ITV

Tag: Samsung India

  • Samsung celebrates Diwali with new AI TV campaign, bringing families closer

    Samsung celebrates Diwali with new AI TV campaign, bringing families closer

    Mumbai: This Diwali, Samsung is sending “Diwali ki khushiyaan” with its latest campaign featuring the Samsung AI TV, highlighting the magic of family togetherness in today’s fast-paced world. As families often drift apart into their digital routines, the campaign beautifully illustrates how the Samsung Neo QLED 8K can help revive treasured memories and create new moments, combining nostalgia with the cutting-edge capabilities of AI-powered upscaling and Knox security.  

    The campaign centres on the Samsung AI TV, designed not just for stunning visuals, but for an immersive experience that adapts to the modern lifestyle. The Neo QLED 8K breathes new life into old family videos, showcasing them with unparalleled clarity and detail through AI upscaling technology. Meanwhile, the Knox security feature ensures that data remains protected, enabling a safe and worry-free viewing experience. This makes the Samsung AI TV the ultimate companion for modern families, enhancing their entertainment and connections while elevating Diwali celebrations.  

    Samsung India senior director, Viplesh Dang expressed the brand’s vision: “Samsung AI TV is about stunning visuals and immersive sound. And that’s not all, it’s also about upscaling happiness! This Diwali, let every experience on your TV screen be a celebration of togetherness and the magic of creating new memories with loved ones. We hope our campaign resonates with families, reminding them that the best celebrations happen when they are shared with the ones who matter the most.”  

    The campaign film tells the story of a father eager to celebrate Diwali, only to find his family absorbed in their own activities—his daughter on her phone, his son listening to music, and his wife busy with work. Determined to bring them together, he discovers an old family video of a Diwali ladoo-eating contest and plays it on the Samsung Neo QLED 8K AI TV, where the 8K upscaling brings the memory to life with spectacular detail. The nostalgia sparks joy, and soon the whole family joins in to recreate the contest, rekindling the festive spirit.  

    Cheil India, CCO, Vikash Chemjong stated, “Technology sometimes has been accused of fragmenting a family. So what better time than the festive season to showcase how the right tech can do quite the opposite thing. Because when your TV has AI Upscaling Technology, it can not only turn your old memories into 4K but more than that, it has the power to get people together and light up the festive spark in the family!”  

    Cheil India – Samsung Business, national head, Mandeep Sharma added, “Samsung AI TV is more than just a piece of technology – it’s a perfect bridge that seamlessly connects our past with the present and rekindles the bond of love & togetherness. Samsung has always endeavoured to light up the festive moments and bring the whole family together.”  

  • 350 Students achieve certification at Samsung Innovation Campus with CM Yogi Adityanath’s support

    350 Students achieve certification at Samsung Innovation Campus with CM Yogi Adityanath’s support

    Mumbai – Samsung India’s flagship CSR initiative, the ‘Samsung Innovation Campus,’ (SIC) has concluded its Coding & Programming, Artificial Intelligence (AI), Big Data and Internet of Things (IoT) courses for 350 students in Gorakhpur at Deen Dayal Upadhyaya Gorakhpur University. The students were handed over certificates of completion by the Uttar Pradesh chief minister Yogi Adityanath at a ceremony held at the University premises. This initiative reiterates the brand’s commitment to being a strong partner of the country and working alongside the government in its mission to skill India and power #DigitalIndia.

    Senior Samsung executives and representatives from the Electronics Sector Skills Council of India (ESSCI), which collaborated in training and mentoring the students were also present during the occasion. A total of 350 students were awarded certificates across various future-tech domains, including 150 in Coding & Programming, 100 in Artificial Intelligence, 50 in Big Data, and 50 in Internet of Things (IoT).

    Samsung will train 3500 students across India as part of this programme in 2024. At the conclusion of the 2024 programme top performers of Samsung Innovation Campus will be awarded a cash prize of INR 1 lakh and will have the chance to visit Samsung’s facilities in Delhi/NCR. During these visits, they will have the opportunity to engage with and receive mentorship from Samsung’s leadership team. Not just that, the national course toppers will also receive exciting Samsung products, including Samsung Galaxy Buds and Samsung Galaxy Smartwatches.

