ITV

Tag: Samsung TV Plus

  • Zee One shines bright during Mipcom Cannes

    Zee One shines bright during Mipcom Cannes

    CANNES: As the global television industry gathered for Mipcom 2025, Zee made history as the first Indian broadcaster to take over one of the largest LED screens along the legendary Croisette. From sunrise to sunset and long after the massive display of Zee One lit up the promenade, stopping people in their tracks and sparking real excitement.

    With over 10,600 visitors and delegates expected during Mipcom, it was the perfect moment to put Zee One, the company’s French-language Fast channel in the spotlight. The channel, available on Samsung TV Plus, LG Channels, and Rakuten TV, has quickly built a following in France for its vibrant mix of Bollywood films, heartfelt dramas, and colourful family entertainment.

    For many passersbys, it was a surprise and a delight to see an Indian media brand taking over one of Cannes most visible spaces.

    Zee has built its global presence by constantly trying what others haven’t and this Cannes moment is a reflection of that same spirit.

    Standing tall among the biggest names in international entertainment, Zee One’s luminous display on the Croisette was more than just advertising, it was a statement of confidence, creativity, and cultural pride.

    And as the lights shimmer over the French Riviera, one thing is clear: Zee knows how to make the world stop and look up.

  • Samsung TV Plus adds four ETV network Telugu channels

    Samsung TV Plus adds four ETV network Telugu channels

    GURUGRAM:  Samsung TV Plus has nabbed four channels from Eenadu Television, one of India’s oldest broadcasters, as the free streaming service pushes deeper into regional markets. The deal brings ETV News, ETV Josh, ETV Music and ETV Comedy to Samsung’s platform, which now boasts over 150 channels.

    The partnership marks a shrewd play for the south Indian market, where Telugu content commands fierce loyalty. ETV network has been churning out news, music and entertainment for two decades, building a devoted following across diverse demographics.

    “We aim to unlock the potential of the South Market and enhance access to the latest content from the world of Telugu entertainment,” said Samsung TV Plus southeast Asia general manager business development Kunal Mehta.

    Eenadu TV chief executive K Bapineedu called the tie-up “a significant step in our digital journey” as connected TV adoption accelerates across India. The executive emphasised ETV’s “content-first strategy” of constantly testing and refining offerings to match shifting viewer tastes.

    The move reinforces Samsung TV Plus’s strategy of democratising premium content through its ad-supported model. By combining ETV’s regional storytelling prowess with Samsung’s technological reach, the partnership could set the template for how traditional broadcasters navigate India’s rapidly evolving streaming landscape.

    For Samsung, the deal strengthens its hand against rivals like JioTV and Airtel Xstream as the battle for India’s streaming eyeballs intensifies.

  • Samsung TV Plus adds B4U’s blockbuster channels to its Fast lineup

    Samsung TV Plus adds B4U’s blockbuster channels to its Fast lineup

    MUMBAI: Samsung TV Plus, India’s top free ad-supported streaming television (Fast) service, has amped up its entertainment play by onboarding four of B4U Network’s most popular channels — B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri.

    The tie-up boosts Samsung TV Plus’s tally to over 125 Fast channels, adding heft to its bid to dominate the connected TV (CTV) landscape. The platform continues to court the country’s digital-first viewers with a curated smorgasbord of films, music, and regional hits — all at zero cost.
     
    “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new Fast Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Samsung TV Plus India head of partnerships Kunal Mehta.

    B4U, a stalwart in Indian broadcasting with reach across more than 100 countries, brings to the table a rich trove of Hindi cinema, chart-topping music and vibrant regional fare.

    “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content,” said B4U chief revenue officer Johnson Jain.“In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”

    As the race to capture eyeballs in India’s connected homes intensifies, the Samsung-B4U alliance serves up a potent mix of nostalgia, pop culture and mass appeal — positioning the Fast service as a go-to destination for free, high-quality entertainment.

  • Warner Bros. Discovery launches five new FAST channels on Samsung TV Plus

    Warner Bros. Discovery launches five new FAST channels on Samsung TV Plus

    MUMBAI: Warner Bros. Discovery is dialing up the entertainment quotient with the launch of five brand-new free ad-supported streaming television (FAST) channels from Warner Bros. TV on Samsung TV Plus. This move promises a whirlwind of gripping storytelling, heart-pounding crime, mouth-watering food journeys, adrenaline-fueled adventures, and the most extreme jobs you’ve ever seen—all without spending a penny.

