ITV

Tag: Samsung

  • OTT service ErosNow on Apple TV

    OTT service ErosNow on Apple TV

    NEW DELHI: Digital Over the Top sevice Eros Now has become available on the Apple TV media platform, Eros International Plc announced today.

    The announcement made simultaneously in New Delhi and London said Eros Now is now showcasing its extensive repository of Bollywood and regional language films and music videos, across Apple TV’s presence in 80 key countries including the USA, UK, India, Canada, Australia, and Malaysia.

    The Indian entertainment service includes full length movies, thematic curated playlists, English and Arabic subtitles for movies, music video playlists, regional language filters, video progression (users can continue watching a title they were watching on TV, mobile, tablet or computer) and access to a watchlist of titles discovered on any media platform that Eros Now is available on.

    Subscribers can now download the Eros Now app through the Apple TV App Store.

    Eros Digital CEO Rishika Lulla Singh said, “We are pleased to announce Eros Now’s further expansion to additional media platforms offered by Apple, an illustrious global brand. With the success of our iOS application on iPhone and iPad, we are strengthening our connection to our subscribers who are using Apple’s products everyday by now bringing a compelling array of Bollywood and regional language content to their living room.”

    The Apple TV association reaffirms Eros Now’s presence across top streaming devices. The app is available across most smart TV platforms including Android TV, Samsung, Chromecast and Amazon’s Fire TV.

  • OTT service ErosNow on Apple TV

    OTT service ErosNow on Apple TV

    NEW DELHI: Digital Over the Top sevice Eros Now has become available on the Apple TV media platform, Eros International Plc announced today.

    The announcement made simultaneously in New Delhi and London said Eros Now is now showcasing its extensive repository of Bollywood and regional language films and music videos, across Apple TV’s presence in 80 key countries including the USA, UK, India, Canada, Australia, and Malaysia.

    The Indian entertainment service includes full length movies, thematic curated playlists, English and Arabic subtitles for movies, music video playlists, regional language filters, video progression (users can continue watching a title they were watching on TV, mobile, tablet or computer) and access to a watchlist of titles discovered on any media platform that Eros Now is available on.

    Subscribers can now download the Eros Now app through the Apple TV App Store.

    Eros Digital CEO Rishika Lulla Singh said, “We are pleased to announce Eros Now’s further expansion to additional media platforms offered by Apple, an illustrious global brand. With the success of our iOS application on iPhone and iPad, we are strengthening our connection to our subscribers who are using Apple’s products everyday by now bringing a compelling array of Bollywood and regional language content to their living room.”

    The Apple TV association reaffirms Eros Now’s presence across top streaming devices. The app is available across most smart TV platforms including Android TV, Samsung, Chromecast and Amazon’s Fire TV.

  • Samsung introduces Galaxy Tab iris in India

    Samsung introduces Galaxy Tab iris in India

    MUMBAI: Samsung India on 25 May 2016 announced the launch of Galaxy Tab Iris featuring iris-recognition technology that is ready for Aadhar authentication through an integrated and highly secure biometric device. The Galaxy Tab Iris will provide cashless and paperless services in various applications such as banking, eGovernance services such as passport, taxation, healthcare and education.

    The easy-to-use biometric technology, currently incorporated in the Galaxy Tab Iris will help India spread its Digital India vision of providing technology so that every citizen of the country can have access to financial inclusion benefits. The solution will support government benefit programs and enable banks and financial institutions to streamline the process of an individual’s authentication, regardless of language and literacy barriers.

    The device is Aadhar-compliant and STQC-certified. Galaxy Tab Iris is yet another Make for India innovation from Samsung. Embedded in a secure device, the advanced iris-recognition technology will provide an integrated solution that will help to solve the hassles of using separate devices for biometric identification.
     “We’re excited to offer biometric-based services to the billion plus people enrolled in Aadhar,” said Samsung India R&D corporate vice president & CTO Dr. Aloknath De  “Our India R&D team has made significant investments in biometric technology research and we built this product leveraging our knowledge in hardware design, biometrics and security for a high speed scan, greater accuracy and high reliability.”

