Tag: Samrat Bedi

Gozoop Group wins Spexmojo’s social media mandate

Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.

The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms.

The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.

Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.

Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”

Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”

August 3, 2022
Samrat Bedi takes over as Gozoop India CEO

Mumbai: Gozoop Group has announced the appointment of Samrat Bedi as chief executive officer of Gozoop Group in India. He will be based in Mumbai and will report to the board of Gozoop Group.

In this role, Bedi will spearhead Gozoop’s business operations and leadership team in India. “He will be responsible for carrying forward Gozoop’s legacy of helping brands achieve scale and success via a holistic communication approach,” said the marketing company in a statement on Tuesday.

“In Samrat we have a rare blend of a leader who has a strong growth orientation and a spirited people-first approach. Samrat is a leader who we believe will drive Gozoop India’s vision,” said Gozoop Group chairman and co-founder Rohan Bhansali. “I am confident that his experience and leadership in nurturing brands, teams and creative minds will take Gozoop forward on its glorious journey.”

Bedi previously led Ogilvy’s 82.5 Communications as president and brings to Gozoop over two decades of rich experience and industry understanding.

“Gozoop is known to have redefined the agency model for a connected world, where digital and traditional advertising work seamlessly under one roof,” said Gozoop Group global CEO and co-founder Ahmed Aftab Naqvi. “Samrat’s unique skill sets and experience will not just consolidate that position but keep redefining it as we build Gozoop into a creative powerhouse.”

Bedi has successfully launched and grown brands like Bisleri, Franklin Templeton Mutual Fund, Piaggio Vehicles – Vespa & Aprilia, Indian Premier League (IPL), Indian Super League (ISL), Cadbury Bournville, Cadbury Silk, PayPal, Mattel (Barbie and Fisher-Price), Taj Hotels, Tata Sky, Cipla, World Gold Council, among others. He has also received several awards for conceptualizing and executing integrated campaigns.

“I am elated to take ahead the legacy that Ahmed and Rohan have built over the years. Their deep understanding about brands and businesses in a modern age has helped build Gozoop be the independent and homegrown integrated agency it is today,” commented Samrat Bedi. “I look forward to working with a group of passionate leaders at Gozoop to build brands of the future and create work that will be outstanding.”

January 11, 2022
Soho Square wins Piaggio’s creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of recently-acquired Nicotex – Cipla’s brand of smoking cessation gum.

Piaggio though, isn’t entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.

Piaggio Vehicles VP and head — marketing Ashish Yakhmi said, “After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India.

Soho Square, head of office — Mumbai Samrat Bedi said, “This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold.”

Soho Square Senior VP – Strategic Planning, Shashank Lanjekar said, “Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us.”

July 18, 2016
Soho Square wins Piaggio’s creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of recently-acquired Nicotex – Cipla’s brand of smoking cessation gum.

Piaggio though, isn’t entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.

Piaggio Vehicles VP and head — marketing Ashish Yakhmi said, “After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India.

Soho Square, head of office — Mumbai Samrat Bedi said, “This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold.”

Soho Square Senior VP – Strategic Planning, Shashank Lanjekar said, “Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us.”

July 18, 2016
Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Soho Square Mumbai wins Vasmol account

MUMBAI: Hygienic Research Institute Pvt. Ltd (HRIPL) has awarded the brand duties of its brand Vasmol to Soho Square. The agency will be responsible for all strategic and creative communication for the brand with immediate effect.

There was no pitch involved in this win, and the account mandate was awarded on Soho Square’s strategic approach to the brand’s marketing challenge.

When contacted, HRIPL joint managing director Ashish Chhabr said, “Our search for a strategic partner for our flagship brand Vasmol concluded with Soho Square as it has the O&M legacy and a rich brain pool. We look forward to this association, towards making Vasmol the most preferred brand in the hair colour and care categories.”

Soho Square office head Samrat Bedi added, “As a brand, Vasmol has been around for close to 60 years and is pretty dear to the Indian consumer. The challenge is to maintain that equity, while also helping the brand lead the way in the modern context… It is our responsibility as much as it is HRIPL’s.”

Soho Square SVP – strategic planning Shashank Lanjekar said, “When you look at a brand like Vasmol, you see its potential to be a leader, considering the huge following it already has… Now is the time to consolidate that position and ensure that the communication resonates with this generation.”