    “Samsung has been in India for around 29 years now and Uttar Pradesh has been a hub for manufacturing and research-led initiatives for Samsung during this time. We are a committed partner to the growth story of both India and Uttar Pradesh. Through Samsung Innovation Campus, our flagship CSR programme, we are committed to the mission of educating the youth of the nation in future-tech skills, which will strengthen our vision of powering Digital India,” said Samsung Southwest Asia president and CEO JB Park.

    “Skill development of the youth is a key priority of the Government of Uttar Pradesh. We welcome this initiative by Samsung that will impart employment-oriented future-tech skills to our students. Samsung has been a strong partner of Uttar Pradesh for many years, and this programme will further strengthen our bond,” said Adityanath.

    “This collaboration reinforces the shared vision of equipping India’s youth with the skills needed for the jobs of tomorrow. It is heartening to see the programme expand and reach a vast pool of young talent across the country, including those in remote areas. Through this initiative we want to empower the youth and create opportunities for them in domains like Coding & Programming, Artificial Intelligence, Big Data, and Internet of Things,” said Electronics Sector Skills Council of India CEO Abhilasha Gaur.

  • Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Mumbai: Samsung, India’s leading consumer electronics brand, has announced a shortlist of 100 teams for its flagship CSR initiative – ‘Solve for Tomorrow’, designed to foster an innovation ecosystem in the country. This shortlist includes 50 teams each from the ‘School’ and ‘Youth’ track who will now compete further in the national education and innovation competition.

    This year, the shortlists have been done regionally, which has helped the competition reach out to the next generation of Indian Innovators residing in the remotest towns of the country, such as Khurda in Odisha Kachar and Kamrup Rural, in Assam and Amreli in Gujarat. The top 50 ideas submitted in the Youth Track covering the ‘environment and sustainability’ theme are not only unconventional but also extremely future-focused. Issues like deforestation, plastic waste management, marine pollution, carbon emissions, unsustainable packaging, and poor water management came across as the areas most critical to the youth.

    The ‘School’ track, on the other hand, submitted their ideas under the ‘community and inclusion’ theme. Their ideas focus on out of the box solutions for critical issues such as mental illness among school students, lack of an inclusive environment for the LGBTQ community, poor access to digital literacy among economically weaker sections of the society, and the existing gap between academic learning and technical skilling to become job-ready.

    A total of 232 participants representing the 100 teams will now gear up for the next phase of the ‘Solve For Tomorrow’ competition, where they will be equipped with presentation and effective communication skills through expert training and mentoring. This will help them prepare for the regional rounds commencing mid-July.

    “Samsung believes that our youth possesses immense power and potential to drive positive social change. Our flagship CSR programme ‘Solve for Tomorrow’, has, for the first time this year, created a category for school students to cater to their unique skills and ideas. The improvement in the quality of ideas is a testament to the creativity and innovative mindsets they possess. For the first time this year, we also decided to go deeper into the five regions – North, South, West, East and North-East – to ensure we have a more broad-based participation from some of remotest regions of the country. We have received some really well-articulated ideas, and it is incredibly inspiring to see such presentations and clarity of thought coming from the young lot”, said Samsung Southwest Asia corporate VP SO Chun.

    Samsung Solve for Tomorrow has grown purposefully this year by supporting themes such as the environment, community and inclusion. The separate tracks – youth and school – have given equal opportunities and a level-playing field to all the competing teams. It is incredible to see such thought-provoking ideas coming from young minds across the nation. Together with Samsung, our endeavour is to encourage a problem-solving mindset in the next generation that will act as a catalyst in improving the start-up ecosystem in the country,” said Prof. Preeti Ranjan Panda, MD, FITT, IIT-Delhi.

