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Tag: Sambit Mohanty

  • Good Day stirs up India’s chai love

    Good Day stirs up India’s chai love

    MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa lo, Good Day duba lo”, a playful call to take a bite of tea.

    Inspired by a tea-seller’s viral “chai kha lo” chant, the brand has turned a street-side moment into a national mood. Partnering with viral sensation Yashraj Mukhate, Britannia has dropped a catchy “Chai Anthem” that celebrates the unbreakable bond between steaming chai and a dunked Good Day biscuit.

    Mccann Worldgroup has bottled this energy into a series of snappy 20-second films, capturing everyday Indian scenes: a chatty hostel evening, a quiet train journey, all stitched together with the joy of dip-and-sip.

    “Chai time is the heartbeat of India, and Good Day has always been a part of that magic,” said Britannia Industries general manager–marketing Archana Balaraman. “We wanted this campaign to celebrate that shared joy in a fun, instantly relatable way.”

    Mccann Worldgroup executive vice president and creative head south Sambit Mohanty, added that the idea was to highlight Good Day’s timeless partnership with chai through wholesome stories and familiar faces.

    So, the next time you pour yourself a cup, don’t just sip it. Dunk in a Good Day, hum the new anthem, and let your tea break hit all the right notes.

  • Sambit Mohanty to head McCann Bangalore as EVP in expanded creative-business role

    Sambit Mohanty to head McCann Bangalore as EVP in expanded creative-business role

    MUMBAI: McCann Worldgroup India has handed Sambit Mohanty the reins of its Bangalore operations in a dual capacity as EVP & creative head, effective June. The appointment reflects the agency’s continued focus on nurturing internal talent and doubling down on integrated leadership in high-growth regional hubs.

    Mohanty, a seasoned adman with over 20 years of experience, will now oversee both creative output and business operations for the southern office. He succeeds Vishal Ahluwalia, who is set to exit McCann India by the end of June.

    This elevation also signals McCann’s intent to rewire its talent pipeline and break conventional silos, as confirmed by the group’s national creative chief Prasoon Joshi. “I am excited to see talent grow from within, and in ways that break the conventional mould. We continue to leverage the expertise and creativity of our people at MWG India to deliver exceptional value to our clients”, Joshi stated.

    Based out of Bangalore, Mohanty will report to McCann India’s national leadership team. His remit includes growing business impact, strengthening client partnerships, and building a sharper creative proposition across sectors.

    “It’s tremendously exciting to be stepping into this expanded leadership role”, Mohanty said. “I look forward to pairing my creative lens with a sharper business focus and driving impactful ideas, fostering innovation and creating meaningful value for both our clients and our people”.

    Mohanty is widely respected across the Indian advertising industry for his narrative sensibility and brand-building craft. His promotion also marks a strategic moment for McCann Bangalore as the agency looks to amplify its south India presence and service agility.

    McCann India has extended its best wishes to outgoing executive Vishal Ahluwalia, acknowledging his contribution to the firm’s southern growth journey.

  • Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Mumbai: FMCG major Dabur India has roped in South superstar Akkineni Nagarjuna as the new brand ambassador of its flagship health supplements brand Dabur Chyawanprash for the South Indian market.

    A new ad campaign, conceptualised by McCann World Group, will soon be aired across media platforms in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala. With this association, Dabur aims to reach every household in south India and create awareness about the importance of strong immunity and the role that Dabur Chyawanprash plays in building immunity to fight illnesses, said the statement.

    “We are happy to have superstar Nagarjuna on board as the face of Dabur Chyawanprash for South Indian markets. Being a philanthropist and brand ambassador for HIV/AIDS awareness campaigns, Nagarjuna has been a prominent face for several community development initiatives,” said Dabur India regional business head – South JP Victoria.

    “With Nagarjuna on board as the face for Dabur Chyawanprash, this campaign is expected to have a very good reach and connect with consumers in South Indian markets. With this communication, we are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians,’ and caring for every household’s immunity and well-being in South India,” Victoria added.

    Commenting on this association, Nagarjuna remarked, “The times we are living in today have underlined the importance of immunity more than ever before. Strong Immunity is the need of the hour. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. As a consumer, I have been associated with the brand for years now. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household in South India and work towards building the nation’s immunity.”

    The campaign uses the south Indian martial art form Silambam as a metaphor to emphasise on the need to build immunity to fight illnesses.

    “Creative storytelling is all about making a product proposition more engaging for people to take notice of it. So, when we were tasked with introducing Dabur Chyawanprash for the South Indian markets, we struck upon the idea of using the ancient Southern martial art of ‘Silambam’ or stick fighting as a theme,” shared McCann World Group creative head – South Sambit Mohanty.

  • Tinder rolls out ‘Adulting Can Wait’ campaign

    Tinder rolls out ‘Adulting Can Wait’ campaign

    MUMBAI: Dating app Tinder has rolled out its latest brand campaign ‘Adulting Can Wait’ to tap into Gen Z’s reality by establishing that pre-adulting life stage must be cherished and championed and not be underplayed as just transitional.

