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Tag: Samir Datar

  • Crayons wins 2 golds, 1 silver, and 3 bronzes as India’s largest independent agency at ABBYs

    Crayons wins 2 golds, 1 silver, and 3 bronzes as India’s largest independent agency at ABBYs

    Mumbai: In a triumph for independent spirit and creativity, Crayons Advertising won across categories and campaigns. The independent agency competed against big international names from the industry, relying not on the strength of numbers but on passion and dedication.

    The Delhi-headquartered agency’s team took home 2 golds and a silver for a campaign advertising themselves called Creatively Independent Since 1986, 2 bronzes for Woodpecker Beer’s Legally Mandated Glassware campaign and 1 bronze for Clove Dental’s Teeth Have Feelings Too.

    Crayon’s chief strategy officer Samir Datar reflected on the wins, saying: “Last year, we took home one bronze ABBY. This year, we proved it wasn’t a fluke, but the start of something bigger. To win for our very own Crayons campaign is especially sweet. We truly believe in what we do, and to win as an independent agency in a field full of massive names felt special. It was an emotional time for each and every team member present, which says a lot about the passion and pride we take in our work. Watch out for us next year!”

    Crayons executive creative director Manoj Jacob added, “Crayons, yeah we’re different. We don’t have 100 people ideating with the specific intention of picking up metal, just a handful of damn good people doing damn good work. And these awards are testament to what a small team like ours, can do with just good old day-to-day advertising.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • Grey India appoints Samir Datar as branch head

    Grey India appoints Samir Datar as branch head

    MUMBAI: Grey India has appointed Samir Datar as branch head for its Delhi office. In his new role, Datar will report to Grey India CEO and president Jishnu Sen.
    Grey India branch head (Delhi) Samir Datar is confident of tackling the tough Delhi market

    Confirming the development, Sen said, “Samir is an excellent advertising professional and a great leader too. I am thrilled that he has agreed to come on board. I am sure that he will lead our Delhi operation to great heights.”

    Datar added, “Delhi is a very challenging market when it comes to advertising. I am absolutely excited about joining Grey Worldwide and take on the challenge to grow the operations in Delhi.”

    In his earlier stint, Datar has worked with JWT, Cheil, GIIR and Law & Kenneth. He has worked across diverse categories and has an experience in automobiles, durables, mobile phones, FMCG and infrastructure. He has handled brands such as Maggi, Sunrise, Nature Fresh, ESPN Star Sports, Samsung, LG and ITC.

    Datar who has spent more than 20 years in the industry has also worked in planning and account management.

  • Law & Kenneth beefs up senior team

    MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management and creative leadership with its growth plans.

    Barua comes in as chief operating officer, Singh as chief creative officer and Datar as senior vice-president, strategic planning.

    Law and Kenneth CEO Anil Nair confirmed the news to indiantelevision.com and also said, “These appointments are a part of organisational restructuring at Law and Kenneth. The agency has been seeing tremendous growth over the past couple of years and today we are a force to reckon with in India. These positions have been created specifically to better cope with the growth spurt we are experiencing and to facilitate further growth.”

    Barua will continue to be based out of Mumbai and will be in charge of Law and Kenneth west and south and will report to Nair. Singh and Datar will retain their base in Delhi.

    As CCO, Singh will be in charge of creative business in the north and east and will report to Law and Kenneth NCD Charles Victor. Datar will look after the ITC business and will report to co-chairman and managing director Praveen Kenneth and Nair.

    Barua’a previous stint was with Red 93.5 FM as COO from where he stepped down in January 2012. Before that he held the post of EVP – programming and marketing at Radio City for three and a half years. He has 19 years of experience in the field, having started at JWT as account executive in 1993. Subsequently, he has worked with Ogilvy and Mather, McCann, Rediffusion DY&R and Bates in the span of his career.

    Singh, who is gearing up for his second innings at Law and Kenneth, has previously worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications, M&C Saatchi and Law & Kenneth. With around 22 years of experience, he has worked with a myriad collection of brands like Jet Airways, SAS, Domino‘s, Coke, Perfetti, Yamaha, Hindustan Motors, Suzuki, Seagram‘s, RadicoKhaitan, Bacardi, Nestle, SmithKline Beecham, Dabur, Reckitt & Coleman, JK Tyres, Apollo Tyres, Grasim, NIIT, Royal Bank of Scotia, ABN Amro Bank, GPI Bravery, PVR Cinemas, Oberoi Hotels, The Lalit, Toshali Resorts, Bausch & Lomb, DLF Malls and Unitech.

    Datar’s career spans over 20 years during which he has interacted and worked with diverse product categories. He started off as account director at JWT in 1996 followed by agencies like Cheil Communications, Bilcare Research and Acme Tele Power Ltd. He worked with brands like Maggi, Samsung, Hyundai and Nature Fresh.

    Datar said, “I believe that Law & Kenneth is the most exciting and challenging place to be right now and I look forward to contributing my bit to the excitement. My role will be to have strategic focus on all brands under ITC, which is also the core strength of Law and Kenneth.”