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Tag: Samsonite

  • Love takes flight as American Tourister and Masaba pack style with soul

    Love takes flight as American Tourister and Masaba pack style with soul

    MUMBAI: Who says luggage can’t be love at first sight? American Tourister and Lovechild Masaba are here to prove otherwise with their latest collaboration The Trousseau Collection, a line of travel gear that turns every journey into a celebration.

    Launched just in time for the wedding and festive season, the Trousseau Collection captures the spirit of new beginnings and the joy of travel. Whether it’s a bride jetting off to her honeymoon, a cousin flying to a destination wedding, or a friend simply taking a break from shaadi chaos, these suitcases promise to make every departure feel like a stylish arrival.

    Crafted for the modern Indian traveller who loves to express themselves, the collection combines American Tourister’s trusted travel expertise with Masaba Gupta’s signature design flair. Soft pastel tones of pink, grey, blue and white meet whimsical lotus and elephant motifs, timeless Indian symbols of love, luck, and togetherness all brought to life in sleek, contemporary silhouettes.

    “It’s celebration in motion,” said Samsonite executive director of marketing for South Asia Anushree Tainwala. “With The Trousseau Collection, we wanted to capture the excitement of new beginnings from destination weddings to festive getaways. Partnering with Lovechild Masaba allowed us to bring a bold, joyful aesthetic to travel gear that’s as stylish as it is functional.”

    For Masaba Gupta, the collaboration is deeply personal. “A trousseau isn’t just what you carry, it’s a reflection of who you are,” she said. “LoveChild has always been about self-expression, and this partnership with American Tourister lets us create luggage that’s as bold and beautiful as the people who carry it. It’s for anyone who travels through life with flair and fearlessness.”

    The pieces are built from lightweight yet durable polycarbonate, ensuring strength without bulk, while practical details like TSA-approved locks, double spinner wheels, and a printed interior lining with organiser pockets keep essentials secure and sorted. The collection beautifully balances utility with emotion perfect for those who want their luggage to tell a story, not just store one.

    Continuing American Tourister’s tradition of blending fashion with function, this range celebrates India’s vibrant travel culture with a stylish twist. It’s not just about getting from one place to another; it’s about doing it with panache, purpose, and a pop of personality.

    From the runway to the runway, The Trousseau Collection ensures that wherever life takes you next be it a wedding, a weekend getaway, or a brand-new beginning you’ll always be travelling in style.

    Watch the campaign film here: 

  • Nielsen pushes case for independent audience measurement at India Brand Summit India ’25

    Nielsen pushes case for independent audience measurement at India Brand Summit India ’25

    MUMBAI: When brands can’t measure right, they can’t spend smart. That was the blunt message from Nielsen at the third India Brand Summit 2025, organised by Indian Television dot com, on 19 September.

    The summit brought together a heavyweight mix of marketers from leading FMCG firms, advertising agencies, media buyers, policymakers and digital innovators: all focused on rewriting India’s branding playbook with sharper, more cost-effective strategies.

    Speaking on the theme “The need for an independent audience measurement system for enhanced reach analysis,” Nielsen, senior director, Mridul Verma  made the case for breaking out of siloed metrics. He argued that platform-specific data clouds the true picture of audience reach, causing wasted ad spend and missed opportunities.

    To illustrate, he cited a Samsonite campaign that tapped Nielsen one ads to fine-tune in-flight advertising. By applying unified, cross-platform measurement, the brand was able to optimise outcomes across connected TV, mobile and desktop.

    Verma noted that such cross-channel clarity is critical in today’s fragmented media environment, adding that independent measurement is no longer a nice-to-have but a necessity for marketers seeking efficient and accountable growth.

    With digital advertising spend soaring in India, Nielsen’s pitch for a single yardstick was clear: only a unified view can keep campaigns efficient and effective in a crowded media landscape.

