ITV

Tag: Sameer Targe

  • Zee TV Canada goes HD on Telus

    Zee TV Canada goes HD on Telus

    MUMBAI: Zee TV Canada rolled out its HD version today. The number one south Asian women’s network in partnership with Ethnic Channels Group (ECG), Canada’s largest distributor of third language television services, launched Zee TV Canada in HD on Telus Channel number 2318.

     

    Zee TV Canada that was launched in February 2013 and expanded to HD in April 2013 by launching on Rogers, Bell and now goes a step ahead with its launch on Telus.  

     

    The south Asian audience is the fastest growing ethnic segment in Canada today. Zee America’s general manager Sameer Targe said: “As a market leader we have to continuously reinvent and offer more value to our subscribers. Expansion of our HD offering in Canada is in line with the same thought process. Our success in Canada in recent times only reinforces our belief in the Canadian market.”  

     

    “Zee TV Canada in HD redefines the television viewing experience. It is an experience in itself” added president of ECG Hari Srinivas.

  • Doonya premieres on Zee TV Americas

    Doonya premieres on Zee TV Americas

    MUMBAI: Zee Americas has added Doonya: The Bollywood Workout to its fall weekend schedule. The Doonya series premieres on 5 October 2013 on Zee TV, Zing and Zee Cinema in North America bringing dance and fitness (with a Bollywood twist!) to 800,000 homes.

    Doonya’s founders – Priya Pandya and Kajal Desai – have created a program that takes Bollywood inspired movements and connects them to target muscle groups. Their clear and easy-to-follow instruction allows the audience to burn calories (up to 800 per hour) and build strength and stamina through cardio and conditioning workouts.

    “We know south Asians love to dance,” says Desai, “but working out isn’t something our community is known for.”

    “Diabetes, coronary artery disease and obesity are all issues plaguing our community right now. And it can be hard to combat these diseases when working out isn’t always fun,” adds Pandya.

    “Doonya bridges that gap and provides a workout that is fun for the entire family! You’ll dance to songs you recognise using moves you already know, but will do them in a way that gives you results,” says Desai.

    Pandya finishes, “Over the last seven years we’ve been teaching Doonya, we’ve seen our students’ bodies transform through our program. We are excited to share a program that is so rooted in our culture and upbringing with our community.”  

    Zee Americas GM Sameer Targe said, “Doonya is the first of its kind fitness program that is based on Bollywood dancing.  We are very excited to partner with them as it coincides with our programming philosophy of “Entertainment with a Purpose”. A locally produced show was a natural move for us as it further strengthens our leadership position in the US.”
    Zee subscribers would be able to catch Doonya’s workouts on Zee Cinema every Saturday at 9:30 am, Zee TV on Saturdays at 11:30 am, Zee TV Canada on Saturdays at 11:30 am and on Zing every Sunday at 11:00 am.

  • Zee TV America introduces kids programming, for the back to school season

    Zee TV America introduces kids programming, for the back to school season

    NEW YORK: ZEE TV America launches new kid’s programming in the USA. An array of four edutainment programs catered to South Asian children and teens makes learning a fun experience. The kid’s band began Tuesday, September 3rd and is scheduled to air Mondays to Fridays at 5:30p ET.

    The new kids programming is part of the ZEE Q brand and is targeted towards 4 – 14 year olds. The week-long spread of programs includes Brain Caféon Mondays, which showcases scientific concepts, theories and experiments. Teenovation on Tuesdays provides an inside look on recent innovations by children all over India. Airing on Wednesdays and Thursdays, Wordmatch is perfect for those aspiring to be the next spelling bee champion. Fridays will bring you Shabaash India.

    Sameer Targe, General Manager of ZEE Americas said, “This step is in continuation of our effort to expand our viewership. We saw a strategic need-gap in the younger demo and took the opportunity to introduce kids’ programming. The challenge was to differentiate from the regular children’s programming that is available on American Television. Our kids programming is not just entertainment but it’s edutainment. ”

  • India.com launches in true Bollywood style, the new online destination for everything Indian

    India.com launches in true Bollywood style, the new online destination for everything Indian

    MUMBAI: India.com, a Zee Entertainment initiative, launched in the United States with a big Bollywood fanfare at the 33rd annual India Day Parade in New York City. The parade which is the largest gathering of the Indian community outside India, had more than 150,000 footfalls.

    India.com built a 70ft replica of the Red Fort, aka “Lal Qila”. The Red Fort is the 255-acre complex in New Delhi built in the 17th century by Mogul emperor Shah Jahan, who also built the Taj Mahal. Every 15 August on Independence Day, the Red Fort is the chosen location where the Prime Minister of India hoists the country’s flag and delivers a national speech from its ramparts to a loud and proud crowd.

    Inside the fort, a royal red carpet welcomed the enthusiastic crowd and invited them to sign up for a new @india.com email ID. There were more than 40 Macintosh computers laid out on a glass table. The inside walls of the fort were decorated with images that defined India.com. After registration, people went home with fun India.com freebies.

    India.com is a new online platform for everything Indian in an instant – from breaking news, business, and Bollywood to sports, travel and free classifieds. The website combines these one-of-a-kind features with an e-mail portal that will keep you connected. India.com launched in India back in 2011 and has since gained 28 million unique users making it one of the fastest growing portals.

    Other highlights of the parade included marching bands, over 40 floats, 100 food vendors, and the presence of famous Bollywood actress Vidya Balan and anti-graft crusader, Anna Hazare.

    Zee America GM Sameer Targe said, “The timing of our launch in North America could not have been any better. India Day Parade, which celebrates India’s Independence Day, by any measure, is the biggest, most vibrant south Asian event that happens on the east coast. We had a tremendous response for the site. India.com is customised for the south Asian diaspora and the Indophile segment. It was about time someone catered to the real needs of the Indian-American digital consumer.”

  • Zee TV Canada to be available on Shaw Cable

    Zee TV Canada to be available on Shaw Cable

    MUMBAI: Zee Americas has launched Zee TV Canada on Shaw Cable, Canada‘s leading cable TV service provider.

    Zee TV Canada, which recently became a full-fledged 24/7 offering, is distributed by Ethnic Channels Group (ECG) in US and Canada.

    The partnership with ECG came after Zee Americas discontinued its deal with Asian Television Network (ATN).

    “We are very excited about this development. It is an immense opportunity to re draw the growth potential, as western Canada is home to more than thirty five percent of South Asian Canadians,” said Zee Americas Business Head Sameer Targe.