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Tag: Sameer Batra

  • Domino’s offers six pizzas, three inspired by Bangla cuisine for Pujo season

    Domino’s offers six pizzas, three inspired by Bangla cuisine for Pujo season

    Mumbai: This Pujo season, Domino’s, India’s leading pizza chain, aims to be a significant part of the celebrations in the east. Motivated by the success of last year’s additions, the brand is eager to enhance the customer experience further. Especially for the Puja season, Domino’s showcases its collection of six delectable pizzas with three new pizzas inspired by authentic Bangla and Eastern regional cuisine.

    The immense success of last year’s introduction of special eastern flavours during the festive season has spurred Domino’s to expand its offerings to now offer mutton and prawn pizzas in India for the very first time. Locals can now relish the delightful regional tastes of Kosha Mangsho, Champaran Mutton and Malai Chingri in pizza. Vegetarian patrons too can enjoy the traditional flavours of Kosha Veg, Champaran Veg, and Malai Paneer as part of the regionalised menu. This range of pizzas seamlessly blends traditional culinary delights, promising a flavourful and memorable dining experience.

    Upon launching the three new varieties, Domino’s India president and chief business officer Sameer Batra commented, “The rich culinary history of the East has constantly inspired us at Domino’s. This coupled with the fact that the East has always been a priority market for us had led to the launch of the 1st edition of the Flavours of East range last year. We have always heard the voice of our users and are delighted with the 2nd edition of the Flavours of East range offering 6 mouth-watering non-veg and veg pizzas, inspired by the beloved flavours of the region. We are hoping that the newest additions to our menu will create wonderful memories and bring unbridled joy to our consumers in this festive season.”

    The non-vegetarian pizza range – Kosha Mangsho, Champaran Mutton and Malai Chingri starts at Rs 399/- onwards and for our vegetarian customers, the vegetarian pizza range – Kosha Veg, Champaran Veg and Paneer Malai starts at Rs 299/- onwards.

    Customers can now satiate their taste buds from the 17 October onwards by walking into any of our Domino’s stores across the Eastern part of India such as West Bengal, Bihar, Jharkhand, Assam, Odisha, Nagaland, Sikkim, Tripura, Mizoram, Manipur, Meghalaya and Arunachal Pradesh. They can also order these lip-smacking pizzas online by visiting www.dominos.co.in or using  Domino’s mobile App and through any of the popular food aggregators.

    This Pujo, Domino’s extends its warm wishes: Subho Sarodiyar Priti O Subhechha.

    Three new delectable pizzas

    Kosha Mangsho: A first-of-its-kind Kosha Mangsho pizza. Made with our authentic Kosha sauce topped with our delectable Mutton meatball and onion.

    Malai Chingri: An irresistible fusion of authentic Malai sauce, succulent Chingri (Prawns) & Red Paprika with a sprinkle of Panch phoran seasoning.

    Champaran Mutton: Savor the infusion of authentic Champaran sauce topped with our delectable Mutton meatball & a dash of Red Paprika.

    For aficionados of vegetarian pizza, Domino’s offers:

    Kosha Veg: Authentic flavour of Kosha sauce topped with grilled Mushroom & Onion

    Malai Paneer: Authentic flavour of Malai sauce topped with spiced Jalapeno, Masala paneer & a sprinkle of Panch Phoran seasoning.

    Champaran Veg: Authentic flavour of Champaran sauce, loaded with Red Paprika, Capsicum & grilled Mushroom.

  • Airtel boosts its digital content portfolio – launches ‘Airtel Books’ to bring an exciting reading experience to smartphone users

    Airtel boosts its digital content portfolio – launches ‘Airtel Books’ to bring an exciting reading experience to smartphone users

    MUMBAI: Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today launched a new app – Airtel Books to bring an exciting collection of e-books to smartphone users. With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV. 

    Available to both Airtel and non-Airtel customers in iOS and Android, Airtel Books will initially offer over 70,000 titles from leading Indian and international authors. Latest launches like Mind Without Fear from Rajat Gupta are part of the exciting collection. Airtel Books plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books.