     

  • Tested Like Samsonite’ – reshaping boundaries of resilience & Innovation

    Tested Like Samsonite’ – reshaping boundaries of resilience & Innovation

    Mumbai : Samsonite, travel solutions company presents an awe-inspiring campaign, ‘Tested Like Samsonite’, showcasing a century long legacy of excellence. Transcending the horizons of resilience and endurance, Samsonite sets on a journey to redefine strength and durability featuring an exceptional lineup of influential personalities testing the brand’s latest products.

    Samsonite, a stalwart in the travel industry for 113 years, introduces the ‘Tested Like Samsonite’ campaign as a testimonial to individuals who symbolize immense strength and valor in the face of adversities. Highlighting similarities between the resilient journey of each individual and the durability of Samsonite’s diverse range of products, the campaign goes beyond conventional product testing.

    Samsonite executive director – marketing Anushree Tainwala emphasises, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our carefully crafted marketing campaign captures the very essence of the Samsonite – resilience and perseverance. This campaign highlights our strong commitment to excellence. Our ultimate goal is to ignite inspiration in our audience by showcasing the enduring spirit of each Samson creation.”

    As part of the ‘Tested Like Samsonite’ campaign, the latest video features tennis legend, Sania Mirza, who demonstrates the impact resistance of the Proxis series. A visual spectacle unfolds as Sania Mirza serves powerful smashes against the Proxis luggage pinned to a target wall.

    Showcasing the intensity of a tennis court, the 1-min adrenaline-pumping video captures the force of her hits, with the speed gun readings escalating, and she finally runs out of balls. Examining her resilient opponent, Sania Mirza claims, “This Samsonite is indeed a tough opponent!” The video reiterates the fact – the incredibly strong built and light Roxkin™ material, enables Samsonite products to withstand high-energy impacts, effortlessly.

    This campaign marks a groundbreaking moment for the brand by assembling an exceptional lineup that includes not only sports and fitness icons but also renowned figures from the culinary and business realms. The ensemble, comprising Karun Chandhok, Milind Soman, Sania Mirza, Chef Garima Arora, Vidyut Jammwal, and Ghazal Alagh, reflects the brand’s commitment to embracing a spectrum of talents and achievements.

    The campaign unfolds in a compelling 6-part video series, where each influencer subjects Samsonite’s iconic luggage to tests mirroring the challenges, they have overcome in their own journeys. The video campaign will feature across digital platforms, outdoor spaces, and social media networks, showcasing stories of resilience and strength portrayed by influential icons.

    Link to the video featuring Sania Mirza –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sania Mirza (@mirzasaniar)

    Campaign details:

    brand: Samsonite

    campaign name: #TestedLikeSamsonite

    original campaign

    Agency: Lowe Lintas  

    production House: Flying pigs

    director: Bharat Sikka

    for social media influencer campaign

    agency: Social Beat  

    production House: Magix Engage

    director: Chinmay Deshpande

     

  • Samsonite unveiled “Destination Samsonite: Voyage Through Time”

    Samsonite unveiled “Destination Samsonite: Voyage Through Time”

    Mumbai: Samsonite, the world’s leading luggage brand, marked its 113-year legacy of quality and innovation with the launch of “Destination Samsonite: Voyage Through Time” in Singapore.

    Notable attendees included Samsonite International S.A. executive director and chief executive officer Kyle Francis Gendreau and regional celebrities like Samsonite Korea ambassador Lee Dong Wook, Samsonite India’s luxury influencer – Rizwan Bachav, travel influencers – Savi and Vid – Bruised Passports, Samsonite Hong Kong ambassador Jeffrey Ngai, and others.

    With a presence in over 130 countries, Samsonite continues to blend fashion and functionality for modern travelers. The exhibition showcased the brand’s journey of innovation and change, from its origins in the 1930s to the latest smart travel solutions like C-Lite, Proxis, and Evoa.

