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Tag: Samsung Mobiles

  • Aman Kishore appointed head of marketing at Bits Pilani Digital

    Aman Kishore appointed head of marketing at Bits Pilani Digital

    MUMBAI: Bits Pilani Digital, the online education arm of India’s esteemed Birla Institute of Technology and Science, Pilani, has announced the appointment of Aman Kishore as its new head of marketing. Kishore, a seasoned professional with over 24 years of experience in integrated marketing and communication, steps into the role with immediate effect, having joined in April 2025.

    His extensive career spans a diverse portfolio of leading brands, including Samsung Mobiles, BMW, Mini Honda, Lufthansa, Nestle, Vodafone, Dabur, Walmart, Singapore Red Cross, and Mundi Pharma. At Bits Pilani Digital, Kishore will leverage his expertise in integrated campaigns, digital strategy, media integration, and performance marketing to expand the institution’s legacy to a wider audience.

    Before this latest assignment, Kishore served as integrated campaign lead at Cheil India, where he spearheaded marketing efforts for Samsung Mobiles’ innovative A-series, M-series, and F-series, focusing on GenZ engagement through digital, influencer, and social content. He also led the Samsung CSR initiative, ‘Solve for Tomorrow.

    His prior experience includes a notable four-year tenure as deputy general manager at The Times Of India, where he managed business development, revenue growth, and P&L for a unit responsible for marquee events such as the Literature Festival and Global Music Festival – Life in Colour. He also held significant roles at Serviceplan India, overseeing integrated media for BMW, MINI, and Lufthansa, and at Ogilvy & Mather, where he led business and strategy for clients like Honda Jazz and Vodafone.

    Kishore’s appointment signals Bits Pilani Digital’s commitment to robust marketing and a content-driven approach as it expands its digital offerings in data science and artificial intelligence. He brings a proven track record of developing communication solutions that deliver business goals, fostering consumer insights, and mentoring teams, all while maintaining a keen focus on technology and digital innovation.

  • Samsung Mobile leads in TRA’S Most Attractive Brands’ list

    Samsung Mobile leads in TRA’S Most Attractive Brands’ list

    MUMBAI: India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of brand attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian cities. Leading the pack, India’s most attractive brand is Samsung, the Korean mobile phone manufacturer, which also inaugurated the world’s largest mobile phone factory in Noida earlier this year.

    Tata Motors, which has shown very good market performance recently, is ranked 2nd all-India, with a phenomenal jump from 181 rank last year. Apple iPhone, ranked 3rd this year, having jumped up from the 92nd rank in 2017. Reliance Jio, the three-year-old disrupter telecom brand and already the third largest mobile phone network in India, ranks 3rd among India’s most attractive brands and tops the mobile telephony category unseating last year’s leader, Airtel. Maruti Suzuki is ranked the 5th most attractive brand in India, up two ranks over last year. The next five ranks among the top ten are Samsung (consumer electronics) at 6th, Dell (laptops) at 7th, SBI (Bank – PSU) at 8th, Nike (sportswear) at 9th and Honda (four-wheeler) at 10th.

    “Attractiveness or desire can be defined as the response to a sense of longing for anything – a product, brand, person or an outcome. When brands score high on TRA’s brand attractiveness research, they have successfully created similar subconscious pull. Such brands have intense magnetic power over the consumers. It is extremely gratifying to see that Indian brands have the maximum presence among the top 100,” said TRA Research CEO N Chandramouli, on the launch of the report. He expanded that 49 Indian, 18 American, six South Korean, six Japanese & two Chinese brands made it to the top 100.

    Chandramouli further added, “Categories of gadgetry, mobile services, automobiles, and consumer electronics have the largest average attractiveness index this year. All these categories are highly driven by individual personalities and this shows a rise in the self-awareness – a growing sense of purpose and social-worth of the Indian consumer.”

    The report lists 286 categories under 34 super-categories. The other category leaders in this report are Levi’s (casualwear), Biba (ethnicwear-women),  Siyaram (fabrics), Allen Solly (formalwear), MRF (tyres), ICICI Bank (bank-private), SBI (bank-PSU), HSBC (bank-Foreign), Visa (credit /debit card), Fastrack (branded fashion), Gucci (luxury fashion), Kenstar (consumer appliances), Samsung (consumer electronics), Symphony (air coolers), LG ((refrigerator), Samsung (washing machines), Philips (lighting), Odonil (air fresheners), Himalaya (baby products), Nippo (batteries), Coca-Cola (aerated beverages),    Kit Kat (chocolate bar), Canon (cameras), Patanjali (ayurvedic products), Moov (pain balm), Prestige (cookware), Roca (bath fixtures/sanitaryware), Taj Hotels (hotels –premium), Google (internet search), Amazon (online retail), Ola (taxi aggregation), ACC (cement), Hero (cycles), Nike (sportswear), Titan (watches),  DLF (real estate), FBB (fashion retail), Nataraj (writing accessories), Dell (laptops), Hewlett Packard (personal technology) and Jet Airways (airline – private).

  • Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

    Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

    MUMBAI: The latest report from TRA (Trust Research Advisory) – India’s leading brand insights company – titled India’s Most Attractive Brands 2013 (MAB 2013) was released.

     

    Samsung Mobiles emerged as India’s Most Attractive Brand in 2013. India’s second Most Attractive brand is the consumer durables leader Sony, followed by Nokia as the third most attractive across all categories.

     

    India’s top three Most Attractive brands are very close together with just two per cent separating them. Following at fourth place is LG, the South Korean consumer electronics leader with eight per cent attractiveness score lag from the previous. Placed at India’s fifth Most Attractive brand is India’s home-grown conglomerate – Tata – trailing its predecessor by 11 per cent. The results are based on a primary survey conducted with 2,505 consumer-influencers across 16 cities based on TRA’s proprietary matrix of 36 Brand Attractiveness Traits.

     

    Launching the report, TRA (a Comniscient Group company) CEO N. Chandramouli observed, “The force of attractiveness is a primal force that affects all of us with the same intensity – whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness.”

     

    At the All India level, Lux, the bath/beauty brand from the HUL stable is India’s sixth Most Attractive brand nearly 48 per cent behind Tata in Attractiveness Quotient. The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the Technology leader, ranked India’s tenth Most Attractive brand. India’s top 10 attractive brands include two mobile phone brands, two consumer electronics brands, and three from the diversified category, one each from FMCG, Automobile and Technology categories.

     

    Elaborating on the usefulness of TRA’s matrix, Chandramouli added, “Brands spend billions in advertisements trying to be attractive to consumers, but at best such approaches range between ad-hoc and haphazard. TRA’s Brand Attractiveness matrix will give brands a scientific tool and methodologies to improve their Attractiveness Quotient with their consumers, helping brands deploy their resources more efficiently and target their messages more accurately.”
    In Western India, the Attractiveness Quotients are quite different from national scores with Sony being ranked as West Zone’s Most Attractive brand. This is followed by LG at second place, Tata at third, and Samsung Mobiles as Western India’s fourth Most Attractive brand.  Mumbai’s choices for the top three attractive brands were Sony, LG and Tata respectively.