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Tag: Samco Securities

  • SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    Mumbai: SAMCO Securities, an investment-tech company, has announced the launch of its latest campaign, ‘Jor Se Bolo Morya,’ ahead of the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.

    Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. SAMCO’s campaign channels this devotion this year through an interactive virtual pandaal, available on the microsite: www.samco.in/jorsebolomorya. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant “GANPATI BAPPA MORYA” or any of the 9 specific Ganpati chants, the system provides a curated “Bappa Basket” of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.

    “At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” said SAMCO Group founder and CEO Jimeet Modi.

    SAMCO Securities chief growth officer Ajay Dusane added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”

    The campaign’s voice sensor and decibel meter technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.

    “During the Ganpati festival, streets and homes are alive with chants like “Ganpati Bappa Morya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” said Dentsu Creative Webchutney’s national creative directors (west) – Gia Fernandes and Ajeet Shukla.

    The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.

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  • SAMCO Securities launches its new latest TVC

    SAMCO Securities launches its new latest TVC

    Mumbai: SAMCO Securities, an investment-tech company, has launched a new TVC campaign titled “Options B.R.O. Banayega Aapko Options Trading Mein Pro”. This campaign is designed to educate investors and raise awareness about SAMCO’s latest feature, “Options B.R.O” (build, research, optimise) which simplifies options trading for retail investors.

    The derivative markets face a troubling issue: a staggering 97.8 per cent of traders have suffered significant losses due to the absence of effective hedging strategies. To bring awareness about this problem, SAMCO Securities has launched the campaign ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’. The campaign is created in collaboration with The Womb. The centerpiece of this initiative is a 30-second commercial that uses humour to highlight the challenges of options trading and demonstrate how Options B.R.O. can provide the necessary education and tools to overcome them.

    SAMCO Group founder and CEO Jimeet Modi commented, “Options trading can be incredibly challenging and intimidating, especially for those just starting. With Options B.R.O, we aim to simplify the process and provide traders with the essential tools and their trade’s Andekha Sach that help them to navigate the complexities of options trading and trade with confidence.”

    ‘Options B.R.O.’ campaign is a unique film featuring a man and a crow. In the film, the man, dressed in traditional attire, wonders aloud about becoming a pro in options trading. The crow responds with a series of ‘Kaw Kaw’ sounds, reflecting a common concern among traders. The man then enthusiastically reveals that with SAMCO’s ‘Options B.R.O.’ becoming an expert in options trading is now within reach. As the crow starts enjoying the food, the film underscores how SAMCO’s innovative platform transforms options trading into an accessible and empowering experience. The campaign reinforces SAMCO’s promise with the tagline, “Aapke Options Trading Ka Andheka Sach” (The unseen truth of options trading).

    SAMCO Securities chief growth officer Ajay Dusane added by saying, “The introduction of Options B.R.O is set to make a significant impact in the trading industry. We anticipate that this feature will be warmly received by traders, providing them with the resources they need to trade options with confidence and precision. It’s a game-changer that aligns with our mission to empower traders with their trade’s Andekha Sach and foster growth in the trading community.”

    The Womb chief creative officer Suyash Khabya said, “Options Trading is complicated. Its advertising shouldn’t be. We kept it simple yet ‘unignorable’ by drawing on Indian culture—a grandson conversing with his Dadu, who is a crow. This creative approach aims to engage traders and highlight the benefits of Options B.R.O. We’ve always enjoyed creating ads for SAMCO, and it shows in our work.”

    The Options B.R.O feature is now available on the SAMCO Trading App, ready to empower traders with the tools they need to excel in the competitive world of options trading. With this new addition, SAMCO continues its commitment to providing unseen insights that drive success for traders at all levels.

  • SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    Mumbai: SAMCO Securities and The Womb are thrilled to announce that the inaugural episode of their groundbreaking series, “Traders ka Andekha Sach,” has surpassed a remarkable milestone of eight million views across various social channels. This significant achievement underscores the overwhelming response from viewers across the globe, demonstrating a keen interest in uncovering the unseen truths of the trading profession.

    Since its launch, the series has captivated audiences with its compelling narrative, shedding light on the intricate world of stock trading and challenging societal stereotypes associated with traders. Through a blend of humor, emotion, and insightful storytelling, the first episode offers a candid glimpse into the life of a dedicated trader, resonating deeply with viewers and prompting a reevaluation of perceptions surrounding the trading profession.

    SAMCO Group founder and CEO Jimeet Modi remarked, “We are immensely grateful to see the overwhelming response to ‘Traders ka Andekha Sach’ Episode 1. This milestone is a testament to the growing recognition of traders’ invaluable contributions to the economy and the financial markets. We are committed to continuing our mission of reshaping perceptions and providing personalized insights into the world of trading.”

    SAMCO Securities chief growth officer Ajay Dusane expressed his gratitude to the viewers and emphasized the importance of challenging stereotypes. “We are grateful for the tremendous support from our viewers, whose engagement has propelled the series to new heights,” said Dusane. “Through ‘Traders ka Andekha Sach,’ we aim to foster a deeper understanding of the science and analysis behind trading, debunking myths and highlighting the professionalism of traders.”