    The next stage will witness two teams from five regions – north, east, west, south, and north-east – being selected in each track, forming a national pool of 20 teams. The Top 20 teams will undergo an intensive series of training along with rigorous mentorship programmes by Samsung and industry experts to enhance their technical and soft skills. These teams will also attend an ‘Innovation Walk’ at the Samsung Regional Headquarters in Gurugram and Samsung R&D Centres across India.

    Solve for Tomorrow 2024 track details:

    This year, the ‘Solve for Tomorrow’ programme introduced two distinct tracks – School Track and Youth Track, each dedicated to championing a specific theme and targeted towards different age groups. Both the tracks run simultaneously, ensuring equal opportunity and a level playing field for all students.

    School Track: The School Track, is tailored for students aged 14-17, focusing on the theme “community and inclusion”. The winning team will be declared as the “Community Champion” of Solve for Tomorrow 2024 and will receive a seed grant of INR 25 Lakh for prototype advancement. The schools of the winning teams will also receive Samsung Products to boost educational offerings, encouraging a problem-solving mindset.

    Youth Track: The Youth Track, targets individuals aged 18-22, with a focus on the theme “environment and sustainability”. The winning team will be declared as the “Environment Champion” of Solve for Tomorrow 2024 and will receive a grant of Rs 50 Lakh for incubation at IIT-Delhi. The colleges of the winning teams also receive Samsung products to boost their educational offerings, encouraging social entrepreneurship.

    Samsung India has partnered with the Foundation for Innovation & Technology Transfer (FITT), IIT Delhi. The strategic collaborations for the third edition also include the Ministry of Electronics & Information Technology; Manthan, Office of Principal Scientific Advisor, Government of India, and the United Nations in India.

    First launched in the US in 2010, Solve for Tomorrow is currently operational in 63 countries globally and has seen over 2.3 million young people participate worldwide.

    Samsung India Reveals the First Shortlist of 100 Teams of ‘Solve For Tomorrow’

  • Cheil India inspires students to ‘Show Them How It’s Done’

    Cheil India inspires students to ‘Show Them How It’s Done’

    Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation.  With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.

    At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.

    “Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.

    Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.

    Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”

    “The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.

  • Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Cheil India unveils campaign for Samsung Galaxy A55 5G & A35 5G

    Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.

    Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.

    Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

    The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.

    Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”

    Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.

  • Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Cheil India launches ‘World On My Watch’ campaign for Samsung Galaxy Watch6 series

    Mumbai: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.

    “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Samsung India VP MX business Aditya Babbar.

    The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.

    The film also highlights the wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.

    “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Cheil India chief creative officer Vikash Chemjong.

  • Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Samsung announces offers on Galaxy A54 5G, A34 5G, available Starting Rs 25999

    Mumbai: Samsung, consumer electronics brand announced exciting offers on the immensely popular Galaxy A54 5G and Galaxy A34 5G smartphones, Galaxy A54 5G and Galaxy A34 5G are democratising innovation by making flagship experiences accessible to more consumers.

    Consumers can now purchase Galaxy A34 5G, originally priced starting at Rs 30999, at an effective price of just Rs 25999. The special price includes instant cashback of INR 3500 and an additional bank cashback of Rs 1500 applicable for Axis Bank card users. Those looking to purchase the Awesome Galaxy A54 5G can now own the 8GB+128GB variant at just Rs 33499. Galaxy A54 5G originally priced starting at Rs 38999, is now available with an instant cashback of Rs 3500 and a bank cashback of Rs 2000, applicable for Axis Bank card users. Additionally, consumers seeking enhanced affordability can take advantage of the convenient EMI schemes.

    Galaxy A54 5G and Galaxy A34 5G smartphones are built to last. These devices offer spill and splash resistance with an IP67 rating, which means they can withstand 1 meter of fresh water for up to 30 minutes. They are also dust-resistant, making them ideal for all your adventures. Galaxy A54 5G boasts a 50MP OIS primary lens along with a 12MP ultra-wide lens, while Galaxy A34 5G comes with 48MP OIS primary lens and an 8MP ultra-wide lens. Both models also come equipped with a 5MP macro lens. The much-loved ‘Nightography’ feature from Samsung’s flagship series is made more accessible with its introduction on Galaxy A54 5G and Galaxy A34 5G.