    “Along with the device, we are providing an Identity SDK for application developers to build financial inclusion, payments and authentication solutions. This will encourage our start-up ecosystem to rapidly build relevant apps and services. We strongly believe this overall offering will in turn strengthen government programs such as Jan-Dhan Yojana and E-Citizen services under the Digital India initiative,” he said.

    Announcing the launch, Samsung India Electronics Vice President Mr. Sukesh Jain, said, “This is another example of Samsung’s pursuit for meaningful innovations. We see great potential for the iris-technology solution to be used as a means of directly facilitating greater inclusion in the Digital India programme. The biometric authentication can also act as an enabler in facilitating integration of financial services with the ‘Aadhar’ initiative. The Galaxy Tab Iris addresses consumer pain points across platforms such as banking, finance, education and various citizen services by bringing enhanced usability, versatility and reliability all through one device.”

    Embedded Iris Solution for Advanced Data Security

    With embedded iris technology in Galaxy Tab Iris, Samsung has initiated the use of contactless technology that provides unmatched security for authentication. Aadhar serves as an important database for majority of government projects such as Pradhan Mantri Jan-Dhan Yojana (PMJDY), National Health Mission (NHM), eHospital program, DigiLocker and more under the Digital India initiative to provide welfare services to citizens. Further, enterprises, banks, education and financial institutions are aggressively adopting Aadhaar authentication in accessing citizen-based services

    Developing a Robust Ecosystem 
    The Samsung Galaxy Tab Iris powered by iris technology will enable users to access services remotely by embedding Aadhar iris-biometric authentication capabilities. This alignment will provide a more secure authentication and verification process and help the country transition away from traditional authentication processes. It is a breakthrough technology as E-KYC can be carried out in seconds whereas the traditional KYC takes up to two to seven days.
     
    Unique Identification Authority of India (UIDAI)
    The Galaxy Tab Iris is UIDAI compliant. It can be used for child enrolment program where biometrics of the parent is used to authenticate children for Aadhar enrolment. The tablet will negate the need for multiple pieces of equipment by providing an integrated solution for the child enrolment process.

    Financial Inclusion
    Biometrics is playing a major role in the banking sector to improve speed and security. The capability of the Galaxy Tab Iris is to function as an authentication device enabling banks and financial institutions to easily authenticate an individual’s data for account integration with their Aadhar numbers as well as provide an additional layer of security for banking services such as locker access, fixed deposits, where authentication is required. The iris-recognition technology will also further reduce the need for cumbersome paperwork, allowing people to enroll for banking and financial services in a more efficient paperless manner. With the majority of these processes being digitized with the use of the Galaxy Tab Iris, language and literacy barriers will no longer be an issue, allowing a larger section of the society to available services, promoting inclusion and financial security.

    Accessing Citizen Services
     The Galaxy Tab Iris can be used for accessing citizen services for purposes ranging from E-PDS (Electronic Public Distribution system), MNREGA (Mahatma Gandhi National Rural employment Guarantee Act) payments, pension schemes, various subsidy programmes and entitlements distribution. Multiple citizen services such as income tax filing, passport issuance/renewal, car registration, property registration, railway/airport passenger verification can be made paperless with the use of the Adhaar based Iris technology.

    Versatile Product with a More Powerful Technology
     The Galaxy Tab Iris is a sleek, compact tablet with a robust design and powerful technology. The dual-eye scanner provides for a contactless scan and greater security. The tablet also sports a vivid 7.0-inch display providing precise details for a good screen experience, along with a 5-megapixel auto focus rear camera for clicking brighter pictures and scanning documents. It delivers true value and is complemented by its extremely light, easy-to-carry 327g weight and slim 9.7mm profile. USB OTG Host ensures extra attachments support while Bluetooth 4.1 low energy offers optimum connectivity. The tab surpasses the language barrier with support of 14 local languages and a host of other useful features. The device comes with an 8GB memory, up to 200GB expandable memory and a strong 3600mAh battery.

    Price 
    The Samsung Galaxy Tab Iris is priced at INR 13,499.

