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Tag: Samsung Mobile

  • Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Galaxy A Series rolls out a new campaign with Shanaya Kapoor

    Mumbai: Samsung has rolled out a new 360-degree campaign for the Galaxy A Series. The “#AmpYourAwesome” campaign features youth influencers Shanaya Kapoor and Prit Kamani.

    The campaign is designed by Cheil India. They understand that Samsung’s gen Z consumers are evolved and look for a lot more than just megapixels to get a good capture and shoot that exciting content for their social handles.

    They realised that their young consumers understood image stabilisation as a concept but didn’t understand the technology behind it. Hence, they made the new release a solid combo of comprehensibility, relatability, and thrill.

    Speaking about this newly launched campaign, Samsung India general manager mobile business Akshay Rao said, “Young consumers today are more evolved, and seek features in the smartphone camera that go beyond megapixels. The image stabilisation innovation in the Galaxy A series allows one to capture precious moments of life flawlessly, without having to worry about ensuring shake-free shots.”

    Making our audience understand the OIS tech plus building a situation that’s relatable. Where these two met was in the latest Galaxy A Series film, set at a wedding. It tells the story of how Prit Kamani uses the A Series camera to capture the unique bridal entry and energy of Shanaya Kapoor.

    Talking about the ad, Cheil India CCO Vikash Chemjong said, “We had a feature in our A Series smartphone that most others didn’t—a camera lens that would move physically to offset the shake of the hand/body. The challenge was, how do we demonstrate this feature in a distinct manner? And the solution—presenting a guy on a dhol shooting the entry of a cool gen-z bride! No matter what the shake when he was shooting, the video was absolutely stable. While the bride might have been sceptical about the output, we were sure about it from day one!”

    Adding to it, Cheil India country head Ummed Singh Kajla said, “Our end game was to create business impact with an integrated campaign which spotlights the singular product benefit of optical image stabilisation, which is a unique feature in this category. The integrated campaign leveraged ATL, digital, media innovations (digital & OOH), influencers, social, retail and activation. We also roped in twenty five million Samsung member’s community to further amplify the campaign.”

  • Samsung Mobile partners with Sunstrike for mobile trade-up programme

    Samsung Mobile partners with Sunstrike for mobile trade-up programme

    NEW DELHI: Sunstrike Telecom India has joined hands with Samsung Mobile for its pan-India trade-up programme under which customers can trade-in their existing mobile devices in exchange for select Samsung Mobile handsets at a special price.

     

    Sunstrike will provide the end-to-end solution for this ambitious Samsung Mobile trade up plan.

     

    Sunstrike’s role involves large scale on-ground implementation along with seamless back-end logistics to power the programme in India.

     

    The telecom provider has put in well-structured, customised, multi-point criteria for determining the customer handsets’ trade-in valuation. The appraised value is honoured on the spot against the new purchase.  Sunstrike will buy these handsets at the appraised price.

     

    The programme rides on the intricate back-end verification process and attached logistics for the physical transfer of handsets. The programme will augment Samsung Mobile’s customer retention and acquisition initiatives in the highly competitive Indian market.

     

    Sunstrike Telecom head of global buyback Parm Dhillon said, “Though India has its own huge infrastructure challenges, our global extensive experience in this field, gave Samsung complete confidence to partner with us to drive this programme and make it a success. Not only did we turn this around in record time, we also underscored our position as a global leader in buy-back industry.”

     

    “Our mobile device trade-up team has successfully launched previous schemes in under three weeks enabling our partners to quickly deliver unbudgeted growth as part of new customer activations and existing customer retention strategies,” he added.

     

    Sunstrike India MD Chanpreet Singh concluded, “We know that besides being extremely challenging, India is a huge market for this business. We have put in a fantastic team in India to lead this exclusive deal with Samsung.”

  • CNN Intl unveils product integration concept with Samsung Mobile

    CNN Intl unveils product integration concept with Samsung Mobile

    MUMBAI: News broadcaster CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network‘s ‘News Stream‘ programme, which is sponsored in Asia by the long-time CNN client Samsung Mobile.