    With streaming becoming the go-to for audiences, these channels are curated to offer premium entertainment across Samsung Smart TVs and mobile devices, ensuring viewers can binge-watch their favourite genres wherever they go.

    A channel for every passion

    House of Crime – True crime fanatics, brace yourselves. This Hindi-language channel delivers nail-biting crime dramas and investigative series that will keep you on the edge of your seat.

    Foodie Hub – Calling all food lovers! From sizzling recipes to behind-the-scenes kitchen drama, this Hindi-language channel serves up everything from street food gems to Michelin-starred magic.

    Wild Flix – Animal lovers, rejoice! This Hindi-language channel is your passport to the untamed wonders of the animal kingdom, featuring awe-inspiring zoo stories and heroic animal rescues.

    Wheel World – Car and bike enthusiasts, start your engines. This English-language channel is a high-octane paradise packed with restoration stories, thrilling rides, and the best garages in the business.

    XXtreme Jobs – If you think your job is tough, wait till you see this. This Hindi-language channel dives into the world’s most dangerous professions, featuring fearless individuals tackling mind-blowing challenges daily.

    Commenting on the launch, Warner Bros. Discovery head of distribution and eurosport- south Asia, Ruchir Jain said, “At Warner Bros. Discovery, we are passionate about curating diverse and high-quality entertainment for our audiences. With connected TVs on the rise, we’re excited to expand our presence on Samsung TV Plus through these new channels. Our partnership with Samsung will enable us to bring our viewers the very best of WBTV—compelling storytelling, fresh perspectives, and truly global flavours.”

    With a strong focus on Hindi programming, these channels are expected to captivate both regional and urban audiences, delivering engaging content in their preferred language.

    Samsung TV Plus India head of partnerships & business development, Kunal Mehta shared the excitement, stating, “We’re thrilled to welcome Warner Bros. Television to Samsung TV Plus. As a leader in FAST, we are committed to bringing top-tier content to our audiences. This partnership expands entertainment choices while delivering even more value and access to our viewers—and opportunities for advertisers.”

    With the rapid adoption of connected TVs and the rise of digital streaming, the FAST model has gained massive momentum. According to recent advertising trends, the global FAST market is expected to reach $18.7 billion by 2027, with viewership surging by 150 per cent in the last three years. In India, connected TV adoption has seen a 40 per cent year-on-year growth, making it a prime market for ad-supported streaming content.

    Streaming giants are increasingly shifting toward FAST to leverage higher ad revenues, increased viewer engagement, and deeper market penetration. This launch by Warner Bros. Discovery aligns perfectly with this evolving landscape, offering premium, ad-supported entertainment to a rapidly expanding audience.

    As streaming habits continue to evolve, advertisers are seeing a 25 per cent increase in engagement rates on FAST platforms compared to traditional TV ads. This shift highlights the growing appeal of free, high-quality content paired with targeted advertising strategies.

    The future? With this new launch, Warner Bros. Discovery and Samsung TV Plus are making premium entertainment more accessible than ever. Whether it’s the thrill of a mystery, the joy of a gourmet dish, or the awe of an untamed jungle, these new channels promise a content buffet like no other.

  • Anil Kumar joins Skandha Media as director of growth & biz development

    Anil Kumar joins Skandha Media as director of growth & biz development

    MUMBAI:  Cloud-based playout, broadcast, and OTT solutions provider Skandha Media Services has appointed Anil Kumar as director of growth and business development.

    Kumar brings over seven years of industry experience, having previously served as director of SaaS, south Asia at TVU Networks and India sales head at Amagi. He has contributed to high-profile projects with leading brands including Warner Bros. Discovery, Viacom18, Samsung TV  Plus, IndiaTV, and Shemaroo.

    In his new role, Kumar will spearhead Skandha’s growth strategy by driving adoption of its cloud and AI-powered ad monetisation tools within general entertainment and news platforms, while expanding its live sports streaming customer base. He will focus on gathering client insights, forging new technology partnerships, and expanding the company’s reseller network.