    Galaxy A54 5G and Galaxy A34 5G are premium yet trendy devices that feature a floating camera setup as well as a metal camera deco that matches the device’s colour. They come with a 5000 mAh battery that can last for more than 2 days on a single charge. Galaxy A54 5G and Galaxy A34 5G offer experiential features like Samsung Wallet and Voice Focus, as well as awesome entertainment features such as dual Dolby engineered stereo speakers, making them a top choice for consumers.

    The vivid display of both devices feature true-to-life colours with Super AMOLED technology and 1000 Nits brightness. The 120Hz refresh rate on both devices allow for incredibly smooth scene-to-scene transitions. Galaxy A54 and Galaxy A34 are secured with Samsung’s defense-grade security platform Knox which protects your personal data in real-time. Galaxy A54 5G and Galaxy A34 5G also offer four OS upgrades and 5 years of security updates, ensuring that the devices remain up-to-date, delivering top-notch performance for years to come.

    Galaxy A34 5G and Galaxy A54 5G are available across retail stores, Samsung.com, and other online players.

    Memory Variants, Price and Offers

  • Cheil India’s new campaign for Samsung Galaxy phones makes great tech affordable

    Cheil India’s new campaign for Samsung Galaxy phones makes great tech affordable

    Mumbai: Cheil India’s new campaign for Samsung Galaxy Smartphones renders a fresh take on making great tech affordable. It further elaborates on its exclusive exchange offers which is ubiquitous in Indian households as the festive season approaches. The campaign features two iconic Galaxy products from the house of Samsung and is inspired by the tradition of hand-me-down gadgets within the family.

    The epic Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a plethora of features. The Galaxy S23 Ultra has a 200MP camera, Nightography to capture those epic late-night moments, a powerful processor for all gamers, just to name a few. While the Galaxy Z Flip5 – one of the most pocketable self-expression tool – comes with a larger cover screen, compact design and lets you click hands free selfies with The Flex Cam.

    “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India” said Samsung India senior director, mobile business, Aditya Babbar.

    The campaign is anchored around a film and its essence is affordability. The film is about offers. For such a tactical film, Cheil India approached it in an entirely new light. They weaved in a storyline around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount. The follow-up ads establish the archetypal relationship that a brother-sister has and the role the Galaxy S23 Ultra plays in each aspect of their relationship.

    “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones” said Cheil India CCO Vikash Chemjong.

    Speaking about the campaign, Cheil India head of business Srijib Malik said, “Hand-me-down is common practice amongst siblings. However, with our attractive offers one can get into the aspirational Galaxy series. Through slice-of-life films, we have catapulted this observation into a theme that holds the entire campaign together”.

  • Shirish Agarwal joins Samsung India as director-marketing

    Shirish Agarwal joins Samsung India as director-marketing

    Mumbai: Shirish Agarwal has joined Samsung India as director-marketing. This is Agarwal’s second stint at Samsung. He was earlier deputy general manager marketing at Samsung India from 2009 to 2019.

    Agarwal stepped down as head – marketing communications & brand of Panasonic Life Solutions India at the end of August after a stint of four years. Prior to Panasonic, he was with Hewlett-Packard India and Times Internet.

  • Shubham Mukherjee appointed as Samsung India’s head corp comm

    Shubham Mukherjee appointed as Samsung India’s head corp comm

    Mumbai: Shubham Mukherjee, with a diverse career spanning journalism and corporate communications, has been appointed as the head of corporate communications and corporate citizenship/CSR at Samsung India.

    Before joining Samsung, Mukherjee held key positions at ICICI Prudential Life Insurance Company Ltd and Bain & Company, accumulating valuable experience. His extensive journalistic background includes roles as the national business editor at The Times of India and a senior editor at Economic Times, totaling over 15 years in the field.