    Samsung Galaxy Tab Iris specifications:

    Galaxy Tab Iris
    Display    7.0” WSVGA(1024×600)
    Processor    1.2 Ghz Quad Core
    Bearer    2G : GSM900, DCS1800
    3G : B1(2100), B8(900)
    OS    Android 5.0 Lollipop
    Camera    5MP AF (Rear)
    IR    Iris Camera & Subsystem
    RAM    1.5GB (LPDDR3)
    ROM    8GB (up to 200 GB microSD)
    Dimension    193.4 x 116.4 x 9.7mm
    Weight    327g
    Battery    3,600mAh
    Connectivity    802.11 b/g/n 2.4GHz, BT4.1, USB2.0 with Host

     

  • Samsung introduces Galaxy Tab iris in India

    Samsung introduces Galaxy Tab iris in India

    MUMBAI: Samsung India on 25 May 2016 announced the launch of Galaxy Tab Iris featuring iris-recognition technology that is ready for Aadhar authentication through an integrated and highly secure biometric device. The Galaxy Tab Iris will provide cashless and paperless services in various applications such as banking, eGovernance services such as passport, taxation, healthcare and education.

    The easy-to-use biometric technology, currently incorporated in the Galaxy Tab Iris will help India spread its Digital India vision of providing technology so that every citizen of the country can have access to financial inclusion benefits. The solution will support government benefit programs and enable banks and financial institutions to streamline the process of an individual’s authentication, regardless of language and literacy barriers.

    The device is Aadhar-compliant and STQC-certified. Galaxy Tab Iris is yet another Make for India innovation from Samsung. Embedded in a secure device, the advanced iris-recognition technology will provide an integrated solution that will help to solve the hassles of using separate devices for biometric identification.
     “We’re excited to offer biometric-based services to the billion plus people enrolled in Aadhar,” said Samsung India R&D corporate vice president & CTO Dr. Aloknath De  “Our India R&D team has made significant investments in biometric technology research and we built this product leveraging our knowledge in hardware design, biometrics and security for a high speed scan, greater accuracy and high reliability.”

    “Along with the device, we are providing an Identity SDK for application developers to build financial inclusion, payments and authentication solutions. This will encourage our start-up ecosystem to rapidly build relevant apps and services. We strongly believe this overall offering will in turn strengthen government programs such as Jan-Dhan Yojana and E-Citizen services under the Digital India initiative,” he said.

    Announcing the launch, Samsung India Electronics Vice President Mr. Sukesh Jain, said, “This is another example of Samsung’s pursuit for meaningful innovations. We see great potential for the iris-technology solution to be used as a means of directly facilitating greater inclusion in the Digital India programme. The biometric authentication can also act as an enabler in facilitating integration of financial services with the ‘Aadhar’ initiative. The Galaxy Tab Iris addresses consumer pain points across platforms such as banking, finance, education and various citizen services by bringing enhanced usability, versatility and reliability all through one device.”

    Embedded Iris Solution for Advanced Data Security

    With embedded iris technology in Galaxy Tab Iris, Samsung has initiated the use of contactless technology that provides unmatched security for authentication. Aadhar serves as an important database for majority of government projects such as Pradhan Mantri Jan-Dhan Yojana (PMJDY), National Health Mission (NHM), eHospital program, DigiLocker and more under the Digital India initiative to provide welfare services to citizens. Further, enterprises, banks, education and financial institutions are aggressively adopting Aadhaar authentication in accessing citizen-based services

    Developing a Robust Ecosystem 
    The Samsung Galaxy Tab Iris powered by iris technology will enable users to access services remotely by embedding Aadhar iris-biometric authentication capabilities. This alignment will provide a more secure authentication and verification process and help the country transition away from traditional authentication processes. It is a breakthrough technology as E-KYC can be carried out in seconds whereas the traditional KYC takes up to two to seven days.
     
    Unique Identification Authority of India (UIDAI)
    The Galaxy Tab Iris is UIDAI compliant. It can be used for child enrolment program where biometrics of the parent is used to authenticate children for Aadhar enrolment. The tablet will negate the need for multiple pieces of equipment by providing an integrated solution for the child enrolment process.