    Honoring its heritage, the exhibition featured iconic products from Samsonite’s history, illustrating its evolution into a pioneer of smart travel solutions. ‘Destination Samsonite’ pays homage to the brand’s rich heritage. Featuring archive pieces dating back to the 1930s, it showcases the brand’s evolution through time, highlighting its transformation from a luggage manufacturer to a pioneer in innovative smart travel solutions. Samsonite’s commitment to quality is emphasised through three thematic installations, highlighting lightness, durability, and the use of recycled materials. Visitors can explore these qualities through interactive exhibits.

    Looking to the future, Samsonite presents three new releases: Evoa Z, SBL Major-Lite, and New Streamlite, each embodying quality and style.

    Samsonite president of the APAC and Middle East Subrata Dutta expressed, “We invite travelers to join us on this remarkable journey at Destination Samsonite, where heritage meets cutting-edge design, and style meets functionality, to redefine the art of travel.”

    Samsonite Asia Sr director for marketing and brand strategy Kim HeeJeong added, “We believe in crafting memories, stories, and experiences that accompany travelers on their most meaningful journeys.”

    For exhibition details and to sign up, visit https://destinationsamsonite.com/

  • Samsonite forms strategic alliance with Panasonic to launch IOT Enabled Smart Luggage

    Samsonite forms strategic alliance with Panasonic to launch IOT Enabled Smart Luggage

    MUMBAI: Samsonite and Panasonic have entered into a strategic partnership to create a new generation travel suitcase that intelligently interacts with the consumer. The collaboration aims to empower the smart travelers of today by bringing in technology solutions for hassle-free travel. As part of the partnership, Samsonite’s new product EVOA Tech will also have the Panasonic’s SeekitTM Bluetooth Tracker that will enable customers to tag and track their luggage for a seamless experience.

    Seekit Samsonite Logo Unit Final V_CS4 3-01

    Leaders in their respective industries for over 100 years, both Samsonite and Panasonic have rich histories rooted in creating innovative products that focus on meeting the changing consumer needs. On a path to connect with tech-savvy travellers of today, the two companies merge their expertise to create a highly-anticipated synergetic output: Samsonite with SeekitTM Bluetooth Tracker by Panasonic.

    Together, Samsonite and Panasonic aim to address the global consumer need for higher security while travelling with this revolutionary product. As Samsonite with SeekitTM Bluetooth Tracker by Panasonic will be skilled in mitigating any luggage-related crisis through its ability to prompt, track, and raise an alarm if one misplaces their luggage, it not only minimizes one of the key pain points of the consumer, it also makes the experience of travel a smarter and much more pleasant one. The sleek Bluetooth tracker, SeekitTM, was developed at Panasonic’s Innovation centre in India.

    Speaking about the collaboration, Jai Krishnan, CEO, Samsonite South Asia shared, “Samsonite is the global leader in superior travel bags & luggage combining notable style with the latest design technology with utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products.”  He further added, “The intent of the launch is to provide the consumers with a superior technology-enabled piece of luggage which is feature-packed and changes the way they look at travel. We have added some revolutionary features like a biometric locking system, an inbuilt weighing scale & a USB Port. For developing the Bluetooth tracking software, Panasonic was a natural choice. Adding Panasonic’s technology capabilities into Samsonite suitcases will provide consumers a smarter and more efficient way to travel. With its intelligent features and smart design, Panasonic SeekitTM, fits seamlessly into Samsonite’s designs – and more importantly – in the lives of the tech-savvy, on-the-go users.”

    Commenting on the partnership, President and CEO Panasonic India and South Asia, Mr. Manish Sharma, said, “We strongly believe that an association with key partners such as Samsonite not only gives us an opportunity to bring innovative technology offerings to a larger customer base but also expands our vision of connected ecosystem through our solutions-oriented approach. The IoT based solution was developed in-house at our Innovation centre in India, which works as an innovation hub central in developing technologically advanced and convenient solutions for our consumers across domestic and global markets.”

