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Tag: Samsung Ads

  • Huella makes its ad move, ropes in Prabhvir Sahmey as strategy advisor

    Huella makes its ad move, ropes in Prabhvir Sahmey as strategy advisor

    MUMBAI: When an adtech player wants to make a statement, it brings in a strategist who’s seen the script unfold for decades. Huella, one of India’s fastest-growing independent adtech companies, has appointed Prabhvir Sahmey as strategic advisor, a move designed to sharpen its market narrative and fuel its next growth chapter. Sahmey isn’t new to the spotlight. With 25 years of experience across digital, media, and adtech, he has played pivotal roles in shaping India’s advertising ecosystem. His most recent stint was as senior director, ad sales at Samsung Ads, where he drove innovation in connected TV and programmatic solutions.

    For Huella, which is rapidly scaling from being a challenger brand to a market mover, Sahmey’s addition is about more than just marquee credentials. Based out of Delhi/NCR, he will guide the company’s efforts to strengthen its product portfolio, refine internal structures, and amplify its external presence.

    “Huella has always been about building something larger than a company, it’s an ecosystem where creativity, technology, and credibility meet,” said Huella co-founder & CEO Prrincey Roy. “Bringing Prabhvir on board is a deliberate step to ensure we scale this vision with discipline and ambition.”

    For his part, Sahmey called the appointment “an exciting opportunity to work with a transformational leadership team that’s building a future-ready adtech ecosystem.” He added that Huella’s clarity of vision makes it a fertile ground for meaningful impact.

    As the adtech sector in India prepares for a period of consolidation and innovation, Huella’s latest move signals that it wants to play in the big leagues not just chasing growth, but writing the next chapter of the country’s digital advertising playbook.

  • Samsung Ads and Kantar reveal sharp uptick in purchase intent from big-screen ads

    Samsung Ads and Kantar reveal sharp uptick in purchase intent from big-screen ads

    MUMBAI: Samsung Ads, in partnership with Kantar, has unveiled a revealing new white paper titled ‘Beyond Awareness’, which lays bare the rising clout of Connected TV (CTV) as a performance-driven advertising channel.

    The study, based on over 100 brand lift studies across Samsung Smart TVs, shows that Gen Z viewers, often written off as ad-averse, are in fact proving to be highly engaged and responsive on the big screen. In fact, brand favorability jumped by 9.1 per cent, while purchase intent surged by 8.5 per cent among 18–24-year-olds exposed to ads on CTV.

    The findings challenge long-held assumptions about upper-funnel fluff, revealing that CTV is driving real business impact across the funnel from awareness to action.

    Sharing her insights, Samsung Ads India head, insights and client solutions, Bhavna Saincher said, “The ‘Beyond Awareness’ study emphasises the growing importance of Connected TVs as a pivotal touch point for driving awareness and consideration, all while amplifying visibility and generating positive outcomes for brands engaging with their audience on the big screen. I am confident that the high engagement of the Gen Z signals a major opportunity for brands seeking impact with a digitally-native, decision-ready audience.”

    Among the standout stats:

    . 7.9 per cent average uplift in consideration across verticals from auto to apparel, tech to home solutions.

    . Twice the impact when audiences are reached four or more times, making a strong case for strategic frequency.

    . Strong performance across age groups from Gen Z to the 35+ bracket – confirming CTV’s broad appeal.

    With CTV ad engagement soaring and ROI metrics now in full view, Samsung and Kantar’s report doesn’t just hint at the future of TV advertising, it spells it out: performance lives on the big screen.

     

  • Jackelyn Keller takes on chief marketing officer’s role at Comscore

    Jackelyn Keller takes on chief marketing officer’s role at Comscore

    MUMBAI:  Jackelyn Keller has been appointed chief marketing officer of Comscore,  effective January 2025. With a robust background in marketing and academia, Keller brings a wealth of experience to her new role.

    Currently, she also serves as an adjunct professor of marketing at Fordham Gabelli School of Business and runs her own consultancy firm, Jackwell Partners. Just prior to her CMO appointment, she worked as a consultant for Launch and held the position of global head of product marketing at Quantcast.

    Keller has held senior marketing roles at notable companies such as Samsung Ads and Dotdash Meredith, where she focused on revenue strategy and product marketing. Additionally, she has contributed her expertise as a board advisor for Lalumwe and Aderize.

    Keller holds an MBA in communications and media management from Fordham and graduated summa cum laude with a BA in English communications from Yeshiva University. Her extensive career positions her to drive innovative marketing strategies at Comscore.

  • Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Havas Media Group, MiQ & Samsung Ads unveil India’s first brand lift study on connected TV

    Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a programmatic media solutions provider and global leader in connected TV (CTV) advertising MiQ and a leading provider of advanced TV advertising Samsung Ads.

    With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. With changing media habits, CTV equips advertisers to personalise and target the campaigns at the household level, which traditional TV does not allow.

    The objective of this brand lift study was to demonstrate and prove the effectiveness & efficacy of CTV as an advertising medium and to enable marketers to measure the impact of their CTV campaigns on key brand KPIs such as purchase intent, brand awareness, and favourability.

    The brand lift study, conducted by Kantar, included a significant number of respondents from across India, revealed that the Samsung Ads CTV campaign had a significant impact on brand lift parameters and performed well across the entire funnel. The study also revealed some campaign findings including 19 per cent lift achieved in online ad awareness, 11 per cent lift in brand favorability, 10 per cent lift in purchase intent, strengthened brand attributes among target audience and significant impact on association with the brand message.