    Financial Inclusion
    Biometrics is playing a major role in the banking sector to improve speed and security. The capability of the Galaxy Tab Iris is to function as an authentication device enabling banks and financial institutions to easily authenticate an individual’s data for account integration with their Aadhar numbers as well as provide an additional layer of security for banking services such as locker access, fixed deposits, where authentication is required. The iris-recognition technology will also further reduce the need for cumbersome paperwork, allowing people to enroll for banking and financial services in a more efficient paperless manner. With the majority of these processes being digitized with the use of the Galaxy Tab Iris, language and literacy barriers will no longer be an issue, allowing a larger section of the society to available services, promoting inclusion and financial security.

    Accessing Citizen Services
     The Galaxy Tab Iris can be used for accessing citizen services for purposes ranging from E-PDS (Electronic Public Distribution system), MNREGA (Mahatma Gandhi National Rural employment Guarantee Act) payments, pension schemes, various subsidy programmes and entitlements distribution. Multiple citizen services such as income tax filing, passport issuance/renewal, car registration, property registration, railway/airport passenger verification can be made paperless with the use of the Adhaar based Iris technology.

    Versatile Product with a More Powerful Technology
     The Galaxy Tab Iris is a sleek, compact tablet with a robust design and powerful technology. The dual-eye scanner provides for a contactless scan and greater security. The tablet also sports a vivid 7.0-inch display providing precise details for a good screen experience, along with a 5-megapixel auto focus rear camera for clicking brighter pictures and scanning documents. It delivers true value and is complemented by its extremely light, easy-to-carry 327g weight and slim 9.7mm profile. USB OTG Host ensures extra attachments support while Bluetooth 4.1 low energy offers optimum connectivity. The tab surpasses the language barrier with support of 14 local languages and a host of other useful features. The device comes with an 8GB memory, up to 200GB expandable memory and a strong 3600mAh battery.

    Price 
    The Samsung Galaxy Tab Iris is priced at INR 13,499.

    Samsung Galaxy Tab Iris specifications:

    Galaxy Tab Iris
    Display    7.0” WSVGA(1024×600)
    Processor    1.2 Ghz Quad Core
    Bearer    2G : GSM900, DCS1800
    3G : B1(2100), B8(900)
    OS    Android 5.0 Lollipop
    Camera    5MP AF (Rear)
    IR    Iris Camera & Subsystem
    RAM    1.5GB (LPDDR3)
    ROM    8GB (up to 200 GB microSD)
    Dimension    193.4 x 116.4 x 9.7mm
    Weight    327g
    Battery    3,600mAh
    Connectivity    802.11 b/g/n 2.4GHz, BT4.1, USB2.0 with Host

     

  • India Tablet shipments sluggish in Q1 2016: International Data Corporation

    India Tablet shipments sluggish in Q1 2016: International Data Corporation

    New Delhi: According to International Data Corporation (IDC),Indian tablet market in CY Q12016 remained flat over previous quarter with total shipments of 0.86 million units (including slate and detachable form factors). However, shipments grew by a marginal 1.3 percent over the same period last year. Declining consumer interest in the slate tablet form factor and rapid growth of large screen smartphones (phablets) causing the tablet market to slow down.

    Detachables traction continued in Q1 2016 with triple digit year-over-year growth, although it was on low base as uptake in this form factor began mainly from Q2 2016.“Windows based detachables continue to account over 70 percent share, however Apple’s recent foray into this segment has garnered them to clock decent numbers given the premium price of their products. Although, continued long-term success may prove challenging as it plays inhigher entry price pointand iOS is yet to prove its enterprise-readiness unlike Microsoft”says,Karthik J, Senior Market Analyst, IDC India.

    Micromax continued to leaddetachables category accounting for more than one-third oftotal shipments in Q1 2016.“Smartphone vendors constitute more than half of detachables. Their strong understanding of mobile ecosystem and the volume achieved from their smartphone product lines would allow them to aggressively compete in this new computing segment”, adds Karthik.

    Datawind: Datawind withstood its top position with 27.6 percentage share as shipment grew at a healthy 33.5 percent over previous quarter. Vendor’s shipments doubled year-on-year showing a sharp trajectory in last one year. Vendor’s television channel partners played pivotal role in this quarter’s growth through their aggressive marketing and selling during mid-quarter.