  • Dentsu Creative India & Posterscope launch #SCANASWASTIK campaign for Samco Securities

    Dentsu Creative India & Posterscope launch #SCANASWASTIK campaign for Samco Securities

    Mumbai: Dentsu Creative, the creative agency, and Posterscope, the OOH agency from dentsu, have partnered to introduce an innovative campaign for Samco Securities, one of India’s leading online stockbrokers. The campaign, titled #ScanASwastik, promises to redefine the Muhurat trading experience and change the way people perceive the sacred Swastik symbol.

    As Diwali approaches, the tradition of decorating homes with the Swastika symbol is a well-known practice in Hindu households. This symbol represents the promise of good fortune and prosperity, closely intertwined with the much-anticipated Muhurat Trading during Laxmi Pooja. Samco’s logo itself resembles a Swastika, making this campaign an ideal platform to embrace and promote this symbol of prosperity, particularly during the auspicious Diwali and Muhurat Trading period.

    At the core of this innovative campaign lies an Augmented Reality (AR) filter. When pointed at any Swastika symbol, this filter performs a magical transformation, granting users access to valuable trading tips and insights on stocks to consider during Muhurat Trading. Additionally, it displays a unique message, offering motivation and guidance for individuals in their trading decisions during this auspicious period. The AR filter’s goal is to streamline Muhurat Trading for all by providing instant, expert guidance, empowering people to make well-informed trading decisions effortlessly with Samco.

    To raise awareness about the significance of Muhurat Trading and shed light on the hidden aspects that revolve around it, Dentsu Creative India has also crafted a captivating digital film. Through this film, the brand encourages individuals to delve deeper into their understanding of Muhurat Trading, prompting a thoughtful discussion about this crucial financial tradition.

    Samco

    Samco Securities CGO Ajay Dusane said, “We are excited to introduce our Muhurat Trading campaign for Diwali, blending tradition and innovation. Our Web AR filter will make this festive season unforgettable. With a Swastika-inspired campaign, an important element of our brand logo, our AR filter simplifies trading for all, offering expert guidance. We are addressing the need for guidance in Muhurat Trading, using the Swastik to simplify and enhance the experience for our users’ wealth creation journey.”

    Posterscope India managing director Imtiyaz Vilatra commented, “We have teamed up with Dentsu Creative to bring a revolutionary idea for Samco Securities, using technology to amplify the significance of Muhurat trading. Our innovation, linking the Swastik with Samco, showcases the timeless tradition of auspicious Mahurat trading moments. Together, we celebrate the spirit of prosperity.”

    Dentsu Creative India executive creative director Giamaria Fernandes and Posterscope India creative director Hassnain Kurreshi added, “Emphasizing the significance of Samco’s logo, which resembles a Swastik, we recognized a unique opportunity to embrace this symbol of prosperity. Particularly with Diwali and Muhurat Trading approaching, we conceived the idea of an augmented reality (AR) filter. This AR filter allows users to scan any Swastik and gain access to valuable Muhurat Trading insights, eliminating the need to seek advice from others. In doing so, it simplifies the process of prospering with Samco, providing traders and others with convenience and empowerment during this auspicious time.”

  • SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign – ‘Ab Sab Kuch Ho Sakta Hai’ – to announce its latest innovation, StockNote. It is a platform that empowers investors to make the right decisions by simplifying trading and content consumption. The campaign which is a series of four TV ads, supported by press and digital has been created by Triton Communications.

    The four films highlight the user-friendly and simplicity aspect, real-time assistance, customisation and educational value of StockNote. The films explain how StockNote will redefine trading via the proprietary Giga Trading technology.

    SAMCO Securities head of marketing Chirag Joshi said, “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at SAMCO Securities, believe that a campaign must be able to engage with a consumer through simple real life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

    Triton Communications founder director Ali Merchant said, “SAMCO Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building.”

    Last year it launched the #TheHardestBet campaign to communicate its fixed brokerage offering. SAMCO has now launched StockNote to offer simplicity, relevance and reliability to retail customers.

    Triton Communications national creative director Ullas Chopra said, “Our task was to communicate the amazing nature of StockNote’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

  • Samco assigns PR duties to Archer Frères

    Samco assigns PR duties to Archer Frères

    MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

    Archer Frères will work closely with new-age strategic advisor — Pitchfork Partners Strategic Consulting.

    Samco Securities actively trades and invests in Indian capital markets and are looking for solutions to complex problems like high brokerage and unproductive capital application.

    Samco CEO Jimeet Modi said: “We needed a partner who understands our growth plans and enables us to achieve them through a breakthrough communication plan that challenges norms.”

    Archer Frères co-founder Jaideep Shergill: “The stock market can be intimidating experience and as a result Indians are forced to rely on brokers. Samco will help make trading and investing simpler and affordable.”