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Tag: Samsung

  • Samsung celebrates mother-daughter bond in new TVC on digital inverter refrigerators

    Samsung celebrates mother-daughter bond in new TVC on digital inverter refrigerators

    MUMBAI: Samsung India has launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a daughter.

    Conceptualised by Cheil, the campaign film, which shows a modern, young, evolved working woman gifting her mother a refrigerator that runs on both inverter and solar power for a better, improved and hassle-free life, has gone viral with over 50 million views on YouTube in the first 20 days of its launch.

    “This heart-warming campaign shows the strong bond between a mother and daughter. The campaign showcases the brand ethos of Samsung of caring about consumers at every step and bringing in innovative technologies to solve real life problems. Through this emotional story, we wanted to communicate how our new refrigerator line runs non-stop on the home inverter, making life better for a modern young Indian women. The campaign crossing 50 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

    In the film, the mother is seen entering the daughter’s house while she is away at work. The mother brings with herself kheer that she has prepared lovingly for her daughter. She keeps it in her daughter’s fridge for her to enjoy when she is back from work. Just as she is leaving, there is a power cut. When the daughter returns home the power outage is still there but she is elated to see the kheer in the fridge. She calls her mother to appreciate her love but the mother is concerned that the kheer might have gone bad because of the long power cut. It is here that the daughter tells her not to worry because her new refrigerator even works on the home inverter.

    The 60-second film focuses on a real life situation, of the difficulty faced by individuals when food gets spoilt due to power cuts during summer months. The film captures a young working woman in conversation with her mother that touches hearts with different emotions of joy, love and care.

    The end of the film shows the daughter buying a similar refrigerator for her mother, hoping that the refrigerator takes care of her mother like her mother takes care of her.

    “Samsung is a brand that stands for innovation. The task at hand was to show how this offering of a refrigerator that runs on an inverter can make a world of a difference in the consumers’ life, in a very real way. This film is crafted in a way that makes the viewer feel that this is a situation straight out of their lives. The narrative beautifully connects the ad to its viewers and we are seeing a lot of positive response to the campaign. We hope to garner more brand love through this emotional campaign,” said Mr. Aneesh Jaisinghani, Executive Creative Director, Cheil India.

  • IPL 2018: Team sponsorship deals may see an uptick

    IPL 2018: Team sponsorship deals may see an uptick

    MUMBAI: With barely two months to go before the eleventh season of the Indian Premier League (IPL) starts in April 2018, brands have begun their hunt to pick their favourite team to bid on and are rapidly putting together deals. The bigger team you pick, the more chances of your brand being visible on the field and earning you brownie points in the eyes of viewers and consumers. 

    A lot is riding on this year’s season for sponsors as the T20 tournament has gone on to become the fifth most popular sports event in the world with more than 335 million viewers and the number only seems to be increasing every year. Last year, Star India won the global IPL media rights for Rs 16,347 crore for a period of five years. Since this is the first time both the TV and digital rights are with a single broadcaster, better synergies can be drawn between the TV and digital campaigns.

    Gameplan Sports director Jeet Banerjee projects a rise in the sponsorships amount that brands will pay to teams this year as compared to previous seasons. “The amount will differ from team to team, but it will be in the range of 15-25 crores per annum,” he believes. 

    According to an industry source who did not wish to be named, however, principal sponsor deals this year between teams and brands could range from Rs 8-12 crore per annum, more in line with previous years.

    Chennai Super Kings (CSK) and Mumbai Indians (MI), according to another source, are on their way to complete their inventory for the year 2018 with new sponsors and partners.

    As the five-year deal between MI and Videocon d2h has come to an end, a new innings for Samsung has begun this season. Samsung, which was the official partner for MI, has now become the team’s lead sponsor. The team has a list of official partners including Performax, Kenstar, Taiwan Excellence and Usha.

    Although Kingfisher is sponsoring all major teams this season as well,  Royal Rajasthan and Chennai Super Kings that are making a comeback this season are also interested in sponsoring with Kingfisher and the brand is in talk with teams to consider it.

