ITV

Tag: Samardeep Subandh

  • Bajaj Auto accelerates electric mobility with GoGo three-wheeler launch

    Bajaj Auto accelerates electric mobility with GoGo three-wheeler launch

     MUMBAI: Bajaj Auto Ltd, arguably the world’s most valuable two-wheeler and three-wheeler company, has unveiled Bajaj GoGo, a comprehensive new range of electric three-wheelers set to transform urban mobility with industry-leading performance and technology.

    The new vehicles, which promise an impressive range of up to 251 kilometres on a single charge—the longest in the segment—represent Bajaj’s strategic expansion in the rapidly growing electric three-wheeler market, where the company has already established itself as one of the top two players within just one year of entry.
    “The electric three-wheeler segment in India has been growing at a staggering 30 per cent  CAGR for the past three years, and this growth is expected to continue,” said Bajaj Auto’s Intra City Business Unit president Samardeep Subandh. “With the launch of Bajaj GoGo, we’re blending our 75-year legacy of trust with cutting-edge technology tailored specifically for three-wheelers.”

    The Bajaj GoGo range features three passenger variants—P5009, P5012, and P7012—with the nomenclature indicating passenger vehicles of different sizes (50 and 70) and battery capacities (9kWh and 12kWh). The entry-level P5009 is priced at Rs 3,26,797, while the premium P7012 variant retails at Rs 3,83,004 (ex-showroom Delhi).

    What sets the GoGo range apart is its pioneering two-speed automated transmission system—an industry first that significantly improves range efficiency and gradient performance on challenging road conditions. The vehicles also feature groundbreaking safety innovations including auto hazard detection and anti-roll technology, making them the first electric three-wheelers to offer these as standard features.

    “The all-electric Bajaj GoGo range will provide a comprehensive solution to customers looking to maximise earnings and minimise the hassle of downtime and maintenance,” added Subandh. “The next time you need a ride, hail a Bajaj GoGo!”

    The GoGo brand name draws inspiration from the colloquial term used globally for three-wheelers, reflecting Bajaj Auto’s understanding of the deep cultural connection drivers share with their vehicles. With its full-metal body construction and aesthetic design, the GoGo range aims to appeal to both individual owners and fleet operators.

    Industry analysts note that the impressive 251-kilometre range addresses a critical pain point in the electric three-wheeler segment—range anxiety—which has historically been a barrier to adoption. The five-year battery warranty further reinforces Bajaj’s confidence in the product’s reliability and longevity.

    The company also offers a Premium TecPac with advanced features including remote immobilisation and reverse assist for customers seeking enhanced functionality. According to Bajaj Auto, cargo variants of the GoGo will be introduced in the coming months, expanding the brand’s footprint in the commercial delivery segment.

    Bajaj Auto’s push into the electric three-wheeler segment comes at a time when India’s urban centres are increasingly prioritising sustainable mobility solutions. The GoGo range not only promises environmental benefits but also aims to deliver compelling economics for owners, with significantly reduced operating costs compared to conventional fuel-powered alternatives.

    The company’s extensive dealership network across India will support the nationwide rollout, with bookings now open at all Bajaj Auto dealerships. This robust infrastructure is expected to provide GoGo with a competitive advantage in terms of service support and spare parts availability.

  • Flipkart announces integrated brand communication campaign

    Flipkart announces integrated brand communication campaign

    MUMBAI: There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was launched in 2014 as a one day sale initiative across categories. But over time, it has moved to a 5-day long full-fledged sale event with different categories opening on different days.

    As opposed to The Big Billion Days 2015, which was an ‘App only’ sale, this year the sale is being extended across all platforms – App, website and m-site. To re-establish its connect this year with the users, Flipkart has announced the rollout of a full-blown integrated campaign that is one of the largest marketing initiatives being undertaken by the company this year.

    Flipkart, which is aiming to grow its customer base as it launches its largest marketing campaign this year, recently said that it crossed 100-million registered users. “We aim to get 30% more reach this year with our campaign for Big Billion Days and will spend more than 20% of our budgets on digital channels to do this,” said Flipkart Chief Marketing Officer Samardeep Subandh.

    As part of the marketing exercise, Flipkart has rolled out a series of videos that will attempt to inform the consumers that it is not just another sale event but the ‘Sale Event’ of the year. The key message that is derived from the campaign sums up the entire event – “ITNE mein ITNAAAA milega”. It communicates that no matter what one’s budget is, BBD increases its value with the unbeatable offers it has across categories. So staying within budget, one can upgrade or buy more and not let the budget dictate one’s shopping aspirations.

     Conceptualised and executed by Lowe Lintas Bangalore, the brief shared to the agency was to land the fact that BBD is not just another sale event but rather it is the ‘Sale Event’ in India. To cut across the clutter and differentiate itself, Flipkart opted to use kids and show them in witty yet real situations.

    Lowe Lintas Chief Creative Officer Arun Iyer said, “Like most important events, The Big Billion Days have come to be an important event in the Indian context. These are the days when consumers unleash their inhibitions and go on a shopping spree with much gusto. The campaign thought ‘ITNE mein ITNAAAA milega’ is a colloquial expression that captures how Indians like it when they receive something extra by paying a small sum. This thought has been captured well by the kids that act as orchestrators of the message. It was an exciting campaign to work on, and we hope consumers like it as much.”

    All these initiatives will go a long way in making BBD the most awaited event for the year in India.

  • Flipkart announces integrated brand communication campaign

    Flipkart announces integrated brand communication campaign

    MUMBAI: There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was launched in 2014 as a one day sale initiative across categories. But over time, it has moved to a 5-day long full-fledged sale event with different categories opening on different days.

    As opposed to The Big Billion Days 2015, which was an ‘App only’ sale, this year the sale is being extended across all platforms – App, website and m-site. To re-establish its connect this year with the users, Flipkart has announced the rollout of a full-blown integrated campaign that is one of the largest marketing initiatives being undertaken by the company this year.

    Flipkart, which is aiming to grow its customer base as it launches its largest marketing campaign this year, recently said that it crossed 100-million registered users. “We aim to get 30% more reach this year with our campaign for Big Billion Days and will spend more than 20% of our budgets on digital channels to do this,” said Flipkart Chief Marketing Officer Samardeep Subandh.

    As part of the marketing exercise, Flipkart has rolled out a series of videos that will attempt to inform the consumers that it is not just another sale event but the ‘Sale Event’ of the year. The key message that is derived from the campaign sums up the entire event – “ITNE mein ITNAAAA milega”. It communicates that no matter what one’s budget is, BBD increases its value with the unbeatable offers it has across categories. So staying within budget, one can upgrade or buy more and not let the budget dictate one’s shopping aspirations.

     Conceptualised and executed by Lowe Lintas Bangalore, the brief shared to the agency was to land the fact that BBD is not just another sale event but rather it is the ‘Sale Event’ in India. To cut across the clutter and differentiate itself, Flipkart opted to use kids and show them in witty yet real situations.

    Lowe Lintas Chief Creative Officer Arun Iyer said, “Like most important events, The Big Billion Days have come to be an important event in the Indian context. These are the days when consumers unleash their inhibitions and go on a shopping spree with much gusto. The campaign thought ‘ITNE mein ITNAAAA milega’ is a colloquial expression that captures how Indians like it when they receive something extra by paying a small sum. This thought has been captured well by the kids that act as orchestrators of the message. It was an exciting campaign to work on, and we hope consumers like it as much.”

    All these initiatives will go a long way in making BBD the most awaited event for the year in India.