    All Airtel Books users will get a complimentary 30 day trial to experience the app and can access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books.                

    Airtel Books has a subscription service called, Reader’s Club which is priced at Rs. 129 for 6 months and Rs. 199 for 12 months. Customers can also buy books on a per book basis with best-in-class offers.

    Sameer Batra, CEO – Content & Apps, Bharti Airtel said: “Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of digital lifestyle. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network.”

    Chiki Sarkar, Co-Founder, Juggernaut Books said, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.”

    Some of the popular authors on Airtel Books are Twinkle Khanna, Sourav Ganguly, Rajdeep Sardesai, Sunny Leone, Arundhati Roy, Devdutt Pattnaik, Preeti Shenoy, Yashwant Sinha, Kanhaiya Kumar, Raghuram Rajan, Rujuta Diwekar, Perumal Murugan, Benyamin and  Rajat Gupta.

    Alongside these names, Airtel Books also offers a large catalogue of stories from as short as five pages across a range of genres – crime, love, sex and romance, business, history and politics, fitness, diet, spirituality and classics.

  • NDTV launches India’s first mobile-only portrait live channel

    NDTV launches India’s first mobile-only portrait live channel

    MUMBAI: New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT) prediction 2018- India edition. With the tremendous digital advances and ongoing smartphone revolution, NDTV HOP Live hopes to break the clutter of digital content and focuses on creating a young and energetic voice of the generation.

    NDTV group CEO Suparna Singh said, "NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. "We know younger users want great content on the small screen. This is original, made-from-scratch content for them, not replicated or ported from our other platforms. It's very exciting to be rolling this out at this time in India."

    The app has a mix of live shows and fast-paced features, it has ditched the horizontal view and has followed a more personal and focuses approach by adopting the vertical format. According to Counterpoint Research, a market research company, India will have more than a billion smartphone users in the next five years. The numbers of users will exceed 700 million by the year 2022.

    Currently, India is the second largest smartphone industry in the world with more than 400 million active users, after China.

    The app is available on Google Play store and IOS app store. It is also available exclusively on Airtel TV.

    Commenting on the partnership, Bharti Airtel CEO – content and apps, Sameer Batra said, "We are delighted to join hands with NDTV to launch India's first LIVE channel for smartphones. Today's tech-savvy millennial wants to consume digital content on the go and our tie-up with NDTV is aimed at facilitating just that. Our deep understanding of customer's content consumption preferences coupled with NDTV's expertise is sure to create an enjoyable experience for users."

  • Airtel, ZEE5 team up to offer premium content

    Airtel, ZEE5 team up to offer premium content

    MUMBAI: Airtel has partnered with video on demand platform ZEE5 to offer premium content. This benefit can be accessed by eligible #AirtelThanks customers via Airtel TV app.

    All Airtel prepaid and postpaid customers with monthly average revenue of Rs 199 will be eligible to gain access into premium ZEE5 content which includes original series and movies.

    “With smartphone becoming the preferred screen in today's digital world, access to exclusive bundled content is a big differentiator for the #AirtelThanks program. Customers can look forward to discovering all the premium content they need right here on Airtel TV and Wynk Music and that too at no extra cost,” explained Bharti Airtel CEO – content & apps Sameer Batra.

    #AirtelThanks subscribers have also been promised red carpet customer care for service and network related issues in order to give a better consumer experience.

  • Airtel partners Flipkart, MakeMyTrip, Netflix to counter Jio

    Airtel partners Flipkart, MakeMyTrip, Netflix to counter Jio

    MUMBAI: Indian global telecommunications company Bharti Airtel is teaming up with Flipkart, MakeMyTrip and Netflix to provide customised offers for its consumers, in a bid to compete with Reliance Jio.

    Reliance Jio, having experienced a huge growth over time, used the same strategy to attract customers. Airtel will also attempt to expand itself into a digital platform to attract more customers.