    United Breweries Group chief marketing officer Samar Singh Shekhawat believes IPL is the perfect sport for the brand to invest in as the league is all about fun, glamour, colour, youth and energy. Because the brand is not allowed to do television and other traditional advertising for its product due to government regulations that prohibits any alcohol advertising on the platform, IPL works best for the company.

    The brand is considering a lot of on-ground activation this year and is working and debating with 3-4 agencies that have pitched presentations for UB.

    Radio station radio city 91.1fm’s five-year official partnership deal with the Mumbai Indians ended this year but is said to be in discussions with the team to renew the partnership.

    While CSK has Muthoot Finance as its principal team partner, the right chest of the team’s jerseys will bear the logos of India Cement, which has come on board as the team’s official cement partner, and Gulf, which is its official lubricant partner. Other partners include Nippon Paint as the official paint partner, Equitas as the official retail banking partner, HIL as the official partner and ACT Fibernet as the official connectivity partner.

    This season, Kings XI Punjab (KXIP) has water purifier brand Kent RO as its title sponsor while detergent brand Fena, Royal Stag and Lotus Herbals have come on board as official partners and will be featured on the team’s jerseys. The team, with its fresh squad, is planning to change its team name and shift its base out of Punjab.

    Sony Pictures Network successfully managed to elevate the IPL’s position year after year. The turn of events is going to be interesting now with Star India planning to make the IPL a six-month-long fiesta with new-age technology, putting fans at the heart of the experience.

    Also Read :

    Star ushers in IPL’s new era with a bang

    Star India gets IPL to change match timings for 11th edition

    IPL auction: Gayle to play for KXIP, Unadkat most expensive Indian player

  • Vodafone urges people to upgrade life in latest ad

    Vodafone urges people to upgrade life in latest ad

    MUMBAI: Telecommunications service provider Vodafone has launched a new campaign encouraging customers to upgrade their life by upgrading their smartphones.

    In partnership with mobile handset manufacturer Samsung, Vodafone has made a select range of Samsung 4G smartphones more affordable and accessible to customers by offering a cash-back of Rs 1500. The exclusive association enables customers to upgrade to Samsung’s popular 4G smartphone models like J2 Pro, J7 Nxt and J7 Max and enjoy a better quality camera phone along with super-fast internet speed, entertainment and seamless connectivity.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “Customer expectations from their smart devices and service providers are rapidly evolving with the advent of newer technologies and smarter devices. Our recent communication reiterates Vodafone’s partnership with Samsung enabling customers to upgrade to an aspiring 4G smartphone and enjoy a rich voice and data experience on Vodafone SuperNet 4G.”

  • YouTube launches TV app in the US to better serve in-home viewing

    YouTube launches TV app in the US to better serve in-home viewing

    MUMBAI: YouTube continues to march into traditional TV’s domain. Earlier this year, it launched its 40 channel bundle in the US for about $35 in certain markets. Along with some originals, the personalisation and recommendation has helped its content consumption skyrocket. Using Chromecast, viewers in 50 markets in the US can now watch it on their TV sets, apart from wirelessly watching it on their tablets, their phones and their computers.

    But that was a thing of the past: it has just announced the launch of its own YouTube app which will first be available on the Android app store for any Android TVs and Xbox Ones, followed by releases on Apple TV, Roku and smart TVs from Samsung Sony and LG.

    Why did the streaming service-turned- cloud pay TV operator have to take this route? YouTube executives state that customers insisted that they wanted it on more fixed devices, especially in US living rooms which are primarily TVs. Data showed that despite the mobile first option, living room is still the hub of entertainment.

    Additionally, it is just protecting its turf. Traditional advertising on desktop browsers is sliding, and mobile ads are picking up the slack, even as viewers are continuing to consume content in living rooms on their TV sets. By launching an app for its YouTube TV, it will be able to capture some more ad dollars is the reasoning.

    The YouTube TV app has an in-depth programming guide. Each channel has a page which features the top programmes, a zapper sidebar lets you scroll through channels even as a you watch a show of your own. And what’s most important is the voice enabled search which allows you to talk to your TV set.

