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Tag: Samsung

  • Samsung’s supreme galaxy series redefines newsroom excellence

    Samsung’s supreme galaxy series redefines newsroom excellence

    MUMBAI: Samsung, the reigning titan of android innovation, has once again set a benchmark, thrilling tech enthusiasts worldwide with its groundbreaking Galaxy Z Series and S24 Ultra devices.

    In a move that marries cutting-edge technology with journalistic excellence, Samsung has forged an extraordinary alliance with Republic Media Network, India’s largest news broadcaster. This dynamic partnership goes beyond mere collaboration-it’s a masterstroke that blends the supreme power of Samsung’s android ecosystem with the adrenaline-charged world of real-time news delivery.

    Imagine the energy of breaking news powered by the sleek sophistication of the Galaxy Z Series, paired with the unmatched prowess of the S24 Ultra. Together, they promise to reshape how stories are captured, crafted, and delivered across Republic’s English, Hindi, Bangla, and Kannada channels.

    With this synergy, the newsroom isn’t just evolving-it’s transforming into a tech-driven powerhouse, rewriting the rules of modern journalism and reaffirming Samsung’s dominance as the leader in the android universe.

    The partnership introduces Samsung’s flagship devices into the heart of Republic’s operations—from studios to on-ground reportage—enabling journalists to leverage advanced features like pro-camera capabilities, Galaxy AI tools, and live translation for breaking news and primetime broadcasts. This marks a significant leap in the integration of mobile and AI technology in Indian newsrooms.

    The partnership ensures that Republic’s journalists use the Galaxy Z Series/S24 Ultra to improve efficiency, speed, and quality in news delivery. From live-action reporting to high-tech studio segments, the devices will support features like circle to search, photo assist, and interpreter, revolutionising how breaking news and live-action segments are presented. AI-driven tools such as note assist and live translate will also be used for newsroom operations, ensuring lightning-fast information dissemination.

    The collaboration will also see Republic’s primetime shows filmed entirely on the Galaxy S24 Ultra, showcasing the device’s diverse shooting modes, motion capture, and light-setting capabilities. This unique approach brings viewers closer to the action while demonstrating the power of mobile technology in broadcasting.

    Republic Media Network CEO, Hersh Bhandari highlighted the partnership’s transformative potential, “At Republic Media Network, we believe in the power of innovation to drive progress. Our partnership with Samsung underscores our commitment to embracing cutting-edge technology to enhance the way news is created and delivered. By integrating advanced mobile and AI tools, we are shaping the future of news, making it faster, more efficient, and more impactful for our viewers.”

    This partnership signals a paradigm shift in news production, combining Republic’s unparalleled reach with Samsung’s advanced technology. It sets the stage for a new era of content-tech collaborations, enhancing how news is produced and consumed across India’s diverse audience base.

  • Top 2024 Dhanteras Deals: Amazing Discounts on Smartphones, Laptops, and More!

    Top 2024 Dhanteras Deals: Amazing Discounts on Smartphones, Laptops, and More!

    The auspicious occasion of Dhanteras marks the beginning of Diwali. With the festive cheer right around the corner, this is the perfect time to upgrade to a new smartphone or purchase one for your loved ones. Dhanteras offers from Bajaj Finserv bring you unbeatable savings on a wide range of top-of-the-line products like smartphones, laptops, and more. With amazing discounts on personal gadgets and essential home appliances, you can celebrate the auspicious occasion of Dhanteras with affordably-priced, high-quality products. To make your purchase affordable, shop on Easy EMIs on the Bajaj Finserv EMI Network.

    This Dhanteras, you can enjoy exclusive offers and discounts on best-selling smartphones . You can enjoy discounts of up to 20% on the latest smartphones by shopping on the Bajaj Finserv EMI Network. Whether you’re looking to purchase a budget handset or a premium one, you can make the purchase feel ultra-light on your pockets with Easy EMIs starting from just Rs. 833! Moreover, you can enjoy massive savings on devices from top brands, including Samsung, OnePlus, vivo, OPPO, Xiaomi, and Apple. If you prefer Android models, you can choose from best-selling options like the Samsung Galaxy Z Fold 3 and Samsung Galaxy S21 FE. Alternatively, if you plan on purchasing an Apple smartphone, you can choose from options like iPhone 13 and iPhone SE.

