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Tag: Samir Jain

  • Dalda exemplifies changing Indian kitchens in new campaigns

    Dalda exemplifies changing Indian kitchens in new campaigns

    MUMBAI: Dalda, a name we’ve grown up with, has revamped its positioning to keep up with today’s consumer. With its new brand campaign, Dalda aims to bring to the forefront the changing scenarios in Indian kitchens.

    The oil brand from Bunge India has launched two television commercials with the new positioning of ‘Naye zamane ka Naya Dalda’ (the new age Dalda). Conceived by Leo Burnett, the ads highlight the fact that consumers in the kitchen are evolving each day and in turn, Dalda too, is evolving with them.

    Bunge managing director Samir Jain says, “Dalda is a unique brand and one of the few heritage brands which has seen the country change over the years. It becomes imperative for the brand to be a part of this changing consumer journey. The films resonate this thought of “Aap badal rahein hein, isliye badal raha hain apka Dalda” to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.”

    In its first commercial titled ‘’Mother-in-Law’, they show popular Bollywood actress Sheeba Chadda (of Dum Lagaa Ke Haishaa, Talaash fame) playing a staunch vegetarian mother-in-law cooking a non vegetarian meal for her daughter-in-law. The commercial echoes the fact that kitchens become the ultimate bonding place to bridge the culture & age gap.

    TVC LINK:

    The second commercial titled ‘Mother-Son’, portrays actress Tisca Chopra (of Taare Zameen Par fame) playing a new-age mother who is teaching and encouraging her son, played by child actor Rudra Soni (of Peshwa Bajirao fame), to cook. The film highlights the values new India upholds – that everyone must learn to cook, gender no bar.

    TVC LINK: –

    Speaking about the new Dalda campaign and how it reflects changing India, Leo Burnett Chief Creative Officer South Asia Rajdeepak Das said, “When we think about the India we once grew up in, we realise that it is almost unrecognisable from what it is today, yet, we stay rooted. I believe Dalda is a brand that has beautifully tapped into this transformation; it still manages to hold on to its core values, but reflects everything we stand for. The new campaign is a reflection of this dichotomy, and hence is a humankind idea. It reflects the way we have changed as a people, and yet makes one think how far we have evolved in our thinking.”

  • Chhota Bheem forays in MENA Global Village

    Chhota Bheem forays in MENA Global Village

    MUMBAI: The 21st Edition of Global Village, Dubai, the multi-cultural festival park will have Chhota Bheem leading the pack for their attraction this season. As a part of the kids festival which kick-starts in February 2017. Chhota Bheem and his gang will mark his presence at Global Village in a musical show and kids will see the characters in this format for the first time in MENA.

    The musical will be a part of the special Kids Fest offering at Global Village. Mascots of the central characters of Chhota Bheem Series – Chhota Bheem, Chutki, Jaggu & Kalia, will be part of the musical that will have Dholakpur recreated. The 20 minute show will be played daily on the main stage. The story line is being picked from one of the episodes of Chhota Bheem series and is being drawn up by Green Gold Animation, the makers of Chhota Bheem. The musical will be directed by Global Village. The show will be laced by Chhota Bheem’s theme song and other popular Bheem songs.

    Green Gold Animation COO Samir Jain said, “We are ecstatic to be the part of one-of-a-kind festival like Global Village. Global Village is considered to be one of the main tourist attractions of Dubai and the region as a whole. Our presence at Global Village expands the brand at multiple levels in the region. With the musical and through mascot presence we will extend an experience of the brand. Global Village is a truly international platform in spirit and I see some brilliant business opportunities opening up through this collaboration.”

    Talking about Chhota Bheem’s entry, Global Village CEO Ahmad Hussain Bin says, “We are very happy to collaborate with Green Gold Animation to become the first entertainment park outside of India to launch live shows of Chhota Bheem at Global Village. We have a large number of visitors from the Indian subcontinent and are aware of the popularity of the success of the IP of Chhota Bheem. Global Village as a cultural and family park has a strong focus on bringing top entertainment to its target audiences and this collaboration is just part of the bigger vision of adding more such successful IP shows to the fantastic line-up that we already have. We look forward to the successful launch of Chhota Bheem at Global Village in February of next year during our special ‘Kids Fest’ when the live activations will take place.”

    This season of Global Village will go on till 8 April 2017 while Chhota Bheem will make its debut in the first week of February at ‘Kids Fest’.

  • Chhota Bheem forays in MENA Global Village

    Chhota Bheem forays in MENA Global Village

    MUMBAI: The 21st Edition of Global Village, Dubai, the multi-cultural festival park will have Chhota Bheem leading the pack for their attraction this season. As a part of the kids festival which kick-starts in February 2017. Chhota Bheem and his gang will mark his presence at Global Village in a musical show and kids will see the characters in this format for the first time in MENA.

    The musical will be a part of the special Kids Fest offering at Global Village. Mascots of the central characters of Chhota Bheem Series – Chhota Bheem, Chutki, Jaggu & Kalia, will be part of the musical that will have Dholakpur recreated. The 20 minute show will be played daily on the main stage. The story line is being picked from one of the episodes of Chhota Bheem series and is being drawn up by Green Gold Animation, the makers of Chhota Bheem. The musical will be directed by Global Village. The show will be laced by Chhota Bheem’s theme song and other popular Bheem songs.

    Green Gold Animation COO Samir Jain said, “We are ecstatic to be the part of one-of-a-kind festival like Global Village. Global Village is considered to be one of the main tourist attractions of Dubai and the region as a whole. Our presence at Global Village expands the brand at multiple levels in the region. With the musical and through mascot presence we will extend an experience of the brand. Global Village is a truly international platform in spirit and I see some brilliant business opportunities opening up through this collaboration.”

