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Tag: Sameer Shinde

  • Thousands of kids want to ‘Be the Boss’ on Nickelodeon for Children’s Day

    Thousands of kids want to ‘Be the Boss’ on Nickelodeon for Children’s Day

    MUMBAI:This Children’s Day, Nickelodeon decided to turn over the reins of their kids channels to a very discerning set of people – the kids! Nickelodeon invited children to send in entries for an exciting campaign called Nickelodeon ‘Be The Boss’. The campaign ran online and on air for over a month and attracted a phenomenal response with a whopping 21,000+ entries pouring in from children across India!  And now, the verdict is out and the bosses have been chosen.Iqra Khan – Age 11 of Indore, AditeyaGoyal – Age 7 andRohit Gupta – Age 13 of Chandigarh, Naman Dixit – Age 12 of Jaipur andUnamaniSameer Shinde – Age 11 of Mumbaiare now all set to take on the reins of Nickelodeon for a day.

    As bosses of Nickelodeon for a day, these five head honchos will take on the roles of bosses and will call the shots at the corporate office of Nickelodeon in Mumbai. It’s going to be their way or the highway! Making their somersault up the corporate ladder even more special, the winners received their ‘Engagement Letters’ from none other than Nickelodeon’s very own stars –NicktoonsMotu Patlu, Dora The Explorer and Ninja Hattori who went all the way to their home towns to personally deliver thegood news. Turning the tables around, these new bosses will now get to decide which Nicktoon gets how much air time on their favorite channel – Nickelodeon. Subsequently these new bosses will also turn celebrities and be brought on Nickelodeon.

    Talking about the launch of this inimitable initiative, Nina ElaviaJaipuria, EVP & Business Head, Kids Cluster said,“Nickelodeon is a channel of the kids, for the kids and by the kids. The winners are in for the most memorable and priceless experience of their life. We are sure that these children, brimming with ideas, will bring a new wave of energy in Nickelodeon and I am more than happy to step aside and hand over the reins to these little bosses.”

    They may have just entered the workforce, but these little bosses have already started planning on initiatives thechannel should take in December.Starting with the first major decision on behalf of the channel, the dynamic five have decided to work on an exciting idea for the month of December where kids across the country will be treated to an all new first ever PakdamPakdai movie. Children will also be able to participate in an exciting PakdamPakdai contest to win cool prizes. What’s more? The new bosses will also be working on making Christmas special with a cool Sci-Fi Santa on Sonic.To turn their day at Nickelodeon into a sweet memory for all, the new fabulous five have also tied-up with Theobroma, best known for its cakes and pastries. With the intent of making Children’s Day special for their friends, the have called for customized Dora The Explorer and SpongeBob Squarepants cupcakes to be distributed on the house across various Theobroma outlets on 14th November.  

     

  • Launching Pickapic.in, a platform for truly desi vectors and pictures

    Launching Pickapic.in, a platform for truly desi vectors and pictures

    MUMBAI: Increased graphic and visual content in this age of digital and social media communications leaves you engaged, entertained and sometimes even frustrated. This is true for most graphic and visual designers who cater primarily to the Indian audiences – their designs aimed at an average Indian. While there are several websites that stock images and illustrations, there are hardly any out there which stock India specific vectors.

     

    International images – with international models and depictions reduces the efficacy of a piece of communication, thereby making a fraction of the desired impact on the audience it was intended for.

     

    www. pickapic.in, launched in January 2014, addresses this inherent need. Spread over 30 categories, the platform has over a million vectors and growing, to address the ever increasing need of an Indian designer. Along with creative visuals there are some very niche categories which resonate with being Indian like Truck Art, Warli Paintings, Holi, Diwali, the Indian flag among others.

     

    Designs are available in editable formats and can be easily edited using Adobe Illustrator.

     

    Speaking about the concept of pickapic.in, the founder Sameer Shinde says, “ Working as Director and Creative Head with Nucleus Integrated Communications, I regularly encountered a lack of quality images, vectors and illustrations with Indian Designs, Indian Reference and relevant to the Indian Audience. That is where the idea of providing a platform with relevant Indian Illustrations and design cropped up”

     

    “We are looking at being the ‘go-to’ platform for all visual content for the Indian context.”

     

    Pickapic has started out by creating their own stock of vectors. This began with deploying a team in-house to create the initial stock of about 50,000 vectors. Speaking on the way forward, Sameer says, “We are looking at inviting contributions from graphic artists, designers and illustrators and host them as Rights Managed Vectors and Illustrations, as we move further”

     

    Usage of images have shown a steady growth of 5-7% worldwide, vector usage has grown by more than 60% but at the same time there is no dedicated platform that addresses the need of styled vectors and illustrations that are suited for Indian designs.

     

    “The market in India for India specific vectors and images is quite unorganised and amounts to more than 1200 cr. We are looking at creating an organised space in this niche and garner about 5-7% Market share in the next 3 years.”

     

    The pricing model of Pickapic.in is flexible. A customer doesn’t need to buy a package when he is interested in buying one single image. www.pickapic.in was officially launched on 1st Jan, 2014. In the first month of operations we have about 350 registrations. The company has plans to diversify into further visual content like Still Images, Animated Characters as well as Video Stocks in some point in time, but they intend to remain an India Specific Platform.