    Samsonite with SeekitTM Bluetooth Tracker by Panasonic boasts of up to 14 different functions based on Bluetooth 5.0. Innovative features include the Separation Indicator so that consumers know when the luggage is around and get notified as soon as it is separated. With Bi-directional Tracking feature, not only does the SeekitTM help consumers find their luggage, but their phone too by just double pressing the button on the tracker. Proximity Guidance guides consumers towards their baggage whereas Find your luggage helps them identify their Samsonite luggage easily by tapping the buzz button on their app. The SeekitTM device also comes with a Selfie Button that allows users to click their best selfies while on travel. Moreover, by pressing the button on SeekitTM thrice, customers can send an SOS Alert to up to 3 contacts with their GPS location. Additionally, Panasonic is providing in-app language support in Japanese, Chinese, English, Korean for better customer experience and adoption.

    The Samsonite EVOA Tech has additional features to its credit:

    · 3-in-1 Smart Lock (with TSA-approved fingerprint lock, 3-digit dial lock, and USB port): The fingerprint-activated function of the 3-in-1 Smart Lock allows consumers to swiftly open the luggage with the light touch of a recorded fingerprint. Consumers can record up to (and later switch out) 10 selected fingerprints within the device, allowing the suitcases to be borrowed or accessed by friends and family with ease

    · The EVOA Tech range also comes with an integrated weighing scale. Accurate and durable, the feature ensures travellers can always keep their luggage within the weight allowance, avoiding the displeasure of overweight fees in the airport. Integrated into the side carry handle, the user-friendly system promptly displays weight in kilograms. Customers can even reverse the display direction with a click of a button, making it easy to read the weight without straining a muscle

    · The product range also includes a USB port for the frequent traveller to charge their phones on the go. Besides, it will also include an anti-theft zipper & aero trac suspension wheels

    Evoa Tech, the new luggage range from Samsonite, will be powered by Panasonic’s SeekitTM Bluetooth Tracker to create a more seamless and stress-free travel experience.

    Samsonite EVOA Tech with SeekitTM Bluetooth Tracker by Panasonic is an innovative, stress-reducing smart feature set to impress the contemporary & tech savvy travellers around the globe. The slim & sleek design of the tracker fits easily into the inner compartment of the luggage & the brand DNA, making it the perfect travel partner.

    The product will be launched in phases in over 15 countries, namely Philippines, Japan, Korea, Thailand, Singapore, Vietnam, Middle East (selected countries), China, Indonesia, Australia and India.

  • NBA India sees 200% jump in e-commerce sales

    NBA India sees 200% jump in e-commerce sales

    MUMBAI: Basketball, which introduced breakfast viewership in India, is growing at a rapid pace in all departments. From the beginning the National Basketball Association (NBA) India had a long-term vision to grow the game and build the league’s fan base in the market. It initiated many grassroots programmes to build on ground attraction and plans to extend the base and reach by expanding it to multiple cities.

    What’s more, the growing venture NBA India, which is still exploring various opportunities to generate revenue, has seen a 200 per cent jump in its e-commerce sales over the last one year. The NBA’s primary business lines globally are media, sponsorship and merchandising.

    Speaking exclusively to Indiantelevision.com, NBA India managing director Yannick Colaco says, “We continue to work with our global and local merchandising partners to bring the best NBA merchandise to our fans. We launched NBAStore.in, our local e-commerce site in partnership with Jabong, a little over a year ago and the response has been amazing. NBA merchandise has been delivered to over 400 cities across India and our e-commerce sales have grown 200 per cent over the last year. The league will continue to engage with like-minded brands to create partnerships to grow the game and bring the NBA experience closer to our fans. We currently have fantastic partnerships with Reliance Foundation, Jabong, adidas, Samsonite, Nike and SAP.”

