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Tag: Samarth Sharma

  • Asianet News Digital honoured at YouTube’s Diamond Creator Award

    Asianet News Digital honoured at YouTube’s Diamond Creator Award

    Mumbai: Asianet News Digital (AN Digital), a brand owned by Asianxt Digital Technologies (formerly known as Asianet News Media and Entertainment Pvt. Ltd.) has surpassed 10 million subscribers on its Malayalam language channel. It is also the first Malayalam News channel to achieve this milestone

    This achievement cements AN Digital’s leadership in reaching audiences with culturally relevant video content. Achieving this subscriber milestone marks a notable accomplishment in the digital news industry, especially among Indian-language news platform creators.

    Speaking on the accomplishment, COO Samanth Sharma commented “We are thrilled to receive the Diamond Creator Award from YouTube, which is a testament to our dedication to providing credible and impactful news in Malayalam. This achievement reflects the hard work of our teams and the trust our audiences have placed in us. Asianet News Digital will continue to innovate and expand our digital video presence to serve audiences across all our languages better.”

    Highlighting the brand’s growth, CEO Neeraj Kohli said, “I am immensely proud of our team for reaching this incredible milestone. This recognition is a reflection of our collective efforts and passion for storytelling. We look forward to reaching even greater heights and continuing to be a trusted voice for our audiences.”

  • Asianet News Digital achieves 110 per cent YoY audience growth

    Asianet News Digital achieves 110 per cent YoY audience growth

    Mumbai: Asianetnews.com has reported 110 per cent audience growth in FY’24 as per the latest ComScore report for digital news publishers. This positions the brand as the leader in audience growth rate among its peers.

    Asianetnews.com, a brand owned by Asianxt Digital Technologies operates in 8 languages namely Malayalam,  Kannada, Tamil, Telugu, Hindi, English, Bangla and the recently launched Marathi edition. This audience growth firmly establishes its position as one of India’s leading digital news publishers. Additionally, the growth in monthly active users was accompanied by an 80 per cent increase in Page Views, the second highest in the category.

    Highlighting the efforts that went behind the achievement, Samarth Sharma, chief operating officer,  commented “We have made huge strides from being a dominant regional player to a leading National digital media organisation and this is proven by our phenomenal YoY growth story. Big thanks and credit to all our  team members and partners to deliver such phenomenal results in the most efficient manner, especially  considering several challenges arising due to multiple updates in search algorithms, market conditions and  other factors.”

    Congratulating the team for this achievement, Neeraj Kohli, chief executive officer, added, “We mark another season of success in our Digital Business, which is a testament to our unwavering commitment to innovation and adaptation. Our sustained success underscores our commitment to meeting the evolving needs of our growing Pan-India audience and solidifying our position as leading digital publisher. This remarkable growth reinforces our relentless pursuit of excellence and our ability to stay ahead in a dynamic digital landscape”. 

  • Asianet News Digital launches Marathi platform in Mumbai in the presence of Hon. Dy. CM Devendra Fadnavis

    Asianet News Digital launches Marathi platform in Mumbai in the presence of Hon. Dy. CM Devendra Fadnavis

    Mumbai: Asianetnews.com, the digital platform of Asianet News Media and Entertainment Private Limited (ANMEPL) has launched its eighth language platform in Marathi. The launch happened on 5 December, 2023 at the Press Club in Mumbai.

    Hon. Dy. CM of Maharashtra, Shri Devendra Fadnavis, graced the occasion as the Chief Guest. Other eminent personalities such as Shri Dr. Ramnath Sonawane, Secretary, Maharashtra Water Resources Regulatory Authority, Shri Pravin Dabas, Actor and Director and Smt. Preeti Jhangiani, Actor and Producer, were also present for this historic occasion.

    Asianetnews.com is already present in Malayalam, Kannada, English, Hindi, Telugu, Tamil, and Bangla. With the launch of Marathi, the group’s digital news media has spread its wings to the West as it aims to expand its footprint nationally and globally.

    Asianetnews.com’s strong brand credibility and deep regional insights provides the edge to source and deliver content like none other. Asianetnews.com Marathi will target to become the go-to destination for focused news and video content in Maharashtra.

    Hon. Dy. CM Shri Devendra Fadnavis stressed about the need for genuine news providers such as Asianet News to clamp down on fake content, especially the threat posed by AI-based platforms such as Deepfake and other similar Indian apps. He highlighted the role that digital media has to play to curb the spread of misinformation and help deliver credible news to the Marathi diaspora and help shape the opinion of the society.

    Rajesh Kalra, Executive Chairman Asianet News Group spoke about the thought process behind this development. “With Maharashtra having the third most internet penetration in the country, Marathi is obviously a key language for Bharat. When we were looking at expanding into other languages, Marathi was a unanimous choice. We aim to be the most trusted source of news for Maharashtrians and provide a platform that disseminates high-quality content,” he said.

    Neeraj Kohli, Chief Executive Officer, Asianet News Group elaborated, “We are aiming to replicate the success of our other 7 languages to Marathi and justify the faith put in us by the people of Maharashtra. Our focus has always been on providing our audience with the most comprehensive, up-to-date, and honest coverage from the ground.”

    Samarth Sharma, the group Chief Operating Officer, “We will be putting all our efforts to deliver ‘Straight, Bold, Relentless,’ news coverage to the Marathi diaspora spread across the world. With a strong team of journalists working round the clock, our news bureau is set to establish Asianet News Marathi as the most trusted source of news,” Samarth Sharma, COO Asianet News Group highlighted the company’s mission and ideology behind the Marathi platform launch.

    AsianetNews.com is a leading news platform, which caters to 80 Mn monthly active users across its 7 languages. With Marathi added to its growing portfolio, it is set to expand its footprint across the country as well as the world.
    The ANN group (Asianet News Network) has a multi-media presence across the country in multiple languages via its TV Channels (Asianet News and Asianet Suvarna News), Print Publication (Kannada Prabha), Music platform (IndigoMusic.com), and Digital platforms in 8 languages (AsianetNews.com and MyNation.com).

  • Taboola enters multi-year strategic partnership with Asianet News

    Taboola enters multi-year strategic partnership with Asianet News

    Mumbai: Content discovery and native advertising platform Taboola has entered into an exclusive multi-year partnership with Asianet News Media & Entertainment. Under the partnership, Asianet News will use Taboola to maximise traffic and increase audience engagement and monetisation.

    Asianet will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time. This allows them to power content recommendation through superior algorithms and test the performance of headlines, thumbnails and story placements and discover topics their users are most interested in reading about.

    Taboola Feed will provide its readers a seamless flow of personalised content recommendations and videos to keep them engaged on the publication’s application, website and Taboola’s Audience Exchange, which is an advertising technology for the buying and selling of online ads, said the statement.

    Using Taboola News, Asianet News will be able to feature its content across its seven languages at exclusive touchpoints on devices beyond the open web to drive website traffic at no additional cost, it added.

    “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us scale and engage with our readers across all languages more effectively,” said Asianet News Media and Entertainment Pvt Ltd, chief business officer, Samarth Sharma.

    Taboola, CEO and founder, Adam Singolda added, “We are excited to bring content recommendations, discovery, and insights to Asianet’s large readership. Our technology and their scale unlock new ways for readers to engage while giving Asianet insights that can inform effective editorial decisions.”