    Skandha Media Services founder & CEO Yogesh Salian said: “Anil’s proven track record in sales, data-driven decision-making, and his extensive industry network will be invaluable as we strategically broaden our presence across south Asia and beyond.”

    Said Kumar: “Skandha’s culture of creativity, leadership, and its reputation for delivering first-class playout services for major events like those on Disney+ Hotstar and JioCinema were key factors in my decision. I look forward to contributing to its continued growth.”

    Kumar holds a bachelor of engineering from BIT Sindri Engineering College and an MBA from the Indian Institute of Management Lucknow, where he was recognised as “the most creative mind” on campus. He is also a published author, sketch artist, and mentor to young professionals.

  • Zee Entertainment UK launches &TV on Samsung TV Plus

    Zee Entertainment UK launches &TV on Samsung TV Plus

    Mumbai: Zee Entertainment UK is expanding its presence in the UK and Europe with the launch of &TV on Samsung TV Plus. This follows the successful introductions of Zee One in Germany, Zee World English, and Zee Magic in France.

    &TV is the first Hindi entertainment channel on Samsung TV Plus in the UK, targeting the five million-strong South Asian population. It offers popular shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all with English subtitles. These programs focus on relatable experiences, emotions, and cultural nuances that connect with British Asian audiences.

    This launch strengthens Zee Entertainment UK’s relationship with the British Asian community, offering an engaging and enjoyable viewing experience on Samsung TV Plus.

    Samsung TV Plus UK lead, content acquisition Stuart Pearson said, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region. Our partnership with Zee is built on robust fundamentals of audience engagement, and we are delighted to continue this successful collaboration.”

    Zee Entertainment Enterprises chief business officer – international business, Ashok Namboodiri, said, “We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK. Following the successful launches of three other channels in the UK and Europe, this partnership with Samsung TV Plus is truly remarkable and an exciting milestone for us.”

    Samsung TV Plus is Samsung’s free ad-supported streaming service, requiring no subscription, sign-up, or additional devices. It is pre-installed on Samsung Smart TVs from 2016 to 2024 and available for download on Samsung Galaxy devices in select regions. The service is available in the UK and 15 other European regions with only an internet connection required.

  • Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    MUMBAI: Parul Goel has a grin he can’t stop beaming on his face.

    The  Zee Entertainment veteran and territory head UK, Europe & CFO UK, Europe, US & Canada  has just launched Zee Magic, the first ever 24 hour Indian entertainment channel fully dubbed in French in France. A free advertising supported television channel (Fast), it is available on Samsung TV Plus and on Rakuten TV.

    For him it’s a major victory.  The  17 year-long Zee Entertainment veteran has been pulling out all the stops to take Zee on the Fast route and in as many markets as possible.

    The French flagoff  is the third full European language Fast service that the Zee group has launched in the region over the past 12 months. Earlier, Zee Europe had successfully launched Zee One in Germany, Austria and Switzerland (known as DACH). This was a German dubbed service. 

    Zee World, dubbed in English,  is available in the UK, Nordics and the Benelux region.

    “Zee Europe is dedicated to bringing diverse and rich entertainment to audiences across the region, and this latest endeavor reaffirms our commitment to cultural exchange and media innovation,” said Goel on a post on linkedin.

    “With many channels vying for attention in the digital landscape, offering generic content that mirrors traditional TV programming doesn’t resonate as strongly with audiences. Instead, channels that provide unique, specialized, or exclusive content—whether it’s targeted at a particular demographic, genre, or passion area—are able to stand out.The path to success for Fast channels lies in finding the right balance between curation and differentiation. The more distinct and tailored the content is, the better these channels are positioned to compete in an evolving media landscape where engagement is increasingly valued over sheer reach. Parul – great to see you leading this initiative and thanks to our partners, ” added Zee Entertainment CBO -international business  Ashok Namboodiri in response to Parul’s post. 
     

  • India TV expands reach on Samsung TV Plus

    India TV expands reach on Samsung TV Plus

    Mumbai: India TV group, in news broadcasting, has tied up with Samsung TV Plus India to expand its footprint in the rapidly growing Connected TV (CTV) space. As part of this collaboration, India TV Group’s Connected TV (CTV) exclusive channels India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga are now accessible on the Samsung TV Plus platform. Viewers can now enjoy easy access to extensive high-quality content offerings ranging from news, current affairs, fitness and entertainment. This strategic move marks a significant step in India TV’s mission to broaden its audience by leveraging the expanding CTV market.