    The YouTube TV app built for actual television sets doesn’t cut any of the features you find on the mobile version, but it does add a bunch of new ones. Mobile didn’t feature an in-depth programming guide, but the living room experience has one, so you can see what’s playing a few hours in the future. There are also channel pages that show off top picks from network partners. The programming team built the app in HTML so it can easily be ported onto any device without having to recreate it for other operating systems of other smart TVs.

    Recent data releases from YouTube have revealed that close to a billion hours of video are being watched every day. Mobile viewing accounts for 600 million; desktop is at 300 million hours, while TV accounts for 100 million hours. But the last is growing at a rapid 70 per cent per annum; hence the YouTube App will only see it accelerate faster.

    Clearly, the battle for viewers eyeballs with traditionally delivered cable TV is only going to get more intense. When the service will arrive in India is not known. But it’s something that both India’s struggling cable TV MSOs and operators need to keep a close watch on. Google, with its billions of dollars in cash reserves, can turn on the switch in a second. And that might be too late for the low-on-cash Indian cable TV distribution system.

  • Samsung becomes India’s most attractive brand in 2017

    Samsung becomes India’s most attractive brand in 2017

    MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred brand.

    LG has slipped to second position followed by Sony in the top 3. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank 4th in 2017. Honda ranks 5th after ranking 4th in 2016 and 6th in 2015. The 6th most attractive brand in 2017 is Apple, which has jumped 12 places after ranking 18th in 2016 and 15th in 2015.

    The survey for the 4th edition of India’s Most Attractive Brands was conducted among 2,456 consumer influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report.

    TRA Research CEO N Chandramouli mentioned, “The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony. Will this be the case even next year? Well it may be difficult to predict as the rankings this year have seen some major rank climbs and falls, making a few of the former new category leaders and the latter resigning from their coveted spot.”

    One of the list’s major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017.

    Chinese mobile phone maker Oppo has claimed the 20th position by taking a major jump from its position at 341 in 2015.

    In the Media-TV segment, NDTV has emerged as the numero uno channel followed by Aaj Tak and Sony Entertainment at number 2 and number 3 positions respectively. In Hindi GEC, Zee TV slipped to number 2 position with an overall ranking of 226 which is a major slip from its last year’s position of 93.

    Baba Ramdev’s Patanjali emerged at number 1 position in the Fast Moving Consumer Goods (FMCG) category with an overall position of 12 which is 75 ranks up than its last year’s position at number 87. Colgate followed at number 2 position and saw a slip in its overall ranking by retaining its position at 43.

    In food and beverage category, Brooke Bond tea saw a major slip in its ranking. The tea brand ranked at 120 in the category but slipped by 776 points in its overall ranking this year with 941 as compared to last year’s 165.

    In the branded fashion category, homegrown brand Fastback emerged as a clear winner at number 1 spot beating international luxury brands Gucci at number 2 spot, Tommy Hilfiger at number 3 respectively.

    In DTH sector, Tata Sky was the most attractive brand with an overall ranking of 315. Reliance DTH was among the worst losers as it ranks at 888. Cadbury Perk joined the bandwagon of losers with its rank at 949 as compared to the previous year’s 499, a difference of 450 ranks.

    “This year we have incorporated the theme of diversity in the report. Diversity is something that our study radiates,” concluded Chandramouli.

  • DataWind leads tablet market, iBall and Samsung follow

    DataWind leads tablet market, iBall and Samsung follow

    NEW DELHI: Internet provider DataWind Inc. (owned by a Canada-based Indian) holds 68.5 per cent market share in the below-Rs 5000 tablet category — the largest growing segment for Q2, 2017 constituting 39 per cent.

    A report by CyberMedia Research shows DataWind, for the seventh successive quarter, continues to retain the top slot with 26.7 per cent market share in 2Q CY 2017, followed by iBall and Samsung at 15.8 per cent and 14.3 per cent, respectively.

    Devices bundled with free internet browsing, local manufacturing, patented technology and strong and committed team were the key factors which worked for DataWind.

    DataWind founder-president and CEO Suneet Singh Tuli said, “Our focus is to enable Indians with their first computer at an affordable price.”

    Tuli added “In fiscal 2018, we foresee introduction of exciting data plans. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’.”