     

    Plans for 2015-2017:

    Sharing his vision Colaco throws light on the plans to improve the sport’s reach and viewership in the country. “Over the next three years, the NBA will continue to grow the game and deliver NBA experiences and content to our fans across the country. We plan to expand our grassroots programs to more cities so that the youth across the country can learn and enjoy the game. We will continue to train coaches across India and provide them the tools and resources to grow the game in their communities.”

     

    Viewership:

    Multi Screen Media’s (MSM) sports venture Sony Six is the official broadcaster of NBA in India. 61.8 per cent of All India 1 lakh + television audience in India has the opportunity to see Sony Six. The viewership rating has witnessed constant growth in recent past and finals of 2015 secured the most. “Our partnership with Sony Six in India has been fantastic. Viewership of the NBA has skyrocketed in the last few seasons due to their commitment to bring two live games per day and other compelling NBA programs to our fans. Viewership of NBA programs increased significantly over last and our fan base on social media has grown 400 per cent in the last year,” says Colaco.

     

    Aspirations of youth and initiatives taken by NBA to support it:

    “There is great appetite for high quality basketball programs from schools, coaches, parents and youth across the country. These initiatives are essential because basketball is a great form of exercise and teaches youth important life lessons such as teamwork, discipline, sportsmanship and communication. Over one million youth have participated in the Reliance Foundation Jr. NBA program since 2013 and over 1,000 coaches have been trained across eight cities. In addition, over 15,000 basketballs have been donated and 300 rims installed at participating schools. We anticipate these figures to double as we expand the program later this year,” asserts Colaco.

     

    Satnam Singh’s inclusion in NBA draft:

    Recently India born Satnam Singh created history by getting a place in NBA as The Dallas Mavericks introduced 19-year-old as the first-ever Indian NBA draft pick in Dallas. And that can enthral tremendous energy in basketball aspirants in India. On Singh’s inclusion and its influence on the youth, Colaco says, “Our hope is that Satnam’s story will continue to inspire youth across India to participate in our great game. We will provide fans in India the opportunity to follow Satnam’s journey by showcasing his experiences across our digital and social media platforms as well as on Sony Six.”

    In India most of the basketball courts are used to play cricket, skate or play football, now it remains to be seen if Colaco and his team manages to popularise basketball and drive the youth’s interest to the sport.

  • Samsonite acquires French luggage brand Lipault

    Samsonite acquires French luggage brand Lipault

    MUMBAI:  Samsonite International has announced that it has completed the acquisition of Lipault, a French luggage brand known for its functional and fashionable designs, in a move that will strategically extend Samsonite’s brand portfolio.

     

     “Lipault is a fantastic addition to our growing portfolio of brands,” said Samsonite chairman and CEO Tim Parker.  “Lipault in many ways embodies the core characteristics that we strive to deliver to consumers: functional, lightweight yet robust, and thoughtfully designed products. Lipault is a chic and youthful brand that will allow us to engage with consumers through its signature Parisian style and vibrant colours, and will be an excellent complement to the Samsonite brand. We expect it will have great appeal with women, especially those travelling frequently.”

     

    Chief operating officer Ramesh Tainwala added, “Our substantial experience in the travel luggage industry, combined with our well-established distribution network, extensive retail presence and superior product development capabilities make Samsonite the perfect steward to expand Lipault’s respected brand to additional markets in Europe.”

     

    Under the terms of the transaction, Samsonite has purchased all of the outstanding shares of capital stock of Lipault Entities for EUR 20.0 million in cash, financed by Samsonite’s internal resources.

     

     “Today is a wonderful day for the Lipault brand,” said Lipault founder and CEO François Lipovetsky. “We are very excited to see how Samsonite will develop the brand in the future and look forward to seeing the product reaching an expanding audience.”

     

    Founded in France in 2005 by François Lipovetsky, Lipault’s products are designed to meet the needs of today’s savvy travellers, featuring ultra-lightweight, smart designs, chic and vibrant colours, and constructed using luxurious but durable nylon twill fabric. The brand’s product range includes business and laptop bags, handbags and totes, and softside and hardside suitcases.