    Samsung: Samsung sustained its 2nd place with vendor share of 15.2 percentage in Q1 2016. Shipments dipped marginally by 3.7 percent over previous quarter but grew 5.1 percent over Q1 2015. Entry level Galaxy Tab models continue to be volume runners for Samsung in Slate tablets. However, vendor began to face stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016. 

    Lenovo: Lenovo being the only PC vendor in Top 5 moved up to 3rd position in Q1 2016 with a market share of 13.6 percentage. Q1 2016 shipment grew at a healthy 30.5 percent over the same period last year while dipped marginallyover Q4 2015. While commercial segment continued to drive volumes for the vendor, its new product Phab saw some healthy shipments in consumer segment.

    Micromax: Micromax slipped to 4th place as shipments dip further in Q1 2016 by 27 percentover previous quarter to hold themarket share of 11.3 percentage. However, vendor managed to post 16.2 percent growth over the same period last year owing to healthy contribution from its Laptab detachable. 

    iBall: iBall manages to be in Top 5 with vendor share of 8.7 percentage in Q1 2016. iBall shipments dip approximately by 12 percentage both sequentially and year-on-year. While the vendor was one of the first few who introduced low cost detachables in the Indian market, it has somewhere lost out opportunity to capitalizethe growth in detachable category.
    IDC India Forecast:

    Tablet market in CY 2016 is expected to be stagnant in India but is likely to witnesschanging trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets.

    “Detachables are expected to ramp upswiftly with majority traction coming from affordable windows based devices. Also, with Apple launching iPad pro 9.7, iOS is likely to gain share in detachables category this year”, says Navkendar Singh, Senior Research Manager, IDC India.

     

  • India Tablet shipments sluggish in Q1 2016: International Data Corporation

    India Tablet shipments sluggish in Q1 2016: International Data Corporation

    New Delhi: According to International Data Corporation (IDC),Indian tablet market in CY Q12016 remained flat over previous quarter with total shipments of 0.86 million units (including slate and detachable form factors). However, shipments grew by a marginal 1.3 percent over the same period last year. Declining consumer interest in the slate tablet form factor and rapid growth of large screen smartphones (phablets) causing the tablet market to slow down.

    Detachables traction continued in Q1 2016 with triple digit year-over-year growth, although it was on low base as uptake in this form factor began mainly from Q2 2016.“Windows based detachables continue to account over 70 percent share, however Apple’s recent foray into this segment has garnered them to clock decent numbers given the premium price of their products. Although, continued long-term success may prove challenging as it plays inhigher entry price pointand iOS is yet to prove its enterprise-readiness unlike Microsoft”says,Karthik J, Senior Market Analyst, IDC India.

    Micromax continued to leaddetachables category accounting for more than one-third oftotal shipments in Q1 2016.“Smartphone vendors constitute more than half of detachables. Their strong understanding of mobile ecosystem and the volume achieved from their smartphone product lines would allow them to aggressively compete in this new computing segment”, adds Karthik.

    Datawind: Datawind withstood its top position with 27.6 percentage share as shipment grew at a healthy 33.5 percent over previous quarter. Vendor’s shipments doubled year-on-year showing a sharp trajectory in last one year. Vendor’s television channel partners played pivotal role in this quarter’s growth through their aggressive marketing and selling during mid-quarter.

    Samsung: Samsung sustained its 2nd place with vendor share of 15.2 percentage in Q1 2016. Shipments dipped marginally by 3.7 percent over previous quarter but grew 5.1 percent over Q1 2015. Entry level Galaxy Tab models continue to be volume runners for Samsung in Slate tablets. However, vendor began to face stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016. 

    Lenovo: Lenovo being the only PC vendor in Top 5 moved up to 3rd position in Q1 2016 with a market share of 13.6 percentage. Q1 2016 shipment grew at a healthy 30.5 percent over the same period last year while dipped marginallyover Q4 2015. While commercial segment continued to drive volumes for the vendor, its new product Phab saw some healthy shipments in consumer segment.