    Enticing festive deals also extend to the latest laptops. You can score discounts of up to 60% on best-selling laptops as a part of the ongoing Dhanteras offers. The roster of models on discount is extensive, covering all top-selling brands like Lenovo, Dell, and HP. From budget-friendly Intel i3 student laptops to high-performing AMD Ryzen 5 gaming models, you can choose the ideal match from an extensive array of options with Easy EMIs starting from Rs. 2,321. So, if you’re due for an upgrade, you should seize these festive sale offers to upgrade to a new laptop without breaking the bank.

    The festive discounts do not end there. You can tap into amazing discounts and Easy EMI perks on a range of electronics, including air conditioners, refrigerators, air coolers, and washing machines. The Dhanteras Sale is live throughout October, allowing you to conveniently spread the cost of your big-ticket purchase into bite-sized EMIs across a flexible duration. Apart from hefty festive discounts, Bajaj Finserv EMI Network makes your purchase even more affordable with zero down payment benefits, cashback offers, and free home delivery perks on select models.

    Benefits of shopping with Bajaj Finserv

    1. Competitive prices: Enjoy great value for money with competitively priced products at any of the Bajaj Finserv’s partner stores.

    2.  Easy EMIs: Purchasing your desired product is simple with Easy EMI options, allowing you to choose a repayment tenure that suits your budget.

    3.  Zero down payment: For select products, benefit from zero down payment option, eliminating the need for upfront payment at purchase.

    4.  Options and accessibility: Choose from a wide variety of products available at Bajaj Finserv partner stores across multiple cities, offering unmatched convenience.

    You can opt for Bajaj Finserv’s financing options including Easy EMI and zero down payment schemes for financial ease and convenience. Break the cost into Easy EMI to enjoy a hassle-free shopping experience.

    *Terms and Conditions Apply

    Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

    To know more, visit http://www.bajajfinserv.in   
     

  • Discover the best TV deals this festive season

    Discover the best TV deals this festive season

    Looking for the best TV deals this festive season? You’re in the right place! With Navratri in full swing and Diwali coming up, it’s the perfect time to upgrade to a new TV. Whether you’re into movies, sports, or gaming, there are some incredible discounts and offers on a wide range of Sony TVs and other top brands. So, here are the best TV deals this festive season.

    Best TV deals this festive season

    1. Sony Bravia 9 
    2. LG UT80 4K Ultra HD TV 
    3. Croma 4K Ultra HD Mini LED TV 
    4. TCL V6B 4K Ultra HD LED TV 
    5. Samsung Crystal 4K Vivid TV

    1. Sony Bravia 9

    Take your home theatre setup to the next level this festive season with the Sony Bravia 9 TV. With 4K resolution, HDR support, and XR TRILUMINOS PRO technology, this 4K Ultra HD Mini Google TV delivers vibrant colours and sharp details.

    The Acoustic Surface speakers offer immersive sound, and Google TV gives you easy access to your favourite apps and content. For gamers, the Bravia 9 Sony TV comes with a 120Hz refresh rate, XR Motion Clarity, and VRR for smooth gameplay. Furthermore, it’s packed with smart features like a built-in Chromecast, Google Assistant voice control, and access to a wide range of apps through the Google Play Store.

    2. LG UT80 4K Ultra HD TV

    The LG UT80 TV is perfect if you’re looking for a feature-packed TV that’s also not too hard on your wallet. It comes with a 50-inch 4K UHD display and a 60Hz refresh rate, offering crisp detail and rich, lifelike colours. The 2.0 channel speakers with 20 watts of power provide great sound, and the WebOS system makes it easy to access all your favourite streaming apps. Other features include HDR10, Dynamic Tone Mapping, AI Sound Pro, and Virtual 9.1.2 Up-mix.