    The Tinder campaign kick-starts with a digital video, and will be supported in the first phase by an outdoor and digital media campaign. The film has been created and conceptualised by J Walter Thompson, Delhi.

    J Walter Thompson Managing partner Joy Chauhan said, “Young people would like to give choice a chance and see where it takes them. If only adulthood wasn’t looming. Tinder first released dating from its limitations and now it is empowering the young with control; to make discoveries, to meet people who open new doors, to explore a charmed life. Everyone has to grow up but why waste your ‘young’ in anticipation of it? This content just gives them that nudge with heart, humour and a lightness of touch!”

    J Walter Thompson national creative director Sambit Mohanty added, “Tinder is more than just an app that enables 'dating'. It's a plethora of life experiences and a whole lot of fun. That's the spirit we wanted to capture with our new campaign – tailor-made for a young and restless generation that doesn't want to commit to adult choices.”

    Tinder has also launched a specially designed OOH campaign, featuring recreated popular memes at key locations across metro cities.

    Commenting on the campaign, Tinder India GM Taru Kapoor said, “Experiences in our early 20s serve as lessons in how to adult and eventually “settle down”. Growing up isn’t really optional, and we will achieve the goals that we seek and the ones we didn’t know we seek. We will all get there, whatever ‘there’ is. But until then, we want to celebrate the unexpected surprises at every corner – the craziness we will be nostalgic about sooner than we think, the relationships that will leave us better than they found us, the adventures that will make us challenge our own limits and the people who will leave an indelible mark on our lives.”

    Taru further added, “Tinder represents endless possibilities where each right swipe opens up a new world of unique possibilities. Every swipe is a new connection, a potential epic memory or a valuable lesson in self-discovery. The film captures all the potential connections and social interactions, which eventually shape our worldviews as well as self-identity that Tinder can facilitate.”

  • Rajesh Gola joins DDB Mudra Group

    Rajesh Gola joins DDB Mudra Group

    MUMBAI:  Rajesh Gola has joined DDB Mudra North as senior creative director. Based out of the agency’s Gurgaon office, Gola would be reporting to DDB Mudra North creative head Sambit Mohanty.

     

    A former senior creative director with JWT Delhi, Gola has been associated with agencies like Grey Worldwide, FCB Ulka and Saatchi & Saatchi in his career spanning 15 years.

     

    Gola said, “Each agency brings with it specific challenges. To overcome them you need the right people. DDB Mudra North has the right people.”

     

    Mohanty added, “Rajesh is a great addition to our creative team. Experience apart, he brings a rare sense of maturity and responsibility that is hard to find these days. Add to that a killer sense of wit and you know that with this guy around, there will never be a dull moment!”

     

    Some of the brands that Gola has worked on include: Airtel, VLCC, Monte Carlo, Max Bupa, Dabur Gulabari, Dabur Red Toothpaste, Hitachi and Mother Dairy amongst others. In 2008, his campaign for Mother Dairy Nutrifit was awarded as the ‘Best Campaign’ by International Dairy Federation Awards.

  • DDB Mudra North appoints Subhashish Dutta as senior CD

    DDB Mudra North appoints Subhashish Dutta as senior CD

    MUMBAI: Subhashish Dutta has joined DDB Mudra North’s formidable creative force as senior creative director (Art). He will be reporting to creative head Sambit Mohanty.

     

    After completing his BFA from College of Art (Delhi), Dutta’s advertising odyssey started out with Capital Advertising. In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann before joining DDB Mudra (his second stint here). His diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising. Subhashish has been actively involved in the creation and evolution of various brands like Nokia, Wrigley’s, Philips, Volkswagen, ESPN Star Sports, Jaypee Group, LG, Electrolux, Domino’s, Honda, Maruti, Dabur, Emami, NIIT, UNICEF, Videocon, Reebok and more.

     

    Dutta said, “It feels great to be part of DDB heritage where you get to work with such a young team with full of energy and enthusiasm. And I’m looking forward doing some fantastic work too.”

     

    Mohanty said, “Subhashish is a fantastic guy both in terms of talent and spirit. With him in place, our senior creative leadership is complete. His cheerful presence will undoubtedly make a positive difference to our work and workplace.”

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.
    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  
    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • McCann Delhi appoints Sambit Mohanty as ECD

    MUMBAI: McCann Delhi has appointed Sambit Mohanty as the executive creative director.

    His last stint was with Bates- New Delhi as creative head where he worked for clients like Hitachi and Virgin Mobile.

    McCann Worldgroup chief executive officer Prasoon Joshi said, “I am extremely happy to have Sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It‘s rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board.”

    Mohanty has over 12 years of experience in advertising and design. Starting out as a copywriter at McCann Erickson, he‘s worked in agencies such as Lowe, Publicis, Leo Burnett and Elephant Design.

    He was also behind the ‘Where‘s the Pulp?‘ campaign for Minute Maid Pulpy Orange – a juice drink from Coke. His film for MMPO – ‘deflating oranges‘ – is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

    Mohanty has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare and Chevrolet.