    Micromax: Micromax slipped to 4th place as shipments dip further in Q1 2016 by 27 percentover previous quarter to hold themarket share of 11.3 percentage. However, vendor managed to post 16.2 percent growth over the same period last year owing to healthy contribution from its Laptab detachable. 

    iBall: iBall manages to be in Top 5 with vendor share of 8.7 percentage in Q1 2016. iBall shipments dip approximately by 12 percentage both sequentially and year-on-year. While the vendor was one of the first few who introduced low cost detachables in the Indian market, it has somewhere lost out opportunity to capitalizethe growth in detachable category.
    IDC India Forecast:

    Tablet market in CY 2016 is expected to be stagnant in India but is likely to witnesschanging trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets.

    “Detachables are expected to ramp upswiftly with majority traction coming from affordable windows based devices. Also, with Apple launching iPad pro 9.7, iOS is likely to gain share in detachables category this year”, says Navkendar Singh, Senior Research Manager, IDC India.

     

  • LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    MUMBAI: In less than three months LeEco formally entered into India, the company crossed another milestone in its journey to become top three mobile players in the market.  LeEco bagged the “Most Promising Smartphone Brand” award in the TeleAnalysis Customer Satisfaction Survey on 17 March in New Delhi, India.

    The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.

    The results of the survey proved that consumers appreciated LeEco’s brand as well as its products. And the award is a testimony of the consumers’ faith in LeEco’s products.

    This is not just another feather in LeEco’s cap as the company has not only managed to pip ahead of other established brands in this cluttering market, but also been able to generate a loyal and a reasonably large clientele base within a short span of time. The brand recognition is a no mean feat considering that the mobile phone maker entered the Indian market only a couple of months ago.

    The “Most Promising Smartphone Brand” award was given to LeEco by Anupam Shrivastava, Chairman and Managing Director, BSNL at the TeleAnalysis Device World 2016 conference held at New Delhi on March 17.

    Around 250 people from Telecom industry including high-profile speakers from various smartphone and telecom companies like Samsung, Reliance Jio, Motorola, Micromax, huawei, and Intex as well as from government agencies participated in the TeleAnalysis Device World 2016.

    LeEco had recently offered an exchange offer for 2 days on E-commerce site, Flipkart, for buyers to grab on the exciting offers. Of late, LeEco days on E-commerce portal, Flipkart have become blockbusters in the mobile phone industry.

    LeEco has launched two phones in India – Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.

    The company is planning to embed different types of contents to its Superphones and offer it to the phone buyers on a platter. This initial “Device+Content” strategy adopted by LeEco in the world’s second largest smartphone market has already garnered rave reviews starting from bloggers and gadgets freaks to common buyers.

  • LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis

    MUMBAI: In less than three months LeEco formally entered into India, the company crossed another milestone in its journey to become top three mobile players in the market.  LeEco bagged the “Most Promising Smartphone Brand” award in the TeleAnalysis Customer Satisfaction Survey on 17 March in New Delhi, India.

    The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.

    The results of the survey proved that consumers appreciated LeEco’s brand as well as its products. And the award is a testimony of the consumers’ faith in LeEco’s products.

    This is not just another feather in LeEco’s cap as the company has not only managed to pip ahead of other established brands in this cluttering market, but also been able to generate a loyal and a reasonably large clientele base within a short span of time. The brand recognition is a no mean feat considering that the mobile phone maker entered the Indian market only a couple of months ago.

    The “Most Promising Smartphone Brand” award was given to LeEco by Anupam Shrivastava, Chairman and Managing Director, BSNL at the TeleAnalysis Device World 2016 conference held at New Delhi on March 17.

    Around 250 people from Telecom industry including high-profile speakers from various smartphone and telecom companies like Samsung, Reliance Jio, Motorola, Micromax, huawei, and Intex as well as from government agencies participated in the TeleAnalysis Device World 2016.

    LeEco had recently offered an exchange offer for 2 days on E-commerce site, Flipkart, for buyers to grab on the exciting offers. Of late, LeEco days on E-commerce portal, Flipkart have become blockbusters in the mobile phone industry.

    LeEco has launched two phones in India – Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.

    The company is planning to embed different types of contents to its Superphones and offer it to the phone buyers on a platter. This initial “Device+Content” strategy adopted by LeEco in the world’s second largest smartphone market has already garnered rave reviews starting from bloggers and gadgets freaks to common buyers.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.