    According to a report by The Economic Times, the offer will be harboured under the #AirtelThanks privilege membership programme. Subscribers who contribute a monthly revenue of over Rs 100 on an average can enjoy the benefits of the offer. On the principle, higher the recharge, bigger the offer value.

    Flipkart will offer cash backs in the form of coupon recharges on buying a smartphone from the ecommerce platform.

    The idea is to make sure a subscriber stays with the firm. “We studied telcos across the globe including T Mobile and Telstra for this,” said Bharti Airtel CMO Vani Venkatesh.

    Speaking to ET, Jaideep Ghosh, partner at consultancy firm KPMG explained how Reliance Jio’s services have demanded other telcos to rise a step up further. Explaining that, he said, “In the currently competitive landscape, traditional sources of plain vanilla telecom services and data services are facing intense pressure and telcos need to branch out into other services, Carriers need to get into partnerships to achieve this, which is crucial to their future growth.”

    Concluding this, Sameer Batra, CEO – content and apps, at Bharti Airtel said, “The more you are invested in the brand, the higher differentiated products and more options thrown to you”.

  • Airtel TV breaches 5 crore downloads mark on Android

    Airtel TV breaches 5 crore downloads mark on Android

    MUMBAI: Indian telecom giant Bharti Airtel’s video streaming app, Airtel TV, has clocked over 5 crore downloads on Google Play, the company said on Thursday. To mark the occasion, the telco has extended free subscription to Airtel prepaid and postpaid users from June 31 to December 31.

    “We are thrilled at achieving this milestone and being able to scale up the app so rapidly. This is a strong endorsement from our users and a result of our unrelenting focus on delivering a world-class in-app experience,” Bharti Airtel  CEO – Content and Apps , Sameer Batra, was quoted as saying by NDTV.

    The app, which offers more than 375 live TV channels, over 10,000 movies and shows, was given a face lift in 2017 to enhance its reach. The recently concluded edition of the Indian Premier League (IPL) was streamed for free on Airtel TV. The app offers 15 language options.

    In order to improve engagement through quality content, Airtel TV has partnered with Eros Now, SonyLIV, HOOQ, Hotstar, Amazon and AltBalaji. That’s not all. The company intends to pursue a similar model going forward to further innovate its offerings.

  • Airtel TV gamifies in-app experience for users with ‘Airtel TV FREE Hit’

    Airtel TV gamifies in-app experience for users with ‘Airtel TV FREE Hit’

    MUMBAI: Airtel TV, the popular LIVE TV & Video streaming app from Airtel, today rolled out a highly interactive gamification experience for its users with ‘Airtel TV Free Hit’, an in-app quiz based game where users have to answer a set of interesting questions related to the ongoing T20 action. What’s more, there are daily cash prizes to be won from a total kitty of over two crore rupees.     

    The Airtel TV FREE Hit gaming experience is available to users in two version – Airtel TV Free Hit LIVE that can be played every day before the T20 match at 7:30pm and a non-LIVE version that can be played along the with the T20 match telecast. 

    Bharti Airte, CEO – Content and Apps, Sameer Batra: “The idea behind these contests is to gamify the whole cricketing experience for our users while making it highly engaging. With this new, intuitive platform, we are offering everyone the chance to be a winner during this ongoing T-20 extravaganza. We invite our users to participate in this exciting contest and make their experience more rewarding.”     

    To get started, users need to upgrade to the latest version of Airtel TV app on their smartphones and register themselves. Airtel TV FREE Hit is available to Android users right now.

    Airtel TV FREE Hit LIVE is a first of its kind, simple skill based in-app game that is played LIVE with a digital anchor. To play the game, users should log into the Airtel TV app at 7:30 pm sharp daily, prior to the match. The digital anchor will bounce off 11 interesting question about the ongoing T20 matches. Users who get all 11 questions correct will share the winning amount.  

    This game will also offer users the option of ‘life’ which is active during the course of T20 matches and will help users evade elimination. Users are also granted extended ‘lives’ upon watching an existing game till the end and can be utilized for the next/ upcoming match as well.

