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Tag: Samir Gangahar

  • Leo Burnett India to handle creative mandate for Jaquar ‘Artize’

    Leo Burnett India to handle creative mandate for Jaquar ‘Artize’

    MUMBAI: Jaquar Group, the leader in bath fittings category has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from the Jaquar Group. The mandate will be handled by the Leo Burnett Gurugram office.

    Artize believes in providing elegant and distinctive bathing solutions where design, technology and talent amalgamate to create masterpieces of impeccable quality that sets new benchmarks in redefining bathrooms. The products under brand Artize are crafted for luxurious bath spaces and they are amongst the world’s most exclusive collection in bath interiors. 

    “Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey.” – Jaquar Group  Director Ranbir Mehra.

    “Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.” Jaquar Group Global Marcom Head Sandeep Shukla.       

    Speaking about the appointment, Leo Burnett South Asia managing director India and chief strategy officer Dheeraj Sinha said “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”

    It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth adds – North  President Samir Gangahar.

  • Leo Burnett India ups Samir Gangahar as North India president

    Leo Burnett India ups Samir Gangahar as North India president

    MUMBAI: Leo Burnett has elevated Samir Gangahar as president of North India. In his new role, Gangahar will be responsible to lead the agency’s operations in North India. 

    Apart from content, digital and experiential, Gangahar’s new focus will be to grow other specialisations including shopper, retail and e-commerce.

    Leo Burnett Group India CEO Saurabh Verma said, “Under Samir, Leo Burnett, Delhi has transformed into a fully integrated operation. He has been instrumental in creating a culture of collaboration within the agency where a group of specialists work together to solve a client problem. Samir has helped strengthen Leo Burnett Delhi’s digital operation and I’m delighted to state that it has now become a technology/digital hub for many of our key clients. The activation business has grown tremendously in the last one year and going forward Samir’s role will be to build on that momentum. He will help us build new specialisations as part of his mandate. These include shopper, retail and rural.”

    Gangahar adds, “In my new role I look forward to working closely with Saurabh in growing Leo Burnett India on the back of a renewed thrust for integration. In line with our Human Kind philosophy, we will intensify our focus on finding and solving our clients’ problems and partnering them in the journey of brand building and business growth.”

    He joined Leo Burnett as executive director in August 2007 after a 17-year stint with JWT, where he was vice president and director, client servicing.

  • Leo Burnett ropes in Rachita Dutta as business head

    Leo Burnett ropes in Rachita Dutta as business head

    MUMBAI: Leo Burnett India has appointed Rachita Dutta as the business head of its Delhi office.

     

    In her new role, Dutta will work closely with Leo Burnett’s executive director Samir Gangahar to help grow the agency’s revenue by focusing on organic growth and winning new businesses.

     

    Gangahar said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”

     

    Dutta added, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients’ problems. With changing times, the agency is evolving as a holistic unit, which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi’s young and talented team to create communication that is creatively stimulating and relevant in the real world.”

     

    Dutta joined Leo Burnett from Grey Sri Lanka where she was country head since 2013. During her tenure there, she played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins. Prior to joining Grey Sri Lanka, Dutta led Rediffusion Y&R’s LG business out of its Delhi office and also had a two year stint as Lowe Delhi vice president.

     

    In her long spanning advertising career, Dutta has also had stints with Grey Delhi, Contract Advertising and Grey Kuala Lumpur.

  • PayUMoney ropes in Leo Burnett & Mindshare; to roll out ATL campaign

    PayUMoney ropes in Leo Burnett & Mindshare; to roll out ATL campaign

    MUMBAI: PayUMoney, an online payment solution company, has appointed Leo Burnett to handle its creative duties, whereas Mindshare has been roped in to handle its media planning and buying mandate.

     

    The company is all set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. The nationwide campaign will run across months and target online buyers.

     

    Leo Burnett will be looking at the entire creative process and will be the agency on record for the Gurgaon-based company. The agency won the account following a multi-agency pitch that went on for around three months.

     

    PayU India marketing director Varun Jha said, “Leo Burnett’s thought processes on contemporising the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice. We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

     

    Leo Burnett executive director Samir Gangahar added, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

     

    Leo Burnett NCD Sainath Saraban said, “Working on PayUMoney is going to be exciting and challenging as well, because of the behavioural change it aims at bringing into the lives of the consumers. We will be looking at telling stories and creating conversations that our audiences will find both engaging and insightful.”

     

    Mindshare south Asia leader Ravi Rao added, “Online payment is on the cusp of a major revolution and we are proud and excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

     

  • Antony Rajkumar is the new planning head for Leo Burnett Delhi

    Antony Rajkumar is the new planning head for Leo Burnett Delhi

    MUMBAI: Leo Burnett Group India has announced the appointment of Antony Rajkumar as the planning head at Leo Burnett Delhi.

     

    With this new assignment,  Rajkumar will work closely with Rajeev Sharma, national brand planning head for the company to lead strategic planning and brand management and will be stationed at the agency’s Delhi office.

     

    Welcoming Rajkumar to the company, Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client’s businesses.”

     

    Agreeing with Sharma, Leo Burnett Delhi executive director Samir Gangahar added, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channeling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

     

    Prior to Leo Burnett, Rajkumar was working with J Walter Thompson (JWT) as VP and strategy planning director since 2011. During his tenure there, he was also a part of the WPP Blue Hive leadership team on the Ford Motor Company relationship for the region.

     

    Thrilled about his new engagement, Rajkumar said, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I’m excited to be part of this plan in taking Leo Burnett even further and higher, which is why I’m here!”

     

    “Planning’s focus here is in finding purpose for products and participation from people to engage with that purpose. HumanKind, the agency’s global philosophy and approach, which I personally connect with, provides a great context to doing that,” he added.

     

    Rajkumar began his career in January 2004, in planning with Maa Communications Bozell.  He joined as branch manager and was soon promoted to vice president – strategy and planning. He then moved to Equitor Management Consulting as regional director before moving to JWT in 2011.