  • Fox-Samsung to licence metadata for HDR to content cos & STB makers

    Fox-Samsung to licence metadata for HDR to content cos & STB makers

    MUMBAI: 20th Century Fox, the parent company of Star India, Panasonic Corporation and Samsung Electronics have announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called HDR10+.

    Together, the three companies will form a licensing entity that will begin licensing the HDR10+ platform in January 2018. The entity will license the metadata broadly to content companies, ultra-high definition TVs, Blu-ray disc players/recorders and set-top box manufacturers, as well as SoC vendors, royalty-free with only a nominal administrative fee.

    “As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. “We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”

    HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprecedented picture quality on all displays with brightness, color, and contrast automatically optimized for each scene. In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedented picture quality. This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers.

    “HDR10+ is a technological step forward that optimizes picture quality for next generation displays,” said Danny Kaye, Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab. “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.”

    There are several key benefits for partners who wish to adopt the platform for their HDR10+ compliant products. HDR10+ offers system flexibility, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences. The HDR10+ platform was designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.

    “Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delighted to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits,” said Yuki Kusumi, Executive Officer at Panasonic. “By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format.”

  • eBay campaign busts myths about refurbished products

    MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products.

    The refurbished sale that has gone live will allow consumers to shop amongst leading electronic brands such as Apple, Samsung, Sony, OnePlus until 4th August 2017.

    eBay India director – marketing Shivani Suri said: “On witnessing growing consumer interest and basis consumer feedback, we have always felt the need to communicate and address consumers concerns that are still surrounding ‘refurbished’ products. Through our latest digital campaign, we aim to address the misconceptions regarding refurbished products. We urge more consumers to buy refurbished goods without any reservations as they are as good as new.”

    Consumers can now buy 100% original, quality tested, fully functional products with zero defects and a valid warranty at unbelievable prices. They can get their hands on the products which they dreamt of but were not able to purchase because they were heavy on their pocket.

  • Samsung is presenting sponsor for Star broadcast of Premier League

    MUMBAI: Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

    The Premier League will take place from 12 August 2017 to 13 May 2018 in the United Kingdom.

    Star Sports has been at the forefront of ardent PL fans in India, with live Premier League-specific shows during the 2016-17 season. The 2017-18 season will witness the first-of its kind television broadcast innovation through the Star Sports Select add on service, offering a superior experience to fans. Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from in this year’s PL broadcast. The Star sports select add on service will be available on Tata Sky.

    A Star India spokesperson said, “Star Sports has been dedicated to bring the PL to the Indian football fans over the past decade. We are delighted to welcome Samsung on-board as presenting sponsor for the broadcast of world’s most followed football league. This partnership reflects our resolute endeavor to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurture sports in India, and we are keen to keep fans engaged during the entire season of the tournament.”

    “Sport is a great way to connect with audiences and PL is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Samsung India senior VP mobile business Asim Warsi.

    Football has witnessed strong viewership over the past decade and the fan following for the sport has seen increased penetration among the middle-tier audience, while the penetration amongst the premium audience remains consistent. Social chatter around Premier League have peaked over the past 3 years and also the number of official fan clubs in India.

  • Huawei & Apple manufacturing tussle predicted, former may overtake Samsung

    MUMBAI: American analyst firm Drexel Hamilton has stated that current mobile trends point to Huawei, presently the world’s second largest android smartphone manufacturer, dethroning Samsung to become Apple’s main challenger in years to come.

    With a wide pipeline of products to cater to various market segments, both Huawei and Honor have put the needs of the Indian consumer first and have focused on channel, retail, brand, marketing and services, to strengthen the business base and streamline operations and customer service.

    Keeping in line with the government’s ‘Make in India’ policy, Huawei recently opened a manufacturing facility in Chennai. After China, India has the most localized facilities with a pan-India presence having 14 circle offices, over 200 service centers across India, two customer experience centers in India, one R&D center and Innovation Solution & Demo Center each. Huawei also has 8000 employees across India (92% Indian) with 3000 working in R&D.

    Huawei/Honor EMUI presently supports 14 local Indian languages and was the first brand to introduce the SOS feature in all smartphones, as per the government’s directive. Huawei/Honor are presently looking at expanding offline distribution in a bid to help increase accessibility of their smartphones in all markets.