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Tag: Sameeksha Uniyal

  • Pocket Aces creates cocktail anthem for Bacardi NH7 Weekender

    Pocket Aces creates cocktail anthem for Bacardi NH7 Weekender

    MUMBAI: Bringing the thrill of popular music festivals home, Gobble, a lifestyle channel by Pocket Aces, has created a cocktail anthem for Bacardi NH7 Weekender in collaboration with OML Entertainment. The endeavour features independent musician Ambika Nayak and acapella group Instrumen to demonstrate two easy yet delicious cocktail recipes that can be mastered at home using Bacardi Rum.

    The video, which was released ahead of the Bacardi NH7 Weekender on Gobble’s YouTube, Facebook and Instagram pages, saw Ambika Nayak take viewers through quick cocktail preparations – an aam panna mojito, and a piña colada. She was accompanied by acapella artists from the Instrumen group who created the perfect sound using their beatboxing skills and vocals to emulate instruments and unusual beats while also lending their melodious voices to the lyrics. The sound of the track complimented the visuals of the video, bringing out the young and upbeat vibe of the Bacardi NH7 Weekender. Since its release, the foot-tapping video has caught the nerve of netizens.

    Bacardi India and southeast Asia senior brand manager Sameeksha Uniyal said, “For over a decade we’ve been hosting Bacardi NH7 Weekender, that brings alive different music, food and culture experiences for audiences to come together and do what moves them. In this year’s digital avatar, we wanted to leave no stone unturned in getting everyone in the Weekender state of mind. So, we partnered with Gobble for India’s first-ever cocktail anthem, that shows some delicious cocktails to get the party going.”

    Gobble channel manager Sonalika Mehra said, “This year’s Bacardi NH7 Weekender focused on bringing the community together in a virtual world with exceptional performances from indie as well as international artists. This fits well into Gobble’s ethos of being a platform for young talented independent creators to deliver engaging content that is fun, quirky, and relatable to our audience. When we came up with the idea for an acapella cocktail anthem, we were confident that this would work well with Bacardi NH7 Weekender’s positioning, while being able to generate the right buzz among its target audiences. The success of the cocktail anthem is an indication that we are on the right path, and the sky is the limit when it comes to our creative avenues to work with our partner brands.”

  • Bacardi Nh7 Weekender 11 goes virtual

    Bacardi Nh7 Weekender 11 goes virtual

    NEW DELHI: OML and Bacardi are all set to go virtual with the Bacardi NH7 Weekender festival this December. The 11th edition of the multi-genre, multi-city music festival will be held virtually on 5 and 6 December 2020 and can be streamed by fans across the country.

    The two-day digital edition will feature an eclectic line-up of musicians. The festival will be streaming all three stages simultaneously — the Bacardi Stage, The Dewar's Stage and Breezer Vivid Stage — clocking 16+ hours of music by local artists and international talent.

    This time around, fans will be able to host virtual parties during the stream, play games, take pictures in a virtual photo-booth, and join live parties along with artists and fans.

    Adding to the engagement factor of the digital festival experience, the tickets for this year’s edition comes with exciting perks – from the opportunity to pre-buy into next year’s edition of the festival at a reduced price, as well as thoughtfully-curated memorabilia.

    OML CEO Gunjan Arya said: “The Bacardi Nh7 Weekender has brought artists and fans together for over a decade and through the unique virtual festival experience, this is what our objective is this year as well. Bacardi’s support and Insider’s support has been instrumental in designing a highly immersive and interactive platform for this edition of the festival, which we’re extremely excited to unveil to fans of music everywhere. The festival will feature its signature programming mix of international and Indian indie musicians, and give fans to enjoy this unique experience together – albeit online.”

    Insider.in founder and CEO Shreyas Sriniviasan said: “Over the years, the festival has brought people together to experience music with their favourite artists. It’s only natural that we continue to enable the same community experience, not just with the artists, but also with each other, this time digitally.”

    "While bringing back the Weekender state of mind, we wanted to ensure utmost safety for all our artists and audiences," said Brand Bacardi India and south-east Asia senior brand manager Sameeksha Uniyal.