    Havas Group India CEO Rana Barua said, “As a network, we are constantly striving to be first movers in the industry in terms of innovation and thought leadership. Meaningful media has the potential to positively impact brand metrics, and we see CTV as an essential link between the digital and traditional ecosystems. The audience is changing the way they consume media, and CTV is dominating in terms of both screen impact and exponential audience growth. We want to draw attention to CTV and its ability to deliver with this first-in-the-country initiative. CTV is a future-forward dominating media space & by incorporating engagement on the same, we will further drive meaningful impact for the brand, business & people.”

    Havas Media Group India CEO Mohit Joshi said, “We’re ecstatic to see these game-changing insights emerge from the brand lift survey. We’re all aware that advertisers want media formats to work harder; with connected TV, we’re shifting away from competing for eyeballs and toward creating meaningful exposures to target our captivated audience. I’m confident that it will allow us to attract more advertisers to the CTV ecosystem and allow marketers to consider more full-funnel solutions to maximise reach to the addressable segment. With the rise of connected devices and the resulting increase in time spent, marketers should consider CTV in any way that it complements digital and TV strategies.”

    Commenting on the survey results,  MiQ managing director – India, SAARC and China Siddharth Dabhade said, “We’re excited about the promising results of the brand lift survey, as it highlights the huge growth potential of CTV advertising in India, which is projected to have 80 million CTV households by 2025. MiQ can help Indian brands catapult into this space and leverage our global expertise in TV intelligence and data-driven programmatic. We are confident of bringing many more brands to the CTV advertising space through our collaboration with Samsung Ads and media agencies.”

    Talking about the potential of advertising on Samsung TV, Samsung Ads senior director- India & South East Asia Prabhvir Sahmey said, “Marketers understand the value of CTV, and this study is a significant step to successfully prove the impact CTV can have on driving business outcomes in India. We’re excited to be working with MiQ to help marketers quantify results and validate the value CTV can have on the entire marketing funnel.”

  • MiQ partners with Samsung Ads to reach Samsung Connected TVs

    MiQ partners with Samsung Ads to reach Samsung Connected TVs

    Mumbai: Programmatic partner MiQ has announced a partnership with Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem. Through this partnership, brands and advertisers would have access to CTV inventory, as well as access to targeted audiences across Samsung TVs.

    “By partnering with Samsung Ads’ DSP, advertisers working with MiQ can target audiences against more data-driven insights through online programmatic channels,” said the statement. “The partnership comes at a time when digital media prepares to move away from cookie-based targeting.”

    This partnership allows MiQ to deterministically reach interest-based audiences as well as premium video inventory on Samsung TV Plus. Advertisers can understand and manage the campaign reach and frequency across linear TV and connected TV (CTV).

    “We are thrilled to partner with Samsung to be a trusted partner in helping advertisers to buy smarter, focussed, impactful solutions, enabling a superior return on their investment,” said MiQ MD Siddharth Dabhade. “We are constantly building innovative solutions to empower our clients with accurate data sets and intelligence. The opportunity to partner with Samsung Ads across its TV platforms provides us with an extraordinarily unique position in the market as we now have the ability to analyse the impact of current TV campaigns. We are confident of forging more such partnerships to help organisations extract optimum benefits from their advertising spend.”

    “We look forward to working closely with MiQ, a company known to combine industry knowledge with excellent technology and analytics solutions,” said Samsung DSP senior director India and Southeast Asia Prabhvir Sahmey. “Global brands can now have widespread reach across device platforms. It is now for the first time that along with MIQ; we are able to bring deep TV insights programmatically via the Samsung DSP.”

  • The Trade Desk partners with Samsung Ads

    The Trade Desk partners with Samsung Ads

    Mumbai: Global tech company The Trade Desk on Wednesday announced its collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers reach millions of highly engaged Indian viewers across the open internet. 

    The Trade Desk is expanding CTV advertising opportunities to India’s fast-growing open internet which includes over-the-top (OTT), music streaming, websites, and mobile apps, for the first time.

    Through The Trade Desk’s platform, marketers will have access to Connected TV (CTV) inventory on Samsung Smart TV, offered through its free, ad-supported on-demand (AVOD) streaming service, Samsung TV Plus. The collaboration will allow marketers to add Samsung CTV inventory to their programmatic media buy, said the statement.

    As more Indian consumers access digital content through multiple screens and platforms, CTV is emerging as the new, premium channel for India’s consumers and marketers. According to a report by Ernst & Young, CTV is expected to reach over 40 million homes in India by 2025, from seven million homes today. For marketers, CTV represents an opportunity to apply data to what is often the largest segment of their advertising investment.

    Commenting on the collaboration, Samsung Ads, senior director-India and South East Asia, Prabhvir Sahmey said, “India is fast becoming a programmatic-first market, with 74 per cent of total digital ad sales predicted to be programmatic by next year. For this reason, India is the first market where we are launching a programmatic first strategy. Our collaboration with The Trade Desk is integral to facilitating wide access to our inventory, offering brands the opportunity to extend their reach in a premium, brand-safe environment – the biggest screen in the house.”

    The collaboration will enable marketers to measure their advertising campaigns in a way that is not possible with linear TV. By applying the same level of data-driven insights that they do with their digital advertising campaigns, marketers can compare and measure ad opportunities across channels on the open internet in a transparent way.

    The Trade Desk India’s GM, Tejinder Gill stated, “Indian marketers are increasing their spends on digital advertising and steadily turning to programmatic advertising, which offers real-time measurement and better control over ad frequency. CTV, which is rapidly gaining adoption among consumers, is one of the best platforms in India for programmatic advertising. As CTV advertising does not rely on third-party cookies, marketers can also measure and compare the effectiveness of their CTV advertising with other channels on the open internet. We will leverage our global expertise to pioneer CTV advertising on the open internet in India, starting with our collaboration with Samsung Ads.”