MUMBAI: Diwali’s sparkle is set to dazzle dalal street as ET NOW and ET NOW Swadesh gear up to present Muhurat Trading 2025 – Samvat 2082: The Auspicious Beginning.
On Tuesday, 21 October, India’s leading English and Hindi business news channels will go live from 1 pm to 3 pm, capturing the most symbolic hour of the year for investors, the sacred trading window that marks the start of the new Samvat year.
Blending festive spirit with financial foresight, Muhurat Trading 2025 celebrates the confluence of faith, finance, and fortune, invoking the blessings of Lakshmi for wealth, Saraswati for wisdom, and Durga for determination, the perfect trio for a prosperous portfolio.
ET NOW’s special programming will bring together market stalwarts including Nilesh Shah (Envision Capital), Sunil Singhania (Abakkus Asset Manager LLP) and investor extraordinaire Vijay Kedia for an exclusive roundtable packed with market mantras, trend-spotting, and investment insights.
The grand broadcast marks the finale of ET NOW’s festive lineup Samvat 2082: Save, Invest, Prosper, which has been running all week with investor-focused shows such as Invest Gurus, Consumption Pulse, Deal or No Deal, and Funtastic Managers. Adding some sparkle to the weekend is Ultimate Snakes and Ladders on 17 October, charting the highs and lows of the market through the year.
Meanwhile, ET NOW Swadesh continues to guide Hindi-speaking investors through its Samvat 2082: Savings Se Samriddhi series, a bouquet of shows that decode everything from SIPs to silver, featuring Rocket Shares, Corporate Connections, Diwali Special, and Personal Finance Special: Is Diwali Samriddhi ki SIP.
As the markets light up and bells of prosperity ring, ET NOW and ET NOW Swadesh invite viewers to celebrate Diwali with wisdom, wealth, and the promise of a brighter financial year ahead. Because this Samvat, it’s not just about making money, it’s about making it meaningful.