    “Our collaboration with Samsung TV Plus opens new and wider avenues for viewers. It is a stepping-stone towards delivering quality and diverse and rich content to the combined audience. We are optimistic that the coming together of India TV and Samsung TV Plus will redefine and improve the experience of online content consumption,” said  India TV chief strategy officer Amit Kumar Sinha.

    Samsung TV Plus is a free streaming service that comes pre-installed on Samsung Smart TVs, offering a wide range of channels, including news, sports, entertainment, and more, in select countries. In India, Samsung TV Plus gives viewers access to over 100 live TV channels and thousands of movies and shows, both live and on-demand.

    “Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. We remain steadfast in our commitment to provide content that our consumers find interesting and useful. The addition of the four new channels from the India TV group impresses upon our vision to deliver quality and diverse content,” said Samsung TV Plus India head of partnerships Kunal Mehta.

  • TV9 Network launches free news channels on Samsung TV Plus

    TV9 Network launches free news channels on Samsung TV Plus

    Mumbai: TV9 Network, a television news network, is pleased to announce a collaboration with Samsung TV Plus India to extend its reach into the thriving world of Connected TV (CTV). This partnership reinforces TV9 Network’s commitment to delivering trustworthy news content to an ever-expanding audience base through the dynamic platform of Connected TVs.

    As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service. Samsung Smart TV users will now have the opportunity to access TV9 Network’s top-notch news channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and its latest offering in the English news genre, News9 Live, one of the pillars of the network’s futuristic news offering, News9 Mediaverse.

    The move into FAST underscores TV9 Network’s dedication to meeting its viewers where they are, and Connected TV represents a burgeoning medium for content consumption in India. According to industry reports, the number of CTVs in use is projected to rise from the current 22-25 million to 40 million by 2025. By collaborating with Samsung TV Plus India, TV9 Network aims to leverage the potential of CTV and strengthen its presence on the platform, with plans to introduce additional regional news channels in the near future.

    Commenting on this significant development, TV9 Network chief growth officer Raktim Das, said, “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”

    “Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free,” said Samsung TV Plus India head of partnerships Kunal Mehta.

    Samsung TV Plus, Samsung’s 100 per cent free ad-supported streaming TV service (FAST), offers viewers access to more than 100 live TV channels in India, as well as thousands of movies and shows available live and on-demand for free, across millions of Samsung Smart TVs in India.

    This partnership promises to enhance the viewing experience for audiences by combining TV9 Network’s journalistic excellence with Samsung TV Plus India’s commitment to providing a diverse range of local and global news.

  • MiQ partners with Samsung Ads to reach Samsung Connected TVs

    MiQ partners with Samsung Ads to reach Samsung Connected TVs

    Mumbai: Programmatic partner MiQ has announced a partnership with Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem. Through this partnership, brands and advertisers would have access to CTV inventory, as well as access to targeted audiences across Samsung TVs.

    “By partnering with Samsung Ads’ DSP, advertisers working with MiQ can target audiences against more data-driven insights through online programmatic channels,” said the statement. “The partnership comes at a time when digital media prepares to move away from cookie-based targeting.”

    This partnership allows MiQ to deterministically reach interest-based audiences as well as premium video inventory on Samsung TV Plus. Advertisers can understand and manage the campaign reach and frequency across linear TV and connected TV (CTV).

    “We are thrilled to partner with Samsung to be a trusted partner in helping advertisers to buy smarter, focussed, impactful solutions, enabling a superior return on their investment,” said MiQ MD Siddharth Dabhade. “We are constantly building innovative solutions to empower our clients with accurate data sets and intelligence. The opportunity to partner with Samsung Ads across its TV platforms provides us with an extraordinarily unique position in the market as we now have the ability to analyse the impact of current TV campaigns. We are confident of forging more such partnerships to help organisations extract optimum benefits from their advertising spend.”

    “We look forward to working closely with MiQ, a company known to combine industry knowledge with excellent technology and analytics solutions,” said Samsung DSP senior director India and Southeast Asia Prabhvir Sahmey. “Global brands can now have widespread reach across device platforms. It is now for the first time that along with MIQ; we are able to bring deep TV insights programmatically via the Samsung DSP.”