    3. Croma 4K Ultra HD Mini LED TV

    If you’re looking for a powerful yet budget-friendly TV, the Croma 4K Ultra HD Mini LED Google TV is an excellent choice. With a massive 75-inch display, 3840×2160 pixel resolution, and a 120Hz refresh rate, you’ll enjoy stunning visuals and smooth motion. Thanks to Mini LED technology, Dolby Vision, and Dolby Atmos, this TV provides incredible picture quality and rich sound. Other features include built-in Chromecast and multiple connectivity options, along with hands-free voice control.

    4. TCL V6B 4K Ultra HD LED TV

    Whether you’re into movies, gaming, or just need a solid smart TV, the TCL V6B TV is another fantastic option. Its expansive 55-inch display delivers breathtaking clarity and vibrant colours, while Google TV integration makes it super easy to access all your favourite streaming services and apps.

    Thanks to the AiPQ picture processor, you’ll enjoy smooth performance and quick loading times. It also features built-in Chromecast and screen mirroring, making it easy to connect and share content. The 24W speaker system with Dolby Audio promises immersive sound and advanced eye care tech like low blue light and flicker-free technology help reduce eye strain.

    5. Samsung Crystal 4K Vivid TV

    The Samsung Crystal 4K Vivid TV is another solid option for upgrading your home entertainment this festive season. With its 55-inch LED screen, you’ll enjoy a stunning 4K UHD display that brings every scene to life with vibrant colours and amazing detail.

    The 20W sound system and Q-Symphony technology promise to create an immersive audio experience that puts you right in the action. Additionally, the TV comes with smart features like Tizen OS and voice control, so navigating your favourite streaming apps is super easy. Other features include Mega Contrast, UHD Dimming, and Motion Xcelerator. 
     

  • Samsung ‘Solve for Tomorrow’ 2024 reveals 10 finalist teams for the grand finale

    Samsung ‘Solve for Tomorrow’ 2024 reveals 10 finalist teams for the grand finale

    Mumbai: Samsung India has announced the Top 10 teams of ‘Solve for Tomorrow’ 2024, its flagship CSR programme. The top 10 teams will now advance to the grand finale where they will present their unique ideas to a grand jury comprising Samsung leadership and other key industry leaders. The shortlisted teams come from some of the country’s remotest regions, including Golaghat and Kamrup Rural in Assam, Jhalawar in Rajasthan, Udupi in Karnataka, and Bilaspur in Chhattisgarh, highlighting the programme’s deep regional penetration.

    These finalists underwent a rigorous selection process involving multiple rounds of pitch presentations to Samsung jury members and mentoring sessions by experts from Samsung and Foundation for Innovation & Technology Transfer (FITT), IIT Delhi.  As a reward, each of these 20 teams received a grant of Rs 20,000 for prototype development. In addition to this, the shortlisted teams from the youth track received latest Samsung Galaxy laptops while the teams from the school track received Galaxy tabs.

    In the 3rd edition of the programme, students submitted their ideas under two overarching themes: ‘Community and Inclusion’ and ‘Environment and Sustainability.’ Under these broad themes, most of the ideas focused on tackling key issues such as education and resource access for underprivileged communities, challenges in experiential learning, digital literacy, water conservation, and arsenic pollution.

    The teams also participated in an ‘Innovation Walk’, designed to provide mentoring, expert sessions and exposure to the students. This was held at various Samsung offices including Samsung R&D Centres in Bengaluru, and Noida, as well as the regional headquarters in Gurugram. The students participated in sessions that were instrumental in providing insights to the product development process, which also helped them improve their ideas. This was followed by a National Pitch Event, where the final 10 teams were selected.

    “We are thrilled to witness the journeys of these 10 shortlisted teams from across the nation, which are nothing short of remarkable. The ‘Solve for Tomorrow’ programme has been able to expand the boundaries of creativity and capability for all participants, ultimately preparing them not only for the finale but for their future endeavours as well. Through the programme, we aim to equip the participants with technical skills, instill them with confidence and help them in thinking innovatively. As we approach the grand pitch event, we are excited to see how these participants will bring their path-breaking ideas to life and create positive social change,” said Samsung Southwest Asia corporate VP SP Chun.