    The new product integration concept, a first for the network, debuted on 27 May 2013 in the hour-long news programme broadcast every weekday to millions of households around the world. ‘News Stream‘ with anchor Kristie Lu Stout airs on weekdays at 5.30 pm.

    Anchored from Hong Kong by the show is powered by the smart use of technology to give viewers a better understanding of the world. The Samsung-sponsored billboards are approximately 10 seconds in length and bookend the programme. In collaboration with Samsung Mobile, they were conceptualised and executed by CNN Ad Sales‘ in-house creative production unit, Turner Commercial Productions.

    CNN International Asia Pacific News Advertising Sales VP William Hsu said, “This new campaign delivers Samsung Mobile a significant branded presence alongside CNN‘s award-winning content. Samsung Mobile has partnered with us for more than a decade and we‘re delighted to further extend our relationship with them through this exciting and innovative new campaign.”

    Samsung Electronics executive VP of the mobile communication division Young Hee Lee said, “This campaign really strengthens our on-going relationship with CNN and, as the leading news network across the globe, it is the perfect brand with which to align our message. ‘News Stream‘ is the place where news and technology meet, and its billboards provide the ideal packaging to present Samsung‘s cutting-edge Galaxy Note 8.0 to an audience of tech-savvy viewers.”

  • Multi Screen Media eyes strong ad rev growth from IPL

    MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped in nine sponsors and is looking for two more. For its wrap around show ‘Extraaa Innings‘, it has also got in seven sponsors compared to six last year.

    MSM president network sales, licensing and telephony Rohit Gupta said, “We reduced our rates by 10 per cent. This has helped old clients return and we have also got new companies on board. We have managed to get into new conversations. In a slowdown economy, advertisers want minimum risk. We are looking for a revenue increase of at least 25-30 per cent. So far we have sold around 70 per cent and there are still three more weeks to go for the tournament to start. The plan is to hold back 15-20 per cent and sell it at a higher rate once the event starts.”

    The co-presenting sponsors are Pepsi and Vodafone. The seven associate sponsors are Tata Photon, Samsung Mobile, Panasonic, Havells, Usha Appliances, Karbonn Tablets and Godrej.

    “We are looking for two more associate sponsors since there is a healthy demand. We are happy that our strategy has resulted in Samsung and Godrej coming back. Panasonic and Usha Appliances have come on board for the first time.”

    As far as â€?Extraaa Innings‘ is concerned, MSM has got Amul, eBay, Titan, Nivea, Renault, V Guard and Nestle as sponsors for the IPL. It has sold packages like fall of wickets which has been taken by Luminous, and action replay which has been taken by ACC and Amity. There are also several spot buyers with whom MSM has done deals with including Coca-Cola, Parle Agro, Marico, Nikon, Sony India, Berger Paints, ibibo.com and Airtel.

    “The IPL‘s reach has seen a steady growth. If you look at other recent series like India versus Pakistan, it disappointed with the ratings being much less than what was expected by the industry. With Six having a Hindi feed, IPL advertisers will get even more reach. Our marketing campaign has started. Pepsi is also doing a lot of activation. The BCCI is marketing the property. All of this is creating a lot of buzz in the market. The opening ceremony in Kolkata should set the tone for the event,” Gupta said.

    Vivaki Exchange CEO Mona Jain said that MSM should make Rs. 1.5 billion extra this year as their inventory would get sold out. “I expect the IPL to garner around Rs 8.5 billion this year compared to Rs 7 billion last time. A lot of youth and male focussed brands have come on board. What is seen is that Hindi GECs and Hindi news channels lose share during the event. Males watch those genres less when the IPL is on. So clients try to make up for that. Nobody is splurging. It is just that some companies feel that the IPL is a necessary platform to be on. Others who have less marketing outlay are more conservative. Brand visibility is the main reason to be on the IPL. Companies will use the IPL as a platform to launch new products. For a company like Pepsi, this isthe period where their product is consumed heavily.”

    Gupta, however, expects MSM to rake in around Rs 10 billion this year.

    LodestarUN CEO Shashi Sinha said that it is not just the rate reduction that has seen clients come on board. “The environment is also different. There is no World Cup this time around unlike 2011. Also companies have put their marketing plans in place. The channel will do well.”