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Tag: Samsonite India

  • Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    MUMBAI: Samsonite India is zipping up its digital strategy with Hiveminds, a Madison World unit, securing the e-commerce marketing and retail media mandate for the premium luggage giant. Following a competitive multi-agency pitch, Hiveminds will spearhead Samsonite’s online acceleration across platforms like Amazon and Flipkart, ensuring high visibility, optimised media spends, and strong conversion rates.

    Commenting on the collaboration, Hiveminds chief strategy officer Deepti Bhadauria said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

    Samsonite India head of e-commerce & distribution Abhinaw Sinha added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. Hiveminds’s deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”

    This collaboration marks a strategic move for Samsonite, strengthening its dominance in the travel gear space while catering to the surge in digital-first shopping. With Hiveminds at the helm, Samsonite’s journey through India’s e-commerce landscape is set for a smooth take-off.

  • Indian Olympic Association signs up Samsonite as Asian Games partner

    Indian Olympic Association signs up Samsonite as Asian Games partner

    Mumbai: The Indian Olympic Association (IOA) has announced the coming on board of Samsonite, the world’s largest travel luggage company, as a partner for the Hangzhou-bound Asian Games contingent. The members of the Indian contingent will travel to the Games with premium suitcases.

    IOA president Dr PT Usha has said the collaboration marks the partnership of leaders committed to excellence. “The provision of a premium suitcase, designed for the official kit for the Asian Games 2022, to each member of the Indian team is a symbol of the support and belief that the entire nation, and brands of global repute like Samsonite, bestow upon our champions,” she said.

    India’s seasoned Table Tennis star A Sharath Kamal, who won two bronze medals in the last Asian Games in Jakarta, welcomed the partnership. “I cannot stress enough the importance of the whole team travelling with such premium suitcases with our playing kits and ceremonial dresses in them. The feeling of pride and confidence among our athletes can only grow with such action,” he said.

    Samsonite India CEO Jai Krishnan said it was an honour for the luggage giant to be part of the Indian athlete’s journey. “Samsonite has always been about journeys. And there’s none more heart-stirring than that the one our athletes are embarking on. We are honoured to be a small but significant part of their journey,” he said.

    The deal serves as a testament to the growing stature of Indian sports. It underscores the value that leading brands perceive in associating themselves with the Indian contingent as it embarks on a mission to make the country proud with its performances in the Asian Games in China. This partnership with a brand that is an embodiment of quality and durability mirrors our athletes.

    Samsonite is the world’s largest travel luggage company, with a heritage dating back over 100 years and its products are sold in over 100 countries. Samsonite South Asia Pvt Ltd (“Samsonite India”) is engaged in selling products through wholesale and distribution channels as well as retail through franchisee stores in India.