    “The innovation and creativity displayed by these young minds are truly inspiring. Samsung’s ‘Solve for Tomorrow’ programme has been a substantial contributor in providing these students with the right mentorship and training needed to refine, elevate and nurture their ideas. FITT takes immense pride in being a part of this esteemed platform, where young innovators are empowered with the skills and confidence that will remain integral to their future journeys,” said IIT Delhi managing director, FITT, Nikhil Agarwal.

    This edition of the ‘Solve for Tomorrow’ 2024 programme has seen participants from some of the country’s most remote regions, including Imphal in Manipur, East Khasi Hills in Meghalaya, and Bilaspur in Chhattisgarh. All students were inspired to develop ideas aimed at addressing societal issues, fulfilling Samsung’s mission to leverage technological innovation to improve the lives of people, particularly those in underprivileged communities.

    Here are the finalist 5 teams of the School Track and the problems they are solving

    SkyGuard Wildfire Monitoring: Reduce the adverse impact of air pollution and wildlife risks on communities, especially those in peri-urban, rural, and forested areas by developing  solutions that focus on environmental monitoring and public health improvement by providing real-time data to mitigate the adverse effects.

    Eco Tech Innovator: The team is developing a solution to reduce the ill effects of arsenic contamination in drinking water sources, leading to reduction of essential minerals.

    Praetor VR: The team envisions developing affordable VR-based learning solutions for students who cannot afford the expensive ones.

    You: Provide support to the LGBTQ community by offering legal, and educational initiatives to encourage acceptance and equality.

    HamaraLabs: Developed an app that gives course information, breaking it down to make decision-making easy.

    Here are the finalist 5 teams of the Youth Track and the problems they are solving

    Metal: Finding a solution to the problem of arsenic contamination, particularly in groundwater.

    Team Hemta: Developed solutions to reduce the burning of agricultural waste.

    BioD: Offering solutions to help the overdependence of single-use plastics that contribute to carbon footprint as well as oceanic and landfill pollution.

    Ramdhan Lodha: Addresses agricultural challenges by offering sustainable and farmer-friendly solutions.

    EnvTech: Offering groundwater solutions to help reduce overdependence on borewells.

  • Galaxy Unpacked July 2024: Unfold your story

    Galaxy Unpacked July 2024: Unfold your story

    Mumbai: Ahead of Galaxy Unpacked on 10 July, Samsung has released a new global film to build anticipation for the unveiling of the next frontier of Galaxy AI.

    In the newly released video, multiple faces are illuminated by a sliver of light, symbolising the opening of a whole new world and the unlocking of new possibilities made possible by revolutionary innovation. Through the campaign, Samsung invites fans around the world to step beyond boundaries and enjoy new, unique experiences.

    Be ready to watch the next frontier of Galaxy AI – offering new ways to accelerate creativity, productivity, communication, and much more. Check out the video below to see how Samsung is opening a new world of opportunity and stay tuned until the cutting-edge innovation comes to life.

    A new chapter is set to begin with Galaxy AI. Stay tuned on samsungmobilepress.com for more updates and be sure to join us for Galaxy Unpacked on 10 July.

  • Cheil India unveils mixed reality print ad for Samsung Galaxy S24 series

    Cheil India unveils mixed reality print ad for Samsung Galaxy S24 series

    Mumbai: Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of circle to Search right into your hands.

    Innovating beyond screen

    This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.

    A marketing marvel

    In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity that encourages users to engage more deeply with content, making them an integral part of the experience.

    A celebration of Indian diversity

    The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.

    Don’t miss out on this one-of-a-kind print ad experience. Scan the QR code, experience the circle-to-search feature firsthand, and witness the magic of circle to search come to life. Just scan it, circle it, and find it.

  • Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Cheil India’s campaign for the Samsung Galaxy Book4 series unites art and music

    Mumbai: Cheil India has released a captivating new campaign for the Samsung Galaxy Book4 series. The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.

    The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.

    “Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalised AI-powered Galaxy ecosystem that is truly one of a kind,” said Samsung India vice president, MX Business Aditya Babbar.

    Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.

    Speaking on the campaign, Cheil India CCO Vikash Chemjong said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”

    Commenting on the campaign, Cheil SWA COO Sanjeev Jasani said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”

  • Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Mumbai: Samsung, consumer electronics brand announced exciting offers on the immensely popular Galaxy A54 5G and Galaxy A34 5G smartphones, Galaxy A54 5G and Galaxy A34 5G are democratising innovation by making flagship experiences accessible to more consumers.

    Consumers can now purchase Galaxy A34 5G, originally priced starting at Rs 30999, at an effective price of just Rs 25999. The special price includes instant cashback of INR 3500 and an additional bank cashback of Rs 1500 applicable for Axis Bank card users. Those looking to purchase the Awesome Galaxy A54 5G can now own the 8GB+128GB variant at just Rs 33499. Galaxy A54 5G originally priced starting at Rs 38999, is now available with an instant cashback of Rs 3500 and a bank cashback of Rs 2000, applicable for Axis Bank card users. Additionally, consumers seeking enhanced affordability can take advantage of the convenient EMI schemes.

    Galaxy A54 5G and Galaxy A34 5G smartphones are built to last. These devices offer spill and splash resistance with an IP67 rating, which means they can withstand 1 meter of fresh water for up to 30 minutes. They are also dust-resistant, making them ideal for all your adventures. Galaxy A54 5G boasts a 50MP OIS primary lens along with a 12MP ultra-wide lens, while Galaxy A34 5G comes with 48MP OIS primary lens and an 8MP ultra-wide lens. Both models also come equipped with a 5MP macro lens. The much-loved ‘Nightography’ feature from Samsung’s flagship series is made more accessible with its introduction on Galaxy A54 5G and Galaxy A34 5G.

    Galaxy A54 5G and Galaxy A34 5G are premium yet trendy devices that feature a floating camera setup as well as a metal camera deco that matches the device’s colour. They come with a 5000 mAh battery that can last for more than 2 days on a single charge. Galaxy A54 5G and Galaxy A34 5G offer experiential features like Samsung Wallet and Voice Focus, as well as awesome entertainment features such as dual Dolby engineered stereo speakers, making them a top choice for consumers.

    The vivid display of both devices feature true-to-life colours with Super AMOLED technology and 1000 Nits brightness. The 120Hz refresh rate on both devices allow for incredibly smooth scene-to-scene transitions. Galaxy A54 and Galaxy A34 are secured with Samsung’s defense-grade security platform Knox which protects your personal data in real-time. Galaxy A54 5G and Galaxy A34 5G also offer four OS upgrades and 5 years of security updates, ensuring that the devices remain up-to-date, delivering top-notch performance for years to come.

    Galaxy A34 5G and Galaxy A54 5G are available across retail stores, Samsung.com, and other online players.

    Memory Variants, Price and Offers

  • Wunderman Thompson reveals world’s most inspiring brands for 2022

    Wunderman Thompson reveals world’s most inspiring brands for 2022

    Mumbai: On Friday, Wunderman Thompson revealed that Google, Apple, Samsung, and Amazon are the most inspiring brands in the world.

    Wunderman Thompson’s proprietary diagnostic tool, “Inspire Score: Top 100 2022,” proves that inspiring brands are able to grow their market share more quickly and charge a higher premium for their products and services than their competitors.

    Wunderman Thompson’s Inspire Score is a proprietary diagnostic tool that measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people.

    As per the report, Google once again takes the top spot as the most inspiring brand in the world today, while Apple, Samsung, and Amazon remain in the top four for the second year running, cementing their position as powerful inspiration engines thanks to their ability to place themselves at the centre of people’s lives — and stay there.

    Colgate has taken the fifth spot for 2022 as they strive to reimagine a healthier future for all people, their pets, and our planet.