    Airtel TV FREE hit:  This non-LIVE version gets activated at the beginning of every T20 match and has been designed specifically for the sit-at-home cricket lovers. Users simply have to correctly analyse the match outcome to win instant money. Users will be awarded runs for each correct answer and the ones reaching the targets (set at the beginning of the game) and will share the winning amount at the end of the match, daily. 

    Winners of both the contests will be notified via in-app notification. The quiz will run for the duration of the ongoing T20 series. 

    Airtel TV app was the most downloaded* video OTT app in India during January and February 2018. All content on Airtel TV app is FREE for Airtel Postpaid and Prepaid customers till June 2018. With the addition of exciting LIVE IPL action, Airtel TV app is the go to destination for end-to-end entertainment from LIVE TV to Movies, Shows,  Original Series and more.

  • Airtel and ALTBalaji join hands to offer exciting digital content

    Airtel and ALTBalaji join hands to offer exciting digital content

    MUMBAI: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, today announced a strategic partnership to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV app users.

    ALTBalaji’s complete range of original shows and hit movies is now available on Airtel TV app. This includes popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera. This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base. 

    With this strategic partnership, Airtel TV has further strengthened its content catalogue, which is amongst the largest in India. Customers can choose from over 350 + LIVE TV channels and 10,000 + movies and shows on Airtel TV app. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers till June 2018.   

    Wynk – CEO, Sameer Batra said, “We are thrilled to partner ALTBalaji and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to differentiated line up of entertainment content on the go.”

    Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.

  • Airtel picks Hotstar content for its customers

    Airtel picks Hotstar content for its customers

    MUMBAI: Bharti Airtel and Hotstar have announced a strategic partnership to bring digital content from the latter’s portfolio to Airtel customers. This will further expand Airtel TV app’s wide range of offerings and expand the footprint for Hotstar’s content across Airtel’s large mobile customer base.   

    Commenting on the partnership, Hotstar CEO Ajit Mohan added, “Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership.”

    Wynk CEO Sameer Batra said, “We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”

    With the new partnership, Airtel TV now has access to one of the largest and most exciting digital content portfolios in India, with 350 plus Live TV channels and close to 10,000 popular movies and shows from India and abroad. Airtel has forged partnerships with all leading broadcasters and production houses to bring the best of content on a single platform and offer a compelling experience to customers.

    Hotstar’s library comprising over 100,000 hours of content, in nine languages will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 hit movies and shows.   

    All content on Airtel TV app is free for Airtel prepaid and postpaid customers on a promotional basis till June 2018.

    Also Read:

    BTVI to now bring live budget updates on Hotstar

    Airtel Digital TV revenue, PAT and EBITDA up in Q3 2018

  • Airtel offers free Amazon Prime subscription on plan

    Airtel offers free Amazon Prime subscription on plan

    MUMBAI: Bharti Airtel and Amazon India have joined hands to ring in an entertaining new year for customers. New and existing Airtel postpaid customers with an infinity plan of Rs 499 or above will get a one-year Amazon Prime membership, worth Rs 999 for free.

    Customers can watch Amazon Prime Video and access over 11 million Prime-eligible products while shopping on Amazon.in. The offer for one year of Amazon Prime is activated exclusively through the Airtel TV app. Access to Prime Video is available after downloading the Prime Video app on supported devices.

    Amazon Prime Video India director content Vijay Subramaniam said, “We are delighted to associate with Airtel to bring Prime membership to Airtel’s consumers. At Amazon Prime Video, we are focused on bringing the latest and exclusive content to India. This exclusive offer enables us to reach Airtel’s significant customer base across the country, providing entertainment—anytime, anywhere on a reliable service, with great playback quality and low data usage.”

    Wynk CEO Sameer Batra said, “This partnership is a major milestone in Airtel’s endeavour to build a world-class content platform. With Airtel TV, we are stepping up the value proposition and offering a complete digital entertainment experience to our postpaid and home broadband users.”

    Also Read:

    Cartoon Networks with Amazon Prime Video

    Amazon Prime plans to add more originals & evaluating regional content

    Amazon India seasonal sale boosts Prime Video subscribers