the leading online game console network. He described a pivotal meeting in coming to agreement on development of the incredibly popular “brain games” in Japan. A leading Japanese scientist attached a sci-fi-looking wired helmet to a Nintendo staffer and then visually demonstrated stimulation of brain activity as the staffer played prototype software.

    Finally, he described the hundreds of sketches, dozens of prototypes and company-wide collaboration that led to the final form of the unique Revolution controller system, which resembles a traditional TV remote control. He called the related research and manufacturing costs of the new control system “our method to disrupt the market…realizing a new way to connect a player to his game.”