ITV

Tag: Sameer Singh

  • HT Media announces leadership change: Sameer Singh to succeed Praveen Someshwar as group CEO

    HT Media announces leadership change: Sameer Singh to succeed Praveen Someshwar as group CEO

    MUMBAI: – HT Media’s board of directors, in a meeting held on 11 January, accepted the resignation of managing director &  CEO Praveen Someshwar, effective 28 February 2025. The board has approved the appointment of Sameer Singh as group chief executive officer, effective 1 March  2025, based on the recommendation of the nomination and remuneration committee.

    An alumnus of IIM Calcutta, Sameer Singh brings over 30 years of experience in digital innovation, brand marketing, and leadership across global markets. He currently heads north America global business solutions at TikTok/ByteDance, leading advertising and sales teams for the region. Previously, he held a similar leadership role for the Asia-Pacific region.

    Sameer has an impressive track record in media and marketing, having served as CEO of GroupM India and south Asia, where he championed digital transformation and content-driven strategies for clients. His career also includes key roles at Google, GSK, Procter & Gamble, and IPG, where he was instrumental in advancing digital strategies and optimising media investments.

    Having worked in cities such as New York, New Delhi, Palo Alto, Boston, London, Dubai, and Guangzhou, Sameer’s global perspective and expertise make him a strategic choice to lead HT Media into its next phase of growth.

    The leadership transition marks a significant step for HT Media as it continues to evolve in a rapidly changing media landscape.

  • 4 ink strategic partnership

    4 ink strategic partnership

    MUMBAI: Merkle Sokrati, the leading data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic partnership deal with TikTok – world’s leading short-video creation platform, for India.

    Given the platform’s popularity and content diversity, brands today are regularly planning and implementing their marketing campaigns on TikTok India. This partnership further strengthens the ability of clients to connect with users on TikTok.

    Under this partnership, TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries.

    TikTok India monetization vice president Sameer Singh said, "TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.”

    Merkle Sokrati CEO Anubhav Sonthalia  added, “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies.  I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”

  • Mausumi Kar appointed India MD for Motivator

    Mausumi Kar appointed India MD for Motivator

    MUMBAI: Motivator, an integral part of GroupM – world’s largest media investment agency –  has appointed Mausumi Kar as its India managing director effective from 1 October 2018.

    She will be Motivator’s first woman managing director and will report to GroupM South Asia CEO Sameer Singh.

    Mausumi has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus–North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.

    On the announcement Sameer Singh said, “It’s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. I’m looking forward to working with her and wish her all the best for her new role.”

    Talking about her new role, Mausumi Kar said, “It has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aim  would be to become a trusted advisor to my clients and help them in delivering superior value while  delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faith  in me. I am grateful to my team which has made me shine.”

    Mausumi has over 25 years of experience in the field of media, entertainment and advertising and excels in Brand Management, Communication Planning, Consumer Insights, Ideation and Execution and Digital Strategy. In her professional tenure, she has held prestigious roles at IPG Group, Havas Group and ESPN-Star Sports.

  • Sameer Singh joins GroupM as South Asia CEO

    Sameer Singh joins GroupM as South Asia CEO

    MUMBAI: Media agency GroupM has appointed Sameer Singh as CEO of its South Asia operations.

    Singh will lead the continued development of GroupM’s data-centric enablement for its agencies as it delivers competitive advantage to clients with digital leadership and content. Based in Delhi, starting in July, he will report to CVL Srinivas who is the country manager at WPP India and Mark Patterson, the CEO of GroupM Asia Pacific.

    Singh joins GroupM from Google India where he was director for sales, responsible for the agency business. He was earlier based at Google’s headquarters in Mountain View, California where he worked on measurement, brand consulting, insights and product solutions.

    CVL Srinivas says, “When planning the leadership succession, we found in Sameer the perfect candidate who could take GroupM South Asia to the next level. We have built a strong enabling environment for our agencies with data centricity, digital leadership and content services. Sameer has a track record of driving change at organisations focused on media, technology, brands and ROI. I look forward to working with Sam who has been a client, a media partner and a friend for many years”.

    Srinivas has been CEO for GroupM South Asia since January 2013. In October 2017, he was given the additional responsibility of Country Manager for WPP India. He will now transition fully to his WPP role.

    Mark Patterson adds, “Sameer is a unique talent and a great business partner with a fantastic track record delivering growth for market-leading world-class businesses across the globe. He now joins another one, and we are excited, proud and pleased to welcome him to GroupM South Asia.”

    Speaking on his appointment Singh mentions, “The India market is transitioning to the next level of media sophistication, with GroupM adroitly navigating this space for their clients, and along with their media partners. I am super excited to join the GroupM team on this wonderful journey, and I look forward to bringing to the table, my experiences built at Google, as a marketer, and while working across emerging and developed markets. I look forward to contributing, and to learning from my colleagues, our clients, and our partners.”

    In a career spanning over 25 years across various geographies including India, China, UK, USA, and the Middle East, Singh, an alumnus of IIM Calcutta, worked across brand management, marketing services, media, forecasting ROI and research, sales and procurement at Gillette, P&G, GSK and Google. Prior to Google, he was VP, Global Media at GSK where he led its global pitch, set up the global media team and embedded digital excellence.