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Tag: Sameer Tobaccowala

  • Shobiz part of Havas Creative Network expands into the exhibition industry

    Shobiz part of Havas Creative Network expands into the exhibition industry

    Mumbai: Shobiz, the agency of the Havas Creative Network India, the four-decade-old marketing agency, has expanded its line of business and has forayed into the vibrant realm of the exhibition industry. The new vertical will be called ‘Shobiz Exhibits’. With its astute and deep experience in handling countless marquee exhibitions over the years, Shobiz will now leverage its wealth of knowledge, innovation, and creativity to lead this venture.

    Shobiz has appointed Tejinder Nagi as the business head who along with Subir Majumdar the chief creative officer will steer the exhibition vertical. With over 20 years of experience, Tejinder has managed some of the leading exhibitions for global companies in India like INFORMA Exhibitions, CII, NESCO, and Hannover Messe, to name a few. He is a hands-on leader who brings a wealth of knowledge and insight into the nuances of the industry. Subir with over 25 years in the experiential world, will lend his strategic and design expertise, ensuring the company’s commitment to pushing boundaries and crafting unparalleled experiences. The duo will be led by Shobiz chief executive officer Sameer Tobaccowala. a pioneer in our Indian experiential industry who has scaled the agency to the numero uno position that it is today.

    This strategic expansion marks a significant milestone for Shobiz as it ventures into a new avenue of creative possibilities, amplifying its commitment to redefining brand experiences. The company doesn’t merely construct structures; it crafts immersive platforms that redefine brand interaction. The agency has over 100+ clients in its portfolio across several sectors including Hindustan Unilever, One Plus, Google, Hyundai Motors, Kia Motors, Siemens, and Schneider Electric, among others. This expansion into the exhibition business aligns with the agency’s unwavering commitment to providing audiences with an unparalleled experience, where brands come alive, stories unfold, and connections thrive. With a focus on innovation and customer satisfaction, Shobiz pledges to set new benchmarks in the exhibition industry.

    “In the pursuit of advancing economic growth and elevating its standing in the global business community, India recognises the instrumental role Exhibitions can play,” said, Sameer Tobaccowala. “Shobiz is poised to be a brand’s strategic partner in this journey. While the marketer or the brand leaders concentrate on refining the product, we commit to orchestrating an impactful convergence of the target audience through an immersive 360-degree experience. Together, we can unlock unparalleled opportunities and propel our client’s business to new heights,” he further adds.

    Subir Majumdar further elaborated, “Exhibitions and events are some of the critical enablers and triggers of the economy. We envision a realm where exhibitions transcend mere displays and booths. Our expertise lies not only in crafting physical structures but in curating platforms that foster connections, engage audiences, and catalyse transformation. We are storytellers, architects of emotion, and masters in using materials, light, and technology to weave enchanting experiences.”

    “Our goal will be to redefine the exhibition landscape by offering a holistic, customer-centric approach, with seamless experiences that not only meet but exceed the diverse needs of our clients, setting a new benchmark for excellence in the exhibition industry. As I take the helm of Shobiz’s dedicated Exhibition Unit, I’m excited to merge my two decades of industry insights with the team’s passion for excellence” said Tejinder Singh Nagi.

  • Havas Group acquires experiential agency Shobiz

    Havas Group acquires experiential agency Shobiz

    MUMBAI: Havas Group today announced its third acquisition in India in 2019 – Shobiz – the country’s first and most experienced experiential agency. Founded in 1982, Shobiz is regarded as a pioneer in the experiential space and has grown steadily and consistently to employ over 300 professionals across its five offices in India. 

    Headquartered in Mumbai, Shobiz is a multi-disciplinary experiential communications agency, offering an integrated service spectrum from concept to commissioning and final reporting. The agency’s strengths include strategic planning, communication & content design, creative, graphic and architectural design, audience acquisition, production and logistics. The Shobiz portfolio has over 142 recurring clients.

    While Shobiz CEO Sameer Tobaccowala will continue to oversee the business along with Vishnu Mohan chairman & CEO, Havas Group India & South East Asia, the daily operations will be led by Tejpal Singh Patpatia COO Shobiz, who will report into Rana Barua, CEO Havas Group India,  leading to seamless integration for both the entities.

    With the acquisition of Shobiz, Havas Group completes its third acquisition in India within a span of just one year, demonstrating the group’s commitment and intent to expand its scale and expertise in India with a focus on exponential growth, new business momentum, and leading future-ready teams in the Indian market. 

    In May this year Havas Group acquired Think Design, the leader in user experience consultancy and design in India, followed by the acquisition of Langoor a full-service digital agency led and driven by creative technologists in September this year.

    Havas Group chairman and CEO Yannick Bolloré comments: “India has increasingly become a priority for Havas, and even more so over the past 12 months. With the acquisition of Shobiz we have delivered on our ambitious growth plan to triple our footprint in India. Shobiz’s talented teams are renowned for their solid track record and their excellence in the planning and flawless execution of complex events. After strengthening our local digital and service design capabilities with the acquisitions of Think Design and Langoor, we can now significantly boost our activation and experiential offer on the rapidly growing events market in India. Shobiz is a precious addition to Havas and I welcome them warmly.” 

    Mohan adds, “Experiential marketing is a critical component of an integrated approach to brand building as consumers are demanding personalised and meaningful interactions across all touchpoints. The acquisition of Shobiz will further strengthen the breadth of our multi-disciplinary Village model of working and bring on board a different kind of creative skills set. Shobiz’s transformation from a leading production house to be one of the country’s leading experiential communications agency is impressive and I am delighted to welcome Sameer and his entire team to the Havas family.”

    Havas Group India CEO Rana Barua says, “Shobiz’s acquisition adds an enviable strength to Havas Group with its forte in the experiential space.  Shobiz’s thirst for innovation, impact and results, adds tremendous value to our existing offerings as a Group, and seamlessly fits in with Havas Group’s multi-faceted, integrated, client centric “Village” style of working, giving us a distinctive advantage and making it a much stronger force to reckon with.”

    “Crafting unforgettable brand experiences has the power to engage consumers in ways not seen before. Havas Group’s integrated approach to brand building coupled with their entrepreneurial spirit resonated with us. We are confident that this collaboration will unlock unprecedented growth opportunities for us and forge stronger consumer connections that foster trust, loyalty and business results. We are thrilled to be a part of Havas and look forward to a meaningful journey ahead, together,” said Tobaccowala.