    Talking about Chhota Bheem’s entry, Global Village CEO Ahmad Hussain Bin says, “We are very happy to collaborate with Green Gold Animation to become the first entertainment park outside of India to launch live shows of Chhota Bheem at Global Village. We have a large number of visitors from the Indian subcontinent and are aware of the popularity of the success of the IP of Chhota Bheem. Global Village as a cultural and family park has a strong focus on bringing top entertainment to its target audiences and this collaboration is just part of the bigger vision of adding more such successful IP shows to the fantastic line-up that we already have. We look forward to the successful launch of Chhota Bheem at Global Village in February of next year during our special ‘Kids Fest’ when the live activations will take place.”

    This season of Global Village will go on till 8 April 2017 while Chhota Bheem will make its debut in the first week of February at ‘Kids Fest’.

  • ‘Chhota Bheem’ & Thane traffic police to raise awareness on road safety measures among kids

    ‘Chhota Bheem’ & Thane traffic police to raise awareness on road safety measures among kids

    MUMBAI: In a bid to promote safety on roads, Thane Traffic Police has partnered with leading kids’ channel Pogo and Green Gold Animation Pvt. Ltd. to launch a campaign fronted by India’s most popular character – Chhota Bheem that will educate children and families on basic road safety measures in an entertaining manner.

     
    The campaign called “Mission Road Safety 2015” will be conducted from 11–25 January 2015 in the areas of Kalyan, Bhiwandi, Dombiwali, Ambarnath, Badlapur and Thane City via various media initiatives and trailers across all theatres. Through the campaign, Chhota Bheem will encourage kids and their parents to follow simple methods to ensure road safety such as wearing seatbelts and helmets, using only pedestrian crossings and abiding by the speed limits. This initiative will also be showcased on POGO which will take this to a national level.
     

    Commenting on the initiative, Vijay Kamle, Commissioner of Police of Thane said, “Ensuring that the roads in our city are safe for families is our duty. By driving the message of road safety through Chhota Bheem, we hope to effectively capture the attention of children through whom we aim to reach their parents.”

    Dr.RashmiKarandikar, DCP Traffic Thane said, “Children are the future of our country and it is important to make them aware of road safety from an early age so that they grow up as responsible citizens. We look forward to successfully imbibe the Mission Road Safety 2015 campaign in the residents of Thane District with the help of Chhota Bheem.”

     
    Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “As a responsible media conglomerate in the country that has iconic characters which children adore, we are proud to partner with the Traffic Police on this initiative that will aim to promote road safety amongst kids and secure their future.”

     
    Samir Jain, Executive Director & COO, Green Gold Animation Pvt. Ltd. said, “Chhota Bheem is a superhero to children across the country who aspire to be like him and follow his ideals. Spreading the message of road safety through Bheem will encourage and excite kids to abide by the same.”

     

  • Green Gold store opens shop in Rajasthan

    Green Gold store opens shop in Rajasthan

    MUMBAI: Green Gold Store, the merchandising arm of the company that created Chhota Bheem has opened its first store in Rajasthan.

     

    The store opening saw the kids in Jaipur meeting their favourite toon characters.

     

    “We are excited about the launch of our store in Rajasthan with the festive season right round the corner. At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” Green Gold Stores head Sudeesh Varma.

     

    Added Green Gold executive director Samir Jain, “From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans.”

     

    This is the 30th such store in India.

  • We are in the advertising business: BCCL MD Vineet Jain

    We are in the advertising business: BCCL MD Vineet Jain

    MUMBAI: Bennett, Coleman & Company Ltd. (BCCL), which owns The Times of India Group of newspapers, is a dominant player in the media business in India because it is very advertisement savvy.

    “We are not in the newspaper business, we are in the advertising business,” Vineet Jain, the managing director of BCCL, is quoted as saying by The New Yorker, while dwelling on the dominance of his company in the media business in India.

    The argument of BCCL is that with newspapers sold so cheaply and generating little circulation revenue, newspapers depend more on ad revenue. “If ninety per cent of your revenues come from advertising, you’re in the advertising business,” Jain says. His elder brother Samir Jain is the vice-chairman of BCCL.

    These comments by Jain appear as part of a feature by The New Yorker, a US magazine published since 1925, on the dominant media conglomerate which appeared on 8 October.

    “Both of us think out of the box. We don’t go by the traditional way of doing business,” Vineet Jain said.

    The New Yorker notes that the Times group flagship The Times of India’s innovations begin in its eight-page second section, which is titled the Bombay Times. The section brims with color pictures of seductive women and muscular men, along with stories of Bollywood stars, handsome cricket pros, and international celebrities.

    The day The New Yorker’s Ken Auletta met Vineet Jain, the lead story in Bombay Times had described how aspiring actors, including a sultry Saiyami Kher, “are keen to start their innings in Bollywood.”

    Jain explained to Auletta that, like the surrounding stories, it (the lead story) was written by members of the reporting staff and paid for by the celebrities or their publicists.

    The feature said an internal company report in June lauded the strategy as “so important that today nearly all Bollywood movie releases pay for promotional coverage ahead of movie releases, and actors/actresses pay to develop their brand through coverage in the paper.”

    Jain got the idea after reading an interview with Richard Branson, the owner of the UK’s Virgin Group, in which Branson remarked that the reason he parachutes from airplanes and performs similar stunts is that, with this free publicity, he annually saves his company tens of millions of dollars in advertising.

    “When I read it, I said, ‘Oh, my God, eureka—I’m stupid!’ ” Vineet Jain said. “Why these guys are not advertising in my paper is because I’m giving them free P.R.”