     

    Lipault’s net sales grew by 25 per cent in 2013 to EUR 6.5 million. Approximately 95 per cent of Lipault’s 2013 net sales came from France, where the brand enjoys high visibility with three company-operated retail stores in Paris, along with corners in major department stores and luggage dealers. The brand is also distributed by third party licensees or distributors in North America, the Middle East, South Korea and other markets in Southeast Asia. The company anticipates that Lipault will continue to achieve strong double-digit growth going forward by leveraging Samsonite’s industry-leading design and product development capabilities, as well as its distribution network and retail presence to significantly expand the Lipault brand in France and throughout Europe.

  • Samsonite launches High Sierra in India

    Samsonite launches High Sierra in India

    MUMBAI: With travelling becoming one of the most preferred activities of many, numerous luggage manufactures are launching travel-friendly and stylish brands.

     

    The latest entrant in the Indian market is High Sierra by Samsonite. The hi-end brand aims to wow the Indian travel enthusiasts with its feature rich designs and versatile functionality.

     

    Speaking on the launch, Samsonite South Asia MD Suresh Menon said: “The Indian youth today is far more keen to travel and explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic and international travel in this segment and we feel that this trend has also created a demand for a specific product. High Sierra is one of the most popular outdoor, adventure brands in the US and we feel that the products will also receive a similar response from the Indian audience.”

     

    He added, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Right from day one our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website www.highsierra.in. We have an active list of travel bloggers, fans who are experiencing the product and providing us feedback in real time.”

     

    Over the years, High Sierra has been associated with a lot of adventure sports and events across the world. The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team. In the past High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.

     

    High Sierra bags are available at all Bagzone stores across India and are priced between Rs 1,200 – Rs 10,000. The brand is also available on leading e-commerce retailers like Bagzone.com, Jabong, Flipkart & Myntra.

  • Samsonite and Lavie appoint Trinetra Focus to handle social media

    Samsonite and Lavie appoint Trinetra Focus to handle social media

    MUMBAI: Trinetra Focus, the digital arm of Focus, has won the digital and social media duties for Samsonite and Lavie. Innovations form the core of the campaign. The focus of the mandate is to take conversations on the social media platform to the next level by ensuring continuous engagement and interactions with the target audience through novel campaigns. This will enable the brand to become a constant companion of the customer, thereby increasing the social quotient to achieve the business objectives.

    Highlighting the core objective of the mandate, Focus Circle Brands president Upendra Welingkar said “Social media plays a pivotal role in ensuring continuous brand engagement especially for the fashion and retail segment. Recent facebook statistics suggests that among the next generation of consumers 96 per cent are using social media. Many of these also claim that their purchase decisions are influenced by the information gleaned on these platforms. Making it integral for brands like Samsonite and Lavie to be present on these platforms”

    Adding his thought, Samsonite south Asia CEO E P Suresh Menon said, “For us the key challenge as far as our social media platform is concerned was engaging with the audience on a continuous basis. We have realised that channelising our energies effectively on the social media would enable us to come closer to the customer and in the long run assist us in achieving our business objectives. We were looking at agencies that could provide us with ideal balance of engagement and impact. With their futuristic approach and in-depth understanding of the target audience Focus has been able to capture that effectively”

    Speaking on the mandate, Trinetra Focus VP Saumik Barua highlighted, “For B2C brands like Samsonite and Lavie audiences tend to create a perception on the basis of their online interactions and engagements. Our prime objective is to create content and applications that positions the brand to reach the masses who would either purchase the product or inadvertedly share the brands ethos”

    The key responsibilities of Trinetra Focus will involve online reputation management, SEO consultation and most importantly amplifying social presence. In the second phase, Trinetra Focus is likely to establish the concept of social shopping wherein they will integrate iframe – a shopping tab on the website – to the facebook page allowing users to shop directly from the platform. The initiatives undertaken will be aimed towards driving the customers towards ecommerce platform.