    Commenting on the report, Wunderman Thompson global chief executive officer Mel Edwards said, “As the world’s foremost researcher on inspiration, we have again proven that there is a strong correlation between inspiration and brand growth. The Inspire Score demonstrates how inspiring brands can drive growth in market share and command a price premium, which is increasingly important in the face of these changing economic conditions. The brands at the top of our list have shifted with the zeitgeist and placed themselves at the centre of people’s lives, perfectly positioning themselves to take advantage of inspiration as a powerful lever for growth.”

    “This year’s Inspire Score has taught us that a brand’s inspiration status and, therefore, propensity to grow, is highly dynamic. As the focus of people’s lives changes, so may the things that inspire them. Google, Apple, Samsung, and Amazon have once again scored highly given their ability to elevate consumers, make them feel like they’re making a popular, exciting choice, and motivate them to accomplish their goals, but 30 per cent of the Top 100 Most Inspiring Brands in the World for 2022 were not in the Top 100 last year. This reminds us that there is everything to play for when it comes to inspiration—these are metrics that brands can impact, thereby moving the needle on growth,” added Wunderman Thompson global chief strategy officer Neil Dawson.

    Other key insights from the study include:

        There have been strong gains for mobility brands such as Tesla and Uber as the world has opened up again post-covid, with a large number of automotive brands also featuring in the top 100.

        Social media brands have also seen gains, showcasing their role in animating people’s lives and social interactions, both physical and virtual. The inspiring power of brands such as Instagram and WhatsApp also continues to grow, with TikTok making the top 100 for the first time this year.

        Streaming brands continue to inspire, too. Netflix is now in the top 20, and Disney+ is a new entrant in the top 100, out-inspiring even its master brand.

        Impulse brands have done well, perhaps because life is becoming a bit more spontaneous again, and beer, spirits, and treats have all risen.

    The Inspire Score: Top 100 was first launched in 2020 as part of Wunderman Thompson’s global brand study, Inspiring Growth, the world’s largest ongoing research project into inspiration. This chapter explores why brands need to be inspirational, how inspiration drives growth, and what brands can do to inspire their customers. Meanwhile, the annual list of the Top 100 Most Inspiring Brands in the World tracks and analyses the brands that are best at inspiring their customers, revealing how inspiration affects a brand’s ability to drive growth in market share and command a price premium.

  • Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Mumbai: Samsung has rolled out a new 360-degree campaign for the Galaxy A Series. The “#AmpYourAwesome” campaign features youth influencers Shanaya Kapoor and Prit Kamani.

    The campaign is designed by Cheil India. They understand that Samsung’s gen Z consumers are evolved and look for a lot more than just megapixels to get a good capture and shoot that exciting content for their social handles.

    They realised that their young consumers understood image stabilisation as a concept but didn’t understand the technology behind it. Hence, they made the new release a solid combo of comprehensibility, relatability, and thrill.

    Speaking about this newly launched campaign, Samsung India general manager mobile business Akshay Rao said, “Young consumers today are more evolved, and seek features in the smartphone camera that go beyond megapixels. The image stabilisation innovation in the Galaxy A series allows one to capture precious moments of life flawlessly, without having to worry about ensuring shake-free shots.”

    Making our audience understand the OIS tech plus building a situation that’s relatable. Where these two met was in the latest Galaxy A Series film, set at a wedding. It tells the story of how Prit Kamani uses the A Series camera to capture the unique bridal entry and energy of Shanaya Kapoor.

    Talking about the ad, Cheil India CCO Vikash Chemjong said, “We had a feature in our A Series smartphone that most others didn’t—a camera lens that would move physically to offset the shake of the hand/body. The challenge was, how do we demonstrate this feature in a distinct manner? And the solution—presenting a guy on a dhol shooting the entry of a cool gen-z bride! No matter what the shake when he was shooting, the video was absolutely stable. While the bride might have been sceptical about the output, we were sure about it from day one!”

    Adding to it, Cheil India country head Ummed Singh Kajla said, “Our end game was to create business impact with an integrated campaign which spotlights the singular product benefit of optical image stabilisation, which is a unique feature in this category. The integrated campaign leveraged ATL, digital, media innovations (digital & OOH), influencers, social, retail and activation. We also roped in twenty five million Samsung member’s community to further amplify the campaign.”