February 4, 2016
Soho Square Mumbai wins Vasmol account

MUMBAI: Hygienic Research Institute Pvt. Ltd (HRIPL) has awarded the brand duties of its brand Vasmol to Soho Square. The agency will be responsible for all strategic and creative communication for the brand with immediate effect.

There was no pitch involved in this win, and the account mandate was awarded on Soho Square’s strategic approach to the brand’s marketing challenge.

When contacted, HRIPL joint managing director Ashish Chhabr said, “Our search for a strategic partner for our flagship brand Vasmol concluded with Soho Square as it has the O&M legacy and a rich brain pool. We look forward to this association, towards making Vasmol the most preferred brand in the hair colour and care categories.”

Soho Square office head Samrat Bedi added, “As a brand, Vasmol has been around for close to 60 years and is pretty dear to the Indian consumer. The challenge is to maintain that equity, while also helping the brand lead the way in the modern context… It is our responsibility as much as it is HRIPL’s.”

Soho Square SVP – strategic planning Shashank Lanjekar said, “When you look at a brand like Vasmol, you see its potential to be a leader, considering the huge following it already has… Now is the time to consolidate that position and ensure that the communication resonates with this generation.”

February 4, 2016
Ogilvy Mumbai named APAC Effie Agency of the Year 2015

MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up the coveted APAC Effie Agency of the Year award.

The Ogilvy brands that picked up metals included Google, Akanksha, Bournvita and Brooke Bond Red Label.

Soho Square, an independent agency that is part of the Ogilvy Group in India, also picked up metals for its clients, BJP and Voltas.

Overall, the group picked up two Gold, four Silver and two Bronze metals at the 2015 APAC Effies.

“I am truly blessed to be surrounded with so much great talent focused on creating great work. The APAC Effie Agency of the Year is a fantastic triumph. I salute our people and all our clients who constantly partner us to create this wonderful body of work that the world celebrates,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

“Ogilvy Mumbai winning the APAC Effie Agency of the Year on the back of Ogilvy India being Indian Effie Agency of the Year earlier this year, is a sweet double hit. We feel proud to do great work that works across such a large spread of clients, reflected in the number of shortlists. It is a moment to savour,” added Ogilvy India vice chairman and director client relations Madhukar Sabnavis.

“It is wonderful to see Ogilvy India shine at the APAC Effies. The two things that make us proud are our work and our people, and it is such a pleasure to see both applauded. The Effies are a great global platform and to have so many Indian brands and marketers recognized at this level is pretty cool,” said Ogilvy India CEO Kunal Jeswani.

“Winning both, the Grand Effie at the India Effies and the Gold and Silver at the APAC Effies is an immense moment of pride for Soho Square,” said Soho Square Mumbai head Samrat Bedi.

April 13, 2015
Soho Square bags Good Company Coffee’s ad account

MUMBAI: Soho Square Mumbai has bagged the advertising duties of Good Company Coffee, which currently runs a chain of cafes in Australia. The business was won in a multiagency pitch.

Good Company Coffee aims to penetrate the growing in-home coffee consumption segment; they will market coffee machines, flavoured coffee, hot chocolate and tea-pods, which are slated for a launch later this year.

Good Company Coffee MD Sachin Sabharwal said, “Our products will be targeted to quality and lifestyle conscious individuals who would love to indulge in a great shot of espresso or when mood sustains can also have hot chocolate and tea variants in the comfort of their home. It is this resonance of passion and quality in each cup that we found in the Soho Square team, which we feel will translate into a big launch idea.”

Soho Square head Samrat Bedi added, “In Good Co. we see many possibilities. A series of interactions with the client led to a meeting of minds that helped us win the business. This launch is close on the heels of another successful one – Bisleri Urzza. It’s great to know that marketeers want to partner with Soho for their new brand launches. It’s a challenge we seem to love too.”

“With the lines between the kitchen and the living room increasingly blurring, marketing image-appliances to home-makers has become very interesting. Moreover, with coffee consumption showing impressive growth in recent times, the coffee machines from Good Company are just the kind of offerings which we hope to create excitement for, in the urban markets,” added Soho Square account planning senior VP Shashank Lanjekar.

January 20, 2015